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1、Similarities and Differences between Promoting Goods and Promoting Services Things sold in markets are usually divided into two sorts, goods and services. Goods are tangible while services are intangible, thus similarities and differences between the promoting of them come into being. Both goods and
2、 services are products that merchants want to sell, so the promoting of them has some similar characters. First of all, the purposes of both of them are to stimulate and induce the willingness of buying. And in that way the company or store could improve their sales amount, digest their restored goo
3、ds, spread their reputation and weaken their components. Secondly, the people concerned with the promoting are almost the same, manufacturer, intermediary and consumer. Manufacturers sell their goods to intermediaries to decrease the cost and expand purchases, and intermediaries make money through t
4、he price difference, and consumers buy the goods or services and they are the main targets of the promoting. Thirdly, whether to promote goods or services, the company needs stuff divided into different fields to design promoting plans, organize promoting activities, and distribute the promoting bud
5、get. Every link is necessary and inevitable. However, goods are tangible objectives but services are intangible actions, so when it comes to details in promoting there are differences between them. Firstly, before buying goods consumers can learn some physical qualities by reading, listening, tastin
6、g, smelling or touching, but services are just like promise which can never be really felt when consumers buy them. Secondly, because of the intangible are difficult to depict, its hard to definite a standard for service industries, while there are varieties of criteria for the size, material, quali
7、ty of goods. Consequently, its quite more difficult for service providers to describe their service quality levels. Last but not the least, goods can be stored in storehouse but services cannot, so the price change of service is fiercer. In quarters that some kinds of services are desperately needed
8、, the price of them would increase obviously and when they are not very hot the price would decrease a lot. But the price change of goods can be adjusted according to the amount of stored goods. Whats more, the promoting of service is closely related to the promoting of goods such as facility and environment. And the promoting of goods cant be isolated from the promoting of service like maintenance. They are different from each other but complement each other, and they comprise the consumer products in our social markets jointly.
