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1、方案架构,创意主线活动流程亮点阐述活动设计,创意主线,工业并没有让艺术远离生活他赋予艺术灵感源泉也从艺术中汲取创新生命,奔驰E系在工业与艺术中完美结合使魅力与生俱来在人们审美、直觉和想象的世界里孕育着无与伦比的感染与震撼,创意主线：工业化的艺术，艺术化的工业,创意原则：真实的工业，梦幻的E系,充分利用工厂自身的环境 打造一个现代的工业时空,充分利用现有的材质、物品营造真实的E系诞生过程,创意原则：真实的工业，梦幻的E系,在架构分明的建筑里，铺洒绚丽的光线在碰撞的金属声中，融入华美的歌声在迸射的焊接火花里，混合激情的节奏这就是真实的工业，这就是梦幻的E系！,活动流程,18:00-19:00Che
2、ck In Pre-function19:00-19:10Opening Show NANTA19:10-19:20Launching the limousine19:20-19:22Welcome by host19:22-19:27Speech by Doctor Zetsche19:27-19:32Speech by Chairman An19:32-19:40Film“Fascination E”19:40-19:55Dinner Start19:55-19:57Interlude 19:57-20:02Show“Industrial Dancing”20:02-20:07Show T
3、BD20:07-20:17金属人20:17-20:20Interlude20:20-20:25Soprano20:25-21:00After Dinner Drinks,Agenda,活动阐述,颇具工业感的独特签到方式配合运用请柬中的名贵钢牌，成为惊喜！,届时，我们将在每个来宾的名贵钢牌上烙印出极富工业阳刚气质的字体造型“奔驰E-CLASS，魅力尊赏”以此，来欢迎大家来到工业艺术的殿堂！,签到处欢迎来到工业艺术圣殿,将工厂现有资源应用巧妙地用“配件拖车”作为我们衣帽间的存储设施让来宾从进入工厂大门便开始感受新颖而独具特色的工业体验,情景衣帽间,在主场地中，横跨30米的华丽吧台，成为一道时尚的风
4、景线，诠释E系的尊贵与魅力得同时，为工业的冷色调增添活力为整个晚宴，增添浓郁的现代感从功能上解决了300人的就餐与现场休闲。,醉华丽吧台,用充满节奏和韵律感的震撼打击乐，作为开场。用汽车厂房内设施和零部件为道具，展现出E系车的一鸣惊人！表演者，在地面用铁桶和汽车零部件击打表演者，在大绞手架击打脚手架，或者汽车零件等表演者，在两侧集装箱上模拟焊接，爆出火花,E鸣惊人（乱打）,新加页,工业与艺术共鸣（京剧：刀马旦）,开始，屏幕两分格一半画面，呈现手绘汽车图纸一半画面，呈现京剧花脸的描摹过程京剧刀马旦站立在舞台中间两道追光自天空垂下精彩的京剧武戏表演。精彩的伴唱中，让来宾感悟：不论艺术还是工业只有经
5、典，才有穿越时空的魅力！,新加页,在E系出场这个环节，我们希望塑造出一场气势如虹的加冕礼。全场灯光向舞台对面、人群背后扫去，磅礴如山的集装箱造型，分立两侧，,一声嘹亮的号角作为开始信号，一个接一个管弦乐手，神秘而毫无先兆地出现在货箱上的两侧，形成壮观的仪仗队。管弦乐手，吹响雄壮有力的奏鸣曲，乐器上旗帜飘扬，,E驾加冕！,最终，二辆E系尊驾，分列货箱山前，大家惊喜地发现，驾驶豪驾的，正是BBDC的两位高层领导人，一时间，风采四射。顺理成章地邀请两位领导人为大家致辞！,在这浩荡的迎接仪仗中，一道大门，缓缓打开，两辆非凡气势的E系尊驾，震撼亮相。E系尊驾，驶下一座雄伟的天桥，两旁的仪仗乐手，接受他们
6、代表世界汽车业对E系致以最隆重崇高的敬意。,E驾加冕！,希望以再现工业场景，充满力量感和工业美感的刚劲手段，表现出E系的独特魅力。,全场暗下，追光灯聚焦舞台两点，两个原本巧妙融合在舞台布景中的大集装箱，在来宾恍然大悟的目光中，其中一辆被叉车出其不意地缓缓托起，掀起高潮。叉车托着巨大货箱，缓缓下到舞台底部，将集装箱缓缓放到圆形车台上，最终形成一前一后，一高一低的壮观场面！接下来，多个穿着工装的工人（演员），提着电锯跑上舞台，演绎出一幕生龙活虎的壮观开启仪式。,魅力四射!,终于，货箱被锯开，比喻着开启E系尊驾的魅力：一时间，激光四射，云烟翻滚，E系尊驾闪耀登场！同时，集装箱缓缓升起，在空中分解成艺
7、术造型，让工业的力与美，相互辉映！,工人们在沿着货箱底部，震撼分割，钢板与电锯磨擦出闪耀的火花，场面火暴！,魅力四射!,Welcome by host Speech by Doctor ZetscheSpeech by Chairman AnFilm“Fascination E”Dinner Start,其他流程,在每个环节之间大屏幕将出现下一环节的提示伴随着相应感觉的音乐在深色调的会场中十分醒目让来宾清楚地知道下一个环节避免主持人串场的常规方式更吻合工厂特殊气质,有文字改动,Interlude,在晚宴正式开始后，在集装箱的一角一个萨克斯悠然独自吹奏全场目光聚集！神秘而极富浪漫主义色彩创造独特
8、的视觉与听觉情景！,天籁JAZZ,新加页,舞者就是身边的侍者侍者就是激情的舞者在奔驰的车间里，每个人都跳动着艺术的脉搏在E系的生产线上，每个零件都是精美的乐器E系的诞生，就是奔驰人演绎得一场魅力大戏,Show“Industrial Dancing”,侍应生在服务现场客人的身旁跃起，开始他的舞蹈表演；另外几名侍应生也从客人中间逐一跃起，开始她们的舞蹈；几名工人从场外奔跑到舞台上开始集体的舞蹈；侍应生也奔上舞台，加入集体的舞蹈,场景二：用餐客人中间,整齐划一、充满热情的现代集体舞蹈表演；中间可以添加个别环节与客人互动,如围绕个别客人舞蹈/或与客人击掌互动等动作舞蹈高潮逐渐降温；舞蹈演员慢慢散开，逐
9、一离开舞台，如同恢复工作，,场景三：舞台回到客人中间,两名工人模样的演员，都推着货车在人群中面对面走过来，互相挥手打招呼；其中一个工人，跃到货车上跳了几个即兴的舞步（机器人舞蹈的感觉），并摆了一个潇洒的造型；（吸引全场的目光）另外一个工人随后也在地面跳起轻快的舞步，表示回应（也是机器人舞蹈的感觉）；舞蹈之后两人开心的互相击掌之后，各自推车离去,场景一：用餐客人中间，追光,Free Talking TimeInterlude,其他流程,两名金属装束舞者，将吧台作为舞台随着灯光变化，模仿机械动作演绎金属魅力，舒展完美流线如同奔驰E系赋予机械生命，为动力注入色彩,魅力生产线,用华丽的女高音演唱，为此
10、次活动结尾振颤的高音，如同奔驰居高临下的王者风范彰显E系尊贵与品质是奔驰在生产线上的工业交响也是E系在全球市场上的凯歌鸣唱,Soprano,After Dinner Drinks,所有舞者在舞台与货箱上摆开造型目送来宾离场,创意设计,平面设计阐述 我们希望用一种将汽车艺术化的视觉，来配合主舞台的视觉效果，张贴在集装箱和厂房四处，丰富视觉层次。思路一采用矢量图的手法，将汽车局部作为视觉装饰，以十足的时尚现代感为方向思路二采用油画效果，将汽车工业比喻成一幅幅经典的油画，让来宾感受浓郁尊贵气氛。思路三以工业图纸的效果，通过线条的勾勒，展现工业化最美丽的一面,On Site Logistics,Foo
11、d&Beverage,VIP Hospitable Service,On Site Table Layout,Registration Management,Photographer Management,Gift Recommendation,Special Facility,Registration Management,Parking Lot Will separate different parking lot for VIP and Other guest Special Person appointed for traffic management in the plant Car
12、 parking with different parking license in order to lead to the different parking lot,Registration Management,Special Check In Process Special produced metal invitation card with leather cover Each guest will show their invitation upon checking in The receptionist will carve the date on the invitati
13、on This invitation will be kept as memorable giftSpecial wardrobe Made by Factory Shelves Each guest will be well-cared by receptionist Special wardrobe are prepared for keep the guest belongings properly,VIP Hospitable Service,VIP Area Specially arranged VIP room decorated with fresh flowers Bevera
14、ge prepared in the VIP room Special appointed person will be responsible for the service,Catering ManagementAll the food will be served by Kempinski Hotel to the venuePay special attention to the freshness of the seafood,to avoid the food poisoningTime Schedule18:00-19:00Cocktail with Canapes19:00-2
15、0:30Buffet Dinner20:30-21:00After Dinner Drink,Food&Beverage,The MenuAppetizers and SaladsCharcuterie of Sliced Cured Ham,Pastrami,Roast beef and Turkey,Cheddar and Swiss CheeseMarinated Smoked Salmon Flakes set on Chinese Vegetable Noodle Salad with Sesame DressingOriental Chicken Salad with Soya D
16、ressingMediterranean Platter with Baba Ganoush,Hummus,Tabouleh and Lentils in Olive Oil,Food&Beverage,The MenuAppetizers and SaladsMexican Beef Salad with Spiced Rice and SalsaCaesar Salad,with Crisp Romaine and Radicchio,Reggiano and Home Made CroutonsThick Sliced Tomato with Grilled Asparagus and
17、Fresh Mozzarella,Balsamic VinaigretteDisplay of Baby Lettuce,Belgium Endive,Cherry Tomato and Shaved VegetableThousand Island,French,Caesar and Balsamic Olive Oil DressingSoup Station Fried Lentil and Coconut Soup,Food&Beverage,The MenuCarving Station Crispy Suckling PigA Selection of Fresh Bread Ro
18、lls,Rye and French BaguetteMarinated Beef on a Skewer with BBQ SauceCrab,Lime and Coriander Cakes,Crumbed and FriedMalay Chicken CurryVegetable Tortilla Wrap with a Sweet Chili SauceA Duo of Pork Spare Ribs and Tandoori Chicken Breast with BBQ SauceSteak and Mushroom PieCasserole Chicken Leg,served
19、with Provencal Style VegetableBasmati Rice,Roasted Cumin PotatoTraditional Roast Sirloin of Beef and Roasted Baby Carrots,Chasseur Sauce,Food&Beverage,Dessert Fresh Fruit FlanCoffee Cream CaramelPancake Filled with with Cream Cream and RaisinsPecan Nut PieVanilla Crme Brulee Glazed with Sugar,and Fr
20、esh BerriesTropical Fruit Salad served in a Sweet Tortilla with Mascarpone CreamA large Selection of Fresh Fruit SegmentsApple Strudel with Cold CustardStrawberry Mousse,Food&Beverage,On Site Table Layout,Experienced for photo and video taken for big event,can well understand the background of the e
21、vent,professional,can focus on both general event and special pointTo notice them one week before the event,and checking the facilitiesDouble confirm the arriving time and dress one day before the eventTo make sure the video and photographer arrive early,to set up the position,be familiar with the r
22、oute especially for the VIP,pay attention to some notice:I.Fully Logo of SIEMENS is necessary II.The full view of the venue,main back job,signage should be taken as record III.Every of the speaker should at least have photo of feature and a full view photo while they speakFilm developing and beta ta
23、pe producing in the shortest time is necessary,Photographer Management,Gift Recommendation,Sun Hai Peng,Wang Rang,Transportation,Shen Ming,Designer：MichaelXiang,Zhu Bao Jin,Gao Feng,Li Yi,Supervisor:Arthur Wang,Project Director:,Performance,Hotel Contact,AV,VIP Service,Planning：Gevin Qing/Yan Yu Wei,Production,Logistic,On Site Service,Qiu Jing,Su Yan Jun,Setting UP,Decoration,
