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1、,Tous Lesjours多乐之日月饼礼盒设计,流程,包装设计,风格界定,画面设计,工艺设计,打样,批量加工,流程,包装设计部分,风格界定,画面设计,工艺设计,打样,批量加工,产品品性,消费理由,竞争品牌,品牌形象,欧陆风情清新、健康精致高档品位喜庆文化内涵,风格界定,流程,包装设计部分,风格界定,画面设计,工艺设计,打样,批量加工,画面设计,工艺设计,结构设计材料设计工艺设计,固有元素创新元素,商标品牌商品名主形象辅助图形色彩,主料辅料材料组合,UV起鼓模切烫金特种油墨,欧陆风情清新、健康精致高档品位喜庆文化内涵,星月夜,传承,基于固有元素的方案,传承,基于固有元素的方案,传承,基于固有元
2、素的方案,传承,基于固有元素的方案,创新元素,有文化才有面子,梵高星月夜,创新元素,有文化才有面子,文森特，又名星月夜，取材于梵高的名画The Starry Night，是Don Mclean的一首歌。文森特是梵高的名字，所以这首歌又叫做“梵高之颂”。1889年，6月，圣雷米疗养院，一个神经崩溃的人，一副色彩丰富艳丽的星空。正如Don 在他的音乐里所描述的，Flaming flowers that brightly blaze,Swirling clouds in violet haze,Reflect in Vincents eyes of China blue.酷似燃烧着的，情感奔放热烈的
3、，色彩鲜明的花朵，是如此耀目，而那些云彩以swirling的姿态恣意卷舒，薄沙的haze在violet魅力非凡的颜色之中缓缓流动，这一切，都映现在梵高的眼睛里，他的眼睛，是深邃的景泰之蓝。貌似艳丽的画，实际上在诉说一种彻底爆发之前宁静和寂寥，也许就如梵高当时的心境。Don的歌声轻柔，我们能够想到什么呢，也许就只限于那一片萦萦的夜空，而在那幅画问世13个月之后，在麦穗轻轻摇摆的奥维尔麦田深处，梵高选择了放弃生命，早已濒临绝望的生命。梵高的生命没有能够支撑多久，但，如此美丽的生命，如彼美丽的画，永远留存于人类的记忆。而且，只要有星夜，梵高的宇宙，便可永存。,创新元素,有文化才有面子,VINCENT
4、 Starry,starry night.Paint your palette blue and grey,Look out on a summers day,With eyes that know the darkness in my soul.Shadows on the hills,Sketch the trees and the daffodils,Catch the breeze and the winter chills,In colors on the snowy linen land.Now I understand what you tried to say to me,Ho
5、w you suffered for your sanity,How you tried to set them free.They would not listen,they did not know how.Perhaps theyll listen now.Starry,starry night.Flaming flowers that brightly blaze,Swirling clouds in violet haze,Reflect in Vincents eyes of China blue.Colors changing hue,morning field of amber
6、 grain,Weathered faces lined in pain,Are soothed beneath the artists loving hand.Now I understand what you tried to say to me,How you suffered for your sanity,How you tried to set them free.They would not listen,they did not know how.Perhaps theyll listen now.,For they could not love you,But still y
7、our love was true.And when no hope was left in sightOn that starry,starry night,You took your life,as lovers often do.But I could have told you,Vincent,This world was never meant for oneAs beautiful as you.Starry,starry night.Portraits hung in empty halls,Frameless head on nameless walls,With eyes t
8、hat watch the world and cant forget.Like the strangers that youve met,The ragged men in the ragged clothes,The silver thorn of bloody rose,Lie crushed and broken on the virgin snow.Now I think I know what you tried to say to me,How you suffered for your sanity,How you tried to set them free.They would not listen,theyre not listening still.Perhaps they never will.,创新元素,有文化才有面子,创新元素,有文化才有面子,创新元素,有文化才有面子,
