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1、,Design,Elite,產品設計創新的概念與實踐Innovative Product Design Concept&Implementation,James,Jan-Nan,ChenAssociate Professor Industrial Design DepartmentChao Yang University of Technology,Design,Elite,1,What is Design?2,Human Centered Design Strategy3,Design Thinking Process4,Good Design Benchmark5,Evolution of
2、 Design Tools6.New Design Trends,Design,Elite,What is Design?,Design,Elite,Design is problem solving process設計是解決問題的過程Design needs participation設計講求參與Design means creativity設計即創造力Design can be trained設計能予訓練Design learns from living設計源於生活,Design,Elite,創造生活便利與提升生活品質是設計行為的目的，設計-統合藝術、科技與行銷，是一種跨專業領域，凝聚知識
3、與經驗的統合工程，其形於外的是增進產品（或標的物）的價值，然其內在卻是文化傳承的精髓呈現。,陳建男中華民國工業設計協會 理事長2002/10/15,Design,Elite,Human Centered Design Strategy,Design,Elite,Elite Design PursueUser Centered DesignDesign Value Added AppearanceCreativity Enhanced Solution,Design,Elite,Design Thinking Process,Design,Elite,設計師的三項訓練 觀察力 Observe 思
4、考力 Think 執行力 Execute,Design,Elite,設計的三項要素 比例 Proportion 造型 Form 細節 Detail,Design,Elite,Product,Function,User,Environment,Which,When,Why,Who,What,Where,市場定位,使用時機,策略動機,Design,Elite,Good Design Benchmark,Good Design 設計的價值,創新Innovation實用Usefulness美觀Aesthetics自訴Speak Itself誠實Honesty,耐用Durability細節Details
5、環保Respect Environment少即是多less is more謙虛Unobtrusive,百靈公司(Braun)執行總裁 迪特-蘭姆斯(Dieter Rams),消費趨勢的改變,理性消費需求,感性消費需求,輕薄短小,創意 遊戲性 美觀 人性化,精緻 價值感 實用 感動性,Design,Elite,iF Design Award-GermanyDesign QualityWorkmanshipChoice of MaterialsDegree of InnovationEnvironmental FriendlinessFunctionalityErgonomicsVisualiza
6、tion of UseSafetyBrand Value&Branding,Design,Elite,Red Dot Design Award-GermanyDesign InnovationAestheticsMarketing ValueFunctionalityErgonomicsEnvironmental Friendliness,Design,Elite,Good Design Mark-JapanIs it a good design?Is it a superior design?Is it a design that breaks new ground for the futu
7、re?,Design,Elite,IDEA-Industrial Design Excellence Award-USAThe IDEA 2006 Judging Criteria:Innovation:how is the design new and unique?Aesthetics:how does the appearance enhance the product?User:how does the design solution benefit the user?Environment:how is the project environmentally responsible?
8、Business:how did the design improve the clients business?,Design,Elite,Evolution of Design Tools,Design,Elite,New Design Trends,Design,Elite,環保與節能的綠色設計多元化的分眾市場概念性的產品開發策略高度競爭的產業生態,設計創意機會：The Experience of OXO,Sam Farbers PainDavin Stowells Solution,設計創意機會：The Experience of OXO,設計創意機會：The Experience of OXO,Design,Elite,“You see things and you say Why?.But a designer dreams things thatNever were and say Why not!.George Bernard Shaw,modified by Dick Powell,
