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1、广州本田汽车晟驰特约销售服务店开业庆典策划方案 目录：第一部分：活动安排第二部分活动目的第三部分：活动表现形式第四部分：活动前期准备第五部分：活动流程第六部分：活动效果第七部分：活动经费预算第一部分：活动安排一、 活动时间：2006年9月*日（待定）二、 活动地点：玉林市人民西路西段，（销售店门前）三、 主办单位：广州本田汽车晟弛特约销售服务店四、 协办单位：我是小狗*（待定）第二部分：活动目的一、 通过本次庆典突显广州本田的品牌优势。同时告知本地客户特约销售点的落成二、 通过本次活动促使达到经济效益与社会效益的同步提升三、 提升产品的销售业绩，促进市场开发第三部分：活动表现形式：本次庆典将融
2、合庆典车展为一体，尽力将本田汽车的优势淋漓尽致地表现出来，同时在与会来宾中形成促销风潮。摒弃过往商家开业庆典后就移步酒店聚餐的习惯，而是在本销售店做出一个小型酒会，使与会者在轻松舒适的环境里尽情地参观与欣赏本店所销售的产品，达到高品质，而又喜庆热闹的效果。香车美女，清凉可口的饮品，使来宾留连忘返，使之成为城中开业庆典的一段佳话。给与会来宾留下深刻的印象。（详见附后效果图）第四部分：活动前期准备一、 场地落实1、确认活动场的清洁整理，2、确保水、电、插座电源用各种必须工具的落实。3、活动前三天确认。广州本田特约销售店配合完成。二、 人员安排：1、庆典区由广告公司负责统筹控制。2、产品展示区由欧雅
3、典广告公司负责统筹布置制作，广州本田特约销售店配合。3、酒会区，由广告公司制作，汽车公司销售人员负责接待。4、安排清洁人员三至五名。汽车公司内部清洁员。三、 来宾邀请：来宾主要以领导公司主要领导组成嘉宾团，来宾中可邀请使用客户及准客户。同时邀请各界媒体朋友。如：玉林晚报玉林日报玉林市电视台及电台。四、 物料准备：（一）主要庆典会场物料准备1、会议邀请函、会议宣传资料、礼品准备。2、落实调试音响、麦克风3、入口处设置签到台，摆放签到簿、签到笔、名片托盘、盆花、请赐名片指示牌，来宾记录表4、迎宾小姐、制作欢迎绶带。5、落实嘉宾座次及入座嘉宾名单6、预订花篮数量及落款内容7、落实到会嘉宾名单，及主要
4、嘉宾发言稿。8、落实跟踪录像拍照片。（二）车展区物料准备1、落实车模人选及人数。2、落实车模着装、走位。2、落实参展车的装饰及展示内容3、落实车展场地布置内容。（三）酒会区物料准备1、落实水果、饮料、品种。2、落实参加酒会人数3、落实酒会现场服务员、清洁员名单及人数。4、落实酒会供应品种及数量5、酒会场地布置、安排。注：以上各项活动前两天须提前完成所有物料准备。五、 现场布置（一）现场布置要求1、店门口入口处设欢迎门柱，两旁摆放祝贺庆典花篮。2、庆典背景板右侧设签到处，安排两名礼仪，负责来宾签到、引领及礼品发放。3、店门入口左侧摆放参展车辆三台，每台车上安排一名车模。参展车后店墙上悬挂广本形象
5、挂幅。4、店门口右侧辅设红地毯，背面车展侧摆置广本形象板扩本销售店简介形象板。5、展厅内入口处设一酒水供应台，同时展示当天供应的酒水。6、展厅内设一台等离子彩电，反复播放产品广告。注：以上各项提前一天完成现场所有布置工作。（二）媒体发布时间形式内容媒体月日硬广广州本田汽车晟驰特约销售服务店开业庆典玉林晚报9月日硬广广州本田汽车晟驰特约销售服务店开业庆典玉林日报月日硬广广州本田汽车晟驰特约销售服务店开业庆典及广本汽车性以特点介绍玉林电视台月日软广广州本田汽车晟驰特约销售服务店开业庆典及广本汽车性以特点介绍玉林广播电台月日软广广州本田汽车晟驰特约销售服务店开业庆典手机短信.提前七天做好媒体发布工作
6、，其中，硬体广告建议开业前三天开始，手机短信提前一天开始，连续两天。第五部分：活动流程一、流程安排接待来宾,发放礼品主持人介绍重要嘉宾重要领导致庆典开幕词领导嘉宾客户代表发言剪彩仪式合作单位签约仪式新车交接仪式酒会接待自由参观二、活动现控时间内容总统筹礼仪组音乐、组礼花、醒狮组机动协理酒水部730-800名组人员准备确认各组正常确认人员到位，服装、化妆完毕确认设备正常，人员到位，理解活动流程确认人员到位确认人员到位，确认现场布置完成检查所需物料，开始摆设展示饮品800-930迎宾确认各组细节站位及分工清晰播放迎宾乐锣鼓起让主持人做好准备，巡察现场布置安全制作饮品，930-950活动开始确认各组
7、工作落实实施迎宾，准备剪彩工作暂停播放礼炮起，锣鼓助兴拍照，摄影制作饮品1000-1015剪彩确认落实各组工作引领领导就位剪彩领导上场喜庆音乐剪彩时礼炮起，锣鼓助兴拍照，摄影制作准备，清洁1015-1030签约仪式确认落实各组工作引领领导就位，递笔领导上场时喜庆音乐起签约后领导握手时礼炮起，锣鼓助兴拍照，摄影制作饮品1030-1045新车交车仪式确认落实各组工作，引领领导就位，引领车主就位。领导、车主上场时喜庆音乐起交接时礼炮起，锣鼓助兴拍照，摄影制作饮品1045-1120醒狮表演，酒会开始，确认落实各组工作引领来宾参观暂停播放锣鼓起拍照，摄影制作饮品1120-1145自由参观确认落实各组工作
8、引领来宾参观按要求播放音乐制作饮品1145醒狮表演门口站位，送宾客拍照，摄影，检查现场布置安全制作饮品，1200活动结束各组人员休息，清场。第六部分：活动效果（略）第七部分：活动经费预算（略）Editors note: Judson Jones is a meteorologist, journalist and photographer. He has freelanced with CNN for four years, covering severe weather from tornadoes to typhoons. Follow him on Twitter: jnjonesjr
9、(CNN) - I will always wonder what it was like to huddle around a shortwave radio and through the crackling static from space hear the faint beeps of the worlds first satellite - Sputnik. I also missed watching Neil Armstrong step foot on the moon and the first space shuttle take off for the stars. T
10、hose events were way before my time.As a kid, I was fascinated with what goes on in the sky, and when NASA pulled the plug on the shuttle program I was heartbroken. Yet the privatized space race has renewed my childhood dreams to reach for the stars.As a meteorologist, Ive still seen many important
11、weather and space events, but right now, if you were sitting next to me, youd hear my foot tapping rapidly under my desk. Im anxious for the next one: a space capsule hanging from a crane in the New Mexico desert.Its like the set for a George Lucas movie floating to the edge of space.You and I will
12、have the chance to watch a man take a leap into an unimaginable free fall from the edge of space - live.The (lack of) air up there Watch man jump from 96,000 feet Tuesday, I sat at work glued to the live stream of the Red Bull Stratos Mission. I watched the balloons positioned at different altitudes
13、 in the sky to test the winds, knowing that if they would just line up in a vertical straight line we would be go for launch.I feel this mission was created for me because I am also a journalist and a photographer, but above all I live for taking a leap of faith - the feeling of pushing the envelope
14、 into uncharted territory.The guy who is going to do this, Felix Baumgartner, must have that same feeling, at a level I will never reach. However, it did not stop me from feeling his pain when a gust of swirling wind kicked up and twisted the partially filled balloon that would take him to the upper
15、 end of our atmosphere. As soon as the 40-acre balloon, with skin no thicker than a dry cleaning bag, scraped the ground I knew it was over.How claustrophobia almost grounded supersonic skydiverWith each twist, you could see the wrinkles of disappointment on the face of the current record holder and
16、 capcom (capsule communications), Col. Joe Kittinger. He hung his head low in mission control as he told Baumgartner the disappointing news: Mission aborted.The supersonic descent could happen as early as Sunday.The weather plays an important role in this mission. Starting at the ground, conditions
17、have to be very calm - winds less than 2 mph, with no precipitation or humidity and limited cloud cover. The balloon, with capsule attached, will move through the lower level of the atmosphere (the troposphere) where our day-to-day weather lives. It will climb higher than the tip of Mount Everest (5
18、.5 miles/8.85 kilometers), drifting even higher than the cruising altitude of commercial airliners (5.6 miles/9.17 kilometers) and into the stratosphere. As he crosses the boundary layer (called the tropopause), he can expect a lot of turbulence.The balloon will slowly drift to the edge of space at
19、120,000 feet (22.7 miles/36.53 kilometers). Here, Fearless Felix will unclip. He will roll back the door.Then, I would assume, he will slowly step out onto something resembling an Olympic diving platform.Below, the Earth becomes the concrete bottom of a swimming pool that he wants to land on, but no
20、t too hard. Still, hell be traveling fast, so despite the distance, it will not be like diving into the deep end of a pool. It will be like he is diving into the shallow end.Skydiver preps for the big jumpWhen he jumps, he is expected to reach the speed of sound - 690 mph (1,110 kph) - in less than
21、40 seconds. Like hitting the top of the water, he will begin to slow as he approaches the more dense air closer to Earth. But this will not be enough to stop him completely.If he goes too fast or spins out of control, he has a stabilization parachute that can be deployed to slow him down. His team h
22、opes its not needed. Instead, he plans to deploy his 270-square-foot (25-square-meter) main chute at an altitude of around 5,000 feet (1,524 meters).In order to deploy this chute successfully, he will have to slow to 172 mph (277 kph). He will have a reserve parachute that will open automatically if
23、 he loses consciousness at mach speeds.Even if everything goes as planned, it wont. Baumgartner still will free fall at a speed that would cause you and me to pass out, and no parachute is guaranteed to work higher than 25,000 feet (7,620 meters).It might not be the moon, but Kittinger free fell from 102,800 feet in 1960 - at the dawn of an infamous space race that captured the hearts of many. Baumgartner will attempt to break that record, a feat that boggles the mind. This is one of those monumental moments I will always remember, because there is no way Id miss this.
