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1、BEC中高级口语总结主题 一商务旅行/差旅 (1) 前期准备preparation 1. accommodation：book a hotelwith adequate working facilities 2. transportation :choose a convenientmeans of transportation (2) 费用：hotel bills，traveling expenses，public transportation fares，fax or telephone charges， client entertainment expenses (3) 考虑因素: 文化
2、差异cultural differences：different thought patterns；working style；ways of decision-making；shopping habits；ways of seeing the world 如何应对: 1. promote the global mindset 2. become sensitive to the cultural difference/be open-minded 3. respect for native culture 4. consider cultural taboos 5. the staff sh
3、ould acquaint with differences in language，laws and social customs 6. relocate the employee to work abroad to experience different working style 二员工培训training (1)主要内容：+customerss loyalty and trust to the company (2)重要性 从公司发展的角度看： 1. enhance company image 2. increase productivity 从雇员的角度： 1. increase
4、job satisfaction 2. boost morale 3. enhance efficiencies in process which result in financial gain 4 . reduce employee turnover/retain employee 5. acquire more practical skills that is beneficial for the personal development 6. ensure employees have greater commitment in their work/continue effort 7
5、. ensure employees keep up with the latest information for market trend 9. help them have a clear idea of future job (以上的好处或重要性适用于任何有关公司发展的政策措施或活动) (3)如何使培训有成效 Good preparation ensures effective training 1. maintain a positive energy and attitude 2. fully equipped facilities 3. meet the training nee
6、ds/requirements 4. company budget 5. well-organized materials 如何鉴定培训是否具有成效 1. organize a relevant test 2. to conduct a survey to participants to see whether they have any improvement in the work performance 3. whether the training address the issues/solve problems 三激励员工 留住员工 措施： 1. offer financial b
7、enefits/bonus 2. effective training + 同上training的好处 3. provide cozy/comfortable working environment + feel at ease/increase efficiency 4. paid holiday + release 5. profit-sharing plan 公司利润分享制 6. stock option 7. constant communication between the employer and the employer 8. flexible working hour+ ba
8、lance work and life/reserve time for family，hobby or personal development 9. offer some special gift that meet employees expectation 10. opportunities for promotion 11. offer physical health check-up for the staff/membership or discount at health and fitness club 四招聘Recruiting (1)招聘方式 1.内部招聘internal
9、 promotion 优点：have more motivational value boost maral encourage employees to continue effort give other employees anticipation of promotion reduce the orientation and training cost make good use of abundant human resources 缺点：if not fair，it will lead to internal conflict 补充一下内部招聘的具体做法：a selection t
10、est/well-designed interview/check record of past performance/appraisal 2，外部招聘external recruitment 优点：receive a source of new ideas/latest knowledge avoid unfair selecting be contributable to companys overall growth and success 缺点：deprive career anticipation discourage morale Increase training cost 其
11、他招聘方式 各种方式的优缺点：优+缺 Interne(online recruitment)：lost cost；reach vast audience/attract wide attention；attract potential customes + may be annoying Television：reach vast audience + high cost；people often change channels Newspaper(put ad in the local newspaper)：reach vast reader + life span is short,rea
12、ders often discard them quickly ask a recruitment company :professional + high cos；cannot find the right person 五广告宣传方式launch a advertising campaign，publicity 1. Interne(online recruitment)：lost cost；reach vast audience/attract wide attention；attract potential customers + may be annoying 2. Televisi
13、on：reach vast audience + high cost；people often change channels 3. Newspaper(put ad in the local newspaper)：reach vast reader + life span is short,readers often discard them quickly 4.radio：low cost 5.give out free sample：give a personal experience 6.send direct email to target customers：get a maili
14、ng list of target customers；attract potential customers + people often ignore or just delete it immediately without open 7.give out leaflets 六商务会议 (1)前期准备 1. agenda：set out in advance to state date，time and location；inform them of all the items to be discussed together；ask them for suggestions for i
15、tems 2. venue：choose a suitable venue；with convenient transportation；big enough to accommodate all the participants； 3.facilities：fully equipped with necessary facilities such as overhead projecter，fax，telephone，computer with access to the internet 4.the size/length of the meeting (2)集会的目的： 1. keep
16、on track of market trend(to respond quickly) 2. gather ideas to reach more workable final decision 3，offer platform to share valuable experience 3. exchange views to solve problem (3).其他形式的集会活动 1. buffet dinners 2. afternoon teatime 3. sightseeing tour 4an reward ceremony 目的同上：商务会议的目的 (4).参会需要带的文件：
17、1. work plans 2. analysis for market trend and development 3. sales report 4. related figures/data give a overall picture；useful for setting goals/targets 参加会议需要注意什么(会中): 1.listen carefully :show respect to others；benefit from their views 2. take notes：ensure not miss the important items；useful for
18、later reference 七缓解工作压力/应对繁重工作 (1).表现： consistently working late working through lunch come to work even when ill/often ask for sick leave rush to meet tight deadline bring work home (2)后果： high turnover；poor performance；in low spirit；lower productivity (3)解决措施：(具体措施+好处) 1. time management training:
19、 prioritize all tasks in order of importance and urgency + feel at ease with their routine work 2. flexible working time + balance work and life 3. provide some sports facilities/organize sports activities + enhance employees health 4. encourage to take up a hobby + get off the fatigue 5. provide co
20、ffee rooms and nutritious refreshment + help to relax 6. provide childcare/eldercare/transportation facilities + help to cope with these responsibilities 八解决公司危机的措施： It is really time that we should take some immediate measures 1. issue a news release 2make arrangement for the victims 3. offer all k
21、inds of assistance 4. offer some compensation 5. assign some staff to their family to help to cope with tragedy 6. make a promise to 7. organize some related training programme about 8. (产品)recall all the product from the market to prevent possible danger 九公司选址/迁址 考虑因素： 1 get closer to the target ma
22、rket 2 cheaper labor cost；low rates of corporate tax 3 site：well-established and fast-growing business area 4 convenient public transportation 5 leasing rent 6 avoid competition 7 consider expansion potential 8 better working environment 好处：boost business；lead to higher-quality performance；increase
23、companys profits 十市场营销(产品相关的话题) (1)产品属性： brand；price；quality；after-sales service；reputation；reliability (2)价格的制定 影响因素:competition; supply and demand; customers perception of price 措施: offer seasonal /trade/cash discount to stimulate demand，boost sale Carry out survey to find out customers needs and
24、tastes (3)产品推销/推广 目的：aim at target market；promote product efficiency；meet and beat fierce competition capture a large market share 方式： 1. launch a advertising campaign(略，见上) 2. personal selling：employ some experienced salepeople 3. sales promotion：offer promotional gifts；coupons优惠券；rebate回扣；loyalty
25、scheme；sweepstake抽奖；free samples；trading stamp；contest 4. publicity：mass media 好处：attract potential customers ；boost the sale of product ；encourage customers to try new products (4) 客户服务customer service 目的：increase the level of customer satisfaction；meet customers expectation；improve the standard of
26、 customer service 提高服务质量的措施： 1. Have an after-sale services supervision system 2. staff training programme(improve staff friendliness；the speed of service；learn to deal with customer complaints) 3. check sales figures regularly 4. obtain feedback from customer (set up a hotline；conduct a survey) (5)
27、 留住顾客 目的：maintain customer loyalty；keep customer 措施： 1. understand what the customer needs 2. provide high quality product and good service 3. offer some discount to regular customer 4. upgrate interior decoration 十一.招待客户 具体款待方式+好处 (1) appropriate types of activities： 1. arrange a big welcoming dinn
28、er+ show warm welcome/hospitality；make them feel at ease；set a stage for conversation and potential business 2. show them around our company，especially the best part + give them an overview of our facilities and production methods 3. take them to see places of cultural and historical interest/experi
29、ence cultural events + offer us good opportunities to get to know each other better；give them more insight into our way of doing business；help encourage their busiess interest in china；have a chance to take in the local flavor (2) cost high cost means excellence in service (3) business objectives 1. have a clear plan in mind 2. work out a list of specific business objectives to achieve 3. land business contracts
