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1、Unit five,Inside advertising,团风中学马玉红,I重点词汇1otherwise conj否则，要不然（1）They got two free tickets to Canada,_ able to afford to go.(otherwise)他们得到了两张去加拿大的免费票，要不然的话他们是绝对出不起旅费的。,other wise they would have never been,adv.用别的方法，不同地（2)He _,but he was otherwise engaged.(work)他应该在工作，可却去干别的事。,（should have been wo
2、rking）,（3）He was tired _.(health)他很疲倦，除此以外身体状况不错,but otherwise in good health,2be exposed to 面对，暴露，揭露（4）_ the strong sun light too long will do harm to the skin.(expose)长期暴露于强烈的阳光下会对皮肤有伤害。（5）_ danger,we ought to turn to the police.(expose)面临危险，我们应该求助于警察。,Being exposed to,Exposed to,3avoid vt.避免，防止，回
3、避，避开（6）You cant be careful enough _ when crossing this busy street.(avoid,run),穿过这条繁华的街道时，避免不被车辆碾轧，你越小心越好。,to avoid being run over,4inform inform sb of sth keep sb informed 相关链接：能用于vt.+sb of结构的动词还有：rob,cure,remind,accuse,suspect，rid warn，convince.（7）_ what is happening in the world by reading newspa
4、pers and watching TV.(keep,inform)通过看报和看电视我们了解到世界上所发生的事。,we are kept informed of,5feature vt.专题介绍，特色，以为主要内容（8）There will be an exhibition _by contemporary artists this weekend.(feature)本周末有一个展览，主要展示当代艺术家的绘画作品。,featuring paintings,feature in sth 在某事物中起重要作用Does a new job feature in your future plans?新
5、的工作在你的未来计划中十分重要吗？,6conscience良心，道德心，良知搭配to have a clear/guilty conscience问心无/有愧in all conscience凭良心 in good conscience凭良心，公平的 on your conscience内疚,7worth adj.值得尊敬的，值得赞誉的 a worthy opponent be worthy of+n./being done,be worthy to be done worth 不作定语，与其他词一起作表语,be worth doing,（9）The problem coming up at
6、this meeting _.(worthy,consider)在这次会议上提出的问题值得考虑。,is worthy of being considered/to be considered/consideration,8afford v.can afford 买得起，付得起钱 afford to do sth.（10）We _ on vacation this year.(afford)今年我们没钱去度假。,cant afford to go,能不冒风险做某事 afford sth to sb.供给某人某物,9response n.反应，回应，in response to 作为的回应，响应（
7、11）The law was passed _ public pressure.（response）在公众压力下该法规获得了通过。,in response to,II重点短语1keep in mind,bear in mind 记住（1）Youd better _ that these exams will affect your final result.(keep)你最好记住这些考试会影响到你的最后成绩。,keep in mind,2make sense 有意义，有道理，合乎情理，是明智的作法（2）_ that she should have made such a foolish dec
8、ision.(make)真是无法理解，她竟然作出了如此愚蠢的决定。,It made no sense/It didnt make sense,make sense of 理解，了解,3fit into找到见某人或做某事的时间 fit in with 与相协调，相适应 At first I felt awkward,but it wasnt long _.(fit)开始我感到不自在，但不久我就适应了。,before I fitted in,4have no use for 不需要，厌恶，对不耐烦 She _ people who are always complaining.(use n.)她讨
9、厌老是抱怨的人。,has no use for,III重点句型1With so many messages from advertisers filling our daily lives.（1）She couldnt sleep _.(with)她无法入睡，外面有如此大的噪音。（with复合结构）,with the noise so loud outside,（with介词短语）（with so loud noise outside）,（2）The house wife could spare no time for her children _.(do)有如此多的家务活要做。、,with
10、so much house work to do,2As well as reaching the right audience with the right technique,.（3）_ the books,he published them.(print)除了印刷这些书之外，他还把它们出版了。,As well as printing,（4）The professor as well as a number of his assistants _ the conference.(attend)教授和他的一些助手也出席了该会议。,has attended,3However good an a
11、dvertisement is 让步状语从句 However+adj.(adv.)+主语+谓语（5）_,well have to finish the task.(take)无论花多长时间，我们得完成这项任务。注意它与whatever,whichever,no matter+wh的用法区别。,However long it takes,4P46 cant thank you enough 句型 can not/could not/hardly never+v.+enough/too much 再也不为过，越越好（6）Trees are important to protect environment,therefore we _.(plant)树木对保护环境很重要，因此我们植再多的树也不为过。,cant/can never plant too many trees,5P49 when it comes to advertising 当谈（说到）时（7）How much have you covered _?(come)说到旅行，你去过多少地方？,when it comes to travel,
