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1、电子商务英语教案Unit 1 E-Business Basics Words and Expressions: 1、Sophisticated：非常复杂精密或尖端的 2、Navigation：航海，航空，导航，领航，航行 3、Non-linear：非线性的 4、Chronologically：按年代顺序排列地 5、Facilitate：使容易，使便利；推动，帮助，促进 6、Indigenous：本土的 7、Instantaneous：瞬间的，即刻的，即时的 8、Assess：估定，评定 9、Promote：促进，发扬，提升，提拨，晋升为 10、Implement ：工具，器具；贯彻，实现 11
2、、Leverage ：杠杆作用；易债经营 Sentences: 1、You will be able to text your own e-business readiness and learn where to go for more information on getting started with e-business. 据此可以检验自己是否为开展电子商务准备就绪，以及从何处获取更多相关信息。 2、E-Business is about utilizing Internet technologies such as simple e-mail ,online banking sol
3、utions ,websites ,and more sophisticated applications such as wedbased customer relationship management solutions-to provide superior customer service ,streamline business processes,increase sales and reduce costs. 电子商务是利用互联网技术如简单的电子邮件、在线银行解决方案、网站，以及更为复杂的解决基于网络的客户关系管理等问题的应用软件来提供优良的客户服务、流线型业务流程，以及降低成
4、本、增加销售。 3、A search engine is a website whose primary purpose is to provide a search function for gathering and reporting information available on the Internet. 搜索引擎是一个网站，它最初的目的是为收集和发布互联网上可用的信息提供一种搜索功能。 4、It gives you the ability to interact with your clients and customers in new ways ,putting power
5、in the hands of the buyer ,giving your clients or customers more choice than they have ever had before. 它还能使你以一种新的方式同顾客和客户互相交流，即将权利转交给买主，给你的顾客和客户前所未有的多重选择。 5、The internet is a valuable research tool and ,as a readily accessible information medium ,its ability to allow you to remain competitive in yo
6、ur industry should not be under-estimated. 互联网是一种有价值的调查工具，作为能够快速容易地使用信息媒介，它对于你保持在本行业的竞争力有着不可低估的作用。 6、Further ,it can allow you to automate your order processing and order tracking capabilities , develop cheaper onlinte catalogues, and update your product lists on the fly. 此外，在线销售能使你的订单处理和订购追踪性能实现自动操
7、作，开发费用更加低廉的在线目录和即使更新产品列表等。 7、the internet is an electronic communication network that allows computers around the world to talk to each other .any computer that is connected to the internet can exchange information with other connected computers. 互联网是允许全球计算机相互对话的电子通信网络，任何接入互联网的计算机可以同其他联网的计算机交换信息。 Qu
8、estions 1,what is the difference between e-commerce and e-business? 2,how to search on the web? Unit 2 ECommerce/EBusiness in the New Economy Words and Expressions: 1、 2、 3、 4、 5、 6、 7、 8、 9、 interconnect ：使互相连接 telecommunication ：电讯，长途通信，无线电通信 surpass ：超越，胜过 host ：主机 facilitate ：使便利，推动，帮助 rationale
9、 ：基本原理，理论基础 developmental ：发展的 elaborate on 详细说明 analytical ：分析的，解析的 10、 marketing ：行销，买卖 11、 encompass ：包围，环境 12、 entrant ：参加竞赛者，进入者，新工作者 13、 casting ：想法，手法 14、 receptive ：善:于接受的，能接纳的 15、 infrastructure ：下部结构，基础下部组织 16、 hone ：抱怨，想念 17、 ubiquitous ：到处存在的，普遍存在的 sentences: 1、 It is estimated that the
10、number of persons connected to the Internet today well surpass 500million , closing the gap on the 700 million or so connected to the telephone. 据估计，目前互联网用户已超过5亿，快接近大约7亿的电话用户。 2、 It includes , besides e-mail and other communication platforms , all information or services that a company may offer to
11、its customers over the Net , from prepurchase information to after-sale service and support. 除了电子邮件和其他交流平台外，它还包括一个公司可以通过网络提供给顾客的所有信息或服务，从售前信息到售后服务和支持。 3、 The other is to use it both as a marketing tool to increase sales ( and customer service ) as well as to create new business through it for exampl
12、e , IT enabled business , all centres , software and maintenance service , etc . as well as “ digital commerce”. 另一个是即把它作为增加销售的一个营销工具，又把它看作新业务的工具。例如，信息技术推动的行业，呼叫中心、软件、维护服务及数字化商务等。 4、 In order to appreciate the relecance of e-business and its potential to impact on business and development , it is im
13、portant to understand that e commerce and e- business are more than just electronics and commerce/business added together . 为了明确电子商务的关联性和它影响企业和发展的潜能，重要的一点是要理解电子商贸和电子商务不仅仅是电子和商业/商务的简单叠加。 5,it also implies that the organization, especially its managers ,are willing and receptive to radical changes the
14、 such new business techniques and tools brings . 这意味着企业，尤其是管理者愿意接受新的业务手段和工具带来的剧烈变化。 6，thus prepared ,the enterprise is able to conduct e-commerce ,the commercial exchange of value(money, goods, services, or information) between an enterprise and an external entity (an upstream supplier ,a partner ,o
15、r a downstream customer)over a universal ,ubiquitous electronic medium. 准备好后，企业便能开展电子商务，即企业和外部实体如上游 供应商，合作伙伴或下游顾客通过通用的电子网络进行价值的商业交换。 Questions 1,what is the role of internet in the new economy? 2,what is the definition of e-commerce? 3,how to realize e-business? Unit 3 what is E-marketing planning W
16、ords and expressions 1， Commitment 许诺，承担义务 ,2，benchmark 基准 2， prerequisite 先决条件 ，首要必备的 4， inbound 入站 5，incur 招致 6，minimum 最小的,7，forecast 预测 8，Budget 预算 9，address 地址，演说 10，marketing mix 营销组合 11，allocate 分配 12，Loyalty 忠诚13 ，wholesaler 批发商 14，retailer 零售商 ,15，catalogue 目录 16，Auction 拍卖,17，bid 出价 ,18，me
17、chanism 机构，机制 , 19，compress 压缩 20，intermediary 中间物，调解者 21， affiliate 接受为会员,22，banner 旗帜 23，commission 委托，任命 ,24，portal 入口 25，Subscription 捐赠，定金,26，brokerage 回扣，经纪人之业务 26，premium 额外费用 27，Obstacle 障碍物 Sentences 1,your e-marketing plan should discuss how you will use information technologies to manage
18、the marketing mix (product ,price ,place and promotion),how you plan to optimize your content ,and how you will allocate resources to attract new customers ,create loyalty with existing ones and create revenue streams 。 你的电子市场营销计划应该讨论你将如何使用信息技术管理营销组合，你将来怎样计划来优化你的内容，及你将怎样分配资源来吸引新的客户，利用现有的条件创造忠诚性，并创造收
19、入。 2，benefits of this model include increased demand for goods and services via an ,entry into the global market ,potential lower costs of promotion and sales 24/7 ordering and customer service and one to one customer marketing . 这种模式的好处在于通过登录全球市场来增加产品和服务的需求，潜在的低成本和促销，每天24小时/每周七天的全天候订购和客户服务，以及一对一的客户
20、营销。 3 ,other difficulties include the challenge of identifying the right analysis ,the tricky nature of developing revenue stream forecasts, and question of which expense budgets to develop. 其他困难包括识别正确分析的挑战，收入流预测的谨慎性，以及制定哪一项费用预算的问题。 4，a marketing plan is a written document that details the current m
21、arketing situation ,threats and opportunities ,marketing objectives ,and the strategies for achieving those objectives . 市场营销计划是详细记录当今销售形势、威胁和机会，营销目标和达到目标战略的一个书面文件。 5, through affiliate marketing ,merchants can place their advertising banners and links on content site worldwide and only pay a commis
22、sion when those links generate a sale or a qualified lead. 通过附属销售营销，商人能将广告旗帜和链接放到全球内容网站上，只有那些链接产生销售或有效引导才支付佣金。 Questions 1,why is e-business model so important? 2,give your comment on each of the models? 3,what are the obstacles of planning an e-marketing plan? Unit four a new marketing strategy for
23、 EC Words and expressions 1,intangibility 无形 2，tangible 有形的 3,cue 暗示 4，relay 接力 5，diminish 减少 6，concise 简明的 7，defect 缺点 8，hassle 争论 9，outsourcing 外包 10，conveniently 便利地 11，accessible 易接近的 12，automat 自动售货机 13，inventory 库存 14，warehouse 仓库 15，hinder 阻碍 16，logistic 物流的 17，integration 集成 18，hyperlink 超链接
24、 Sentences 1,it is believed that the four concepts of the marketing mix equally play a critical part in the success of EC. 可以确信的是，营销组合的四个概念在电子商务的成功中起着同等至关重要的作用。 2，the intangibility is caused by not being able to focus on tangible aspects when purchasing online. The customer can not actually touch or
25、 feel a product, which increases the risk of the purchase. 这种无形性是由在线购买时人们无法集中于商品的有形方面而引起的，消费者不能实际接触或感受到相关的产品，因而增加了购买风险。 3，focusing on advantages of buying on line is also important to achieve increased sales . on the web site it is important to convey the convenience of buying your product online .
26、集中宣传在线购买的诸多优点对公司实现销售收入增长至关重要，在网站上很重要的一点就是向消费者传到在线购买的便利性。 4，the customer is more likely to purchase the product if they know that returning the product will of minimal hassle and at no expense . 如果顾客知道退货没有争议而且免费，更可能去购买产品。 5，even though there are few shipping companies ,the online company can claim th
27、ey will switch ,if their quality of service does not increase. 尽管运输公司不多，在线公司可以宣传，如果服务质量不提高，他们会选择其他公司。 6，if the product is near the maturity stage ,lowering the price will not increase profits very much, for relatively new products ,offering the product below competitors will increase demand. 如果产品接近成
28、熟期，降低价格并不能大幅度提高利润，对于相对新的产品，以低于竞争者价格提供产品会提升需求。 Questions 1,how to solve the problem of intangibility of purchasing online? 2, according to the author ,how to use the price strategy? Unit five customer differentiation and lifecycle management of E-marketing Words and expressions 1,Differentiation 差异化
29、2，sustain 维持 ，支撑 3，enhancement 增加 4，profile 外形 ，轮廓 5，fundamental 基本的，基本原理 6，assumption 假设 7，track 追踪 8，navigation 导航 9，robust 精力充沛的 10，redundant 多余的 11，notification 通知 布告 12，configuration 配置 Sentences 1，in the world of e-marketing ,success is defined by your ability to build Long-term customer relat
30、ionships that bring value to your customer and Sustained profitability to your organization. 在电子营销世界中，企业的成功与否取决于其与客户构建长期的客 关系的能力，这种长期的客户关系在给客户带来价值的同时，也能 够让你的组织拥有持续的获利能力。 2，the first step toward building successful customer relationships begin by adopting a corporate culture that recognizes that ever
31、y customer is different . 建立成功客户关系的第一步便是构建一种以每一位顾客都各不相同 为理念的企业文化。 3，as we focus on strategies for building relationships across phrases of The customer lifecycle ,our emphasis will be on the business of these Strategies . 当我们将发展战略集中到在客户生命周期的不同阶段创建有效的客 户关系时，我们的重点将是这些战略所能带来的商业价值。 4，uncovering opportun
32、ities to provide additional value-added products and services when built on a solid relationship will not only benefit the customer ,but will also enhance the lifetime value of the customer. 你需要寻找机会为客户提供额外的增值产品或者服务，这不仅仅会 使客户收益，而且可以大大延长客户生命周期。 5, intelligently suggesting related products or product u
33、pgrade is not only a valuable service to customers, but also successful method of extending your customer share both vertically and horizontally. 明智地向客户推荐相关产品或升级产品，不但为客户提供了有价值的服务，而且还实现了你的客户的份额的横向和纵向的扩展。 6,enhancing retention requires customers to continue to provide information about themselves ,thr
34、ough their behavior ,so that you are better able to target products and services. 提高这种保持客户的力度需要客户能不断通过他们的反应或举止行为，向企业提供他们自己的信息，只有这样你才能更好向他们定位产品和服务。 Questions 1,what is the role does the customer differentiation in building successful customer relationship? 2,how can a company define customer value? U
35、nit six How SMBS can profit from the internet Words and expressions 1,unprecedented 空前的 2,overwhelming 压倒性的 3,dividend 红利 4,revenue 收入 5,permanent 永久的 6,outsource 采购 7,payback 偿还 8,dissemination 分发 Sentences 1,once on the internet ,small businesses appear ready to take the next Step and add a web pr
36、esence ,in fact ,two out of five have already done So . 小型企业一旦接入互联网就准备采用下一步措施并且增加网络发布 实际上2/5的企业已经这样做了。 2,the payback comes from being able to reach customers beyond the local area and providing customers with easy access to suchinformation as products offered. 其回报来自于能够接触到外地客户，并且客户能够很容易了解诸如 有关产品的信息。
37、3，for the employee-facing process, the second stage involves creating a corporate intranet ,while the third stage calls for developing and deploy enhanced web-based tools for specific organizations ,such as sales, customer service ,procurement and finance . 就面向员工的流程而言，第二阶段包括建立一个公司内联网，同时 阶段需要为专门的机构 开
38、发和配置更强的网络工具。 4, building a basic web site with company and product information requires an additional modest investment in web server, catalog software, and content creation and design service. 建立含有公司和产品信息的基本网站需要对服务器，目录软件和内容创建和设计服务进行投资。 5，for most SMBs ,undertaking limited ,clearly defined e-busines
39、s initiatives, tied to specific business drivers and highest benefit opportunities, will more successful and will provide quicker, more tangible results. 对大多数中小企业而言，承担有限的清晰定义的电子商务计划，并与特定的商业动机和最高利益机会结合起来，将会更加成功，而且将产生更快、更可行的结果。 6，not surprisingly, reaching new customers and working more effectively wi
40、th current ones are considered crucial issues, as are internal issues, such as attracting and retaining qualified staff. 毫不奇怪，获取新的客户并且为现有的客户更有效地工作，与诸如吸引并保留称职员工等内部问题同等重要。 Questions 1,what is the relationship between internet and e-business in terms of SMBS? 2,what factors are necessary in delivering
41、interactive and personalized services via the web? Unit 7 integrating e-business into your small business Words and expressions 1,integrate 集成，整合 2,dwindle 缩小 3，productivity 生产率 4，catalog 目录 5，configure 配置 6，brochure 小册子 7，mortar水泥 8，spam 兜售信息 9，newsletter 时事通讯 Sentences 1, for the most part ,e-busi
42、ness is about your companys website and how you use the site to help operate and grow your business. 大多数情况下，电子商贸是关于公司的网站，以及如何利用网站来经营业务并使其成长。 2，e-business can also help you manage your sales and marketing process more efficiently which ,in turn ,increase your profit margin . 电子商务能帮助有效管理销售和营销流程，并最终提升利
43、润。 3， after the sale ,your website can act as a support tool ,answering common questions your customers have about your new products ,or it can provide technical support information. 销售结束后，网站可以作为支持工具，回答顾客对产品的普通问题，或者能提供一些技术支持信息。 4， now that you will be reaching so many more possible customers with yo
44、ur website, it is important to have a good website that mirrors the quality and reputation of your brick and mortar company. 既然公司要利用网站接触到如此多的潜在顾客，因而建立能反映实体公司优良品质和声誉的网站至关重要。 5，a good website will pay for itself many times over, including the cost of updating , so it is a poor use of time and resource
45、s to try a do-it-yourself solution. 相对于包括更新在内的运行成本而言，一个优良的网站绝对是物超所值的，因此，尝试自己来更新网站是时间和资源的不当使用。 Questions 1,what else benefits can e-business bring to a business, besides direct online sales? 2,what is the advantage of adopting e-business for marketing ,comparing to traditional marketing? Unit 8 using
46、 the internet to market agricultural exports Words and expressions 1,Auction 拍卖 2，witness 见证，证据 3，contain 包含，容纳 4，overview 总的看法 5，dynamic 动力的，动态的 6，instantaneously 瞬间，即时 7，fragment 使成碎片 8，aggregate 集合，聚集 9，facilitate 使便利，推动 10，processor 处理器 Sentences 1,the possible use of the internet in the marketi
47、ng of agricultural exports of developing countries can be considered along similar lines as the use of internet in the rest of the economy. 2,the available information shows that the internet is used widely by farmers to sell and advertise farm products ,exchange information and buy farming inputs.
48、3,the report gives a few examples of e-marketers for commodities of interest to developing countries ,but no detailed investigation was made ,and at the time of publication such markets were in very early stages of their development. 4,if an industry is fragmented in the sense that there are many buyers and sellers ,the e-market has better prospects of success ,since the market creates value by aggregating the volume of trade
