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1、 A European perspective on achieving competitiveness, 2000, (21): 79-88.Enhance the competitiveness of the Regional Tourism StrategyFrank, Gregory Robert WesBritish tourism research instituteAbstract: The development of tourism is closely related to tourist resources and marketing activities. Howeve
2、r, the geographical features of tourist resources and touristmovementaccount for the interaction between tourism and geographical structure. This leads to the existing a signficant task to research into the strategies of advancing regional tourism competitiveness.Key words: regional tourism; competi
3、tion; influenceIn recent years, with the rest of the world competing to tourism as a pillar industry for the development of local and regional competition among the more obvious and in-depth. How to base their own reality, create competitive advantage, has become a top priority of the regional touri
4、sm development, but also travel in the new round of competition of the race. On the competitiveness of regional tourism can enhance the regional competition of the sense of urgency, to promote discovery and understanding of the regional competition in their own strengths and weaknesses, and then rap
5、id response, positive response, the local competitiveness through the expansion of Chinas tourism industry to strengthen the international market competitive power. First, the regional tourism competitiveness factors The so-called regional tourism competitiveness refers to the various tourist region
6、s as a whole, in its own process of development shown in the competition for tourists, development, occupation, industry, tourism development of the market and obtain the capacity factor and growth potential. Regional tourism competitiveness is not the competitiveness of a given area, but by the int
7、eraction of many factors affecting the results, but also a potential to the competitive strength from the competition, to competition, the results of the dynamic development process. Competitive once made, has aroused extensive concern of scholars home and abroad. The most prominent of which is rese
8、arch professor at Harvard University, the famous expert on competitive strategy Porter, his national diamond map model for industry competitiveness study provides an economic paradigm. In this paradigm which, Porter summarized the six factors: (1) factors of production, including natural resources,
9、human resources, knowledge resources, capital resources and infrastructure; (2) demand conditions, the major source markets that the demand structure and the scale of demand; (3) related and supporting industries conditions; (4) business strategy, structure and competition; (5) government action; (6
10、) opportunities. For the tourism industry, because of its comprehensive features of its development, determine the impact of competitive factors in the regional tourism industry is also multifaceted. Based on these factors affect the competitiveness of the tourism industry, the size, can be divided
11、into a decisive factor in supporting factors, developmental factors and security factors. Decisive factors include the conditions of resources, tourism demand conditions, the competitiveness of tourism enterprises and the regional state tourism image overseas. These factors constitute the core of co
12、mpetitiveness of regional tourism, but also to improve the future competitiveness of the regional tourism industry must focus. Factors supporting the development of tourism is not simply to exist, but the increase through its own perfect and can better stimulate and promote the competitiveness of re
13、gional tourism enhancement. Such factors include infrastructure, related and supporting industry conditions, personnel quality, technology level. Regional tourism development factor is the formation and savings based on the future competitiveness, mainly referring to the regional tourism resources d
14、evelopment and utilization of capacity, marketing, tourism enterprises, innovation, tourism, access to capital and the use of capacity, tourism industry, optimization, adjustment capability . Protective factors constitute the development of regional tourism industry, the external environment, to pro
15、mote and ensure the smooth direction of tourism development along healthy. Such factors include the tourism environment, the government and other development opportunities. Affect the competitiveness of the regional tourism industry is not independent of each other four factors, but an organic commu
16、nity. Decisive factor in competitiveness as a regional tourism in the core part of their development directly affects the strength of the overall competitiveness of the region. When the supporting factors for more approach and tilt to the tourism industry, the development of factors can play a bette
17、r role. The supporting factors and developmental factors working together, can enhance the decisive factors on the actual and potential tourist attraction, but also to better meet the needs of visitors and enhance visitor satisfaction provide a guarantee. Factors can protect the decisive factor, sup
18、porting factors and developmental factors play better to create a good atmosphere, contributed to the severity. Second, to enhance the competitiveness of regional tourism strategy choice Competitive loading phase theory of Porter on the industry, another important contribution to competitiveness, ac
19、cording to this theory, the formation of regional tourism competitiveness go through four stages, namely, factor-driven stage, the investment-driven stage, innovation-driven stage and wealth driver stage. It is characterized by two stages: In the factor-driven stage, the formation of competitiveness
20、 from the rich resources of the region require regional integration through the resources found superior resources, then the resource advantage into competitive advantage. Investment-driven stage of the formation of the competitiveness of the region benefited from government and business and investm
21、ent willingness and ability to the development of advanced production factors. For most of our region, on the one hand is rich in tourism resources, according to different levels of resources. Specific strategy choices are as follows: (A) strategic planning of regional tourism development strategy P
22、lanning for the development of tourism in a region crucial in determining the future direction of the regional tourism industry and overall program goals. Regional tourism development strategic planning as a competitive regional tourism product development is based on enhancing the competitiveness o
23、f regional tourism, sustainable tourism development as the goal to achieve, through a specific area of tourism competitive strengths, weaknesses, challenges, opportunities analysis, choose the appropriate local development strategy, and then Yangzhangbuduan to ensure long-term regional tourism, sust
24、ainable and stable development. With traditional planning for regional tourism, regional tourism development strategic planning a more comprehensive and targeted to specific implementation on a lot of flexibility there, and therefore more suitable in the competitive environment for tourism developme
25、nt by the guide. Regional development through regional tourism strategic planning, can effectively integrate resources to maximize the mining and upgrading capacity development and utilization to avoid unnecessary waste caused by wrong decisions so as to further enhance the potential of regional tou
26、rism competitiveness. (B) government-led strategy Tourism development requires a favorable external environment, any one of tourism enterprises and groups can create and lead all Du industry to create such an environment, which requires the development of tourism Government Leading Strategy to be. A
27、s a government department, should play an active and effective coordination of their own initiative and capabilities, leading towards a good direction for regional tourism development. The author believes that the government departments to achieve the following three aspects of its leading role: Fir
28、st, establish a good market competition, improve the tourism market system and strengthen the laws and regulations on tourism, and create a fair and reasonable competition in order; the second is the establishment of a flexible industrial development policies and reasonable investments, increased ca
29、pital investment in the tourism industry, encourage and travel agents; third is to strengthen the coordination and guiding role of the government, weakening regulatory functions to the tourism industry and enterprise more development space and options. (C) of the tourism product differentiation stra
30、tegy series Tourism products is carried out based tourism activities and conditions. Enriched and improved in all regions travel through the product line can enhance the overall level of supply capacity and to increase the intensity of the tourists buy. In the international tourism market, a large n
31、umber of homogeneous products flooded conditions, and adhere to different product lines, can effectively avoid weakening the homogeneity between regions due to strong competition resulting product. Meanwhile, the neighboring region through the differentiation between the products can also achieve th
32、e effect of Yangchangbuduan interest in regional cooperation and win-win situation. Of course, the more important characteristic of differentiated tourism products in the market more easily attract tourists and stimulate the visitors to buy. The formation of differentiated tourism products should be
33、 based on the regions resources, to identify the type of resources the region to be the exclusive, in-depth scoop out the culture, Jin Xing starting point for the design and development, fighting first began to enter the market characteristics of the formation of high grade Yi brand competitiveness.
34、 In addition, to increase efforts to develop new products, opened the product grade, in the design of the core products, to products and ancillary products to the extension of research and development, give the regions tourism products to meet consumer tourism tourism, leisure, business and exhibiti
35、on, science, education, exploration and other multi-level requirements and extend the products serial tourists stay in a tourist destination, further increase in regional tourism revenue. (D) Travel Financing Strategy Funds are one of the basic elements of tourism development. The economic strength
36、of weak regions, the shortage of funds is restricted to enhance the competitiveness of the regional tourism industry bottlenecks. Therefore, the local government to attract investment, loans, tax preferential policies to develop, optimize investment environment, promote investment diversification. M
37、eanwhile, the local governments budget must be conscious tilt to the tourism industry, and gradually increase the capital investment in the tourism industry. The tourism industry itself must play an initiative to mobilize the enthusiasm of all sides, as much as possible for foreign capital, private
38、capital and overseas Chinese, etc., and mobilize and guide the society to run tourism. In addition, as well as to promote Tour Tour, will achieve a reasonable income from tourism investment to the development and construction, in development construction, in construction development, and ultimately
39、the cycle of development of tourism economy. (E) tourism market integration strategy Source is the foundation and focus of tourism development. With the country to develop domestic tourism, stable development of inbound tourism, outbound tourism moderate development policy, the domestic tourism mark
40、et will be the focus of regional competition. The region should coordinate and organize the travel of three forms, a purpose, to focus on developing and nurturing the important goal of domestic tourist market, in particular, to actively guide the visitors travel choices within the region, the full d
41、evelopment and mining of large and medium cities in neighboring provinces and southeast coastal economically developed areas of the tourists in order to stabilize and promote the growth of tourists within the region to ensure the long term to maintain sustained and rapid development of tourism. (F)
42、Industry Cluster Strategies Clustering of industrial concentration in the present state of horizontal space on the organizational form. As a form for creating competitive advantage and organizational form of industrial space, industrial clusters with a group a competitive advantage and economies of
43、scale centralized development, industrial development can bring spillover effects. Currently, most of the regions tourism business is weak, it is difficult to form a strong market competition. In view of this situation, government departments and relevant trade organizations through effective guidan
44、ce and support to promote the tourism business conscious, voluntary and related support industries to communicate and co-ordination and cooperation and competition, and then link through the formation of a variety of single business enterprise clusters to maximize the unique cluster of economic conc
45、entration, information sharing, risk weakening the advantages, to achieve single enterprise specialization, standardization and scale management, and further enhance the competitiveness of SMEs. (7) tourism optimization strategy Regional tourism is the core competitiveness of the overall competitive
46、ness of the industry, namely, food, shelter, transportation, travel, shopping and entertainment, the development of six-coordination ability. Many regions of the world buy and entertainment seriously lagging behind the building, brought in to the tourists visiting the many inconveniences, it is also
47、 greatly affected the tourism revenues. Optimize the industrial structure of tourism, we must focus on strengthening the weak links in the construction of these foundations, while continually improving the level of the construction of supporting facilities, enhance the OK and Travel convenience, imp
48、rove the food and live in comfort to promote the coordinated development of various sectors to comprehensively improve the overall supply capacity of regional tourism and increase visitor satisfaction. (8) Talent Strategy Talent competition is the highest stage of competitive regional tourism. As th
49、e formation of high-level tourism competitiveness factors of production, tourism professionals in the region to maintain long-term competitive advantage is a strong guarantee. With the escalation of competition in the tourism industry, the demand for tourism professionals will be more and more. Should be noted that the regional specialization of talents, full-time is the future of the industry demand trends. Thus, talent building, on the one hand to develop the talents and efficient introduction of a flexible mechanism for talent
