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1、 Prepared Expressly for:Mr.Li (the manager of the China Construction Bank)Prepared by: Lin Guomei Tel:13392522067E-mail:879620270 Date:29/10/2011Table of ContentsExecutive Summary-1Introduction-3Proposal-3Findings-4Strengths-4Opportunities -4New Premises -5Services -5Facilities -6Cost Breakdown- 6Be
2、nefits-7Schedule-7Risks and Management Plans-9Conclusion-10Appendixes Analysis of the Business -11Customer Profiles-12Focus Groups-12SWOT Analysis -14SMART analysis-16Action Plan -17Activity Flow Chart-19Costs Breakdown-21Risk Analysis -22The Project Framework -23Executive SummaryPeople worldwide dr
3、ink a total of 7.4 billion cups of coffee every year, and 20 million cups of coffee are consumed every day. Every coffee drinker drinks an average of 120 cups annually. Coffee beans with a retail value of US$80 billion are sold each year, which puts coffee second only to petroleum on a list of the t
4、op-selling commodities. Average coffee consumption in China is less than one cup per person per year, and consumption is still less than five cups per person per year in urban areas. Annual coffee sales are only approximately 4 Yuan. Chinas coffee market therefore offers boundless potential. The cof
5、fee market is growing by 30% annually. As a consequence, the coffee industry and coffee shop operation represent highly promising blue sea business areaFor any years the increase has beenin double digits.In addition, nocoffee shop chains have failed during this time, although the list of casualties
6、in other industries is quite long.A niche exists that has yet to be filled for a high-volume,upscale, quality-driven coffeehouse with a warm, inviting atmosphere. Dark Roast Java meets this need and fills this niche. We plan to expand the shop of Coffee life to meet ever-increasing customers needs.
7、The shop needs a loan of 168,000RMB to rent store, purchase new equipment and furniture, new products and hire four new staff, a barista and 3 waiters.The Shop of Coffee Life will be located at the south of lovers road in Zhuhai. It will expand its space to 60 square meters. With the rapid developme
8、nt of modern globalization, foreign cultures had a heated collision and fusion. Lovers dating, business meetings . people often will choose the stylish and elegant coffee shop; coffee in Chinas position is quite strong, coffee drinks have been formed in China, a huge consumer market. Coffee shop has
9、 a very bright prospect for development. The development of coffee shop, mainly because the market need. White-collar workers ，groups of students have a strong interest in coffee, and less and less prefer for the traditional tea drinks, which gives the coffee market to provide a development opportun
10、ity.Personal Loans删除We have RMB 200,000 和前面的168000不符合？as a loan from the China Construction Bank.And we will take five years to pay off the loan. Because more than five years, so interest rate is 7.05%.The interest rate is 7.05%.That we should pay RMB 42820 yuan one years.Thus we should pay RMB 4282
11、0 yuan a year.Lending rate table 2011-07-07 Project Interest rate (%)The short-term loansWithin six months (including six months) 6.10Six months to one year (including year) 6.56The long-term loansOne to three years (including three years) 6.65Three to five years (inclusive) 6.90More than five years
12、 7.05The discountLower discount rate in order to add a little paste to determineLoan Application Procedures1. Loan Application: Applicant should make an application to the bank, fill in the application form and submit the supporting documents2. Signing the contracts: The bank should verify all the d
13、ocuments that the applicant has submitted. Once the application is approved, the two parties should sign the loan contract, guarantor contract, and also handle all the necessary notarial and collateral registration that subjects to different situations. 3. Loans disbursement: Loans approved by the b
14、ank shall be transferred to the personal settlement bank account designated by the borrower, once all the procedures have been completed in accordance with the contract. 4. Regular repayment: Applicant should repay interests and principal according to the payment scheme and payment method stated in
15、the contract. 删除IntroductionThe general coffee industry is well developed and very competitive. A coffee store operator will face competition not only from other coffee shops but also gas stations, quick service and fast food restaurants, convenience stores, donut shops and gourmet food stores.The c
16、offee shop has just begun business, and marketing is essential to its success and future profitability. The shop offers a place for peopleto meetin a comfortable environment. ProposalAll the coffee shops have their own unique layout and ambiance. The coffee franchise industry is very diverse. There
17、are many different aspects that need to be considered and researched before opening a coffee business. They will have a great impact on how successful the store is going to be. A sound business plan, marketing and location are a few examples of the things that will need to be researched before the o
18、pening of a new store.Creating a sound business plan is one of the first obstacles facing any start-up business and also the first hurdle where people fall. A good business plan will set out the goals that are to be achieved and can also prepare the new business owner by detailing all the expenses t
19、hat will be faced during the business, projected sales and expenses and what will be needed to be done in order to turn a profit.FindingsStrengths Excellent staff who are well trained and caring. The coffee shop is located in the center of Zhuhai. It has a large amount of potential customers in futu
20、re. One of the factors that have deterred people from drinking coffee in the past was the belief that it was somewhat harmful. This is no longer the case. What might be more surprising is that recent studies have shown that coffee can actually be good for you.Opportunities The coffee industry is wel
21、l developed. The coffee shop can provides a warm, calm environment in which people come to socialize, relax or even catch up on work. This sustained growth in the industry points toward a solid opportunity within the coffee franchise industry. Though the coffee industry is highly developed and compe
22、titive; the demand for specialty coffee is growing every day. This just shows that there are a lot of opportunities for new outlets in the industry. The China coffee market has boundless potential. Chinas consumer coffee market offers tremendous promise. China will play a pivotal role in the world c
23、offee industrys future strategies.New premisesThe new shop will be located in the city center, with 60 square meters. Once completed, the new premises will have the following features:1. Enlarged space will make customers feel more comfortable. It will be big enough for customers to have a good view
24、.2. The interior decoration is very fashionable. Lighting and Ventilation of the coffee shop is of the first class.Services The coffee shop will offer some services based on customers requests and suggestions. The services are as following:1 Stock with more new products, introduce latest products to
25、 customers, so that customers will have more choices.2From time to time, the shop may be different in different seasons of the product launch. As long as half the price is high, customers can enjoy the special offers.3We will promote the new products by offering free gift sets. Some fitness sales br
26、ochure for the customer is free.FacilitiesThe new shop will buy some kitchen appliances and tableware and purchase additional furniture, such as reception table and a computer with printer. The shop will install some comfortable sofa for customers.In addition，we will offer the WIFI service to custom
27、ers.Finally，we will buy many kinds of books.Cost breakdown Decoration: The purchase of building materials and the labors costs for the new shop would be: RMB 130,000 Labors cost 50,000 Flooring 40,000Ceiling 15,000 Lighting 10,000 Glass 3,000 Cement & Putty 3,000 Lumber 5,000 Glue & Tools 2,000 Othe
28、rs 2,000 Equipment: The cost of equipment in the new store would be RMB 27,000 Dining table 10,000 Sofa 3,000 Computer 4,000 Printer 2,000 Drip Coffee Maker 2000 Coffee Raw materials 6000Budget: The annual operating budget would be RMB 153000Wages 130000Utilities 24,000 Equipment Maintenance 1,000 D
29、aily cost 2,0000Bank Loan Interest 4,2820TOTAL COST: RMB 364,820Benefits Coffee shop is expected to maintain a balance in the first year，and will bring 10% net profit of the total investment .The shop will offer various services to the customers and the beautiful appearance of the store will attract
30、 more customers. They will find it enjoyable and interesting to know about new products. ScheduleThe project will start one week after it is approved by head-office. It will take approximately two months to finish. It will take one week to negotiate and sign the decoration agreement. 10 weeks needed
31、 to decorate the new shop, one week to move the products to new shop, and open the shop.By the end of Week One Identify and negotiate the reasonable rental of the shop. Sign the contract to use itBy the end of Week Two To theenvironmental protection departmentandthe Health Authorityto apply fordisch
32、argepermitsand healthpermits Apply for individual business license from Industrial and Commercial Bureau. Apply for tax registration from Tax Bureau. By the end of Week Three Design the new shop layout Sign the contract with Decoration Company to decorate the new shop. Order new equipments and furni
33、ture.By the end of Week Four Start decorating the new shop. Make the regulation system of employee. By the end of Week Five To determine the varieties of coffee and snacks To details of the development of procurement channels To hire new employeesBy the end of Week Six Start training new staff. Cont
34、ract with employeesBy the end of Week Seven To develop the menus and purchase goods. Check and accept the decorating project.By the end of Week Eight Get the new equipment and furniture delivered and installed. Clean the new shop.By the end of Week Nine Publicize the new shop opening to those regula
35、r customers.By the end of Week ten Hold the opening ceremony.Risk managementBefore putting the plan into practice, the management finds that the following problems might affect the successful completion of the project. These problems, also called risks, generally fall into three categories:People-re
36、lated: 1. The new assistants may not be good at selling coffee at all.2. Some customer may pilfer from the shop.Time related: 1. The decorating time may delay because of the painting is not dry.2. The new products may not arrive in time, causing the delay in the opening of the new shop. Product-rela
37、ted: 1. The loan may not be obtained from the bank.2. New products may not cater to the interests of the customer.However, we should take a good consideration for the risks we have to face. Since it is impossible to eradicate all these risks, we think we have to control and manage them. The followin
38、g are the measures we must take in case the risks occur.Try to avoid the risks, i.e. to prevent the dangerous from happening, for example, to get the latest information of the new products in time.Prepare alternatives before hand in case the dangers actually happen. For example: contact more clerk c
39、andidates as substitutes in case the employed are not qualified. Try to finish the decoration on time. Sign a contract with the shop to make sure of the date of delivery.Set aside certain percentage of the total budget as contingency allowance to take account of the unexpected risk. For example: To cover th
