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1、Copyright Siemens AG 2006.All rights reserved.,从Triple-Play 到 Multi-Play西门子智能家庭解决方案,北京西门子通信网络股份有限公司,Page 2,May.23rd,2006,SIEMENS Communication Networks Beijing,消费者业务和应用的演进趋势,语音,数据,娱乐,智能家庭,新用户,time 语音，数据，视频=“Triple play”,加入移动元素,=“Quadruple Play”,加入智能家庭业务(监控/监视/安全/家庭网络/自动控制)，再加入e-”x”业务(e.g.远程医疗)=“Mult
2、i-play”,Triple Play.to.Quadruple Play(IMS).to.Multi Play,Page 3,May.23rd,2006,SIEMENS Communication Networks Beijing,来自家庭业务的需求会进一步集中在互动业务和智能业务,5,7,8,12,16,22,30,42,58,201 221,255,309,388,503,669,904,1237,1706,4,0 5,3,游戏，虚拟世界&智能化业务,scanning angle,360o,Real-timeuser controlany viewingangle,Entertainme
3、nt3 NG-ITV Channels,Mbit/s,ProductivityEmail,Source:SAG internal analysis,娱乐业务，智能化业务，游戏和虚拟世界的业务将成为需要大量带宽的家庭业务,2000,2002,2004,2006,2010,2012,2014,2016,2008,2020,2018,Page 4,May.23rd,2006,SIEMENS Communication Networks Beijing,改善家庭生活水平消费者永恒的需求,智能家庭已然涌现的中高端家庭需求,保证家人健康“保持健康状态“日常健康监控，远程医疗Quality of Life,
4、家庭成员关系“共享娱乐时光”互动的、娱乐的快乐家庭生活Connected Life,增加家庭舒适度“尽在掌握中”灵活方便的家庭控制Control over Life,家庭安全保障“安全感”保障家人生活安全Protected Life,Page 5,May.23rd,2006,SIEMENS Communication Networks Beijing,家庭娱乐(Siemens Com,FSC),家庭网络(Siemens Com,FSC),家庭安全和控制(SBT,A&D&BSH),家庭医疗(Siemens Med&Siemens Com),“智能家庭”,西门子综合的优势实现完善的“智能家庭”家庭
5、通信(Siemens),Million,2,-6,-2,6,10,14,18,22,26,30,34,38,42,46,50,54,58,Page 6,May.23rd,2006,SIEMENS Communication Networks Beijing,西门子Triple-Play方案-兼顾家庭娱乐市场需求,BroadbandNetwork,PSTN,IP Network,MediaGW,Billing,Carrier business&environment,CRM,Supervision,0-100-200-300-400,100,400 300 200,Months after pr
6、oject start,NPV(fixed time line)Case Including LeasingBase Case,Applications&Content domain,Digital Rights,Management,Video,Broadcast,ManagementMiddlewareAccess ResourceControllerHome Network3G MobileNetwork,STB,Internet,Gaming on,MMS/SMS Demand,Video on,Demand,E2E end-to-end,Page 7,May.23rd,2006,SI
7、EMENS Communication Networks Beijing,“智能家庭”家庭娱乐解决方案,视频电话,数字电视,EPG3,PVR4,围墙花园(互联网),消息(SMS1,MMS2),1)Short Messaging System2)Multi-Media Messaging System3)Electronic Program Guide,4)Personal Video Recorder,游戏,影片/音乐,点播TV 机顶盒Stefanie:What do you thinkabout this film.?,May.23rd,2006,从Triple-Play，Quadruple
8、 Play到Multi-play,Application ServerVideo,HealthcareHomeSecurity,HomeEntertainment,Video&VoiceGateway,IP/OpticalBackbone,GPRSUMTS,PSTN,Control,Safety&security,HVAC,Lighting,shutters&blinds,Health Care,Entertainment,Gateway,DECT WLAN,Tele-communication,Smart Home,Service DeliveryPlatformPage 8,Middlew
9、are,DRM,SoftswitchTV Head,end,DRM:Digital right Management for Pay TV/ContentTV Head end for Broadcast IP TVSIEMENS Communication Networks Beijing,Page 9,May.23rd,2006,SIEMENS Communication Networks Beijing,西门子“智能家庭”为运营商提供端到端价值链,丰富、便利，满足消费者需求 运营商可管理业务,家庭娱乐数字电视,影片/音乐点播时移类业务网络游戏电视商务远程教育,家庭安全闯入警报,户外警报烟
10、雾监测媒体探测水溢监测,家庭舒适家电控制（电,视/冰箱/洗衣机/厨房设备）照明控制门窗控制,家庭医疗日常健康检查,心电图/血压/血糖/体重/肺量测量药疗计划医疗视频,智能家庭网关,接入网络,核心网络,业务使能平台,智能家庭应用,Page 10,May.23rd,2006,SIEMENS Communication Networks Beijing,西门子“智能家庭”家庭控制业务应用温度控制灯光控制控制和显示能量消耗监控,Page 11,May.23rd,2006,SIEMENS Communication Networks Beijing,User Home,BackendServiceEna
11、bling,西门子“智能家庭”家庭安全业务方案User RemoteAccessCarrier,3G/GPRS,WWW,PlatformPSTNIP/xDSLGPRS/PSTN,Set-top BoxIntrusion DetectorControl Buttons,Wireless CamHome GWIP Security Central,Page 12,May.23rd,2006,SIEMENS Communication Networks Beijing,西门子“智能家庭”家庭医疗业务方案,BluetoothEthernet/UPnP,医生/护士,医疗提供者Service Center
12、,Medicalurgency/user remoteaccess,Home GW,Set-top box,终端用户ECG,血压计,HealthHUB,SEP Service Enabling PlatformHCS SURPASS Healthcare Services,GW,Internet远程登陆,TELCOBroadbandSEP,HCS体重计,Softswitch3G/GPRS,基于规模部署的医疗服务自动获取信息，与数据库中进行对比，并且作为医疗档案或者是告警的触发,能够集成多种医疗设备进入方案与医生之间的视频会议针对医生而言，非常方便的可以接入病人的病历,Page 13,May.2
13、3rd,2006,SIEMENS Communication Networks Beijing,Mobile/PDA/TV:通用并便于使用的用户界面是用户接受的最关键因素,Home Securityon Internet,Home Securityon TV(Set Top Box),Home Securityon Mobile Phone,Page 14,May.23rd,2006,SIEMENS Communication Networks Beijing,西门子智能家庭解决方案-基于电信级业务平台Smart HomeApplicationsHealth careProvider/,Cli
14、nics,3rd Party,ServiceProviderSmart Home Solutions by SURPASS an open platform to easily introduce new services,Service Enabling,PlatformSecurityProvider/AgencyHome,Gateway,Smart Home,%业务收入,Page 15,May.23rd,2006,SIEMENS Communication Networks Beijing,运营商角色的演变：语音业务提供商 综合服务提供商,2000,现在,2010,Baseline,运营商ApplicationsC&I,运营商/服务提供商,综合服务提供商80%,80%ApplicationsC&ITool,Platform,Page 16,May.23rd,2006,SIEMENS Communication Networks Beijing,塑造精品家庭生活，西门子的目标！Quelle:Deutsche Telekom AG,
