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1、Chapter 2Social Communication,商务交际,In business world,the most commonly used social writings are invitation cards and letters,congratulation letters and thank-you letters.They are mailed via post,and more often by email.Email has become the most commonly used way for business people to communicate wi
2、th each other nowadays.It is through these social communications that collaboration and cooperation occur.,After studying this chapter,you will be able to:,write invitation cards and letters.write congratulation letters.write thank-you letters.write e-mails.,j,In this module,you are expected,Objecti
3、ves,to learn about the format and contents of invitation letters and cards;,to write warm and appropriate invitation letters or cards on different occasions.,Mr.Jiang,General Manager in Zhejiang Sunshine Cashmere Co.,Ltd.is going to invite Mr.Smith from Messrs.Lee&Co.,who is a prospective clients of
4、 the company,to attend the China Import and Export Fair(the Canton Fair),which is going to be held in the spring of 2009.As Mr.Jiangs assistant,Qiu Xiaoyun is asked to write a warm,polite and persuasive letter of invitation.The following background information is provided as reference.,An Invitation
5、 Letter,Chinese Export Commodities Fair(Spring Canton Fair)Time 1:Apr 15,20XX-Apr 20,20XXTime 2:Apr 20,20XX-Apr 30,20XXWeb site:http:/E-mail:Tel:020-3856789Fax:020-3866789,An Invitation Letter,What are the features of an effective invitation letter?,What should be included in an invitationletter?,No
6、te the similarity&difference betweena Chinese one and an English one.,You are divided into several groups.Please discuss on how to draft an effective invitation letter,and comment on your own work.Then choose the best one out to show in the class.When you are discussing,you can pay attention to the
7、following hints.,Notes:,Whats the purpose of writing this invitation letter?,1.Whats the purpose of writing this invitation letter?This invitation letter is written to invite a prospective customer to the Canton Fair.By doing so,the relationship is promoted and the service is developed.2.What are th
8、e features of an effective invitation letters?The features of effective letters are briefness and warmth.The tone of these letters is generally polite and semi-formal.For this letter,it should have an element of persuasion,as the purpose of the letter is not merely to invite but also to ensure that
9、the recipient agrees to attend the event.It is a fine combination of present and future tenses where words and phrases are linked to present the content in an impressive manner.,3.What should be included in an invitation letter?Basically speaking,an invitation should include the reason,the time and
10、the place.In most case,the names of inviter and invitee are made clear.,Zhejiang Sunshine Cashmere Co.,Ltd.No.25 Kangtai Road,Huzhou,Zhejiang ProvinceMay 3,20XX Mr.Smith Messrs.Lee Co.,18 Broad Street Los Angeles,U.S.A,Heading,Inside Address,Dear Mr.Smith,I hope you are planning to attend the spring
11、 China Import and Export Fair held in Guangzhou April 15th through 20th(phrase 1),and April 20th through 30th(phrase 2),2009.As you know,this fair is especially for the export commodities from China.It has been held for 105 times by this year and many people say it is now the best fair around the wo
12、rld.,Body(Occasion,Time,Place and the details),Salutation,Body,While you are here,Id like you to visit us so we can have personal communications.The specific information is as the following:Our booths at the Canton Fair(April 2009)1.Phase 1(April 15-20)Pazhou Complex Hall 28,Floor 1,E16-17 Items:cas
13、hmere sweater,cashmere cardigan,cashmere pullover,cashmere jumper,baby cashmere clothing,etc.2.Phase 2(April 25-30)Pazhou Complex Hall 26,Floor-1,E10 Items:cashmere hats,cashmere caps,cashmere gloves,cashmere scarves,cashmere blankets,etc.We have had a long discussion over emails,telephones and corr
14、espondences.Now it is a chance for us to meet each other in person and have a close touch.Such personal contacts,I believe,will enable you to have a more thorough knowledge about our products and expedite our transactions.,EncouragingWords,If you are planning to attend the fair,would you please fill
15、 in the enclosed card and send it to us?We will arrange for your trip accordingly.I cordially hope you will be with us.Sincerely yours,Thomas JiangThomas Jiang General ManagerEnclosed as stated,Complimentary Close,Encouraging Words,Signature,Enclosure,The definition of an invitation letter The invit
16、ation letter is one of the most popular ways of inviting relatives,friends,colleagues and business clients to important events.In a formal situation,an invitation letter refers to the request regarding the attendance of a prominent person,a group of people or representative of an organization at som
17、e particular event.,The format of an invitation letter Similar to a job application letter,an invitation letter also contains the heading,date,inside address,salutation,body of letter,complementary close,signature and enclosures.But the content of the body is different from that of an application le
18、tter,which mainly focuses on the social event.,The purpose of invitation letters To invite for a business anniversary;To announce an engagement;To announce an alumni meet;To invite for a job related party or retreat;To announce a special meeting;To invite for the graduation party;To invite the spoke
19、sperson for a conference or seminar;To invite to a business social event;To invite a prospective customer to a sales appointment,presentation or demonstration;To invite to a wedding,anniversary or house-warming ceremony,etc.,The purpose of invitation letters To invite for a business anniversary;To a
20、nnounce an engagement;To announce an alumni meet;To invite for a job related party or retreat;To announce a special meeting;To invite for the graduation party;To invite the spokesperson for a conference or seminar;To invite to a business social event;To invite a prospective customer to a sales appoi
21、ntment,presentation or demonstration;To invite to a wedding,anniversary or house-warming ceremony,etc.,The writing of invitation cards A formal invitation card emphasizes on the choice of words and the layout,though it is very short.The main contents include the name of the inviter and the invitee,t
22、he occasion,the detailed time and date,the place and other words,such as black tie(formal dress is required),R.S.V.P.(please reply),and telephone number etc.Due to its formality,the card is written in the third person,complete names are required instead of abbreviation,and the salutation with Mr.and
23、 Mrs.are preferred.Regardless of what kind of invitation one has received,a prompt reply of accepting or refusing should be given.,You are provided more samples on invitation to learn by yourself.You can make mini comparison on the samples according to see the difference,Tips,Sample 1:An invitation
24、letter to a sales presentation Sample 2:An invitation card to a barbecue Sample 3:An invitation card to a wedding,【Directions】Match the English words and phrases with their proper Chinese Meaning.,()cordially invite()have the pleasure to invite()R.S.V.P.()request the honor of your pleasure()dress co
25、de()cocktail reception()banquet venue()in honor of()confirm participation()enclosure card,a.鸡尾酒会 b.确认出席 c.荣幸邀请 d.着装要求 e.竭诚邀请f.宴会场地 g.随附卡片 h.敬请出席 i.请回复 j.以的名义,【Directions】Match the English words and phrases with their proper Chinese Meaning.,(e)cordially invite(c)have the pleasure to invite(i)R.S.V.P
26、.(h)request the honor of your pleasure(d)dress code(a)cocktail reception(f)banquet venue(j)in honor of(b)confirm participation(g)enclosure card,a.鸡尾酒会 b.确认出席 c.荣幸邀请 d.着装要求 e.竭诚邀请f.宴会场地 g.随附卡片 h.敬请出席 i.请回复 j.以的名义,1)We take pleasure in inviting you to come to the anniversary.我们荣幸邀请您参加周年纪念会。2)You areco
27、rdially invited to attend the formal dinner in honor of Peter Chan on Dec.15,2009,at 7:30 p.m.at International Hotel.竭诚邀请您参加定于2009年12月15日晚7：30分于国际大酒店为Peter Chan举行的酒会。3)Please note that this is a black-tie event.RSVP with the names of those attending by this Thursday.请注意着正装。本周四前与会者请实名回复。,4)I am grate
28、ful to be able to accept your invitation and would be an honor to celebrate this memorable occasion with you.受到您的邀请，我很感激并很荣幸能与您一起分享难忘的时刻。5)Unfortunately,due to a previous commitment on that day,I am unable to attend the convention.十分抱歉，由于当日事先有约，实难赴会。6)十分荣幸地邀请您参加这个会议。We take pleasure to invite you at
29、tend this convention.7)作为杰出公众人物，您的到来，我们将万分荣幸。As a prominent public figure,we would be honored by your attendance.,8)我们相信，您对我们公司的造访将增进彼此之间的了解，对将来的合作有极大的益处。We believe your visit will provide an opportunity for you to make a better understanding and be of great benefit to our future cooperation.9)真诚地盼望
30、您能与我们一起共享此次盛事。We do hope that you will be able to join us in this event.10)兹代凯特布朗教授邀请您出席本月18日下午3时至5时在我校大学生俱乐部举行的茶会，敬请光临。Im writing on behalf of Professor Kate Brown to request the pleasure of your company at a tea party at the college club from 3 oclock till 5 oclock p.m.on 18th of this month.,【Dire
31、ctions】Here is an invitation letter which is in disorder.Please rearrange them into a proper invitation letter.a.Mr.Wang has been the President of ABC Company since 1999.b.On 7th July,we will host an eveningof celebration in honor of the retirement of Mr.Wang,president of ABC Company.c.Please join u
32、s tosay Good-bye to Mr.Wang.d.You arecordially invited to attend the celebration at Huzhou Hotel No.290 Kangtai Road,Huzhou,at 7:00 pm on April 5th,2009.e.Now its our opportunity to thank him for his years of exemplaryleadership and wish him well for a happy retirement.f.During thisperiod,ABC Compan
33、y expanded its business extensively.,1)b 2)d 3)a 4)f 5)e 6)c,Directions:Suppose you have received an invitation card from Smart International Co.,Ltd as follows,and you are intended to answer the invitation in the form of card positively and negatively respectively.Remember you should follow the sam
34、e formality of the invitation card.,Smart International Co.,LtdCordially invites you to itsAnnual Meeting and BanquetAt Pacific Hotel88 Smithfield Street,Burwood,NSWOn Friday,October 11,at six oclockFeaturingGeorge Jones,Director of the Sunshine SymphonySpeaking on“Music in the late 90s”And a special performance by theSunshine Symphony,Invitation Card,
