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1、Unit 13Western Culture,Objectives,You will be able to 1.Grasp the main idea of the text:What does the author want to tell us in the text?2.Understand the structure of the text:How does he organize his idea?3.Master the key language points and grammatical structure.Learn to express your idea in Engli
2、sh by using the vocabulary,expressions and sentence patterns youve learnt in text.4.Understand the theme of the unit(show business,media)and conduct a series of reading,listening,speaking and writing actives related to it5.Learn to write a summary.6.Learn the translation skills虚实对译,Preview,Read the
3、text carefully,and mark where you have any question.Answer the six questions of text comprehension(page 274).Write the answers on your textbook.Analyze the structure of the text and give the main ideas of each part(page 274).Prepare pre-reading tasks.(on your textbook),Do you like watching TV?What k
4、ind of program do you like?Does TV make any difference to your life and if it does,what is it?What roles do you think show business play wholly speaking,in peoples daily life,and in the development of economy?,Lead-in questions,Are you obsessed with TV?,新闻节目 news program纪录片 documentary体育赛事 sports ev
5、ent娱乐节目 entertainment program综艺节目 variety show谈话节目/脱口秀 talk show选秀节目/真人秀 reality show相亲节目 dating show电视剧 TV series电影 movie动漫 cartoon电视广告 TV advertisement,If there were no TV,I wouldnt be near-sighted.If there were no TV,I might not get interested in English.若与现在事实相反，虚拟语气的条件从句的谓语用过去式(be通常用were)，主句谓语用
6、“should(would,could,might)+动词原形”。If there were no TV,I should/would/could/mightIf there were no TV,I should/would/could/might not,In daily life,the show business play a positive role:relax you,make you laugh,you can follow the latest trend of fashion and thought a negative role:a waste of time as yo
7、u cant learn much from it,distract you from serious issues,The Washington D.C.-based Motion Picture Association of America美国电影协会,or MPAA,recently hosted a conference on The Business of Show Business,which was designed to raise awareness in Washington about the contributions the film industry makes t
8、o the national economy.According to California Governor Arnold Schwarzenegger,the film industry is a giant engine of economic growth,employing more than 750,000 people and boasting a surplus balance of trade with every single country in the world.,Economic,social and culture effect good side:promote
9、 the economic development,create employment opportunities,create spiritual enjoyment,contribute to national culture formation bad side:distract people from serious issues,misguide audience,have a bad influence on social climate,pursuing fun becomes some peoples life goal How does show business chang
10、e American culture?,Neil Postman(March 8,1931-October 5,2003)an American author,media theorist and cultural critic,who is best known by the general public for his 1985 book about television,Amusing Ourselves to Death.Postman was a humanist,who believed that new technology could never substitute for
11、human values.,Background information,Amusing Ourselves to Death Postmans best known book,published in 1985,a historical narrative which deplores the decline of the communication medium as television images have replaced the written word.Postman argues that television confounds serious issues with en
12、tertainment,demeaning and undermining political discourse by making it less about ideas and more about image.He also argues that television is not an effective way of providing education,as it provides only top-down information transfer,rather than the interaction that he believes is necessary to ma
13、ximize learning.,Background information,He draws on the ideas of media theorist Marshall McLuhan to argue that different media are appropriate for different kinds of knowledge,and describes how oral,literate,and televisual cultures value and transfer information in different ways.He states that 19th
14、 century America was the pinnacle of rational argument,an Age of Reason,in which the dominant communication medium was the printed word.During this period,complicated arguments could be transmitted without oversimplification.Amusing Ourselves to Death was translated into eight languages and sold 200
15、,000 copies worldwide.This passage is an excerpt from the book.,Background information,What is Show Business?,Background information,Show Business:sometimes shortened to show biz,is a term for all aspects of entertainment from the business side(including managers,agents,producers and distributors)to
16、 the creative element(including artists,performers,writers and musicians).The term was in common usage throughout the 20th century.,Background information,What does the text mainly talk about?This text has mainly discussed TVs impact on American culture.,Text structure,Whats the text structure?Part
17、1:():introduction：to introduce the argument and the authors idea about it.Part 2:():illustration of the topicPart 3:():conclusion:America is becoming a culture of show business.,Text structure,para.1 to para.2,para.3 to para.11,para.12,Part 1 Part 2Part 3,Text structure,Para.2 introducing the author
18、s idea on the relationship between TV and literacyTV_literate culture.,Para.1 introducing the topic of the text by an_ on the relationship between_and_.,Para.3 giving the four questions part 2 will elaborate and illustrate on the topic.,Para.4-5 illustrating the first question _,Para 6-7 illustratin
19、g the second question _,Para 8-10 illustrating the third question _,Para.11 illustrating the fourth question _,Para.12 _,ironic story,TV,literacy,attacks rather than supports,what is television?,what kinds of conversations does it permit?,what are the intellectual tendencies it encourages?,what sort
20、 of culture dose it produce?,America is becoming a culture of show business,Part One A story(para.1)what happened?Why this story?Authors idea on the topic(para.2)whats his idea?,Detail reading,1.Neil Postman began the article with a story.Can you retell the story in your own words?2.What is“rearview
21、 mirror”thinking?Can you give an example to illustrate it?3.Why does the author say that the hope that television can be used to support the literate tradition represents what Marshall McLuhan used to call the“rearview mirror”thinking?Does Postman agree with Mcluhan?,Detail reading,Words and Express
22、ions,quixotic kwikstik Don Quixote kihuti 堂吉诃德 If you describe someones ideas or plans as quixotic,you mean that they are imaginative or hopeful but unrealistic.,4.“After a whiff of panicwhich he was to be tested.”(line3 para.1)Find out the basic components(subject,predicate,object)and adjunctive co
23、mponents(attribute,adverbial)of this sentence,and then translate it.5.Translate the sentence“Such a hope represents a powerful candle”.(line2,para.2)6.“To make such a mistake in the matter at hand is to misconstrue entirely how television redefines the meaning of public discourse.”Find out the predi
24、cate of this sentence,and then translate it.,Detail reading,Because the“the rearview thinking”believes that a new medium(TV)is merely an extension or amplification of an old one(book).But the author does not agree with this thinking,because he thinks that television does not extend or amplify litera
25、te culture.It attacks it.,After a whiff of panic,he was able to restore both his equanimity and his chances for a satisfactory grade by turning on the television set,turning off the sound,and with his back to the set,using its light to read important passages on which he was to be tested.Although th
26、is is the longest sentence in part 1,it is a simple sentence.Can you analyze the structure and find its basic components?,Detail reading,Basic componentsHe was able to restoreboth his equanimity his chances for a satisfactory gradeAdjunctive componentsAfter a whiff of panicby turning on the televisi
27、on setturning off the sound,and with hisback to the set,using its light to readimportant passages on which he wasto be tested.,Detail reading,Subject,compound predicate,object,adverbial of manner,adverbial of time,After a whiff of panic,he was able to restore both his equanimity and his chances for
28、a satisfactory grade by turning on the television set,turning off the sound,and with his back to the set,using its light to read important passages on which he was to be tested.片刻惊慌之后，他恢复了平静，也为取得满意的成绩赢得了可能性。他打开电视，关掉声音，背对着电视机，借助电视机微弱的光线复习第二天要测试的材料。,Detail reading,Such a hope represents exactly what M
29、arshall McLuhan used to call“rearview mirror”thinking:the assumption that a new medium is merely an extension or amplification of an older one;that an automobile,for example,is only a fast horse,or an electric light,a powerful candle.The difficult point in this sentence is that it contains many frag
30、ments.If we reorganize it,youll find it much easier to understand.Still pay attention to its basic structure.,Detail reading,Such a hope(subject)represents(predicate)exactly what Marshall McLuhan used to call“rearview mirror”thinking(object clause):the assumption that a new medium is merely an exten
31、sion or amplification of an older one;the assumption that an automobile is only a fast horse,or an electric light is only a powerful candle.“;”connects two parallel sentences which elaborate“rearview mirror”thinkingthe first sentence is an explanation and the second one gives examples.,Detail readin
32、g,Such a hope represents exactly what Marshall McLuhan used to call“rearview mirror”thinking:the assumption that a new medium is merely an extension or amplification of an older one;that an automobile,for example,is only a fast horse,or an electric light,a powerful candle.这种幻想被马歇尔麦克卢汉称为“后视镜”思维：认为新鲜事
33、物只是旧事物的延伸或扩大；比如汽车，只是一匹快马；电灯，只是一盏明亮的蜡烛。,Detail reading,To make such a mistake in the matter at hand is to misconstrue entirely how television redefines the meaning of public discourse.The difficult point here is that there are too many verbs,but only one is the predicate.Can you find it?Two infinitiv
34、es(to make,to misconstrue)act as subject and predicative,and the only predicate is“is”.,Detail reading,To make such a mistake in the matter at hand is to misconstrue entirely how television redefines the meaning of public discourse.以这种思维看待电视机，完全误解了电视是如何重新界定公共话语的意义。,Detail reading,solitary(a)alone,wi
35、thout companions 过着独居的生活 lead a solitary life(b)fond of being alone;used to being alone 喜欢离群索居的人 a solitary kind of person Distinguishalone,lonely,solitary Alone emphasizes being apart from others but does not necessarily imply unhappiness.Lonely often connotes painful awareness of being aloneSolita
36、ry stresses physical isolation that is self-imposed,Words and Expressions,whiff(a)faint smell or puff of air or smoke 闻到一股香水味儿 catch a whiff of perfume,of cigar smoke 吸一点儿新鲜空气 have a whiff of fresh air 有点危险/丑事/怀疑 a whiff(ie a trace or hint)of danger,scandal,suspicion(b)Small amount breathed in 他吸了几口
37、雪茄，烟斗 He took a few whiffs,ie of a cigar,pipe,etc.,Words and Expressions,equanimity a formal word equanimity is a calm state of mind and attitude to life,so that you never lose your temper or became upset 她在长期的苦难中心情一直都很平静。She maintained her equanimity throughout her long ordeal.,Words and Expression
38、s,illuminatevt.(a)provide sth.with light 用泛光灯照亮球场 illuminate the football pitch with floodlights(b)make sth.clear,help to explain 解释书中难懂的段落 illuminate a difficult passage in a bookIlluminatingadj.particularly revealing or helpful 很有启发的谈话 illuminating talkilluminationn.illuminating or being illuminat
39、ed;(source of)light,Words and expressions,amplificationamplify(a)increase(sth.)in size or strength 增大声音，电流，信号 amplify the sound,electric current,signal(b)add details to(a story,ect);make fuller 我们得请你对你的说法作进一步的说明.We must ask you to amplify your statement.amplifier device for amplifying(especially sou
40、nds or radio signals)放大器，（尤指）扩音器，扩大器，扬声器,Words and Expressions,misconstrueconstrueinterpret;make sense ofmisconstrueinterpret in the wrong way What the prefix“mis-”means?Can you give us more examples？,Words and Expressions,misbad,inappropriate:misbehave,mismanagement,wrong:misspelling,misjudge lack,
41、opposite:mischance,mistrust,Words and Expressions,Part TwoWhat is TV?(para.4-5)1.What is TV?The author doesnt give us a direct definition of television but an analogy(类比).Can you follow the authors thinking and find out the analogy?You can use a diagram to illustrate their relations.The key words:te
42、chnology,medium,brain,mind,Detail reading,“We must understand as a first point that we are not talkingabout television as a technology but television as a medium.”Therefore,TV in this text refers not to the machine the TV set,but to the use,the social and intellectual environment TV creates.,Detail
43、reading,Under certain condition,technology can become a medium.What is the condition?,medium,(machine),physical apparatus,brain,technology,mind,use,(what this machine create),apparatusn.(a)the tools or other pieces of equipment that are needed for a particular activity or task.实验室设备 laboratory appar
44、atus(b)complex structure of an organization 整个政府机构 the whole apparatus of government(c)system of bodily organs 呼吸器官,Words and expressions,the respiratory apparatus,insinuate(a)sth.(to sb.)suggest sth.(to sb.)unpleasantly and indirectly;used showing disapproval Are you insinuating that I am a liar?你绕
45、来绕去是否暗指我撒谎？(b)sth./oneself into sth.Place sth./oneself smoothly and stealthily into sth;used showing disapproval insinuate oneself into sbs favor 巧妙地逐渐取得某人的宠信,Words and Expressions,inherent(in sb/sth)existing as a natural or permanent feature or quality of sb/sth 天生对外国人的不信任 an inherent distrust of f
46、oreigners 设计本身存在的弱点 an inherent weakness in a design,Words and Expressions,predisposition to/towards sth.to do sth.喜欢挑人毛病的癖性 易患风湿的的体质predispose(a)sb.to/toward sth.influence sb.(in a specific way)in advance 他早年所受的教养是他热衷于冒险活动。His early training disposed him to a life of adventure.(b)(esp.passive)sb.to
47、 sth.cause sb.to be liable to sth.因气候潮湿，居民易患风湿病。The inhabitants are predisposed to rheumatism by the damp climate.,Words and Expressions,a predisposition to criticize others,a predisposition towards rheumatism,Whats kinds of conversations does it permit?(para.6-7)1.What kind of medium is television
48、in many other places in the word?2.What kind of medium is television in America?3.What consequence will these differences bring about?,Detail reading,Many places in the world:TV only permits minimum conversations or conversation between the government and its people.In America:TV permits free conver
49、sations.Therefore,American television is a very influential medium,and its program is in demand and loved.,Detail reading,Attributive clauses are frequently used in this text.Lets look at the following sentence.I refer to places where the majority of people do have only one;where only one station is
50、 available;where television does not operate around the clock;where most programs have as their purpose the direct furtherance of government ideology and policy;where commercials are unknown,and“talking heads”are the principal image;where television is mostly used as if it were radio.How many attrib
