《BUSINESS COMMUNICATION ENG301Virtual … .doc》由会员分享，可在线阅读，更多相关《BUSINESS COMMUNICATION ENG301Virtual … .doc（249页珍藏版）》请在三一办公上搜索。
1、VU BUSINESS COMMUNICATION ENG301Table of Contents:Page no.Lesson 1Introduction to Communication2Lesson 2Flow of communication.7Lesson 3Theories of Communication11Lesson 4The process of communication and misconceptions13Lesson 5Barriers in effective communication 16Lesson 6Non-verbal communication19L
2、esson 7Non-verbal communication22Lesson 8Traits of good communicators25Lesson 9Principles of business communication27Lesson 10Concreteness.31Lesson 11Consideration.37Lesson 12Intercultural communication41Lesson 13Intercultural communication.43Lesson 14Individual cultural variables.49Lesson 15Process
3、 of preparing effective business messages.53Lesson 16The appearance and design of business messages59Lesson 17The appearance and design of business messages64Lesson 18Communication through technology71Lesson 19Basic Organizational Plans77Lesson 20Inquiries and general requests82Lesson 21Inquiries an
4、d general requests87Lesson 22Letter writing (placing orders)97Lesson 23Letter writing (claim letter).106Lesson 24Letter writing (adjustment letter).110Lesson 25Collection letter117Lesson 26Sales letter.122Lesson 27Memorandum and Circular130Lesson 28Minutes of the meeting.135Lesson 29Business reports
5、141Lesson 30Business reports (letter reports).147Lesson 31Business reports (formal reports).153Lesson 32Market reports158Lesson 33Job search and employment164Lesson 34Resume writing.170Lesson 35Resume and application letter179Lesson 36Job inquiry letter and interview.184Lesson 37Process of preparing
6、 the interview.190Lesson 38Oral presentation194Lesson 39Oral presentation.200Lesson 40Language practice and negotiation skill.203Lesson 41Negotiation and listening209Lesson 42Thesis writing and presentation.216Lesson 43Thesis writing and presentation.222Lesson 44Research methodology.228Lesson 45Rese
7、arch methodology.235 LESSON 01COMMUNICATION Outline: Why we study business communication? What is communication? Importance Advantages of Communication in your Career Communication & Global Market Communication at workplaceWhy we study business communication?You may say that communication is importa
8、nt; you spend a lot of time doing it and youre pretty good at communicating. After all you talk to people, write notes, read books, and get along with other people which make you informed already. Why should you study communication?”The apparent simplicity of communication is deceptive. Just because
9、 we all communicate every day does not make us good communicators. Just because some aspects of effective communication are based on common sense; it does not mean common sense alone is enough. Skilled communicators draw on an extensive and complex body of knowledge, including semantics (the study o
10、f word choice according to their meaning), linguistics (the study of language), rhetoric (the study of writing and speaking effectively), psychology, sociology, graphic design, and even computer science. You will explore and apply the scholarship and research from all of these fields in your study o
11、f communication.“Why then,” you may well ask finally, “study business communication specifically? Communication is communication: Ive taken plenty of English courses and communicated in every one of my other courses.”Good communication does, in fact, cross disciplines; correct grammar and audible sp
12、eaking, for example, are as necessary in a geography class as they are in a business communication class. There are, however, at least five ways in which what you will learn that how this course differs from what you have learned, or will learn, in your other classes. First, the subject matter is di
13、fferent: here you will get a chance to practice communicating with concepts and techniques from areas such as accounting, finance, and marketing. Secondly the forms are also different: you will, for example, practice writing memos, letters and business reports not just term papers, exams and essays.
14、 Thirdly, in this class you will have a chance to practice your oral presentation skills, which according to various studies you will probably be using extensively in the business world. Fourthly, you may learn a slightly different style; in general, business communication is more objective, systema
15、tic, and concise than creative or personal communication. Finally, perhaps the most important difference is that, you will learn to persuade people to accomplish your desired results.What is communication?I have been discussing how important communication will be for your success in business. What y
16、ou might be asked, what does the term communication mean? It is certainly hard to define because it has come to mean practically anything.Definition of CommunicationThe word communication means the act or process of giving or exchanging of information, signals or messages as by talk, gestures or wri
17、ting. Technically speaking, in the act of communication, we make opinions, feelings, information, etc. known or understood by others through speech, writing or bodily movement.Why do we communicate?The purpose of any given communication may be:a) to initiate some action;b) to impart information, ide
18、as, attitudes, beliefs or feelings; c) to establish, acknowledge or maintain links or relations with other people.Initiating ActionInitiating action may be achieved by two basic categories of communication.a) Expressing needs and requirements. This can range from a babys cry or even the bleep of an
19、alarm clock to an adults more precious expression of needs and wants. In a business organization, it would include briefings, instructions and procedure manuals. This will only be effective where the other person is willing to satisfy the needs.b) Persuading and motivating othersIt means to carry ou
20、t the desired course of action, in other words, giving them a reason (other than ones own want or need) to perform that action. Persuasion of this kind is likely to be a major element in marketing and sales: a sales reply cannot simply ask a customer to buy the product because she, the sale rep, nee
21、ds success. She must show that there are benefits to the consumer, which will make the purchase worthwhile.Imparting InformationImparting information, ideas, attitudes, beliefs and feelings may have any number of specific purposes. Creating awareness Creating understanding Persuading others Influenc
22、ing othersInformation gathering is a constant activity of human beings. We receive a great deal of data and information in our daily lives, only some of which we seek or consciously absorb. Think about these: news bulletins, books, bank statements, business information, gossip, thing people tell you
23、, things you ask them. This list is endless.Remember that other people may be seeking information in the messages you send (and in the tone of your voice and other indications of what is between the lines). This information may or may not be something you wish to communicate: you need to be aware of
24、 it before your listener/reader.Establishing relationsEstablishing, acknowledging and maintaining relations with other people are vital functions of communication.Importance Communicating effectively in speaking and writing is useful in all areas of business, such as management, technical, clerical,
25、 and social positions as we have just seen.The ability to communicate well has always given advantages to those who possess it. Communication has a rich history. The ancient world, both the East and the West, depended on oral communication. In ancient Greece and Rome, it was necessary to communicate
26、 when dealing with matters in assemblies and the courts. During the Medieval and Renaissance Periods, the oral tradition progressed. As writing became more important as a permanent record of communication, authors and books on written communication principles appeared.So we can say that some of toda
27、ys principles of writing are a mixture of ancient oral and written traditions. Advantages of Communication in your Career Your success in your career is based on your ability to do well in written and oral communication. This ability to communicate effectively is a valuable asset for you. If your ca
28、reer requires mainly mental rather than manual labor, your progress will depend on how effectively you communicate your ideas to others who need or should receive them. Strong communication skills are found in every job description listed by companies advertising positions. Communication is a primar
29、y responsibility in many careers, such as customer relations, labor relations, marketing personnel, public relations, sales, and teaching. Communication is also required in government and non-profit organizations. Communication skills play a major role at every level. Even if your work is mainly wit
30、h figures, as in the accounting profession, the ability to communicate to those who read your financial reports is necessary.A quality for PromotionAs an executive you must have the ability to communicate if you want promotion. Those who cannot communicate effectively in either oral or written commu
31、nication, remain in the same positions.Many surveys have borne out the idea that effective communication is essential for success and promotion in every field.Communication & Global MarketThe way you communicate both within and outside your own country effects everything you do. Moreover your abilit
32、y to speak and write effectively will also make a difference to your organization. These qualities will help you to be successful in dealing with international business people.Always remember that “To the customer, you are the company”. Your dealing with customers, clients and the public reflect the
33、 company you represent. Important communications can make a difference to your company because each message communicates the essential quality and culture of your company and can either build goodwill or destroy it.Messages written to international customers and other business contacts are sensitive
34、 to the readers. Your goodwill as well as your organizations is at stake. So be very careful while communicating with international people.The ability to communicate effectively with others is repeatedly named as a top quality of a successful business person. You as a business person may be very int
35、elligent; but if you cant get your message across to the other, you will be thought of as less intelligent than you are because ideas are common, but the ability to clearly communicate ideas to others is rare.If you are a better communicator, customers and business associates form better impression
36、of you and your organization. This impression is based solely upon your ability to communicate both oral and written messages. Effective business message builds or retains goodwill which is a priceless commodity. Because the exchange of written communication is vital to a businessman for promoting g
37、oodwill, the art of producing effective correspondence will help ensure your success in business.So, your ability to communicate is, in fact, your trademark. The memos, letters and reports you write, demonstrate your ability, or lack of ability to communicate. Presenting yourself through your commun
38、ication will project a favorable image as well as promote successful business both internally and externally.Besides, as a businessman you are required to run the working of your organization smoothly because you are to clearly transfer your objectives, policies, method of working etc. to the people
39、 working with you at different levels, so this ability to communicate is very crucial for basic managerial functions.As a businessman you will regularly plan design and control affairs to maximize your production and minimize your cost. Your ability to communicate effectively is going to help you fr
40、om the brainstorming step to implementing the objectives that you chalk out for the promotion of your business.Another factor that is important to achieve the desired objectives is decision making. Here again ability to communicate both orally and in writing helps you make the most of yourself and y
41、our organization.Above all, your ability to communicate helps you in understanding human relationships. Being an effective communicator, you can interact effectively and positively with others. This situation results in an open climate of communication within organization as well as outside it. So c
42、ommunication is of paramount importance to be successful in the business. Developing the right attitude“To the customer, you are the company.” Your attitude when dealing with customers, clients, and the public reflect on the company you represent. Your attitude will reflect your country and your cul
43、ture.Each message communicates the essential quality and culture of your company and can either build goodwill or destroy it. Doing an honest job enthusiastically and competently helps both the doer and the receiver. Answering even routine inquiries should and can be an interesting challenge.Prepari
44、ng AdequatelyMost of the people can learn to communicate effectively for business if they are willing to devote whatever effort is necessary to prepare them adequately. In addition to the proper goodwill-building attitude, the following qualities are desirable: Careful, sound judgment when choosing
45、ideas and facts for each message. Patience and understanding, even with unjustly insulting persons. Integrity, backed up by a valid code of ethics. Reasonable facility with the English language. Applied knowledge of the communication process and principles and of successful methods for sending and receiving messages. Knowledge of the cultural conventions of your audienc
