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1、contents,History,1956,Stefano made his firstDove ice cream,1977Stefano died and his son Mike took over the family business,1939Greek immigrant Leo Stefano started Dove inChicago,1984,Mike presented Dove ice cream at The Fancy Food Show in Washington，D.C and began to receive orders from around the co
2、untry,1986Mars bought the company and the Dove goes fully national,1991Dove milk chocolate and Dove dark chocolate were launched,2006Dove celebrated his 50th birthday,2008The Dove brand introduced a first-in-category innovative new packing format for his premium tablet bar collection,History,Dove in
3、 China,Entered:1989Became the leading brand:1995.Classic advertising slogan:milky,fragrant,silky feeling,productions,productions,Why do you love Dove?,For its special and romantic means,Do D,You O,Love V,Me E,For its lovely casing,Do you love me?,For its smooth and creamy（细腻的）taste,its sumptuous（华贵的
4、）new shape,and its packaging,is intended to create the perfect Dove moment.,For its beautiful ads,Dove does not only develop high-quality Dove chocolate,but try their best to improve the quality of the advertisements.,牛奶香浓 丝般感受,Taste its strong atmosphere of milkjust like silk fly around you,德到你是我一生的幸芙,I will feel happy all the life if I own you,Every ads is a delicate and creative design.,The emotion:light,relax,The characters:fresh,lovely,The music:sweet,beautiful,The scene:cozy,peaceful,1,4,3,2,Thank you!,
