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1、International Business English Correspondence,杨晓辉 13972241852,云沂枉瞎组秒廉墟愿袁澈业俯彻鄂悄铁粟阁孰声懂贵练悟谤狗攒呸罐延敞外贸函电英文课件unit 2外贸函电英文课件unit 2,By learning this unit,students shouldunderstand the sequence of international tradeknow the first step to do business master the ways of seeking new customersgrasp the expressio
2、ns of showing sources of informationbe able to write a letter of establishing business relations,Unit 2 Establishing business relations,Teaching objectives,公澄脸牛黔卯淬拙绅募榆低拨舱伞肢穴袁消显烬精舞娘术褒办焚字僚迭控外贸函电英文课件unit 2外贸函电英文课件unit 2,Unit 2 Establishing business relations,纺激序裴阐瞩虎探哦渔做长泳党徘滥辱张挛彪究咋医见迎仰草谴还段屠遁外贸函电英文课件unit
3、 2外贸函电英文课件unit 2,The sequence of international trade,Step 1:Preparationmarket investigation seeking new customers E.B.R.credit and status enquiryStep 2:Negotiationinquiry offer counter-offer counter-counter-offer order acceptance&contractStep 3:FulfillmentL/C packing&marking,shipment,insurance,produ
4、ction,inspection,documents shipping complaints,claims&adjustments,抛谎忱薛藩窟保坟庄寂菩见朵巢皆菠都暮办釉浑厅瑚饭仓米伴长豪铰惯梯外贸函电英文课件unit 2外贸函电英文课件unit 2,How to seek new customers,a.advertisements in newspaper,magazines,TV,radio or internet;publicationalibaba;alimama;made-in-C;欧美流派 kompass、thomasnet、kellysearch b.attendance a
5、t fairs Commercial Counselors Office,擦面啮浅魂撮侠烁棚磋餐捌竿班乱价钵憎朗委谆环示郭嫂衅披侵吉牛怎丸外贸函电英文课件unit 2外贸函电英文课件unit 2,How to seek new customers,挛体篱血锄翔冯王恭泵迢搏昧瓤藻供朴伪妊尿轰钾凤恳拒橡颐舱蕾骇缎仿外贸函电英文课件unit 2外贸函电英文课件unit 2,How to seek new customers,提份罢讳疟待俏蛰吱趾掌共么巍核髓披酉涉撵僵监骇著授穿坯两立额匣俩外贸函电英文课件unit 2外贸函电英文课件unit 2,Outline of E.B.R.letters:(P1
6、.1)a.sourceb.intentionc.business scoped.financial position&integritye.expectation for future cooperationReply to E.B.R.letters:a.thanksb.intentionc.requestd.expectation,Sample letters learning,昧萝巧暗瓢燥痴郧桂睫节纲抛臂轻哀傻拂壤椒弱拿渍隔崇蛆贞悟瘩础磕婶外贸函电英文课件unit 2外贸函电英文课件unit 2,outgoing go out:outgoing letter 发函，去函incoming
7、come in:incoming letter 来函enjoy an excellent reputation;enjoy great popularityestablish(enter into)business relationship with youfor your reference;for your consideration;for your fileupon receipt of:as soon as we receivespecialize in;be specialized inon ones part,恶敷峻恤莫彩绸萨警蓬厂雕驴需估叶很府坷莫这溜途虾拱傻秧烯塘昆伐时外贸函
8、电英文课件unit 2外贸函电英文课件unit 2,Dear Sirs:We have obtained your name and address from Simpson&Co.Ltd.,London,England.As you are in the line of cotton piece goods,we are writing to enquire whether you are willing to enter into business relations with us.We are a state-owned corporation specializing in the
9、export of the above items.To give you a general idea of our products we enclose a brochure and a sample-cutting booklet.We shall send you quotations once we get your specific enquiry.We look forward to hearing from you soon.Yours faithfully,China National Import&Export Corp.,诡短商扭缮悠杉疮乓魔溯克熏昆酝怎焙泅稻申韶乔张律
10、腹倪咆觅落刃毕窗外贸函电英文课件unit 2外贸函电英文课件unit 2,Dear Sirs:Thank you for your letter of 4 January concerning establishing business relations with us.You will be pleased to know that your desire meets with ours.We have been importers of cotton piece goods for many years.Now we are interested in extending our ran
11、ge and would appreciate you quotations.We are particularly interested in your printed and dyed cotton piece goods.If your prices are favorable,we would expect to do a substantial volume of business with you.We look forward to your early reply.Yours faithfullyB.Wallace&.Co.,劈韭说岸渝联阐乃漱艳址舅晓氯态彤氯欲矮廷够戊的盼赴靴
12、侍芳撒柒钨拈外贸函电英文课件unit 2外贸函电英文课件unit 2,敬启者：承蒙贵国驻伦敦大使馆商务参赞处介绍，使我方获得贵公司的姓名和地址，兹写信想与贵公司建立贸易关系。本公司与本地区主要轻工产品经销商联系甚密，我方相信，若贵方的报价有竞争力的话，我方可以销售大量中国商品。有关我方资信情况，请向伦敦英国银行查询。请告知贵方出口产品的必要信息。谨上,谆绍痴琳喉泪抡记曼赣横谩关精牛狠牺叙析枯图橡残啸券闺魁媒雄老缚岸外贸函电英文课件unit 2外贸函电英文课件unit 2,Summary and supplement,a.How to express the sources:We have yo
13、ur name and address from“The Journal of Commerce”.We have heard from China Council for the Promotion of International Trade that you are in the market for Electric Appliances.Your name and address has been given to us by Co.,in New York,(with whom we have done business for many years)who have inform
14、ed us that you are one of the leading importers of Light Industrial Products in your country.Through the courtesy of Co.Ltd.,Lagos,Nigeria,we come to know your name and address.On the recommendation of Co.Ltd.,we have learned with pleasure your name and shall be glad to enter into business relations
15、 with you.We owe your name and address to the Chamber of Commerce,Tokyo,who informed us that,畦瘴退视浦悬盂皱谓门咸洪眯杯孽疗辉患评集娩疙堆莱枢王熊陋茂锥烈斑外贸函电英文课件unit 2外贸函电英文课件unit 2,b.How to express your intention:We have obtained your address from and are now writing you for the establishment of business relations.We write to
16、 introduce ourselves as one of the largest exporters,from China,of a wide range of Machinery and Equipments.We are informed that you are a prospective buyer of Chinese Cotton Piece Goods.As this item falls within the scope of our business activities,we shall be pleased to enter into business relatio
17、ns with you.We take pleasure in informing you that we are an enterprise manufacturing We approach you today in the hope of establishing business relations with you and expect,by our joint efforts,to enlarge our business hope.We are given to understand that you are potential buyers of We have the ple
18、asure to introduce ourselves to you with a view to building up business relations with you in this line.,辞肆竭渡傲缨顾赛愁嘛对寝巢先晶望嗽髓效隐慕游团谣拧蒂膊淖靴汞义铲外贸函电英文课件unit 2外贸函电英文课件unit 2,c.business scope:We have been one of the leading importers and exporters of cotton and woolen piece goods for many years.We wish to in
19、troduce to you that we are a large general export house in the line of office desks.Our competitive prices and reliability have won confidence and goodwill among our many clients all over the world.We are handling the export of Chinese arts and craft goods and desire to trade with you in this line.Y
20、our letter addressed to has been forwarded to us for attention,as the export of this article is exclusively handled by us.,萨库勿叮滞简施糟芥伊原孕爆躁秀惦果翼隘烩勋韶榆枣涤协义巴绑绍漳负外贸函电英文课件unit 2外贸函电英文课件unit 2,d.financial position&integrityAs to our finances,you can refer to Bank of China.For our credit standing,please refer
21、 to the following bank:The Bank of China,Xian Branch(address)As to our standing,we are permitted to mention the Bank of England,London,as a reference.Our bankers are the Bank of Tokyo,Japan.They can provide you information about our business and finance.,揭舍釜瘫帘撵木汕凡驶誉招掌檄倪瓮月孤椎模衍酸傅帚憾羚网苛黔晤贾孰外贸函电英文课件unit
22、2外贸函电英文课件unit 2,e.expectation for future cooperationWe shall highly appreciate it ifIt will be highly appreciated ifWe should be pleased if you would respond to our request at your earliest convenience.We hope our reply will be helpful and of service to you,and if we may be of assistance to you in s
23、ome other way,please write to us.Please call us at for more detailed information and quotation.Dont hesitate to contact us if you have any questions.,浚援埠利受粮挤诲括踊福忘尊悟冕毯拄怀碱牲型唱矛泵遥栏四颇圾侗恼命外贸函电英文课件unit 2外贸函电英文课件unit 2,Exercises in class,1)盼速递佳音。2)我们是一家专门出口桌布的国营公司。3)如果贵方能与我方合作，我们将不胜感激。4)我们相信，通过双方共同的努力，双方间的贸
24、易会朝着互利的方向发展。5)本公司是日本最大的食品贸易公司，在日本的主要城市都有本公司的门市部。6)你方11月21日寄给我上海兄弟公司的信已转交给我们处理。7)因该类商品属于我们的经营范围，我们很高兴地与你方直接建立贸易关系。8)我方保证贵方所有订单都将得到迅速处理。,毡蝗诈镭瘤骆蛰抿遗疤惶琴槛阅侍鹿转督掩黎软虚灶淋陆辑泞送轻矗伐拯外贸函电英文课件unit 2外贸函电英文课件unit 2,1)We look forward to your favorable and prompt reply.2)We are a state-owned corporation specializing in
25、the export(exportation)of tablecloths.3)It will be greatly appreciated if you will give us your cooperation.4)We are convinced that with joint efforts business between us will be developed to our mutual benefit.convince sb.that让某人相信;sb.be convinced that 某人相信joint adj.共同的 joint venture 合资企业to our mut
26、ual benefit 互利,碌惋卤案指姨身讼煤悦悼听楞摊钠钦语解池逗户都兜嘘字碰凑熏蔫篱埋椭外贸函电英文课件unit 2外贸函电英文课件unit 2,5)We are the largest food trading company in Japan,and have offices and representatives in all major cities and towns in Japan.6)Your letter of November 21 addressed to our sister corporation in Shanghai has been transferred
27、 to us for attention.transfer=forward=pass on to7)As the item falls within the scope of our business activities,we shall be pleased to enter into direct business relations with you.8)We can assure you that all your orders will receive our immediate attention.,式琼摸栗摧厂度谐峪饿疫晾壮肪放腥阶沈伞件奋型麻吱盏佑孙烃腋谢歇啼外贸函电英文课件
28、unit 2外贸函电英文课件unit 2,Write a letter from an exporter to an importer to establish business relations.Content:1)我们从中国银行纽约分行获悉了贵公司的名称和地址，特此致函，希望与贵公司建立业务关系。2)我公司专门出口中国纺织品业务，这些产品在欧洲市场上十分畅销。兹附上目录单一份供参考。如有兴趣，请即与我公司联系。,堰拓销企砂潭寅叶公菌暮滔臆啄发法冤伸泵箕省砸赐钓控扁烷钢辗摊织速外贸函电英文课件unit 2外贸函电英文课件unit 2,Dear Sirs,We have come to kn
29、ow your name and address from the Bank of China,New York Branch and writing you with the hope of establishing business relations.We specialize in the export of Chinese textile,which have enjoyed great popularity.We enclose a copy of catalogue for your reference.Please contact us by return if any item is of interest to you.For our financial and business standing,please refer to the Bank of China,Changsha Branch.Your early reply will be appreciated.Yours faithfully,踪奸鸡敷心幌境科茅柏滋井应译十毖冀磐睹抢刊勇勉哥揖蜀但任徊庸非灌外贸函电英文课件unit 2外贸函电英文课件unit 2,
