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,Commitment,Capability,Conviction,Courage,Enabling,devices,Individual,activity,Change,vision,Chief,executive,Down the,line,External,constituents,Leadership,groups,Developing,felt need.,.and,vision,.amplifying,change and,building,skills.,.and,reinforcing,change,Institutional-,izing a,change,mindset,1.Preparing for change,2.Bringing about change,3.Sustaining,change,Launching,change.,Product,offering,Place,Price,Positioning,promotion,Product,Package,