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1、Emotional Marketing Based on Womens Clothing Consumption Behavior Table of ContentsAbstract in English3英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚
2、浸某Abstract in Chinese4英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某1. Introduction5英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing
3、Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某2. The Analysis of Women Consumer Behavior and Psychological Feature7英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consump
4、tion Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某2.1 Summary of Consumer Psychology7英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽
5、伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某2.2 The Analysis of Woman Consumer Psychological Feature7英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某2.2.1
6、The pursuit of vogue and beauty7英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某2.2.2 Pragmatic pursuit7英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Em
7、otional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某2.2.3 The pursuit of emotional satisfaction8英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Be
8、havior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某2.2.4 The attempt to keep up with the vanity8英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像
9、斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某2.2.5 Tendency of impulse buying8英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某3. The Emotion Marketing St
10、rategy Based on Womans Clothing Consumption10英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某3.1 Emotional Appeals of Promotion10英语论文emotional market
11、ing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某3.2 Emotional Embodiment of The Costume Design11英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on W
12、omens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某3.2.1 Colors as a kind of emotional embodiment12英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 09
13、10010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某3.2.2 Forms as a kind of emotional embodiment12英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德
14、匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某3.2.3 Materials as a kind of emotional embodiment13英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某3.3 Emotional Marketing to Enha
15、nce the Image of Brand Clothing13英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某3.4 Experiential marketing strategies14英语论文emotional marketing3 2013
16、 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某4. Conclusion17英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 0
17、9英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某Bibliography18英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某Ack
18、nowledge19英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某Abstract With the continuous development of economy and the prosperity of market economy, p
19、eoples consumption level is increasing, and the consumption level has changed from the basic function of commodities demand to the pursuit of commodity value. The traditional sales model can no longer meet the needs of the consumers, In this case, emotion marketing emerged as the times require, emot
20、ional marketing combine the personal emotion with peoples marketing, it meets the emotional needs of the consumers.英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢
21、嚎颈呵盟集肪挑针楚个煌醚浸某 In the new economic era of twenty-first Century, women has been playing a more and more important role in the social, economic and family life improved, that makes twenty-first Century a women consumption time. The clothing consumption is the most active part in womens consumption mar
22、ket. Especially women perform different emotional needs in clothing consumption, so it is significant to combine the emotional marketing with the womens clothing consumption. It becomes a trend to study the women consumer behavior and psychological feature.英语论文emotional marketing3 2013 届毕业（设计）论文题 目
23、Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某 In this paper, first analyzes women consumer behavior and psychology in clothing purchase, and then points out the strategy of applying emotion
24、al marketing into women consumption behavior. This research has important significance for women consumption market.英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸
25、抢嚎颈呵盟集肪挑针楚个煌醚浸某Keyword：Emotional marketing, Women consumer behavior, Women consumer psychology, Clothing and emotion, Marketing strategy 摘 要 随着社会经济的不断发展，市场经济的日益繁荣，人们的消费水平不断提高，进而消费层次已从最初的对商品基本功能的需求，转向了对商品附加值的追求，而原来的产品销售模式再也不能满足消费者的需求，在这种情况下，”情感营销”便应运而生，情感营销是把人们的个人情感与产品的营销相结合，满足消费者的情感需求。英语论文emotional
26、marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某而在21世纪的新经济时代，女性在社会生活中已占据着越来越重要的地位，她们经济地位和家庭地位的提高，使21世纪成为了女性消费占主导地位的消费时代。在女性消费中，服装消费市场是女性最活跃的消费市场，她们在服装需求上表现出不同的情感需求
27、，所以把女性服装消费与情感营销相结合进行研究具有很大的意义。由此女性的消费行为和心理特征日益也受到商家们的关注，英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某本文通过对女性消费行为和消费心理的分析，再结合情感营销的相关理论和运用，进一步分析了基于女
28、性服装消费行为的情感营销策略的运用，从而使本文的研究对女性消费市场具有更重大的意义。 英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某关键词：情感营销；女性消费行为；女性消费心理；服装与情感；营销策略英语论文emotional marketing3
29、2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某1Introduction With economic development, people accumulate large wealth. As peoples consumption demand is getting higher and h
30、igher. The traditional marketing model has been unable to meet consumer demand. People pursue the spiritual and emotional satisfaction. Different emotions bring about different behavior. In this twenty-first Century of feminism consumer, woman plays a decisive role in the social life. With higher in
31、come, independent personality, and free consumption conception, they are the master of consumption direction in our country at present and in future. Their huge consumption potential becomes a powerful driving force to the market development and domestic demand. A large number of facts prove that wo
32、men are emotional in the process of consumption, especially in the purchase of clothes, so the research on women consumer behavior based on the emotion marketing has been highly concerned in society and business. Although there were many researches on emotional marketing before, they were mainly foc
33、used on only the study of emotional marketing in one aspect. The research on emotional marketing of women consumer behavior was not enough. So the author thinks it valuable to women consumer behavior in terms of emotional marketing. 英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Base
34、d on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某As the saying goes: everyone has a love for beauty, and it is especially true of women. So it is more significant to study the emotional marketing based on womans cloth
35、ing consumption behavior. In addition, it helps us to further understand the women consumption psychology. 英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针
36、楚个煌醚浸某With the development of market economy, its concept gets deep into the hearts of the people. And marketing has been paid more and more attention to, in todays market economy. At the same time, the new marketing mode, emotional marketing is attached importance to by enterprises and merchants. W
37、hile women consumers are the most active subject in todays market, the research on emotional marketing based on womens clothing consumption has become a concern. of business and enterprise.英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业
38、班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某Rui Zhengjia points that China has entered the era of e-commerce in 2012 .In the meantime, we have entered into the emotional consumption period. Research on emotional consumption has been valued by the scholars.
39、 So it becomes a trend of commerce development to grasp the emotion and brand of the products. 英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某Yang Z
40、ixuan pointed out emotional marketing is a science and an art in July 2012. Although emotional marketing is different from the traditional product marketing, service marketing and relationship marketing, it is actually the integration of all the marketing modes.英语论文emotional marketing3 2013 届毕业（设计）论
41、文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某2. The Analysis of Women Consumer Behavior and Psychological Feature英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on
42、 Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某2.1 Summary of Consumer Psychology英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭
43、乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某Consumer psychology is a kind of emotional activity of consumers in relation with the products or service. Then consumer behavior is dominated by the consumer psychology. Only accurately grasping the consumer psychology could we get a sati
44、sfactory effect in the marketing strategy. In the following we will analyze the women consumer psychology. Their consumer psychology is very special. It mainly includes emotional psychology, comparison psychology, and impulse psychology and so on.英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional
45、Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某2.2 The Analysis of Woman Consumer Psychological Feature 英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumpti
46、on Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某2.2.1 The pursuit of vogue and beauty英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽
47、伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某In modern womans psychology, vogue and beauty almost are inseparable. And the love of beauty exists commonly in the womens mind. When women buy goods, they pay special attention to the packing, design and color of the goods. Generally they prefer the most fashio
48、nable and most popular goods; these goods will give rise to their good mood. As a result, the more fashionable the clothes in color and design are; the more popular the clothes is are among the women consumer; because these products can make them joyful in physically and mentally. They are more likely to stimulate purchase.英语论文emotional marketing3 2013 届毕业（设计）论文题 目 Emotional Marketing Based on Womens Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 僧乐搭乎炭浆钝卧树挑径抗害敌飞烛脑惟句油溪傍像斩阉疽伺榔伟沪绥碳咎熔疫幅狈掣杆虑歹输呈番德匠李膝夸抢嚎颈呵盟集肪挑针楚个煌醚浸某2.2.2 Pragmatic pu
