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1、Business English Correspondence in the Role of Foreign TradeContentsAbstract: 1 Key words:1 一、 The characteristics2 （一）、Language Standardization2 （二）、 Simple Content3 （三）、Courtesy3 （四）、 Formats4 （五）、Clarity5 （六）、 Consideration5 (七）、Courtesy5 （八）、Statement be expressed effective5 （九）、use of simple se
2、ntences6 二、Text Features6 （一）、Writing format liberalization6 （二）、The ritual function is formal8 （三）、The information transmission function8 （四）、Cultural features9 三、Pay attention to9 （一）、cultural background9（二）、potential customers10（三）、 Minimize the use of negation10（四）、specification Format11 Conclus
3、ion11 References12摘要：商务英语函电作为商务活动交流的一种重要方式在国际商务交际中起着重要的作用。掌握好书写外贸函电的原则和技巧，是进行成功交易的基础。随着国际贸易竞争日渐激烈,商务活动日益频繁,商务函电随之显现其重要作用。本文从商务英语函电的作用、语篇等来谈其文体特征,并为商务英语函电的撰写提出建议,目的是为让了让所有从事外贸业务的人员能充分掌握商务英语函电的特点，理解商务英语函电在对外贸易中的作用，从而促进经济的发展。关键词：商务英语函电 原则 简洁 礼貌Abstract As an important of communication, Business English
4、 correspondence plays an important role in international business trade. To master the principles and skills of writing business letters is the foundation for successful transactions. With the increasingly competitive in the international trade, business activities have become increasingly frequent,
5、. Business English correspondence becomes more and more important in this paper, to promote the development of economy, thats come to talk about the discourse and its important of business English correspondence to anomalies its stylistic features.Keywords: Business English correspondence; principle
6、 ;simple;courtesy;Introduction:At present, The economy of China and the world trade is increasingly frequently. Business English is the international business activities, Business English is not only a universal language in the international business activities with a special purpose, but also an im
7、portant tool in the foreign economic activities. So Business English Correspondence has become an important major media. for communicating 、conducting business and establishing friendly cooperative relations between the countries and other important business activities. With the acceleration of worl
8、d economic integration, the international business cooperation is increasing. After join sing the World Trade Organization, economic exchanges with other members is also increasing frequently, foreign economic trade and technological cooperation developed rapidly. With the growing international trad
9、e and development, Business English correspondence in todays world trade flourish, is essential for international business contacts that means all aspects of foreign trade conducted mostly through correspondence. From the establishment of business relations to the deal, the implementation of the con
10、tract, and in the process of implementation of the contract disputes, mostly through letters and telegrams are resolved. Thus, the modern international trade is also known as document trade. Operation in international trade practice, trade exchanges between the various links of all correspondence co
11、nstitutes an important legal basis. Particularly when the trade disputes arise, it is possible to resolve about the results. International trade is increasingly dependent on the process of exchanging documents, the center role of business English correspondence is an increasingly significant. Theref
12、ore, anomalies the language means and skills can promote the smooth development of business activities to promote business cooperation and reached the final trade.一、 The Characteristics of Foreign Trade English Correspondence（一）Language Standardization With the increasing foreign trade, of the langu
13、age of business correspondence are more and more standardize, not only requires words, syntax, grammar, spelling and punctuation norms out of habit, and the terms of various business activities in restraint laws, regulations and practices use, there are more clearly defined.（二） Simple ContentBusines
14、s correspondence is written a vivid, concrete and clear, especially to make clear response to demand letter, or reply to the request or other communication problems, or offer, promise, to write clearly, plainly .There is no hard to learn of the Department, so that the recipient will not be misunders
15、tood to write after seeing people trying to say, the text as little as possible and clearly enough to show the meaning of the expression.（三）Courtesy Write to rational and restrained, well-behaved, not arrogant, or rude to avoid the command. Be reasonable manner, appropriately refined, not only to re
16、spect international trade practices safeguard the national interests, but also understand to take each others demands wishes and feelings into account. Focuses on positive, certainly about the problem, try to avoid negative about the problems.（四） Format as “Habit In the Long Term of the Development
17、of Foreign Trade, International Practice Gradually Formed and AcceptedBusiness Letters with its unique format, commonly used business terms, the rich trade terms, fixed formulas and abbreviations formed a unique correspondence style, and with a strong business color. Its vitality is linked with the
18、actual business activities, their language forms, language specification and so must be for specific business services, Words used for the convention, in line with international practice, recognized and accepted by business people around the world.二、 Writing Features of Business English Corresponden
19、ce:（一）CorrectnessThe content of business letters has a direct interest relation between both parties benefits, so in order to avoiding some unnecessary trouble, the expression of meaning would have to complete and accurate, even the punctuation. （二）ConcisenessTo be accurate, thoughtful premise, appl
20、ied for at least of the expression and the true meaning of the text can not be prolix.（三）Completeness The business letter should be include all the necessary items,. For example, the invitation letter should indicate the time, place, etc .Never to send ambiguous letters.Letter to explain the matters
21、 should to be specific and clear; particular attention will need to reply or other impact on the content of bilateral relations.（四）CourtesyTo master the polite, decent way of expression, in order to help both sides to maintain good relations. His politeness principles, including six courtesy guideli
22、nes: 1, Policy Guidelines: Damage to others at least, to the greatest benefit of others; 2, tolerance criteria. Policy guidelines and courtesy guidelines are most fundamental criteria; strategy is not polite, courteous language strategy implies the use of language. Communicative activities in the bu
23、siness people will inevitably make their own trade links requests and suggestions, hoping the other party to embrace. Politeness strategies and from the generous standards of view, to the other party may request the other party actually suffered losses, so pay special attention to the wording of the
24、 language, choose the appropriate sentence to express our demands, otherwise it may be subject to refused. 3. Recognition criteria: Try to narrow derogatory to others, try to exaggerate the praise of others, modesty standards require as much praised to teach other, reducing each others derogatory. U
25、nder the guidance of its principles, business writing is usually polite to take a little skill, highlighting the others standard, reflecting respect for otherness. Be placed in each others positions, fully consider each others interests, needs, desires, understand the situation, truly respect, under
26、standing, praise each other, to avoid the high pride. 4, Modesty (modesty maxim): Try to narrow their own praise, try to exaggerate their impairment; 5, agreed criteria (agreement maxim): Try to narrow the differences between themselves and others, try to exaggerate the consistency between the self
27、and others endorsed the criteria required to minimize their differences as much as possible. In business dealings, the inevitable differences of the two sides, such as refusing the others offer, return each others orders, claims and so on. These situations are unavoidable, also pass to the other neg
28、ative information, because such information is likely to involve accusations, insults to each other produces the possibility of writing so to pay attention to language, To select the type to ease restrictions on words or less smooth fuzzy euphemism of expression, decline with thanks. 6, sympathy cri
29、teria: Try to reduce their aversion to others, try to exaggerate their own compassion for others. Leach made in the six guidelines, policy guidelines and norms of tolerance, recognition criteria and modest criteria were paired, and if one word follows, then it must also follow the guidelines for ano
30、ther one.（五）ClarityThe meaning of expression must be clear ,avoid using uncommon words and phrases to confuse，sentence concise capable ,effective place expression , statement structure simple primarily, little uses the compound sentence .（六）ConsiderationWriting a letter should consider others point
31、of view and respect for each other, rather than starting from their own. For example: You earn 2 percent discount when you pay cash. We will send you the brochure next month. is better than “We allow 2 percent discount for cash payment. We wont be able to send you the brochure this month. We can try
32、 to thinking by standing in others position .This way would help you easy access to each others identity.（七）CourtesyThe expression should be polite. Timely reply is politeness. Be reasonable manner, appropriately refined, not only to respect international trade practices, but also safeguard the nati
33、onal interests, At the same time, take the others requirements 、wishes and feelings into account . try to avoid t negative talking about the problems .For example: We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw you
34、r attention to a special offer which we have made in it. You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of 20 May.（八）Statement Condensed Elite, Sought to Express and EffectiveConcise statement is lean and effective
35、choice of words expression of concise, grammatically correct, use appropriately. The same word in different registers in different stylistic effects. If we are in a position to offer you 50 long tons of tins foil sheets. (We can report to your 50-ton aluminum foil), offer Translation opened, offer h
36、as business characteristics of English language and fine secluded style of writing which is different from its literal meaning. Our order is subject to your acceptance of our terms of payments by D/P.（Our acceptance of your order with payment by the conditions I subject) in the subject to is the con
37、dition . was intended.（九）Statement Structure to Complex Long Sentences with Little Use of Simple SentencesClause sets of clauses of the dendrites structure common, often only after a row a few lines to an end. However, for such a complex and lengthy sentences, as long as a careful analysis of the or
38、iginal text and translation of dynamic equivalence theory, be able to properly translate the original, so that the conception of the audience asked a clear understanding of the original in order to obtain more accurate feelings. 例如：Any controversy under this contract or arising between the parties o
39、r out of or for breach of or in relation to this contract sha11 be determined by arbitration to be held in the City of New York pursuant to the arbitration law of the State of New York and under the rules of the American Arbitration Association. This is a common international trade arbitration claus
40、e. Any controversy in the sentence after the continuous use of the five prepositional phrases, the five prepositional phrases are used to modify and limit the controversy at the same time, and for such a complex sentence, the translation must first straighten out the statement that the level of comp
41、onents and their relationships, Contact the context, accurately grasp the connotation of words, accurately grasp the context Meanings According to the characteristics of Chinese Sentence dynamically reconstruct the original message. To any other parties or both, or breach of or related to this contr
42、act dispute, by arbitration under the auspices of the United States on the New York arbitration law decision.三、Text Features：（一）Writing Format Liberalization待添加的隐藏文字内容2Business correspondence official letter, format, a variety of its writing style, professional style, simple style and solemnity. Cor
43、respondence format liberalization is mainly embodied in the letter head, calling the letter addresses language and so on. Business contacts with both the increase in trade and trade relations to strengthen mutual understanding and communication between the more in-depth, personal letters the content
44、s of the trend of infiltration, which also contributed to the liberalization of its format.Simplicity of language style: In the process of writing business correspondence, in addition to changes due to the liberalization of concise format, the simplicity of their language use also of the. On the one
45、 hand, those polite correspondence should be omitted, the extra point to negotiate directly discourse theme, mainly for concise, easy to read On the other hand, electronic data interchange, telegram and other terms and phrases used are so simple of a language style. Business English is an important
46、genre of international trade activities, involving consultation purchase, replies and quotations, subscription and confirmation, insurance, packing, transportation, letter of credit and other payment methods, and processing of complaints, agency and other international affairs and trade all links. T
47、ranslation errors occur, such as correspondence, will inevitably lead to the almost error opportunities both misunderstanding. The high quality of translation is to achieve win-win effect. Based on business discourse analysis, there are four main features of Business English Correspondence.One purpose of function Business English is usually around a specific business purpose written. Through the facts, the column data, reason to persuade the other party to ac
