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1、辽 东 学 院 结 课 论 文（设 计）我国电子商务发展现状及趋势分析Chinas electronic commerce development current situation and trend analysis辽 东 学 院Eastern Liaoning University独创性说明作者郑重声明：本结课论文（设计）是我个人在指导教师指导下进行的研究工作及取得研究成果。尽我所知，除了文中特别加以标注和致谢的地方外，结课论文（设计）中不包含其他人已经发表或撰写的研究成果，也不包含为获得辽东学院或其他单位的学位或证书所使用过的材料。与我一同工作的同志对本研究所做的贡献均已在论文中做了明
2、确的说明并表示了谢意。作者签名：_ 日期：_ 摘 要电子商务通常是指是在全球各地广泛的商业贸易活动中，在因特网开放的网络环境下，基于浏览器/服务器应用方式，买卖双方不谋面地进行各种商贸活动，实现消费者的网上购物、商户之间的网上交易和在线电子支付以及各种商务活动、交易活动、金融活动和相关的综合服务活动的一种新型的商业运营模式。电子商务是利用微电脑技术和网络通讯技术进行的商务活动。电子商务可被看作是一种化的商业和行政作业，这种方法通过改善产品和服务质量、提高服务传递速度，满足政府组织、厂商和消费者的降低成本的需求，并通过计算机网络加快信息交流以支持决策。.电子商务可以包括通过电子方式进行的各项活动
3、。随着信息技术的发展，电子商务的内涵和外延也在不断充实和扩展，并不断被赋予新的含义，开拓出更广阔的空间。电子商务将成为二十一世纪人类信息世界的核心，也是网络应用的发展方向，具有无法预测的增长前景。电子商务还将构筑二十一世纪新型的贸易框架。大力发展电子商务，对于国家以信息化带动化的战略，实现跨越式发展，增强国家竞争力，具有十分重要的战略意义。关键词：商贸活动；趋势；影响；措施Chinas electronic commerce development current situation and trend analysisAbstractElectronic commerce is usuall
4、y refers to a wide range of commercial trade activities around the world, in the open Internet network environment, based on browser applications, buyers and sellers not met for various business activities, the implementation of online shopping, merchants consumers between online trading and online
5、electronic payment and various business activities, trading activities, financial activities and related comprehensive service activities of a new type of commercial operation mode, e-commerce is the use of microcomputer technology and network communication technology for business activities.E-comme
6、rce can be regarded as a commercial and administrative operation, this method by improving product and service quality, improve the service transmission speed, satisfy the government organization, manufacturers and consumers demand to reduce costs, and through the computer network speed up exchanges
7、 of information to support decision making. E-commerce can through electronic means do something . With the development of information technology, the connotation and extension of e-commerce are also constantly enrich and expand, and constantly given new meaning, develop a broader space.E-commerce w
8、ill become the 21st century information the core of in the world, human is the development direction of network applications, with unpredictable growth prospects. E-commerce will also build new 21st century trade framework. Vigorously develop e-commerce, for countries with informationization to driv
9、e strategy, leapfrog development and enhance national competitiveness, has very important strategic significance.Key Words：Commercial activities;Trend;Effect;Measure目 录摘 要IAbstractII1.Introduction引言12.Global electronic commerce development situation全球电子商务发展概况43.China electronic commerce development
10、situation我国电子商务发展概况53.1The status of Chinas e-commerce我国电子商务的现状53.2The central government policy to promote the development of e-commerce中央政府促进电子商务发展的政策143.3Chinas e-commerce development trends我国电子商务发展趋势143.3.1electronic commerce development environment will continue to improve, the momentum continu
11、es to increase电子商务的发展环境不断完善，发展动力持续增强143.3.2E-commerce applications will reach new breadth and depth电子商务应用将达到新的广度和深度153.3.3Electronic commerce and industrial development increasing depth fusion, accelerate the formation of economic competition in the new situation电子商务与产业发展深度融合不断加大，加速形成经济竞争新态势163.3.4e
12、-commerce services industry vigorous development, and gradually become a new growth point of national economy电子商务服装业蓬勃发展，逐步成为国民经济新的增长点183.3.5mobile e-commerce is becoming a new e-commerce applications移动电子商务正式成为电子商务新的应用领域203.3.6Personalization information requirements and individualized demand for co
13、mmodities will become electronic commerce development direction个性化定制信息需求和个性化商品需求将成为电子商务发展方向203.3.7Chinas e-commerce enterprises will with the norms of international e-commerce environment and perfect gradually towards the world我国电子商务企业将随着国际电子商务环境的规范和完善逐步走向世界223.3.8Regionalization of e-commerce with
14、Chinese characteristics中国特有的电子商务区域化233.3.9E-commerce will move on to a new fusion电子商务网站必然走向新的融合243.3.10 E-commerce will fusion logistics supply chain电子商务将融合物流供应链254.The existing problems in the development of electronic commerce in our country我国电子商务发展中存在的问题284.1the imbalance of development发展不平衡284.2
15、the imperfect credit system construction信用体系建设不完善284.3 logistics supporting system still needs to improve物流配套体系仍需完善294.4lack of electronic commerce talented person电子商务人才缺乏294.5E-commerce search function is not perfect电子商务搜索功能不够完善304.6E-commerce security issues is still the main factors affecting the
16、 development of e-commerce电子商务的安全问题仍是影响电子商务发展的主要因素304.7The management problems of electronic commerce电子商务的管理问题325.The status quo of Chinas e-commerce features我国电子商务的现状特点345.1High starting point, development is fast起点高，发展快345.2Covering the B2B and B2C mode覆盖B2B、B2C等多种模式345.3Benefit is remarkable, adv
17、antages highlighted效益显著、优势凸显355.4Legislation is increasingly perfect立法日趋完善365.5Professional education taking shape专业教育初具规模365.6Development unbalanced发展不平衡37Conclusion38结 论39致 谢42课程结课论文审阅评分表43课程结课论文答辩记录评分表441.IntroductionElectronic commerce is usually refers to a wide range of commercial trade activi
18、ties around the world, in the open Internet network environment, based on browser applications, buyers and sellers not met for various business activities, the implementation of online shopping, merchants consumers between online trading and online electronic payment and various business activities,
19、 trading activities, financial activities and related comprehensive service activities of a new type of commercial operation mode, e-commerce is the use of microcomputer technology and network communication technology for business activities. Governments, academics, business people according to thei
20、r position and to participate in e-commerce Angle and the degree of different, given the many different definitions.ELECTRONIC COMMERCE is the result of ELECTRONIC COMMERCE, abbreviations to EC. As the name suggests, it contains two aspects, one is electronic means, two is commercial and trade activ
21、ities. Generally refers to the use of electronic means such as electronic information networks for business activities, refers to the electronic commerce and network. Broadly speaking, e-commerce include government agencies, enterprises and institutions a variety of internal business electronically.
22、 E-commerce as an important industry in modern service industry，E-commerce industry is market globalization, continuous trading, low cost, the advantages of the resource intensive.E-commerce can be regarded as a commercial and administrative operation, this method by improving product and service qu
23、ality, improve the service transmission speed, satisfy the government organization, manufacturers and consumers demand to reduce costs, and through the computer network speed up exchanges of information to support decision making. E-commerce can through electronic means do something . With the devel
24、opment of information technology, the connotation and extension of e-commerce are also constantly enrich and expand, and constantly given new meaning, develop a broader space.E-commerce will become the 21st century information the core of in the world, human is the development direction of network a
25、pplications, with unpredictable growth prospects. E-commerce will also build new 21st century trade framework. Vigorously develop e-commerce, for countries with informationization to drive strategy, leapfrog development and enhance national competitiveness, has very important strategic significance.
26、Electronic commerce in accordance with the participation main body and the customer is different, can be divided into a variety of forms, but at present, B2B, B2C, C2C is the main form, including B2B is the main application form.2.Global electronic commerce development situationThroughout the global
27、 e-commerce market, regional development is not balanced, The United States is the worlds first e-commerce development, is also the most mature e-commerce development of the country, has been leading the development of global e-commerce, is a global e-commerce mature developed regions. EUs electroni
28、c commerce development started relatively later than the United States, but the development speed, become a more leading global e-commerce area. Asia as a rookie in the development of e-commerce, the market potential is large, but in recent years, the pace of development and share is not ideal, is t
29、he sustainable development of global e-commerce.Global B2B e-commerce trading has been dominated, since 2002, the sustained has high-speed growth, global B2B trading volume in 2007 reached $8.3 trillion,it is expected in the next few years will remain more than 40% of the growth of B2B transactions
30、will reach $26 trillion by 2010, more than 30 times higher than in 2002.3.China electronic commerce development situation3.1The status of Chinas e-commerceAlthough it is not predict e-commerce transaction mode when will become the mainstream model, but e-commerce market potential is infinite,On the
31、one hand, the development of potential customers at a staggering rate. According to unctad e-commerce development report in 2002 showed that by the end of 2002, the global Internet users reached 650 million. In according to the China Internet network information center (CNNIC), according to the late
32、st report by the end of June 2003, Internet users has reached 68 million, 48.5% more than last year, and the results of the survey is only for the first time in October 1997, 620000, grew by 109 over the years.7倍。Part of them are electronic commerce consumers, but more is the fast development of mar
33、ket of potential consumers. On the other hand, the rapid growth of e-commerce transactions. Forrester， According to the international famous consulting firm Forrester estimates that global e-commerce transactions in 2002 to about $2.2935 trillion. America is one of the most developed countries in e-
34、commerce application, and its development trend in other countries plays an important leading role. In 2001, although the United States share of e-commerce transactions in U.S. retail sales are still less than 3%, similar software, these online transactions of goods and services and products B2C par
35、t this part has accounted for about 18% of the total, the rest of the world also have similar problem. According to unctad in 2001 China report on e-commerce reference Anderson consulting company, according to data by the end of 2003, Chinas e-commerce market of B2B and B2C transaction amount could
36、reach $4 billion, average annual growth of 194% of B2B, and B2C is 274%, and its growth faster growth. In todays world, in addition to the e-commerce market, other markets are difficult to have such a high growth rate, therefore, its market prospect is very considerable.Our country electronic commer
37、ce development present typical massive economic characteristics, the southeast coastal belong to relatively developed areas, belong to the rapid development in northern and central parts, the west is relatively backward.Since 2005, Chinas e-commerce market is stable growth, Chinas e-commerce market
38、size in 2007 reached 1.7 trillion. Over the next three years, our country is still electronic commerce investment period and outbreaks of continued growth, the development of Chinas e-commerce market will usher in a new round of upsurge. On the one hand, 11th five-year development planning of e-comm
39、erce marks issued by the government to promote the overall layout of e-commerce has been formed; On the other hand, the results of the application of e-commerce in enterprises as well as to the increasingly obvious role in promoting economic and social development.Electronic commerce will change the
40、 way of business activities. Traditional business activities is the most typical scenario salesman flying buyer and, said broken mouth, broke his leg run; Exhausted in the shopping mall for consumers to find what you need of commodities. Now, just activities via the Internet, people can access the o
41、nline store to browse, purchase all kinds of products, and still can obtain online service; Merchants can contact the customer on the Internet, using the network payment and settlement services; The government can also easily electronic bidding, government procurement, etc.;Electronic commerce will
42、change the way peoples consumption. Online shopping the biggest characteristics is a dominant, consumers shopping intention in the hands of consumers; At the same time, consumers also can be in a relaxed and free way of self service to complete the transaction, can be fully reflected in the network
43、shopping consumer sovereignty; After into the era of e-commerce, consumers consumption behavior and consumer demand fundamental changes will occur, characterized by the following three points: first, due to the significant expansion of the range, customers can through the network in a short time fro
44、m a large number of suppliers and compare to find the ideal supplier, and dont have to like now spend a lot of time and energy to shop around; Second, consumers consumption behavior become more rational, the prices of the goods can be careful, not because they dont knew what was happening and deceiv
45、ed; Third, consumer demand will become more diversified, personalized consumer can directly involved in the production and commercial circulation, to the businessman and the manufacturer actively express their desire for a particular product, customized production will become more common.Electronic
46、commerce will change the mode of production enterprises. E-commerce, impact to the business mode of production can be summarized as the following three aspects: one is the enterprise production process of modernization. E-commerce application in the enterprise production process, on the basis of the
47、 management information system (MIS) by using the computer aided design and manufacturing (CAD/CAM), computer integrated manufacturing system (GIMS); In the development of decision support system (DSS), on the basis of through the man-machine dialogue, implementation plan and control from the materi
48、al resources planning and development to manufacturing resource planning (MRP) and enterprise resource planning (erp)These new production methods put the information technology and production technology closely together, make the upgrade in the traditional mode of production. Second, the low inventory production. In each production stage after the implementation of e-commerce can connect with each other through the network, at the same Time to make the traditional serial type production line into a parallel mode of production under the network econo
