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1、Enterprise 2.0:turning consumer-driven Web 2.0 technologies into business value,David MitchellSenior Vice President,IT Research,Ovum+44 20 7551 9194,Agenda,The 2.0 explosion.,Web 2.0,Enterprise 2.0,Print 2.0,Bubble 2.0,Learning 2.0,edu 2.0,Business 2.0,Lunch 2.0,PR 2.0,Publishing 2.0,Telco 2.0,Ident
2、ity 2.0,Nerds,Supermarket 2.0,Library2.0,Life 2.0,Students 2.0,Accounting 2.0,What is web 2.0?,Web 2.0?,Web 2.0-an architecture of participation,Web 2.0,Writable,open,recombinant web,Social networking drives engagement&interaction,Content as bait,not product,Content+interaction creates new serendipi
3、tous value,Web 2.0 is a label for the latest evolution of the internet-more ubiquitous,interactive and driven by the network effect,Web 2.0?,Business drivers for using web 2.0,A range of business drivers are at play when large organisations ponder the possible value of web 2.0 platforms,more interac
4、tive style of engagementforum to voice their viewsdynamic,responsive,dialoguefind out what others think,lower cost channel harness customer ideas for product innovationenhance open brand value and cultureshow responsiveness,enhanced collaborationstrengthened culture,win-win problem solvingexperience
5、 sharing,1.Customer Wants,2.Corporate Wants,3.Organisation/staff Wants,4.Joint Wants,crowd sourcingco-production,dialoguepassion&contribution,crowd wisdomsocial networkinginnovation,Web 2.0,Business drivers for using web 2.0,more interactive style of engagementforum to voice their viewsdynamic,respo
6、nsive,dialoguefind out what others think,lower cost channel harness customer ideas for product innovationenhance open brand value and cultureshow responsiveness,enhanced collaborationstrengthened culture,win-win problem solvingexperience sharing,Customer or Citizen 2.0,Marketing 2.0 or Product Devel
7、opment 2.0,Enterprise 2.0,Service 2.0,Enterprise 2.0=practical KM,Intranet/internet websiteCollaboration-sharing,storing and finding informationReplace network drive/shared drive Shared email repositoriesDocument managementBlogging ReportingProject management,Wiki platforms such as Confluence,Social
8、Text and Twiki offer light-touch practical solutions to many knowledge management use cases,“Once someone adopts a wiki tool and evangelises it,it just spreads like wildfire throughout the organisation”Victor Rodrigues,Cochlear,The shadow workplace,Whatever the CIO thinks,a shadow workplace,is emerg
9、ing based on practical and light touch tools adopted from the consumer realm,The formal workplace,Unified collaboration&information mgmt,But enterprise 2.0 solutions,in the end,need to form part of an integrated approach not just another information island,Key technical challenges.,Lubricating socia
10、l interaction&collaboration,“The Good Oil”,Social networking at work,Share Information within and across agencies and jurisdictionsRecord persistent dialogues preserving a chain of reasoning and enabling new staff to come up to speed quicklyPolicy Wikipedia-repositories of data and informationCollab
11、orative authoringCrowd Sourcing-source input from diverse stakeholdersReinforce public sector culture of collaboration Give visibility to thought leaders and people who contribute significantly to cross-cutting policy development and service initiatives.,Wikis,profiles and tagging can lubricate impr
12、oved collaboration and unleash bottom up energies and innovations,Culture and Enterprise 2.0,Gardeners not engineers,but getting them started is more about gardening than engineering,more about the social experience than the technology,Web2.0=wild meadow vs.enterprise 2.0=domesticated gardenThere is
13、 more to creating collaboration than throwing the seeds on the ground and hoping for the bestGardeners:Choose the locationPlant the seedsPut on fertilizerPull out weedsManage plant lifecycles Skilled gardening is a prerequisite for successful adoption and sustained success of enterprise 2.0,Engineer
14、s need to tread with care in the garden,Conclusion,Enterprise 2.0Has great potential,provided we can deliver the management frameworks needed to allow it to flourishWill find different form in every culture in the worldPresents many technical challenges,Enterprise 2.0:turning consumer-driven Web 2.0 technologies into business value,David MitchellSenior Vice President,IT Research,Ovum+44 20 7551 9194,
