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1、某家居产业园商业计划书 目 录 第1篇 项目发起背景 6 1.1 巨大的投资商机 6 1.2 背景概述 8 1.2.1 资源整合和产业集聚是家居行业发展的大势所趋 8 1.2.2 宏观经济环境的变化给荷泽经济的起飞带来绝佳契机 9 1.2.3 山东省荷泽市扩大开放、加快发展的条件日趋完善 10 1.3 综述 10 第2篇 项目建设计划与进展 12 2.1 项目建设总体规划 12 2.2 项目建设实施构想 12 2.2.1 项目建设指导思想-四大前卫园区新理念 12 2.2.2 园区发展的远景规划 13 2.2.3 园区整体设计 15 2.3 园区建设进度安排 17 2.4 项目进展情况 17
2、第3篇 华顿家居产业工业园的品牌塑造与增值服务支持 19 3.1 强势品牌塑造 19 3.2 支持与服务 19 3.2.1 企业支持 19 3.2.2 全方位五星级园区服务 22 3.3 园区品牌效应及附加价值 23 3.4 在园区集聚效应的影响下,逐步起到引导中国和世界家居潮流的作用 24 第4篇 家居行业发展前景分析 29 4.1 世界家居行业发展现状与趋势 29 4.1.1 世界家具生产和贸易现状 29 4.1.2 国际家具业发展趋势分析 31 4.2 中国家居行业发展现状 31 4.2.1 中国家具生产消费概况 31 4.2.2 中国家具市场分析 32 4.2.3 中国林业供需状况 3
3、6 4.2.4 中国林产品交易会简要概况 37 4.2.5 中国家具业存在的主要问题 38 4.3 中国家居行业发展趋势预测 39 4.3.1 分析欧美国家家具营销情况 探讨中国家具市场营销战略 39 4.3.2 中国家具业发展趋势 41 4.3.3 中国家具工业的未来市场前景看好 44 第5篇 荷泽城市发展全方位剖析 48 5.1 中国经济发展总体态势预期 48 5.2 荷泽城市现状与经济基础 49 5.2.1 城市建设基础优越 49 5.2.2 经济基础牢固，整合前景看好 51 5.3 剖析城市新规划 52 5.3.1 荷泽的城市和区域经济定位 52 5.3.2 新规划值得关注的几大特点
4、53 5.4 城市建设和经济建设双双起飞 53 5.4.1 经济发展路先行，城市也不例外 53 5.4.2 经济发展靠人才 54 5.4.3 重大项目举荷泽 54 5.4.4 后天实至名归 54 第6篇 项目建设主体介绍 56 6.1 北京华顿时代投资有限公司简介 56 6.2 项目建设战略团队及分工 57 6.2.1 项目建设战略团队 57 6.2.2 战略团队分工 59 6.3 政府的支持及政策 59 第7篇 城市竞争力决定城市地产价值 60 7.1 城市地产价值的主要决定因素 60 7.2 城市竞争力测算模型 60 7.3 荷泽市城市竞争力初评 62 7.3.1 2003年度排名 62
5、7.3.2 城市竞争力提升潜力 62 7.4 园区竞争力决定园区地产价值？ 63 第8篇 集聚效应将迅速推动相关地块升值 64 8.1 本项目的发展将形成一个向外发散式的家居集聚区 64 8.1.1 产业集聚已成为当代经济发展中一个普遍现象 64 8.1.2 家居的集聚发展方向 65 8.1.3 结论 65 8.2 集聚区内地产价格将呈现出由高到低的表现形式 66 8.3 集聚效应带动地产升值的案例分析 66 8.3.1 汽车产业工业园案例分析 66 8.3.2 东莞计算机外围设备产业园案例分析 67 第9篇 项目财务预算 68 9.1 总投入产出预算 68 9.2 资金筹措与保障 68 第1
6、0篇 项目招商计划 69 10.1 目标客户定位 69 10.2 投资者保值增值的保障和预期 69 10.3 项目品牌推广与招商实施进度计划 70 10.4 投资建议 72 10.4.1 家居企业相关投资建议 72 10.4.2 投资机构投资建议 72 10.5 投资风险保障 72 第11篇 结论 73 附件目录 74 华顿家居产业工业园项目 商业计划书 第1篇 项目发起背景 1.1 巨大的投资商机 中国家具业跻身世界家具生产强国和出口大国的行列：2003年中国家具生产总值达2040亿人民币，出口量13亿件，出口量全世界第一；出口额73亿美元，全世界第二，仅次于意大利100亿美元的规模，今年我
7、国家具出口额将可能超过100亿美元，增长势头迅猛； 荷泽和山东丰富的林木资源：荷泽林木蓄积量1500万立方米（山东省约1亿立方米），年木材加工500万立方米，桐木出口额占全国桐木出口额的70%，是全国最大的毛白杨生产基地，国家批准的200万亩速生丰产林和50万亩南竹北移项目正在实施之中； 国家级林产品流通交易中心：依托当地丰富的林业资源，国家林业局将中国林产品交易中心及国家林业展览馆常设在荷泽，林交会定于每年9月开幕，今年是第一届，合同交易金额40多亿人民币。 参会外商达594人，这些外商分别来自美国、日本、韩国、意大利等23个国家和地区，共签订金额10210万美元的合同。 含苞待放的牡丹城，
8、以花城、水邑为特色的一座崭新平原绿化城市正在崛起：荷泽，一座被国务院刚刚批准撤县建市的历史文化名城，中国的国花-牡丹盛产所在地，位于鲁西南开阔的平原地带，是中国仅有的四个平原绿化达标城市之一，并被授予平原绿化先进单位； 经过中国城市规划名家同济大学的几经易稿，一套崭新的城市规划方案已基本成型。仅仅两年时间，已经建成的四通八达的高水准交通，显示了这座城市的勃勃野心。 四通八达的交通：京九铁路南北纵贯5个区县，新欧亚大陆桥（日照荷 兰鹿特丹）东西横空4个区县，日东（日照东明）高速、济荷（就是南荷泽）高速、德商（德州商丘）高速、荷 兰（荷 泽兰考）高速，在荷泽形成了十字交汇并形成环城高速，105、1
9、06、220、327四条国道纵横交错，省乡级公路八达，区位优势明显。拟建中的荷泽机场将更高效地迎送海内外客商。 进出口极为方便：海关、国检、铁路口岸、外运集装箱站等涉外机构一应俱全，为投资者的进出口提供了极大方便。这在国内内陆城市是极为少见的。 世界家居产业聚焦中国这块沃土：巨大的市场、强劲增长的经济和廉价的劳动力是企业选址最重要的决定因素。宜家家居、丹麦北欧风情、美国伊森艾伦、巴黎“写意空间”、新加坡“达芬奇”等世界制造、零售、代理巨头已经在中国开设店铺。世界头号家居出口大国意大利也正紧锣密鼓地在中国寻找生产厂址。产业重新布局与转移是世界经济发展的必然规律和结果。 工业园就是新城区：我们的园
10、区就设在荷泽市唯一的中心区牡丹区境内，牡丹区新政府大楼已经矗立在牡丹工业区中心（原区政府所在地将改造为市政府所在地），并计划将相应的原文、教、卫等政府部门都搬迁进入园区，这在荷泽宏大的城市建设规划中被称为新城区，从另一个角度也体现了政府产业兴城的战略抱负和园区巨大的升值空间。 海内外都看好这里：仅仅两年时间，美国ADM公司、台湾佳美集团、香港盈亨集团、香港百隆集团、上海新先锋集团、浙江锦江集团、广东英豪集团、湖南恒盛集团、陕西步长集团、青岛啤酒集团、兖矿集团、鲁能集团、鲁花集团等海内外知名企业争相入驻荷泽，充分显示了这座城市发展的强大魅力和新一届政府经营城市的战略眼光。 Editors not
11、e: Judson Jones is a meteorologist, journalist and photographer. He has freelanced with CNN for four years, covering severe weather from tornadoes to typhoons. Follow him on Twitter: jnjonesjr (CNN) - I will always wonder what it was like to huddle around a shortwave radio and through the crackling
12、static from space hear the faint beeps of the worlds first satellite - Sputnik. I also missed watching Neil Armstrong step foot on the moon and the first space shuttle take off for the stars. Those events were way before my time.As a kid, I was fascinated with what goes on in the sky, and when NASA
13、pulled the plug on the shuttle program I was heartbroken. Yet the privatized space race has renewed my childhood dreams to reach for the stars.As a meteorologist, Ive still seen many important weather and space events, but right now, if you were sitting next to me, youd hear my foot tapping rapidly
14、under my desk. Im anxious for the next one: a space capsule hanging from a crane in the New Mexico desert.Its like the set for a George Lucas movie floating to the edge of space.You and I will have the chance to watch a man take a leap into an unimaginable free fall from the edge of space - live.The
15、 (lack of) air up there Watch man jump from 96,000 feet Tuesday, I sat at work glued to the live stream of the Red Bull Stratos Mission. I watched the balloons positioned at different altitudes in the sky to test the winds, knowing that if they would just line up in a vertical straight line we would
16、 be go for launch.I feel this mission was created for me because I am also a journalist and a photographer, but above all I live for taking a leap of faith - the feeling of pushing the envelope into uncharted territory.The guy who is going to do this, Felix Baumgartner, must have that same feeling,
17、at a level I will never reach. However, it did not stop me from feeling his pain when a gust of swirling wind kicked up and twisted the partially filled balloon that would take him to the upper end of our atmosphere. As soon as the 40-acre balloon, with skin no thicker than a dry cleaning bag, scrap
18、ed the ground I knew it was over.How claustrophobia almost grounded supersonic skydiverWith each twist, you could see the wrinkles of disappointment on the face of the current record holder and capcom (capsule communications), Col. Joe Kittinger. He hung his head low in mission control as he told Ba
19、umgartner the disappointing news: Mission aborted.The supersonic descent could happen as early as Sunday.The weather plays an important role in this mission. Starting at the ground, conditions have to be very calm - winds less than 2 mph, with no precipitation or humidity and limited cloud cover. Th
20、e balloon, with capsule attached, will move through the lower level of the atmosphere (the troposphere) where our day-to-day weather lives. It will climb higher than the tip of Mount Everest (5.5 miles/8.85 kilometers), drifting even higher than the cruising altitude of commercial airliners (5.6 mil
21、es/9.17 kilometers) and into the stratosphere. As he crosses the boundary layer (called the tropopause), he can expect a lot of turbulence.The balloon will slowly drift to the edge of space at 120,000 feet (22.7 miles/36.53 kilometers). Here, Fearless Felix will unclip. He will roll back the door.Th
22、en, I would assume, he will slowly step out onto something resembling an Olympic diving platform.Below, the Earth becomes the concrete bottom of a swimming pool that he wants to land on, but not too hard. Still, hell be traveling fast, so despite the distance, it will not be like diving into the dee
23、p end of a pool. It will be like he is diving into the shallow end.Skydiver preps for the big jumpWhen he jumps, he is expected to reach the speed of sound - 690 mph (1,110 kph) - in less than 40 seconds. Like hitting the top of the water, he will begin to slow as he approaches the more dense air cl
24、oser to Earth. But this will not be enough to stop him completely.If he goes too fast or spins out of control, he has a stabilization parachute that can be deployed to slow him down. His team hopes its not needed. Instead, he plans to deploy his 270-square-foot (25-square-meter) main chute at an alt
25、itude of around 5,000 feet (1,524 meters).In order to deploy this chute successfully, he will have to slow to 172 mph (277 kph). He will have a reserve parachute that will open automatically if he loses consciousness at mach speeds.Even if everything goes as planned, it wont. Baumgartner still will
26、free fall at a speed that would cause you and me to pass out, and no parachute is guaranteed to work higher than 25,000 feet (7,620 meters).It might not be the moon, but Kittinger free fell from 102,800 feet in 1960 - at the dawn of an infamous space race that captured the hearts of many. Baumgartner will attempt to break that record, a feat that boggles the mind. This is one of those monumental moments I will always remember, because there is no way Id miss this.
