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1、商业计划（第一版）商业计划 沈阳财富科技有限公司 2006年10月 保密须知本商业计划书属商业机密，所有权属于沈阳财富科技有限公司。其所涉及的内容和资料只限于已签署投资意向的投资者使用。收到本计划书后，收件人应即刻确认，并遵守以下规定：1、若收件人不希望涉足本计划书所述项目，请按上述地址尽快将本计划书完整退回；2、在没有取得沈阳财富科技有限公司的书面同意前，收件人不得将本计划书全部或部分地予以复制、传递给他人、影印、泄露或散布给他人；3、应该像对待贵公司的机密资料一样的态度对待本计划书所提供的所有机密资料。产品展示：一、世界500强()电子商务平台二、财富助手三、体系结构四、企业办公自动化系统
2、() 三者结合提供从互联网到企业内部办公网的完美解决方案。目 录摘要1第一章 公司概况3一、成立背景3二、公司简介3第二章 市场分析3一、市场细分及市场定位3二、用户购买特征及关键购买因素4三、市场规模及增长率5第三章 产品和服务6一、世界500强网站6二、财富助手软件6三、企业办公自动化系统7第四章 营销策略8一、价格策略8二、渠道策略8二、市场推广策略8第五章 竞争分析9一、行业分析9二、主要竞争者9三、竞争优势10四、竞争策略10第六章 业务模式11一、价值定位分析11二、产业价值链分析11三、价值链定位及组合11四、收入模式分析11第七章 业务发展状况11一、产品研发11二、市场拓展1
3、2第八章 公司股权结构12一、股权结构12二、股东情况12第九章 公司治理结构13一、公司股东会和董事会的组成13二、公司股东会和董事会的运作状况13第十章 管理团队13一、管理团队主要成员的简历13二、对管理团队成员的评价14第十一章 公司组织结构14一、公司的组织结构及职能分工14二、公司组织运作的基本状况及评价14第十二章 公司战略规划15一、公司的宗旨与使命15二、价值观与核心理念15三、近期/中期/远期目标15四、发展策略及实施步骤15五、三年内的业务规划15第十三章 融资计划16一、融资规模及出让的股权比例16二、资金使用计划16三、投资人的退出计划17第十四章 财务分析17一、概
4、述17二、股东出资方案17三、预计收入报表18四、预计利润表：19五、预计资产负债表：19六、预计现金流量表：20第十五章 风险分析23一、市场风险23二、产品/技术风险23三、经营风险24四、管理风险24五、财务风险24六、竞争风险25七、不可预测的风险25第十六章 其它信息25一、沈阳铁路局25二、参考资料25摘要一、公司概况公司创始人及其团队经过多年对信息服务的研究，于2006年在产品和服务都已具备的基础上，成立沈阳财富科技有限公司，注册地：辽宁省沈阳市。二、市场分析中国大约有2600万家中小企业，2005年电子商务市场交易额已经达到6790亿元人民币，预计到2010年将会达到14.8万
5、亿元人民币。世界500强()是一个信息服务平台，平台中容纳若干企业网站，是一个以企业为中心服务于企业和个人的信息“航空母舰”。企业通过这个平台宣传自身形象、发布供求信息、买卖产品、招聘员工、管理客户资料等，是企业在互联网上的对外窗口。三、产品和服务1、世界500强网站： 2、企业办公自动化系统：3、财富助手：三者结合，提供从互联网到企业内部办公网的完整解决方案，是企业信息化的最佳选择。四、营销策略我们的定价原则是基本服务价格低，略低于行业平均价格，并依靠增值服务来获得更多的收入。主要依靠金牌代理商来开发各地市场，并坚持以“零成本驱动”的原则，保证以最低的成本，获得最大的市场份额。五、竞争分析主
6、要的竞争者有阿里巴巴、慧聪、买卖、商格里拉等电子商务网站，我们的竞争优势：1、团队优势：我们的团队是为了共同目标而走到一起的精英，各负其职，团结高效。2、品牌优势：我们的品牌：世界500强(SJ)，对企业极具诱惑力，是竞争对手没有的。3、零成本驱动：以最低的成本，获得最大的市场，即零成本研发、零成本推广和零成本创业。4、技术优势：信息本地化、分类化、时间化、竞价排名等特性编排控制，更符合用户实际需要。5、竞争理念：我们不强调竞争，只强调共赢，利益最大化，但我们会保持竞争优势。六、业务模式我们提供一个信息服务平台，企业通过这个平台发布信息、销售产品、宣传企业形象；个人通过这个平台查找信息、购物、
7、求职、展示自我等，我们从中收取服务费，收入主要来源于企业，包括每年基本服务、增值服务和产品交易的费用，同时面向大学生出售求职卡，以及广告、短信等。七、业务发展状况世界500强网站(SJ)已经投入运营，现有网络名片近80万，我们下一步主要是加强市场推广和研发力度；财富助手可以提供即时通讯和在线服务；企业办公自动化系统于2006年发布1.0版本，该系统已经在沈阳铁路局党委、财务、纪委等多个部门实施； 八、公司股权结构公司现有股份为3万股，其中姚清野持股99%，刘晓峰持股1%。第一期融资后，总股份100万股，姚清野持股60%，张永亮持股10%，刘晓峰持股10%，融资100万元人民币占股份20% 。九
8、、公司治理结构董事会由姚清野、张永亮、刘晓峰和投资者组成。现由姚清野出任公司总经理。十、管理团队我们的团队是一个由擅长管理、市场、技术、财务等人员组成的高效团队。团队主要成员包括：姚清野、张永亮、刘晓峰，投资者可以委派人员参与财务管理和经营管理。十一、公司组织结构公司上设董事会，由董事会任命总经理，下设市场运营部、财务部、技术部、人力资源部、客户服务部五个部门，由总经理统一管理。十二、公司战略规划做世界500强企业的专业服务网站，中国最大的网上交易平台，年销售收入超亿元。十三、融资计划第一期出让20%股份，融资100万元人民币；第二期出让10%股份，融资500万元人民币。十四、财务分析预计第一
9、年至第五年销售收入分别为100、800、3000、8000、15000万元人民币，第四年年底前上市。该项目动态回收期为2.1年，回收期较短，变现能力强，回收资金的价值大；累计净现值13883.81万元人民币，说明该项目未来收益远远大于原始投资；内部收益率858.48%，比贴现率8%（银行长期贷款利率）高出850.48个百分点，说明该项目投资效果较好。十五、风险分析我公司已对市场、技术、经营、管理、财务、竞争等风险作了充分的准备，保证万无一失。十六、其它信息公司创始人原在沈阳铁路局信息技术中心工作，在工作期间为项目的实施作了大量的准备工作，该项目可以利用沈阳铁路局的技术、人才、设备和知名度等有利
10、条件。Editors note: Judson Jones is a meteorologist, journalist and photographer. He has freelanced with CNN for four years, covering severe weather from tornadoes to typhoons. Follow him on Twitter: jnjonesjr (CNN) - I will always wonder what it was like to huddle around a shortwave radio and through
11、the crackling static from space hear the faint beeps of the worlds first satellite - Sputnik. I also missed watching Neil Armstrong step foot on the moon and the first space shuttle take off for the stars. Those events were way before my time.As a kid, I was fascinated with what goes on in the sky,
12、and when NASA pulled the plug on the shuttle program I was heartbroken. Yet the privatized space race has renewed my childhood dreams to reach for the stars.As a meteorologist, Ive still seen many important weather and space events, but right now, if you were sitting next to me, youd hear my foot ta
13、pping rapidly under my desk. Im anxious for the next one: a space capsule hanging from a crane in the New Mexico desert.Its like the set for a George Lucas movie floating to the edge of space.You and I will have the chance to watch a man take a leap into an unimaginable free fall from the edge of sp
14、ace - live.The (lack of) air up there Watch man jump from 96,000 feet Tuesday, I sat at work glued to the live stream of the Red Bull Stratos Mission. I watched the balloons positioned at different altitudes in the sky to test the winds, knowing that if they would just line up in a vertical straight
15、 line we would be go for launch.I feel this mission was created for me because I am also a journalist and a photographer, but above all I live for taking a leap of faith - the feeling of pushing the envelope into uncharted territory.The guy who is going to do this, Felix Baumgartner, must have that
16、same feeling, at a level I will never reach. However, it did not stop me from feeling his pain when a gust of swirling wind kicked up and twisted the partially filled balloon that would take him to the upper end of our atmosphere. As soon as the 40-acre balloon, with skin no thicker than a dry clean
17、ing bag, scraped the ground I knew it was over.How claustrophobia almost grounded supersonic skydiverWith each twist, you could see the wrinkles of disappointment on the face of the current record holder and capcom (capsule communications), Col. Joe Kittinger. He hung his head low in mission control
18、 as he told Baumgartner the disappointing news: Mission aborted.The supersonic descent could happen as early as Sunday.The weather plays an important role in this mission. Starting at the ground, conditions have to be very calm - winds less than 2 mph, with no precipitation or humidity and limited c
19、loud cover. The balloon, with capsule attached, will move through the lower level of the atmosphere (the troposphere) where our day-to-day weather lives. It will climb higher than the tip of Mount Everest (5.5 miles/8.85 kilometers), drifting even higher than the cruising altitude of commercial airl
20、iners (5.6 miles/9.17 kilometers) and into the stratosphere. As he crosses the boundary layer (called the tropopause), he can expect a lot of turbulence.The balloon will slowly drift to the edge of space at 120,000 feet (22.7 miles/36.53 kilometers). Here, Fearless Felix will unclip. He will roll ba
21、ck the door.Then, I would assume, he will slowly step out onto something resembling an Olympic diving platform.Below, the Earth becomes the concrete bottom of a swimming pool that he wants to land on, but not too hard. Still, hell be traveling fast, so despite the distance, it will not be like divin
22、g into the deep end of a pool. It will be like he is diving into the shallow end.Skydiver preps for the big jumpWhen he jumps, he is expected to reach the speed of sound - 690 mph (1,110 kph) - in less than 40 seconds. Like hitting the top of the water, he will begin to slow as he approaches the mor
23、e dense air closer to Earth. But this will not be enough to stop him completely.If he goes too fast or spins out of control, he has a stabilization parachute that can be deployed to slow him down. His team hopes its not needed. Instead, he plans to deploy his 270-square-foot (25-square-meter) main c
24、hute at an altitude of around 5,000 feet (1,524 meters).In order to deploy this chute successfully, he will have to slow to 172 mph (277 kph). He will have a reserve parachute that will open automatically if he loses consciousness at mach speeds.Even if everything goes as planned, it wont. Baumgartn
25、er still will free fall at a speed that would cause you and me to pass out, and no parachute is guaranteed to work higher than 25,000 feet (7,620 meters).It might not be the moon, but Kittinger free fell from 102,800 feet in 1960 - at the dawn of an infamous space race that captured the hearts of many. Baumgartner will attempt to break that record, a feat that boggles the mind. This is one of those monumental moments I will always remember, because there is no way Id miss this.
