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1、PRADA,Brand Profile Brand History Brand Concept Brand operations Brand Future,Directory,PRADA Brand logo,PRADA clothing,in addition to the standard cloth PRADA capital,almost without any visible identification marks,the only way to attain significant recognition on the leather logo.PRADA：Occasionall
2、y with hot pressure way,little to mark the leather surface.Inverted triangle of metal signs:The only PRADA leather series products will appear,almost everyones first impression of metal signs.PRADA addition to the above,the line will be marked in the bottom of its brand birthplace of MILANO small pr
3、int,and branding Year in 1913,and less of a word is not PRADA!,The worlds first product PRADA stores in Milans famous Galleria Vittorio Emanuele II shopping center opened,Prada By Mario Prada was founded in 1913,initially specializing in production and marketing all kinds of leather goods,such as ha
4、ndbags,luggage,cosmetics cases and other leather goods.All products are carefully PRADA design,choice of materials is extremely particular and exquisite craft.,Integration of function and aesthetics Prada Brand interpretation,In 1970,Mario Pradas granddaughter Miuccia Prada graduate,took over the fa
5、mily business.Although she majored in politics,but loves fashion design,also with a keen sense of fashion.In addition to her charge located at Galleria Vittorio Emanuele II of specialized shops,also launched a number of product design ingenuity.,PRADA fashion world Launched in 1984 PRADA classic bla
6、ck nylon backpack 1997 spring and summer launch leather flower pattern wedge heel 2000 spring and summer launch Bowling Bag;autumn 1940 launch embodies retro style shoes and bags alligator medicine 2002 spring and summer launch of suede buckle shoes 2003 spring and summer launch of silver wedge heel
7、 and jewel encrusted imitation ostrich handbags;launched the same year with a winter bud embellishment alligator heels,Black nylon bag,Wedges,Suede buckle shoes,Alligator medicine bags,1978,Miuccia Prada as the chief architect of fashion talent through her talent constantly challenging and innovativ
8、e interpretation of the legend.While her husband Patrizio Bertelli,a creative entrepreneur,not only established a Prada worldwide product distribution channels and production systems,but also skilfully Prada traditional brand concept and modern advanced technology for the perfect combination.,Prada
9、CEO:Patrizio Bertelli His wife Miuccia Prada,During the 1980s and 1990s,PRADA product sales hit record highs.PRADA men and women clothing series shoes series and also come on stream during this period,a group of key products of the column.,Blue Daisy pattern crepe jacket$13,050 short body,dark blue
10、patterned shirt Nude$5550,dark blue daisies pattern crepe skinny pants$10,450,dark blue daisies pattern high heels$6550,1993,PRADA introduced specifically designed for young ladies Miu Miu clothing line.Until 1997,PRADA Sport sportswear series available,the maximum is the use of PRADA design feature
11、s a unique Red Stripe.,Today Groups brands include Prada,Miu Miu and Churchs footwear brands and Car Shoe.,PRADA Milestone in the Groups business expansion,May 1999,the establishment of Cosmetics International Distribution CID.November 1999,in conjunction with the worlds leading eyewear manufacturer
12、 De Rigo Group,a joint venture EID.September 1999 to January 2000,the acquisition was listed on the London Stock Exchanges an English major footwear manufacturer Church&Co.Plc 100%equity interest April 2001,Car Shoe SA acquired a 51%stake,which owns Car Shoe brands.May 2003,in conjunction with the w
13、ell-known cosmetics manufacturers Puig Beauty&Fashion Group established a joint venture,Prada perfumes and cosmetics designed to enhance the global business.,Prada Operational strategies Comprehensive development in all markets,expanding Guide Shop Network,the brand outlets next years goal is to ach
14、ieve the companys total turnover of more than 70%of turnover.Now in 76 countries with 280 sales outlets。,Prada Sales Italian fashion company Prada said Friday net profit for the first half of 2010 increased nearly four times as much,which is mainly of interest in the Asian market,demand for luxury g
15、oods brand outlets and sales increased significantly.Sales increased by 29.4%to 936.5 million euros,in the Asian market were particularly strong,an increase to 47.3%.U.S.sales grew by 29.9%,increase in Europe reached 18.7%.,The Peninsula Shanghai PRADA stores,Shanghai IFC Mall PRADA stores,PRADA hel
16、m of the incumbent Patrizio Bertelli and Miuccia Prada under proper management,from a family business into a globally active large multinational,brand-name products in a highly competitive marketplace.Patrizio Bertelli the excellent benefits of mass production processes,combined with imaginative cra
17、ftsmanship,as well as specialized emphasis on product quality and the spirit of enterprise,to ensure that all products are quality assurance,also laid a PRADA successful way of doing business.,PRADA design with the modern lifestyle,blending water and milk,not only the fashion show,more modern aesthe
18、tic.Fine and coarse,natural and artificial,different materials,including texture of the fabric are united in natural colors,very strong artistic temperament.,Brand products,ClothingBagsLeathershoesAccessoriesCosmeticElectronicProducts,Prada 2010 spring and summer men,To cold metal fence with a huge
19、concrete columns to create Founder cold industrial space,leading everyone into the season PRADA concept-modern uniform wave.Will be combined with minimalist style and neat functional leisure elements,showing elegant and stylish and vibrant energetic image of modern uniform style.,Miu Miu,Miuccia Pra
20、da said that this series is to explore the naive youth in this troubled world of real significance.The truth is more than this series,Miu Miu brand,has been doing the same thing also is a direct selling,almost hypocritical naive.,Expo how hot?Prada are from to disrupt it.Prada around the Expo theme
21、Better City,Better Life,the Pudong scenery such as the Oriental Pearl Tower,then add butterflies,flowers and leaves,both added to Prada triangle mark on the world and reflects the worldview Datong。,Prada 2010 Shanghai World Expo limited series,The use of waste materials cool machinery,PRADA Green Se
22、ries,Reusable shopping bags,PRADA The opera Love for Three Oranges with Meng Jinghui,Summer of 2010,by the famous Chinese theater director Mr.Meng Jinghui directed,Miss Liao Yimei as a literary adviser drama Love for Three Oranges is about to begin.Theatrical actor dressed in costume for the PRADA 2
23、010 spring and summer series for men and women.,Dramas theme coincided with the PRADA thinking of contemporary social life fit.Meng Jinghui said:I like the style and sharp PRADA smooth,rich texture.Action,movement and drama conflict PRADA effect best feeling.,PRADA Create another new experience,New
24、store design concept derived from the crystal-clear,by the hundreds of diamond bezel frame constitutes a very modern curtain wall,which is cutting-edge technology and intricate design techniques like the perfect reproduction.PRADA light green has become a global specialty stores basic colors.,PRADAC
25、ulture and Arts Foundation,Prada Foundation in Milan,Italy,is an art gallery with an international reputation.Since its inception in 1993,the gallery on a series of works by contemporary artists held exhibitions.,Miuccia Prada hope this gallery make Milan By art form for this era has brought the deepest spiritual touch.,Display mode and theme very flexible,in order to study and investigation reports thematic led wide variety of subjects,from the arts to architecture and design philosophy to science to cinemas.,Star deductive PRADA,Anne Hathaway,Kate Bosworth,Jessica Biel,Shu Qi,Thank you!,
