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1、 新科学院11级08队 OLAY系列产品展销活动策划书国贸111班二零一三年六月七日Part OneIn this section ,I would intruduce something of my production .AS we all know,OLAY is one of the most popular cosmetics all around the world .Now I want ask you Have you already known the love story behind thia cosmetics? Take this sentance into Engl
2、ish below during the show.20世纪50年代，女性希望拥有更柔嫩的肌肤。而当时的女性普遍使用油腻的面霜来护理肌肤，很难满足爱美女性的需求。 杰出的科学家葛拉汉伍尔夫（Graham Wulff）在妻子的建议下进行研究，梦想着有一天能够调配出一种清爽滋润的护肤霜取代油腻的面霜，他希望能够调配出一种有效的皮肤滋润成分，让皮肤始终处于细腻滋润状态。妻子黛娜（Dinah）一直帮助葛拉汉进行试验，葛拉汉惊奇地发现妻子用了他研制的护肤霜以后，肌肤比原来滋润柔嫩多了，人也显得越来越年轻了。当葛拉汉看到黛娜皮肤起的微妙变化，更增加了他研究的信心，于是决定将研究重点放在皮肤滋润护理方面。为
3、了帮助更多的女性实现肌肤年轻的梦想，葛拉汉决定将这个神奇的护肤霜推向市场。当首批粉红色充满女人优雅韵味的OLAY滋润霜正式摆在化妆品柜台的时候，淡雅的幽香加上完美的滋润效果，让OLAY成功成为肌肤年轻美丽的代名词。而这个关于年轻肌肤的美丽构想演绎了OLAY超过半世纪的美丽传奇TodayThe Olay brand has expanded into a range of other products grouped in “boutiques” including Complete, Total Effects, Professional, Regenerist, Quench (North
4、America), White Radiance (Asia) and Olay Vitamins (USA). Olay is the market leader in many countries including USA, UK, and China.2 Olay has extended its heritage as a moisturizer to stay looking young, to formally creating the “anti-aging” category in mass stores with the launch of Total Effects in
5、 1999. Active Hydrating Formula, generally the least expensive variety, bears the closest resemblance to the pink Oil of Olay marketed in the US before the P&G acquisition. The launch was almost double the typical price of a mass market moisturizer at the time. Today, there are numerous products in
6、market more expensive than Olay.Olay Regenerist was the best performing anti-aging cream in a 2006 test done by a consumer association, outperforming some much more expensive brands.3 This report also stated:But the U.S. consumer union said none of the creams tested produced a dramatic improvement.:
7、It advised that staying out of the sun or using skin products with a high sun protection factor was the best option.The consumer union said: We found that after 12 weeks our toprated products did smooth out some fine lines and wrinkles.However, it added: Even the best performers reduced the average
8、depth of wrinkles by less than 10 per cent, a magnitude of change was, alas, barely visible to the naked eye.In August 2007, Olay was launched in India.Olays current slogan is Challenge whats possible, which was changed from Love the skin youre in.Since 2010, Oil of OLAZ is called only OLAZ in Germa
9、n-speaking countries. Slogan : Olaz lsst Sie strahlen. (lit: Olaz lets you shine.)The Olay/Olaz brand is known for animal testing, according to a list published by PETAOk,that is the first part .Now,It is my time to inturduce my parters .We have seven members who is lianxiaojuan,liusihan,lishuai,xua
10、nlidan,mayingying,and zhangyuwan.Let us look at part two.PART TWOSECTION ONESALESWOMAN: How can I help you?IRENE: Yes, I would like to look at some of your products.SALESWOMAN: Did you have anything specific in mind?IRENE: Well, to be honest, I mostly use Sarah Winter products now.But Im not happy w
11、ith them. So I would like to change companies.SALESWOMAN: Well, you made a good choice. Coming to us, I mean.We have a full range of products from cosmetics to skin cleansers and moisturizers.IRENE: What do you have in foundation?SALESWOMAN: Our foundation is very high quality. Only the finest ingre
12、dients.It will moisturize your skin and it has a sun block rating of 8.IRENE: What colors do you have in foundation?SALESWOMAN: Let me show you.We have this rose color. We also have different shades of beige. IRENE: The color I use now is rose.How much does this rose foundation cost? The 100ml bottl
13、e.SALESWOMAN: In this size, we sell it for 53.95.IRENE: Wow! Thats expensive. SALESWOMAN: What youre paying for, Maam, are the ingredients.It is a very high quality product.IRENE: I understand. I need some mascara too.Do you have a good thickening mascara?SALESWOMAN: Of course. Here is our thickenin
14、g mascara.We also have mascara designed to lengthen the eyelashes. IRENE: Alright. And I want to consider your eye shadow too.Do you have a color chart I can look at?SALESWOMAN: We have a very wide selection of colors.And our eye shadow is specially designed to moisturize the skin.So it is very gent
15、le on your eyelids. Would you like to sample some?IRENE: Oh, sure. I will need to clean off my own eye shadow first.SALESWOMAN: I can help you with that.IRENE: Thank you.SECTION TWO customer:Hi,Im interested in your moisturizers,could you tell me more about them?嗨,我对你们的保湿产品有兴趣,你可以介绍一下吗?salesman:Sure
16、,Do you know your skin type?好的,你知道你是哪一类肌肤吗?customer:Im not sure.My T-zone gets oily easily, but my cheeks are dry in the winter.我不太确定,我的T区容易出油,但两颊冬天却很干.。salesman:I see.This Cream of Olives is our bestseller for combination skin. You can try some on your hand.我知道了.这款橄榄滋养霜是我们卖得最好的,专门针对混合型肌肤.你可以在手上试一些.customer:Oh, it is wonderful .I would like to buy itsalesman:OK, I will pack for you PART THREENow ,I would like to say the man is always to remerber love because the love story .OLAY ia your best choice .That is all .Thank you.
