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1、外语外贸系商务英语专业毕业论文（设计）论文题目： How to Dress properly in Business Context? 系 别： 外语外贸系 专 业： 商务英语 学生姓名： 陈艳贞 学号： 200906012 班级： 09A班 指导教师： 林校 目 录1.开题报告.12.论文正稿.63.毕业论文任务书.144.论文写作小结.20 Research ProposalHow to Dress properly in Business Context?Department: Business EnglishName: Chen YanzhenClass: 09 Class ANo.:
2、 200906012Advisor: Ms. Lin XiaoDate: August 3, 2011How to Dress Properly in Business Context?Chen YanzhenI. Purpose of the researchWe all know exterior is very important. Exterior is the first impression when people meet each other for the first time. To give a good first impression is very importan
3、t, especially in business context. In many ways, the first impression will somehow help decide if your business will succeed or not. A foreign psychologist has done an experiment and this experiment has fully shown that different appearance represents different people and that different people would
4、 have a different experience. If you are in department stores, and you want to choose and buy goods according to your own consumption psychology, will you choose to purchase a package of dirty and broken products? Certainly not, because the average consumers think that packing is not only packing. I
5、t represents more the quality of the goods and grade. Packing will have a different effect.Instrument refers to persons appearance, including the appearance, attitude, apparel, poise, etc. In the interpersonal communication, to send each signal mainly has three. At the University of California, Doct
6、or Albert salmon Penn called it was 3 V, visual signals (visuals), sound signal (vocals) and language signal (vocal). Visual signals show people that they can see things: clothing, body language and facial expressions; sound signal refers to people who know how to use his voice and the language sign
7、al means our wording and phrasing. According to the research data, visual signals accounted for fifty-five percent, sound signal thirty-eight percent, and the language only accounted for seven percent. Thus it can be seen that dressing for business is very important. A wise man once said, “You have
8、only one chance to build your perfect first impression.” Clothes do not make a man, but clothes can facilitate a man a good job. A good first impression will never have a second time. People commonly meet in fiveseconds to each other and formed the first impression. Visible dress is the first step t
9、o success.II. Literature review/research backgroundAt present, at the workplace, it is full of opportunities and challenges, but also full of thorns. Young people should pay attention to it and many of the details of daily life can affect your future. Therefore, how to quickly settle into the work e
10、nvironment, and form his proper dress is a very important thing. According to the different work, people have to wear different clothes, different units and different style of dress. You have to comply with the mainstream, fusion in its cultural background. So the best way is to choose attire accord
11、ing to your work quality and characteristics. For example, if you are engaged in trade, finance, insurance, law, marketing, etc, you might as well dress seriously, such as dark suits and ties and classic white shirt, which can make you look more sedate, courteous, efficient and safe.Appropriate prof
12、essional attire can let you be in the shortest time to win the trust of the other party. And orderly business etiquette can help you win someone with good impression. You want to be taken seriously and look good at work. Some basic fashion Dos and Donts.To make a speech or meet with the important cu
13、stomer, men should be dressed in conservative style of business suit, and the suitable long-sleeved shirt and suit and tie. He should wear a long sleeved shirt and a smartly patterned tie, both of which should coordinate with the suit. Shoes should be of a dark color and polished, and accompanied by
14、 a belt of a matching color.In formal business activities, the ladys formal wear mainly refers to dress suit. Womens dress should be choosing superior quality of a material. Coat, skirts and vest, etc must be to use the same fabric. The main color of dress shall be cool color tone so as to reflect t
15、he elegance, dignified and stable.III. Importance of the researchDress properly in business context is of great importance. In different corporation, maybe you need to dress different suit. You should decide what you should dress according to different practical environment. The proper dress is not
16、by a book or a class can solve, it according to own actual situation. If you want to find suitable for your professional dress you must observe and learn more.IV. Outline of the research1. Introduction2. The important of proper dress in business context2.1 Dress principle 2.1.1 Time principle2.1.2 P
17、lace principle2.1.3 Occasion principle3. Men dress code in business occasions3.1 Suit choice3.2 Shirt choice3.3 How to choose a tie3.4 Shoes3.5 Socks 3.6 Decorations and wear4. Women dress code in business occasions4.1 The types of dress and choice4.2 Leather shoes and stockings 5. ConclusionV. Refe
18、rences 1 简亚格尔. 商务礼仪 Business Protocol. 北京: 原子能出版社. 2002年1月第7，8页.2 王琪. The Guide to Rules for Modern Etiquette 现代社仪大全. 地震出版社. 2005年9月第3,22页.3 干舒 陈秋玲. 商务礼仪的N个细节. 海潮出版社. 2005年9月4 洪向华. 领导者的涉外商务礼仪. 决策 2007年 第5期5 郭华. 浅谈商务礼仪在商务活动中的作用. 黑龙江科技信息 2009年 第26期6 仕族. 男士职场着装全攻略. 劳动保障世界 2009年 第10期ThesisHow to Dress p
19、roperly in Business Context?Department: Business EnglishName: Chen YanzhenClass: 09 Class ANo.: 200906012Advisor: Ms. Lin XiaoDate: August 3, 2011Submitted Date August 3, 2011 Defense Date December 7, 2011How to Dress properly in Business Context?福建华南女子学院外语外贸系 2009 级商务英语专业200906012 陈艳贞 指导老师：林校Abstra
20、ct Dress properly in business context is of great importance. In different corporation, maybe you need to dress different suit. You should decide what you should dress according to different practical environment. The proper dress is not by a book or a class that can solve. It should be according to
21、 its own actual situation. If you want to find something suitable for your professional dress, you must observe and learn more.Key Words Dress properly; leather shoes; socks; suit; shirt; skirt; business code 1. IntroductionWe all know exterior is very important. Exterior is the first impression whe
22、n people meet each other for the first time. To give a good first impression is very important, especially in business context. In many ways, the first impression will somehow help decide if your business will succeed or not. A foreign psychologist has done an experiment and this experiment has full
23、y shown that different appearance represents different people and that different people would have a different experience. If you are in department stores, and you want to choose and buy goods according to your own consumption psychology, will you choose to purchase a package of dirty and broken pro
24、ducts? Certainly not, because the average consumers think that packing is not only packing. It represents more the quality of the goods and grade. Packing will have a different effect.A wise man once said, “You have only one chance to build your perfect first impression.” Clothes do not make a man,
25、but clothes can facilitate a man a good job. A good first impression will never have a second time. People commonly meet in five seconds to each other and formed the first impression. Visible dress is the first step to success. We are going to graduate, learning some basic etiquette is necessary. At
26、 the first meeting, it is quite important to choose the proper dressing, which will somehow essentially determine if you are impressed to them. You cannot change your appearance but you can change the dress.2. The important of proper dress in business contextExterior is the first impression when peo
27、ple meet each other for the first time. To give a good first impression is very important, especially in business context. In many ways, the first impression will somehow help decide if your business will succeed or not. A foreign psychologist has done an experiment and this experiment has fully sho
28、wn that different appearance represents different people and that different people would have a different experience. If you are in department stores, and you want to choose and buy goods according to your own consumption psychology, will you choose to purchase a package of dirty and broken products
29、? Certainly not, because the average consumers think that packing is not only packing. It represents more the quality of the goods and grade. Packing will have a different effect.2.1 Dress principleTPO is made of western wear clothing principles, including time, place and occasion three word acronym
30、. TPO are wearing the principle of asking people in the dress when the time, place, occasion, three factors prevail.2.1.1 Time principleTime is not only including morning, noon, night, three time periods everyday, but also including spring, summer, autumn and winter seasonal exchange, and life at a
31、different age. Therefore, we should do with the time requirements of the principle of when dressing. For example, one morning, you do some activity at home or outdoor. In that case, your dress should be easy and simple. You can choose sportswear and some casual wear. If at the working time, the dres
32、s should be based on the characteristic and nature of the work to serve the work, dignified and generous principle. Meantime, clothing should also be replaced with the changes when seasons change, and it should not be putting in to break the routine.2.1.2 Place principleThe principle of the place is
33、 representatives of the different locations, places and positions. On these occasions, dress should be different with a particular environment, which should be accompanied by compatible and coordinated clothing in order to obtain a harmonious visual and psychological beauty. For example, wearing onl
34、y in a formal work environment is appropriate to professional dress and entertainment, shopping, leisure, tourism, or wearing jeans, tennis skirts, sportswear, casual wear into the office and social occasions is the performance of disharmony with the environment.2.1.3 Occasion principleA different o
35、ccasion has different clothing requirements, and only a specific atmosphere of the occasion is consistent with a harmonious fashion in order to produce a harmonious aesthetic effect, achieving the best scene blending effects.In general, at the formal occasions, mens dressing dark-colored clothing is
36、 appropriate. In the tour, birthday parties and other occasions, you can choose brightly colored clothing. At any happy occasion, women, can choose to wear their colorful costumes.3. Men dress code in business occasions3.1 Suit choiceMens suit is the most common office dress, and also it is the most
37、 decent man dress. Many foreign institutions, including some large companies require workers not to wear suit pants, sportswear to go to work, and they require men to wear a suit and tie.The suit fabric: a suit, no matter how beautiful the color is, it should be cut fit with high quality. But, if th
38、e texture of the fabric itself is not satisfactory, then it will be wrinkled or while wearing the ball, and it will lose its original style. In most cases, wool suit fabric is preferred.The suit style: mens suits generally have two styles. One is the two-piece dress, including the same color and dif
39、ferent colors; the other is the three-piece dress. Participating in high-profile business activities, to wear three-piece dress is better, but should pay attention to the western front and back to a unified fabric.The color of the suit: the color must suit the solemn, formal, and not too bright and
40、garish. Formal dress color should devaluation dark blue (green) color.Suit size: in a business occasion, wearing a suit should have a fit size. In any occasion, wearing a suit too big or too small, too loose or too tight, too fat or too thin, will affect the overall effect, and harm their personal i
41、mage.3.2 Shirt choiceThe shirt of the suit is stiff collar type in formal occasions, and the main fabric is pure cotton or grey polyester spun rayon blended cloth. Chiffonelle is the best. The color should be coordinated with the suit. Whether the shirt fits or not will directly affect the overall f
42、it of the dress, especially for some of the light fabric suit. If wearing on the inside of the shirt is too loose, it is difficult to ensure the coat fits perfectly. Formal dress shirts mainly worsted cotton, wool products as the main fabric.3.3 How to choose a tieIf the tie is too long or too short
43、, it always is indecent. The length of tie has many types. The good tie is often longer, and the standard length of tie is 55 or 56 inches. Tie length of the tie should accord to a personal situation. The width of the tie is also important. At present; the standard of tie width is 4 to 4.5 inches.3.
44、4 ShoesMens business leather shoes are designed with casual flat pattern, mainly black outside and dark brown heat insulation cloth inside. Mens Business Leather Shoes are baldric with shoelaces which is simple and convenient. The material of Mens Business Leather Shoes is water-repellent, breathabl
45、e, split resistant, flexible, and deodorant. When we choose shoes, we should notice that the shoes have to be matched with suits and shoes. Matching shoes with a suit should be dark and monochrome. It is the best that shoes should be black or brown.3.5 Socks Sock is linked up with pants and shoes. W
46、hen men wear socks, they should pay attention to long texture. The main color is based on a dark, monochromatic, preferably black. Socks must be clean, complete and fit. If socks are too small, they are not only easy to break but easy to slide down from the feet. Generally, socks should be no higher
47、 than the ankle.4. Women dress code in business occasionsThe girls should not wear sexy clothes to work. Wearing inappropriate clothing and do not know how to wear appropriately is not encouraged. Studies have shown that persons who are well-dressed are regarded as one of the factors to ensure the success of a woman, and the inappropriateness will lead a woman to fail in business.The skirt is a professional woman dress for formal occasions, and the choice of its as business suit should follow a certain etiqu
