《矩阵式微博营销策划方案.doc》由会员分享，可在线阅读，更多相关《矩阵式微博营销策划方案.doc（7页珍藏版）》请在三一办公上搜索。
1、XXXX微博营销方案一 微博营销团队框架 XXXX官方微博 XXXX名人 XXXX市场部 XXXX招商部 XXXX客服部 XXXX公关部 XXXX百事通 发布行业最新信息建议XXXX公司的每个员工都有自己的微博在前面都加上自己公司的名字 比方说（XXXX小美，XX丫丫等等之类的名字要亲切）员工可以根据自己所在的部门转载本部门或老总官方微博的内容其中以上列出几个微薄有公司统一管理其他员工微博自行打理。二微博定位 XXXX官方微博 官方微博（微媒体）企业的微博必须是官方的，传播的内容也必须是官方的，内容较为正式，可以在第一时间发布企业最新动态，对外展示企业品牌形象，成为一个低成本的媒体。 XXXX
2、名人 企业领袖微博（微传播） 领袖微博是以企业高管的个人名义注册，具有个性化的微博，其最终目标是成为所在行业的“意见领袖”，能够影响目标用户的观念，在整个行业中的发言具有一定号召力。 XXXX招商部 客服微博（微服务）与企业的客户进行实时沟通和互动，深度的交流，让客户在互动中提供产品服务的品质。缩短了企业对客户需求的响应时间。 XXXX公关部 产品微博（微公关）对于危机能实时监测和预警，出现负面信息后能快速处理，及时发现消费者对企业及产品的不满并在短时间内快速应对。如遇到企业危机事件，可通过微博客对负面口碑进行及时的正面引导。 XXXX市场部 招商部 市场微博（微营销）重点通过微博组织市场活动
3、，打破地域人数的限制，实现互动营销三 微博营销的技巧1、帐号认证针对企业微博帐号、企业领袖、高管的帐号、行业内有影响力人物的帐号，要先获得新浪认证；获得认证的好处是，形成较权威的良好形象，微博信息可被外部搜索引擎收录，更易于传播，不过也有一点不好的地方，就是信息的审核可能会更严格。2、内容发布 微博的内容信息尽量多样化，最好每篇文字都带有图片、视频等多媒体信息，这样具有较好的浏览体验；微博内容尽量包含合适的话题或标签，以利于微博搜索。 发布的内容要有价值，例如提供特价或打折信息、限时内的商品打折活动，可以带来不错的传播效果。切忌不要一味的发布产品 促销 打折信息等。其内容要及时有营养有吸引力比
4、方说当天头条热点新闻 生活小窍门 人生保养 励志等内容。让对方注意自己的微博以求其长期关注甚至沟通。3、内容更新微博信息每日都进行更新，要有规律地进行更新，每天五-十条信息，一小时内不要连发几条信息，抓住高峰发帖时间更新信息。4、积极互动多参与转发和评论，主动搜索行业相关话题，主动去与用户互动。定期举办有奖活动，提供免费奖品鼓励，能够带来快速的粉丝增长，并增加其忠诚度。5、标签设置合理设置标签，新浪微博会推荐有共同标签或共同兴趣的人加关注。6、获取高质量的粉丝不在于你认识什么人，而在于什么人认识你，不在于什么人影响了你，而在于你影响了什么人。关注行业名人或知名机构；善用找朋友功能；提高粉丝的转
5、发率和评论率。发布的内容主题要专一，内容要附带关键字，以利于高质量用户搜索到。四 日常微博管理 1微博发布。 2舆情监测。 3寻找客户。 4特殊节假日配合淘宝 实体店铺 企业网站做活动。微博发布1保证每天每个微博账号5到10篇的发布最好同时覆盖新浪腾讯两大微博平台2注意发布时间 我们在休息的时候 我们的客户却在上微薄 我们刚上班的时候我们的客户也在看微博。3和我们互动的粉丝我们必须要和他们进行互动与沟通4每天寻找我们的潜在客户并把他们变成我们的粉丝一边我们日后发送我们的商品信息。舆情监测 当一个客户对我们的产品因不会使用或误解而产生抱怨时我们必须要及时找到他们对他们进行耐心的询问及辅导。因为一
6、个人的微博会带来连锁的传播 如果是爆炸性的意见会给企业带来不可估量的损失。同时通过客户对行业对产品的抱怨我们可以掌握第一手资料及时抓准产品及行业定位，使我们的产品针对市场需要进行改进和定位从而把握市场脉搏，使企业做大做强。寻找客户 归根结底微博营销就是为了给企业带来利益和利润。而寻找到精准的潜在客户是企业带来利润的第一步。如何向我们理想的客户传播产品信息是我们必须克服的难关。而微博是一个个人抒发内心感受和反映现实生活的一个平台，我们可以很轻松的找到我们的目标客户 如果说我们和上面的妈妈进行互动其实是很简单的 你只要告诉一些他开发儿童智力的小办法 告诉他我的资料中还有好多。当它关注你的微博时这是
7、对一个精准客户的一次产品传播如果他觉得不错的话他还会向她现实中的好朋友也是准妈妈的分享他的办法甚至是你的产品。特殊节假日在各淘宝实体店铺等等举办的活动 其实有的时候不一定是只有妈妈才是我们的准客户 当我们进行一些节日促销时而且感觉很划算时 他可能会给自己的小外甥 小侄女什么的买一些好东西。当我们在在我们的微博中发布凡是转播的都会有小礼物送出时，当一个拥有3000粉丝的网友分享是就会传播3000次 而他的网友有时也会传播的，你想过他会被传播多少次吗 这其中只是有一个人帮你传播了 Employment tribunals sort out disagreements between employe
8、rs and employees.You may need to make a claim to an employment tribunal if: you dont agree with the disciplinary action your employer has taken against you your employer dismisses you and you think that you have been dismissed unfairly.For more information about dismissal and unfair dismissal, seeDi
9、smissal.You can make a claim to an employment tribunal, even if you haventappealedagainst the disciplinary action your employer has taken against you. However, if you win your case, the tribunal may reduce any compensation awarded to you as a result of your failure to appeal.Remember that in most ca
10、ses you must make an application to an employment tribunal within three months of the date when the event you are complaining about happened. If your application is received after this time limit, the tribunal will not usually accept it.If you are worried about how the time limits apply to you, take
11、 advice from one of the organisations listed underFurther help.Employment tribunals are less formal than some other courts, but it is still a legal process and you will need to give evidence under an oath or affirmation.Most people find making a claim to an employment tribunal challenging. If you ar
12、e thinking about making a claim to an employment tribunal, you should get help straight away from one of the organisations listed underFurther help.If you are being represented by a solicitor at the tribunal, they may ask you to sign an agreement where you pay their fee out of your compensation if y
13、ou win the case. This is known as adamages-based agreement. In England and Wales, your solicitor cant charge you more than 35% of your compensation if you win the case.If you are thinking about signing up for a damages-based agreement, you should make sure youre clear about the terms of the agreemen
14、t. It might be best to get advice from an experienced adviser, for example, at a Citizens Advice Bureau. To find your nearest CAB, including those that give advice by e-mail, click onnearest CAB.For more information about making a claim to an employment tribunal, seeEmployment tribunals.The (lack of
15、) air up there Watch mCayman Islands-based Webb, the head of Fifas anti-racism taskforce, is in London for the Football Associations 150th anniversary celebrations and will attend Citys Premier League match at Chelsea on Sunday.I am going to be at the match tomorrow and I have asked to meet Yaya Tou
16、re, he told BBC Sport.For me its about how he felt and I would like to speak to him first to find out what his experience was.Uefa hasopened disciplinary proceedings against CSKAfor the racist behaviour of their fans duringCitys 2-1 win.待添加的隐藏文字内容3Michel Platini, president of European footballs gove
17、rning body, has also ordered an immediate investigation into the referees actions.CSKA said they were surprised and disappointed by Toures complaint. In a statement the Russian side added: We found no racist insults from fans of CSKA.Age has reached the end of the beginning of a word. May be guilty
18、in his seems to passing a lot of different life became the appearance of the same day; May be back in the past, to oneself the paranoid weird belief disillusionment, these days, my mind has been very messy, in my mind constantly. Always feel oneself should go to do something, or write something. Twe
19、nty years of life trajectory deeply shallow, suddenly feel something, do it.一字开头的年龄已经到了尾声。或许是愧疚于自己似乎把转瞬即逝的很多个不同的日子过成了同一天的样子；或许是追溯过去，对自己那些近乎偏执的怪异信念的醒悟，这些天以来，思绪一直很凌乱，在脑海中不断纠缠。总觉得自己自己似乎应该去做点什么，或者写点什么。二十年的人生轨迹深深浅浅，突然就感觉到有些事情，非做不可了。The end of our life, and can meet many things really do?而穷尽我们的一生，又能遇到多少事情
20、是真正地非做不可？During my childhood, think lucky money and new clothes are necessary for New Year, but as the advance of the age, will be more and more found that those things are optional; Junior high school, thought to have a crush on just means that the real growth, but over the past three years later,
21、his writing of alumni in peace, suddenly found that isnt really grow up, it seems is not so important; Then in high school, think dont want to give vent to out your inner voice can be in the high school children of the feelings in a period, but was eventually infarction when graduation party in the
22、throat, later again stood on the pitch he has sweat profusely, looked at his thrown a basketball hoops, suddenly found himself has already cant remember his appearance.童年时，觉得压岁钱和新衣服是过年必备，但是随着年龄的推进，会越来越发现，那些东西根本就可有可无；初中时，以为要有一场暗恋才意味着真正的成长，但三年过去后，自己心平气和的写同学录的时候，突然就发现是不是真正的成长了，好像并没有那么重要了；然后到了高中，觉得非要吐露出
23、自己的心声才能为高中生涯里的懵懂情愫划上一个句点，但毕业晚会的时候最终还是被梗塞在了咽喉，后来再次站在他曾经挥汗如雨的球场，看着他投过篮球的球框时，突然间发现自己已经想不起他的容颜。Originally, this world, can produce a chemical reaction to an event, in addition to resolutely, have to do, and time.原来，这个世界上，对某个事件能产生化学反应的，除了非做不可的坚决，还有，时间。A persons time, your ideas are always special to clea
24、r. Want, want, line is clear, as if nothing could shake his. Also once seemed to be determined to do something, but more often is he backed out at last. Dislike his cowardice, finally found that there are a lot of love, there are a lot of miss, like shadow really have been doomed. Those who do, just
25、 green years oneself give oneself an arm injection, or is a self-righteous spiritual.一个人的时候，自己的想法总是特别地清晰。想要的，不想要的，界限明确，好像没有什么可以撼动自己。也曾经好像已经下定了决心去做某件事，但更多的时候是最后又打起了退堂鼓。嫌恶过自己的怯懦，最终却发现有很多缘分，有很多错过，好像冥冥之中真的已经注定。那些曾经所谓的非做不可，只是青葱年华里自己给自己注射的一支强心剂，或者说，是自以为是的精神寄托罢了。At the moment, the sky is dark, the air is f
26、resh factor after just rained. Suddenly thought of blue plaid shirt; Those were broken into various shapes of stationery; From the corner at the beginning of deep friendship; Have declared the end of the encounter that havent start planning. Those years, those days of do, finally, like youth, will e
27、nd in our life.此刻，天空是阴暗的，空气里有着刚下过雨之后的清新因子。突然想到那件蓝格子衬衫；那些被折成各种各样形状的信纸；那段从街角深巷伊始的友谊；还有那场还没有开始就宣告了终结的邂逅计划那些年那些天的非做不可，终于和青春一样，都将在我们的人生中谢幕。Baumgartner the disappointing news: Mission aborted. r plays an important role in this mission. Starting at the ground, conditions have to be very calm - winds less t
28、han 2 mph, with no precipitation or humidity and limited cloud cover. The balloon, with capsule attached, will move through the lower level of the atmosphere (the troposphere) where our day-to-day weather lives. It will climb higher than the tip of Mount Everest (5.5 miles/8.85 kilometers), drifting
29、 even higher than the cruising altitude of commercial airliners (5.6 miles/9.17 kilometers) and into the stratosphere. As he crosses the boundary layer (called the tropopause),e can expect a lot of turbulence.The supersonic descent could happen as early as Sunda.The weatheThe balloon will slowly dri
30、ft to the edge of space at 120,000 feet ( Then, I would assume, he will slowly step out onto something resembling an Olympic diving platform.Below, the Earth becomes the concrete bottom of a swimming pool that he wants to land on, but not too hard. Still, hell be traveling fast, so despite the dista
31、nce, it will not be like diving into the deep end of a pool. It will be like he is diving into the shallow end. Skydiver preps for the big jumpWhen he jumps, he is expected to reach the speed of sound - 690 mph (1,110 kph) - in less than 40 seconds. Like hitting the top of the water, he will begin t
32、o slow as he approaches the more dense air closer to Earth. But this will not be enough to stop him completely.If he goes too fast or spins out of control, he has a stabilization parachute that can be deployed to slow him down. His team hopes its not needed. Instead, he plans to deploy his 270-squar
33、e-foot (25-square-meter) main chute at an altitude of around 5,000 feet (1,524 meters).In order to deploy this chute successfully, he will have to slow to 172 mph (277 kph). He will have a reserve parachute that will open automatically if he loses consciousness at mach speeds.Even if everything goes as planned, it wont. Baumgartner still will free fall at a speed that would cause you and me to pass out, and no parachute is guaranteed to work higher than 25,000 feet (7,620 meters).cause there
