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1、The Study on Higher Vocational Hotel Management Teaching Reform based on People-Oriented Management Abstract: Hotel with humanization management pursuit of customer satisfaction, on the one hand, to emphasize the customer as the center; On the other hand, the employee satisfaction in the important p
2、osition, based on pressure, some people even puts forward staff first, customer the second the management idea, stressing that there is no satisfaction of the staff would have not satisfied customers. Attention employee satisfaction is the emphasis on customer satisfaction; it is to point to the spe
3、cificity of the hotel products. Humanistic management theory of modern hotel the user need hotel in the first place reflects the principle of humanistic concern, from construction, furniture, decoration and other environmental design, operation procedure and vocational service such as the environmen
4、t design, fully embodies all aspects of this principle. At present, the hotel management people-oriented has become a hotel industry trends. Key words: Hotel Management Teaching; Higher Vocational; People-Oriented Management Philosophy 1 Introduction People-oriented management philosophy popular for
5、 a while, it does have the effect in the modern enterprise management. The hotel industry is a typical industry in services. Both internal staff and external customers, is its main elements.”People-oriented management style of the hotel industry, of course, should be taken seriously. Land ethics, a
6、new understanding of the people, the introduction of enterprise management from environmental ethics. In the new era and new requirements, proposed to the business management, so how to convert people oriented-from the perspective of land ethics is a pressing the current problems. 2 Theories 2.1 “Pe
7、ople-Oriented” Early capitalism enterprises are to establish the capital as the center. For the profit maximization, capital is the major determinant. Once the money is converted into capital, it has characteristics, that is, in order to keep moving, continuous movement continue to create a residual
8、 value. In addition, the competition is the basic characteristics of the market economy. The law of competition is the survival of the fittest. The company will develop high efficiency; On the contrary, they are wiped out of the market. Such a competitive environment promote every company must can h
9、ardly walk; make more money, money fast. The characteristics of management must take to capital for the base. Schedule the capitalist mode of production, especially in 1950, in the person of the contribution of business increase productivity, forcing the enterprise to realize a person is more import
10、ant is not physical capital. Humanism began to put up against capitalism, and gradually replaced the capitalism dominant share of the enterprise. The human-oriented management style also arises at the historic moment. The management of the way reflects the modern commercial enterprise should be rega
11、rded as people itself, and not sees them as a factor of production or resources. Management should pay more attention to human physiology; Attention? Human feelings pay attention to the natural features. Therefore, strictly, it is with the person this of the word, oriented is in fact a philosophy in
12、 the sense of basic and basic, objective mean, is a new type of the understanding of the nature of management philosophy of sense. The hotel industry is a type of service industry, in the management process; person will be more close relationship. Direct contact with the hotel interests, many influe
13、nce factors of man is outstanding, the hotel management theory of the humanized management came to be. Hotel operation including two goals is in the management direction and external customers and employees. Therefore, people-centered management theory in modern hotel reflects the people-oriented id
14、eology, including customer satisfaction and employee satisfaction, the two meanings. Customer satisfaction is the ultimate goal of the operation of the hotel, that is the core of people-oriented theory in modern hotel management. Customer satisfaction is asked the hotel with the customers as the cen
15、ter, considers the needs of the customers based on the characteristics of the combined with the hotel itself, development business principles, the management decision, and through the proper expression and good communication with the customer agrees to or get recognition. 2.2 “Land Ethics” American
16、scholars Leo waves land ethic complete sand village yearbook (1947), is called the new bible of modern environmental movement . The final chapter of the book is the earth ethics, Leo wave DE thinks, moral self-discipline freedom movement; this comes from slander and recognition: man is a community i
17、nterdependent part a member.”Therefore, ethical land human role of conquerors community from the land conversion to ordinary citizens and member of the community. It means not only that respect each members, but also means that respect the community itself. Hidden in this assertion is, Leo wave DE a
18、dmits, though in a sense, people just ordinary members? The biological community, but in another sense, they are the natural environment, and a huge technical ability, which made them very different from the other members. Power skills more powerful, also have been more and more need for the human c
19、ivilization is affected by the land ethics. The land ethics is intended to help survivors of the earth from modern humans control technology. Because the earth only when we as a community, we belong to it, and we will come to you to love and respect it. The most original content in Leo waves ethics
20、is the land a whole socialist principle: one thing, when it helps protect the integrity of the information community life, stability and beautiful, it is correct; on the contrary, it is wrong. There are three parts to build the theory of land structure moral: 1) the ecological view of nature. Leo wa
21、ve see the earths of mountains, rivers, insects, fish and flowers and trees as a living organism, men are also a part of. Leos emphasis on the human species is wave of the relationship between the ecological system and natural environment. The ecological center point of view, humans and other than h
22、uman biological in ecological overall organic coexistence, points out that the processing of the relationship between man and nature says long-term development direction of mankind. 2) The ecological whole theory of methodology. Leo wave to point out the decision in humans ecological activities only
23、 through anthropocentric approach is very dangerous, because the ecological methods are often neglected, and then ruled out a lot of those in the earth community members, they are not commercial value, but these members of the role of the progress of the land based ecosystems. Therefore, we must foc
24、us on all of the ecological system species and survival of the future of the long-term interests. We must put the harmonious, integrity, beautiful the ecological system and environmental protection is essential. 3) The ecological ethics. As ethical concept extension based on land ethics, not only hu
25、man beings should be responsible for himself, is responsible for the seed, and should be more responsible for the whole biosphere. Therefore, the human behavior must comply with the interests of the whole biosphere. Realize the sustainable development of human and the development, human must set up
26、the general principles ecological concept. 3 Conflicts and Relationship People-oriented management and capital-face the management or material face the management is an obvious progress. Today, however, the further development of the society, when the conflict land of moral , we must put this manage
27、ment idea need recently illustrations. 3.1 Conflict 1) Emphasize people in the people-oriented management of hotel, on the one hand, means employees, on the other hand, means that customers, but we are easy to ignore the other part of the interests of the people, who is in the living environment, no
28、t walk without a walking stick and customers (including the reality of the customers and potential customers). In the operation of the hotel, with emphasis on the interests of the staff and customers are worth the promotion, but we must also consider other people who have not the realities of busine
29、ss value, in society and these members are based on social and ecological system. For example, hogwash oil trade and no degradable waste discharge is popular criticism some hotel. Some hotels for the interests of the customer that, publicly announced that they do not use hogwash oil, but stood in th
30、eir business status, sell it to use cooking oil illegal businessmen, on the one hand, and to increase their income, on the other hand, not hurt their own customer benefits. However, edible oils into the market affect the entire social environment. In order to facilitate customer packing food, save c
31、osts, some hotel provides customer the dissolution of the food containers, it in the surface in the interest of the customer, but sacrifices the overall interests of the society. In addition, some hotel noise pollution is hovering landing in the scenic area, etc; the damage is not directly related i
32、tems the interests of the people. The land not only their own ethical promote human responsibility, responsible for future generations, but is also responsible for the whole biosphere. At this point, it is wrong if we one-sided understanding of people-oriented management is to protect the interests
33、of employees and customers. The hotel must take human as a part of the whole society, and not as a, and not a few or a group of people, but the whole human and its life environment. Realize the social responsibility of the enterprise is not only a involvement of all the expectations and requirements
34、, but also the important cornerstone, causes the enterprise to enhance competitiveness of power, in order to achieve sustainable development. 2) Put too much emphasis on hotel management human interest, we often ignore the interest in the natural environment of the material. When people got tired of
35、 eating generally poultry, livestock, they begin to eat a variety of wild animals, and it has become a trend, and even is regarded as a sign of status. Under the guide of the so-called people-oriented concept, some hotel uses its best endeavors to promptly satisfy the interests of its clients. The d
36、eer bear, or even the ant, the grasshopper, owls, snakes, mice and other ingredients have become hotel delicacy. Some hotels is even if the state to protect animals, such as the ant eater, swans and other hotel to attract customers. On the surface, is to provide a customer satisfaction. , the busine
37、ss is very good, and profit, more important is, do so staff satisfaction is easy. However, this people-oriented, make the interests of material is a violation. It is known as the graveyard of wild animals, the countrys biggest wildlife trade market- wildlife market as the most popular place for the
38、hotel. Have 30 kinds of snakes, more than 100 kinds of wild animals in the market trade, with an annual turnover of more than. More than half of the restaurant cook of wild animals, 60.9% of the respondents claimed edible wild animals. Every year, in Shanghai restaurant cooks 1000 tons of snakes; ot
39、her local cooked about wild migratory birds- the ducks. Hainan wild birds crazy killing in the province birds falling from the original 344 to 214 species, the number has been greatly reduced, and basically we cant see birds. Land ecological system is to promote ethics of the long-term benefit of al
40、l species and the prospect of survival. It is with the person this may not only meet the people who is their customers, especially the part of the population, doesnt it humanity as a whales needs. It must consider the harmony of nature and the symbiosis between the species. This bad behavior also me
41、ans that the punishment of the human nature. For example, animal easily spread disease, rabies, the mad cow disease; AIDS is spread by wild animals. In addition, the damage caused by food chain ecological disorders, humans will cause irreparable harm yourself. 3) Put too much emphasis on people inte
42、rest in hotel management, we often ignore the overall interests of the organization, resulting in operation shortsighted. The system theory indicates that organism can run, from the whole to the order as it will often stable state, which means different part of the overall balance. The hotel is a st
43、able development the balance of the organization structure, balanced work load, tasks, and resource allocation, the balance of power, the quality of service of balance, the balance of group behavior and enterprise culture, balance of benefits. But the hotel is comprehensive organizations, as well as
44、 a more cooperative operation the organizations position. In addition, people in various aspects of the difference between, it is impossible to avoid conflict will lead to, between the individual and collective, between departments and the entire organization. So balance is easily broken. When the c
45、onflict, as an individual attention to the people is should not be high attention. In the practical management, especially some relationship-leader is not as task-leader, often to the people-oriented as the foundation of human relationship management, and damage the balance of the organization. For
46、example, the hotel work very flexible will have some free time. In addition, the operation of the hotel and peak is off-season. In the off-season, in the hotel work relatively free. In his spare time, if the hotel to the so-called respect to manage and use the laissez-faire attitude to staff, this i
47、s not good. In fact, respect doesnt mean laissez-faire, hotel employees should be in the interests of the whole respect and long-term perspective. If the hotel is a small ecological system as a whole, every employee behavior must meet the ecological system as a whole. In order to realize the sustain
48、able development organization, we must establish the overall interests. Create health organization, hotel must establish the concept of human dignity of every staff from the system, moral values, and to establish a proper relations between people, and limit speech and behavior. Leaders must show cha
49、rm and example of the power of the interests of the protection and influence of the organization staff. 4) in the economic and social environment, the hotel management people first often make mistakes everything in term of money. For example, in hotel management, establish the guests classification and the VIP guest is consistent with the standard of 28 marketing principles (high customer, who is
