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1、,A presentation(of sorts),by Garr Reynold,What all presenters need to know,Takeaways&Quotes Brain Rules,can,You,quote,me:,“,Brain Rules is one of themost informative,engaging,and useful books of ourtime.Required reading forevery educator and every,business person.Myfavorite book of 2008!Garr Reynold
2、sPresentation Zen,”,Heres your host forthis presentation.,Hello,!My n,ames,Biff.,Agalychnis callidryas,r this online,n.,presentatio,Ill be your host fo,version of the,y enormous,Three reaso,Why me?,t,n is the mos,eyes remind,you humans.,ns:(1)Let myou that visio,dominant sense for,y remarkable c,olo
3、ring and,you that you hu,mans are,differences an,d patterns.,And(2)allow mshape to remindwired to notice,ny,primitive,(3)let my ti,f,I get the m,And ost use out o,I know),you,ur massive,could lea,ffectively.,brain remind,you that,while,my friend,my brain(as far as evolved brain,rn to use yomuch more
4、 e,ny,primitive,(3)let my ti,f,I get the m,And ost use out o,I know),you,ur massive,could lea,ffectively.,brain remindyou that,while,my friend,my brain(as far as evolved brainrn to use yomuch more e,Right,on with the,preso.,Introduction,edina,This,is Dr.,John M,edina,This,is Dr.,John M,He knows how,
5、these work,Why is heso happy?,his b,ook is,fant,Because astic!*%$#,Why is heso happy?,These takeaways and quotes are based,on three of Dr.Medinas 12 rules,just,These takeaways and quotes are based,on three of Dr.Medinas 12 rules,just,Here they are.,Rule#1,Exercise boosts brain power.,Rule#4,We dont
6、pay attention to boring things.,Rule#10,Vision trumps all other senses.,Why it matters,”,“,If you are in education,you are in the businessof brain development.If you are leading amodern corporation.you need to know howbrains work.Dr.John Medina,Context,In our world today.,-by-P,Death,mon,that its ju
7、st,mal.”,d“nor,owerPoint isso comconsidere,Yeah,ab,normal.,-by-P,Death,mon,that its just,mal.”,d“nor,owerPoint isso comconsidere,Abby Normal?,Yeah,ab,normal.,Sometimes people arent evenaware of their own ppt suffering:,Check this guy out.,N,t!,we,ice,Po,rPoin,What does Brain Rules say,about presenta
8、tions?,Dr.Medina onpresentations,T,oday,”,“,Toss your PowerPointpresentations.Dr.John Medina,Why?,k wh,to as,reall,y have des?,nt sli,your,toss,Do youshould,curre,y you,“”,Because,says Dr.Medina.,“,”,hat t,ext,off th,en.,.its text-based with six,hierarchical levels of chaptersand subheadsall words.,
9、Get t,e scre,“,”,hat t,ext,off th,en.,.its text-based with sixhierarchical levels of chaptersand subheadsall words.Get te scre,Hu,h?,H,e,llo,M,c,Fl,y!,Its not working.,So what?,So stop doing this:,Which leads to this:,Which costs this:,Time,Money,Yo,u get what,Im sayin?,Now lets,look at how,s can he
10、lp,.,Brain Rule,You get what,Im sayin?,12 Brain rules,We,ll look a,t#1,#4,and#10.,Brain,Rule#1,rcise,Rule#1Exe,boosts,brain,power,and yet.,What are some examplesof perfect“anti-brain”environments today?,according to,Dr.Medina,theLecture,h,all,Classroom pic,theLecture,h,all,Classroom pic,the,Clas,sro
11、om,Classroom pic,The of,ce,Classroom pic,The of,ce,se are,ments!,scary,Whoa!Tho,environ,se are,ments!,scary,n you t,hink,in thos,Whoa!Tho,environHow ca,e spaces?,“,”,There is no greater anti-brainenvironment than the classroomand cubicle.,Dr.John Medina,“,”,en,brot,her!,There is no greater anti-brai
12、nenvironment than the classroomand cubicle.,Dr.John Medina,Am,Sure,you know exerciseis good for you.,But exercise is not just goodfor general health,it actuallyimproves cognition.,But exercise is not just goodfor general health,it actuallyimproves cognition.,Two reason,s for this.,“,”,1,Exercise inc
13、reasesoxygen ow into thebrain,which reduces,brain-bound free radicals.an increase in oxygenis always accompaniedby an uptick in mentalsharpness.,Dr.John Medina,“,”,2,Exercise acts directlyon the molecularmachinery of the,brain itself.It increasesneurons creation,survival,and resistanceto damage and
14、stress.,Dr.John Medina,EFITS,ion,Reduce,a,Treats,Improves,m,Improve,d,telligence,in,lzheimers,risk by 5,lems,Helps you,.,0,M,ore b,rain b,enets:,BENs depressdementireasonings long-termemoryImproves fluiReduces A%solve probAnd more.,Whats this have to do,with presentations?,Two things.,1,Passively si
15、tting is a veryunnatural thing.Audienceshave no patience for tedium.Think of the presentationfrom your audiencespoint of view.,2,During the preparation stage,if youre struggling with anidea,if youre stuck,then gofor a walk,a run,just move.,.we were born to move.,Evidence suggest we mayeven think bet
16、ter if we tossthe couch-potato lifestyle.,.,.we were born to move.Evidence suggest we mayeven think better if we toss,the couch-potato lifestyle.Hmmm.P,otato.,Brain,Rule#4,pay,nt,do,We,ntio,n to,ngs,thi,Rule#4,atte,boring,rtant to,mething,n stage:,s so,else impo,in the p,emember,asking,h.,yt,Here re
17、paratio,r,Multit,is a m,“,”,Multitasking,whenit comes to payingattention,is a myth.,Dr.John Medina,“,”,We are biologically incapable ofprocessing attention-rich inputssimultaneously.,Dr.John Medina,Workus interruptus,People who are interrupted:,Take 50%longer to complete a task.,Make 50%more errors.
18、,uptions,People who are interrupted:Take 50%longer to complete a task.Make 50%more errors.,Youd bewithout t,more efficienthe interr,ey,being onl,H,d be surpris,you,o,nected”is als,”,ine is great,buted how much ofyour“being con,“being interrupted.,”,“,When youre always onlineyoure always distracted.,
19、Dr.John Medina,”,“,So the always online,organization is the alwaysunproductive organization.,Dr.John Medina,Yet,most presentations are put,together while doing other things.,Is this you?,Wheres,entation,Johnson!,that pres,I asked for?!,is an is,es time,Y but.,se is di,each ca,sue,andfferent,If the p
20、resentation matters,youneed time off the grid to prepare.,o,You mig,r,comput,If the presentation matters,youneed time off the grid to prepare.,ht want ter too fo,ditch thea while.,Try“going analog”and focusing onlyon the presentation in the prep stage.,Is this you?,Big p,icture vs.details,Structure
21、your presentationaround meaning,and the bigpicture.Then support key ideaswith details.,“,”,Good advi,ce,but ho,w long can,ion to you,r talk?,If you want to get the particulars,correct,dont start with the details.Start with the key ideas and,in,hierarchical fashion,form the detailsaround these larger
22、 notions.,Dr.John Medina,pay attent people,The brain,needs a,break.,”,“,If keeping someones attentionin a lecture was a business,itwould have an 80%failure rate.,Dr.John Medina,After 10 minutes,audience attentionsteadily drops.,The 10-minute ruleHighAttentionLow,10,20,30,40,50,Minutes of class timeS
23、ource:,So do something,emotionally relevant ateach 10-minute mark toregain attention.,Dr.Medina suggestschanging gears every10 minutes in your,presentation(lecture,etc.).Tell a relevant,story,show a relevantvideo,do a relevantactivity,etc.,One more thing,about attention.,Were wired tonotice patterns
24、,ull recognize,Chunking example,IRSYMCAWTFIBMKGBFBI,At first those letter wont make sense.,But eventually yo,chunks youve seen before.,Chunking example,IRSYMCAWTFIBMKGBFBI,Of course,graphic design can help you see the chunks.,Adapted from:,“,”,The brain pays,attention to patterns.Remembering some-th
25、ing weve seenbefore(like quick-sand)is a usefulevolutionary trait.,Dr.John Medina,Whats the most commoncommunication mistake?,ac,cording,to Dr.,Medina,”,“,Relating too much information,with not enough time devoted toconnecting the dots.Lots of forcefeeding,very little digestion.,Dr.John Medina,“,”,T
26、he brain doesnt pay attention toboring things,and I am as sick ofboring presentations as you are.,Dr.John Medina,Brain Rule#10,ps,sion,Vi,senses,a,Rule#10,trum,ll other,have,ll for,l infor,visua,Fact:we,better reca,mation,We are incredible at remembering pictures.,Hear a piece of information,and thr
27、ee days later youllremember 10%of it.,Add a picture and youllremember 65%.,Rule of thumb,Oral,10%,VisualOral&Visual,35%65%,3x,6x,Source:Najjar,LJ(1998)Principles of educational multimedia user interface design(via Brain Rules by John Medina,2008),”,“,Why is vision such a bigdeal to us?Perhapsbecause
28、 its how wevealways apprehended majorthreats,food supplies andreproductive opportunity.Dr.John Medina,”,Can I eat it?Will it eat,Will it mate with me?H,“,Why is vision such a bigdeal to us?Perhapsbecause its how wevealways apprehended majorthreats,food supplies andreproductive opportunity.Dr.John Me
29、diname?Can I mate with it?ave I seen it before?,Pictures beat text,Recognition soars with pictures,“pictures onlytext only,Various studies show that recognitiondoubles for a picture compared with text.Dr.John Medina,”,0%,50%source:,100%,“,”,Pictures beat text.because,reading is so inefcient for us.W
30、ehave to identify certain features inthe letters to be able to read them.That takes time.,Dr.John Medina,S,o wha,t hav,e,we le,a,rned?,.,Lets,s,ee th,ose t,h,ree r,ules a,gain.,Rule#1,Exercise boosts brain power.,Rule#4,We dont pay attention to boring things.,Rule#10,Vision trumps all other senses.,
31、Review,R,Rule#1,Exercise boosts brain power.,eview Our brains were built for walking/moving!,To improve your thinking skills,move!,Exercise gets blood to the brain,bringingit glucose and oxygen.,Aerobic exercise 2x/week halves the riskof general dementia,reduces risk ofAlzheimers by 60%.,Exercise is
32、 just about the best thing youcan do for yourself says Dr.Medina.,iew No multitasking.When it comes to,Rule#4,We dont pay attention to boring things.,Rev attention,its only one thing at a time.,We are better at seeing patterns,abstracting meaning than recording details.Tapping peoples emotions helps
33、 them learn.People start to fade after 10 minutes.Getthem back by telling stories,examples,andtargeting their emotions.,R,Rule#10,Vision trumps all other senses.,eview Vision is our dominant sense,using half of,the brains resources.,We learn/remember best through picturescompared to text or spoken w
34、ords.,Try to communicate more with pictures.Toss your current PowerPoint slides.,mean f,3 rules,do these or the,What?And f,ool in ge,world,f work,world o,Question:or the,of presentation neral?,and sch,All 12 rules at a glance,PDF,ist in,nload,site:,in Rul,You c,an dow es web,t/the,th,es.ne,from,www.
35、,John Medinas 12 Brain rules,this l,e Bra-rules,brainrul,John Medinas 12 Brain rules,Includes a,great DVD,too!,Want to learn more?,Then get this book.And go to this website:,these,out,Ab,w.istockp,w,es from w,All imag ina which,or images,es media,xcept f,e,e Brain Rul,kit here:,slides,of Dr.Med,are
36、available in th mediakit,www.brain,es were pr Japan.Software used,e in Osaka,(but PowerPointwouldve,was hom,done pples Keyn well)and a bit of Photoshop,the trick as,a bit of Photoshop.,was A nd,ick as well)a,Checkout t,Checkout he,PZ websit!e,!,h se slid,GARR R,REYN LDS,.pesent,aatoonzenccom,These s
37、lides were producedbbyGGarrRReynoldsTinehis home in Osaka Japan.Software usedin hisApples Keynote(but PowerPoint wouldve.done the trPZ website the,GARR EYNO,OLDS,www.prresent,REYN,These slides were produced by Garr Reynoldsin his home in Osaka Japan.Software usedwas Apples Keynote(but PowerPoint wouldvedone the trick as well)and a bit of Photoshop.Domo ArigatouCheckout thePZ website!,GARR,OLDS,w,ww.present,
