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17、scription of the contents,Description of the contents,Text,Text,Text,Title in here,Title in here,Title in here,Diagram,Technology&Communications Infrastructure,eBiz Solutions,eBiz Integration,eBiz Strategy,B2E,B2B,B2C,B2M,Product Leadership,Relationship management,e-Business Transformation,e-Busines
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19、ation,Knowledge Management,e-Commerce services,CRM,ERP,SCM,Business Intelligence,enablement Service,Web+IT Integration,Business Value,Technology Value,Suppliers,Customers,e-Business Perspective,:IBM,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Contents,Title
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23、r&Solution,eSolution,LIFE,System,INFORMATION,COMMUNICATION,TechnoVillage,/,/,/,/,/,/,Mail+SMS+Fax+,DB,/,Data Integration,Enterprise CRM,eCRM,Data Warehousing/Integration,Web LogData,Data Base,TransactionData,CustomerProfile,SM MU,SI MU,NI MU,R&D MU,eBizTotal Service,eBiz Total Service,E-Mail,EDMS,GW
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26、ly Chain Execution,eBiz Enterprise Management,CRM,Forecasting,Opportunity Management,Configuration,Generation,Forecasting,Customer CareSpare Management,ForecastingPersonalizationCampaign ManagementMarketing Encyclopedia,ERP,CMS,SCM,EIP,eStrategy,Solution&Service-SI Development&Solutions,Marketing,Sa
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28、tical),1 2 3 4 5 6 7 Restructuring8(Globalization)9(Value-Added Supplier Relationships),1.,5.,4.,3.,2.,1.,()?,Site?,Site Site(,)?,/?,?,eCRM,e-CRM,Strategy,Contents,Solution,Brand A,Brand B,(),Ebiz,Brand C,Summary,-,Integration Branding&Identity,Website Strategy,Site E,Site B,Site H,Site F,Site A,Sit
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30、,D 11%,C 19%,Brand Power,Cosmetics,Electrics,Books,Case 023,STEP 1,STEP 2,STEP 3,Consider Organizational Objectives,Determine Types of Work Activities,Departmentation,Support,ADGoal,TargetMarket,ConsumerPromise,Personality,PRODUCTFUNCTIONS,BRAND NAME,GRAPHICS,PRDUCTDESIGN MIX,LOGOS/TRADEMARKMIX,PACK
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32、题,添加标题,Company Logo,Click to edit title style,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,-Description of the contents,-Description of the contents,CompanyLOGO,Click to add Text,Click to add Text,Click to add Text,Click to add Text,
