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1、第一章 建立业务关系 建交函 随着现代科学技术的不断发展，互联网为企业寻找和发展潜在客户提供了大量的机会。企业可以通过网络寻找和查询符合自己要求的客户，然后通过电子邮件向其发出建交函来开发新客户，寻找潜在商机。,英文版,返回总目录,向潜在客户发出建交函的主要内容,本公司名称地址、联系方式及简介,公司产品介绍,随寄产品目录,期待尽快与对方达成交易的热切愿望,商品货号,商品品名,英文版,上一页,建交函样本企业中英文全称企业中英文地址联系方式客户公司全称客户公司地址Dear Sir or Madam:Date:1、从哪里获得客户公司的名称及相关信息。2、简单介绍自身情况，包括公司的性质和从事的业务范
2、围等。3、公司重点推荐产品或主要产品介绍，并随函附上产品目录。4、期待尽快与对方达成具体交易的热切愿望。Best regards!Your truly,公司名称署名,上一页,Dear Sir or Madam,Your company has kindly been introduced to us by Messers Freenan&co.,Ltd.,Lagos,Nigeria,as prospective buyers of Chinese Cotton Piece Goods.As this item falls within the scopes of our business ac
3、tivities,we shall be pleased to enter into direct business relations with you at an early day.To give you a general idea of the various kinds of cotton piece goods now available for export,we enclose brochure and price list.Quotations and sample books will be airmailed to you upon receipt of your sp
4、ecific inquiry.We look forward to your favorable reply.Yours faithfully,Encl.As stated.,上一页,当你决定向某潜在客户发建交函时，由于该客户对你企业的初步了解完全来自这封建交函，因此信中一定要包含有企业的全称、详细地址、联络方式及简介，以便于日后的联系，最好使用印有企业中英文名址及联络方式的行头纸来写信。,英文版,上一页,建交函中要适当地介绍企业主要产品，特别是现阶段正大力推广的产品，以便潜在客户能够从中找到自己所需的产品。由于这只是一封建交函，对于产品的介绍不用十分详细，通常只要包含产品的货号和品名即可。,
5、英文版,上一页,企业在生产中通常自行编制产品货号以便将产品进行明确的归类和确定，产品的货号不仅有利于企业对生产的管理，也有助于客户与企业见产品信息的传达。,英文版,上一页,商品的品名（name of commodity)或称品名 是指某一种商品区别于其他商品的一种称呼。当代世界可作为商品买卖的货物数以万记。同一种货物又会因产地或品质的不同形成种种 差别。更令交易者头痛的是，有些相同的商品却 因地的不同有不同的称呼。最欲引起麻烦的是同名 异物。因此一定要把品名写清楚，要尽量明确、具体，并尽可能写国际上通用的名称，对容易引 起歧义的名称则应特别加以说明，以免带来麻烦。,英文版,上一页,为了让对方能
6、更全面地了解自己企业的产品，在信的后头一般随附产品目录，给对方以更大的选择空间，也给自己更多的机会。,英文版,上一页,最后，为了能促成这比交易的发展，通常要在信的末尾写上一些表示期待与对方达成具体交易的热切愿望的话语，希望能尽快收到对方的询盘。,英文版,上一页,Ch1 Establish Business Relations The Letter For Establishing Business Relations,With the constant development of modern science and technology,Internet provide enterpris
7、es with a large amount of chances in looking for and developing potential customers.Enterprises can look for and inquire about customers who accords to their request through the network,and then send out emails to establish business relations and develop new customers,looking for the potential oppor
8、tunity for business.,Chinese,List,The main content of the letter of establishing business relations to the potential customers,The name.address way of contract and brief introduction of our company,Introduction of products,Commodity number,Name of commodity,Send catalogue at the same time,Earnest ho
9、pe to reach the concrete trade as soon as possible,Chinese,Page Up,The model of the letter for establishing business relationsThe full name of the company in English and ChineseThe way of contactingThe full name of the customer company The address of the customer companyDear Sir or Madam:Date:1、The
10、way catch the name of the customer company and the related information.2、Introduce the information of our company,including the property and the business scope.3、Introduce the main products and enclose the catalogue.4、Hope to reach the contact as soon as possible.Best regards!Your truly,The name of
11、the companySignature,Page Up,Dear Sir or Madam,Your company has kindly been introduced to us by Messers Freenan&co.,Ltd.,Lagos,Nigeria,as prospective buyers of Chinese Cotton Piece Goods.As this item falls within the scopes of our business activities,we shall be pleased to enter into direct business
12、 relations with you at an early day.To give you a general idea of the various kinds of cotton piece goods now available for export,we enclose brochure and price list.Quotations and sample books will be airmailed to you upon receipt of your specific inquiry.We look forward to your favorable reply.You
13、rs faithfully,Encl.As stated.,Page Up,When you decide to send the letter to some potential customer,you must write down the full name of your enterprise,the detail address、way of contract,and brief introduction as well,because your customer can only get the information about your enterprise through
14、it.And you had better use writing paper with the name、address、way of contract of your enterprise both in Chinese and English,which will facilitate the future contact.,Chinese,Page Up,The letter should properly introduce the main products of your enterprise,especially those are popularized energetica
15、lly at present stage,so that the potential customer can find the products they need.As it is just a letter for establishing business relations,the introduction to the products neednt be very detailed,usually only includes goods number and name of the products.,Chinese,Page Up,Enterprises usually wor
16、k out the goods number of the products by themselves in order to clearly sort out and fix the products in production,goods number is beneficial to enterprise management in production,moreover,it is helpful for the customer and enterprise in information exchanging.,Chinese,Page Up,The name of commodi
17、ty refers to a kind of call that can make the certain goods different from others.The current world may be beared in mind with ten thousand as the goods businesses commodity figures.Identical kind of commodity once more be able to be as a result of the place of origin either quality difference akes
18、shape variety disparity.Still more causes deal person have a headache is,some the same goods yet possess the difference form of address as a result of the earth difference.The most on the point of arouses the trouble is the foreign body of the same name.,Chinese,Page Up,In order to let the other sid
19、e get full information about the products of our enterprise,we generally enclose catalogues in the back of the letter,which can provide more chances to the other side,and more chances to ourselves as well.,Chinese,Page Up,Finally,for facilitating the business,we usually write some words in the end of the letter to show our earnest hope of reaching the concrete trade as soon as possible.Hope to receive the inquiry of the other side soon.,Chinese,Page Up,
