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1、Rainy days make me sad.,Unit 13,Section B,Match each slogan with one of the products.,2,3,4,1a,Slogans,1.Whiter than white,2.For the shiniest hair ever,3.For that mysterious look,4.For silky skin,1,soap,shampoo,toothpaste,sunglasses,soap 肥皂-soup汤 toothpaste-toothbrush-toothache(tooth teeth)slogan口号、
2、标语Advertising slogan广告标语 shine v.照耀、闪烁-The sun begins toshine.太阳开始照耀.n.光亮、光泽 The rain will take theshineoff my boots.这场雨会使我的靴子失去光泽。shining adj.闪耀的,发亮的-Theshiningstars.你是闪烁的明星。mysterious adj.神秘的,难解的 mystery n.迷、神秘、奥妙The creation of life remains a mystery.生命的创造仍是个谜 The mysterious woman passenger vanis
3、hed.这位神秘的女乘客突然不见了。silk un.丝绸-silky adj 柔滑的,温和的,Make a list of three products you like and three products you dont like.,1b,products that I like,products that I dont like,1.television,2.microwave oven,puter,3.ice-cream,2.Truck 卡车,1.hair-dryer电吹风,produce un.主要指“农产品”v.“生产”We need some fresh produce.我们需
4、要一些新鲜的农产品。produce cars 生产汽车 product cn“产品,产物”,既可指工业产品,也可指农产品 my car is a product of that factory.Such farm products are cheap.那样的农产品不贵。production un.“生产、产量”The company is famous for the production of small cars.注:production 除表示“生产”外,还可指艺术作品,此时为可数名词。如:The theme of his late prodcutions was life and de
5、ath.他晚期作品的主题是生与死。,Listen.Write“Yes”for the products they like and“No”for the products they dont like.,2a,No,_ 1.Easy Care Shampoo,_ 2.Lookout Sunglasses,Yes,_ 4.Starshine Toothpaste,No,_ 3.Beauty Cream,No,b.It worked really well.,a.It tastes terrible.,c.They dont even keep out the sun,d.It didnt wor
6、k.,Listen again.What do the people say about the products?Draw lines to match.,2b,b.It worked really well.,a.It tastes terrible.,c.They dont even keep out the sun,d.It didnt work.,2.Lookout Sunglasses,1.Easy Care Shampoo,4.Starshine Toothpaste,3.Beauty Cream,TAPESCRIPTS,Girl 1:Wow!Look at this ad fo
7、r Easy Care Shampoo.For the shiniest hair everBoy:I cant stand ads like that!They make me really madGirl 1:Why?Boy:They make you think that you can look like the person in the ad.But I bought that shampoo and it didnt work care v 关心,在意 care for-care for wild animals in danger Its our duty to care fo
8、r the old 注:care for=take care of=look after照料、照顾 take care(to do sth)当心、小心 care about 关心,在意 Do you care about your future?careful adj 小心的、认真的-careless adj粗心的、马虎的 be careful to do sth小心、当心做某事 be careful of/with carefully adv.小心的、认真的-carelessly adv.粗心的、马虎的 carefulness n.仔细、慎重-carelessness n.粗心大意,Girl
9、 2:I agreeLook at this oneLookout SunglassesFor that mysterious lookIll bet they dont even keep out the sunBoy:And what about this one!Beauty Cream-the silky skin soapGirl 2:Wait a minute!I tried Beauty Cream and it works really wellIt makes your skin really softHave you ever tried Starshine Toothpa
10、ste?Girl 1:Oh,you mean whiter than white?Yeah,I tried it and it tastes terribleId never use itBoy:I guess you shouldnt believe everything you read keep out 遮挡、阻止进入(of)keep away远离 keep sb from doing sth组织某人做某事 keep in mind 记住-keep in mind keep in touch with与保持联系 beauty n.美人、美丽 beautiful adj.美丽的,see a
11、 cartoon movie,surf the sea,go to a concert,A:Have you ever had Beijing Duck?B:Yeah.I love it.A:Have you ever had?B:Yeah.And it made me,Look at your list in activity 1b and make conversations.,2c,compare products,save money,confusing,misleading,buy something useless,look ugly,Try to list the advanta
12、ges and disadvantages of advertising according to 3a.,3a,Advertising:pros and cons,In the modern world,advertising is everywhere!Some people think that ads are great.Others hate ads,saying that they make our cities and countryside look ugly.Many ads are aimed specifically at teenagers,and some young
13、 people see more than 100 advertisements a day.advertising un.广告业-advertisement cn.广告pros and cons n.赞成和反对的理由 aim v.目的在于、对准目标 n.目的、目标(cn.)/对准(un.)aim at 向瞄准/对准-take aim at He took careful aim at the target.aim to do sth/aim at doing sth目的在于做某事,只在做某事He aims to become a doctor.-He aims at becoming a d
14、octor.be aimed at 旨在、为了,another/other/the other/others/the others(1)another“另一,再一。”another+单数名词、代词 another+基数词+可数名词复数=基数词+more+可数名词复数“还有几个。,再有几个。”please pass me another two apples(2)other“别的,其他的”,后接可数名词复数或un other students 其他的学生。other information 别的/其它消息。注:others=other+复数名词 Some students like Englis
15、h and other students(others)like physics.(3)the other“两者中的另一个”后接可数名词复数或un the other flowers 其他的花朵,the other water 剩下的水,注:the others=the other+复数名词 the other+单数名词 表两者中的另一个 the other book 另外的一本书(4)Others其余的,其他的 There are fifty students in our class,some are from the USA and others are from China(5)The
16、 others其余的,其他所有的 There are twenty teachers in our grade,eight of them are women teachers and the others are men teachers注:someothers 一些另一些;有的有的 Some are playing football,others are playing basketball,Its true that some ads can be very useful.For instance,they can help you to compare two different pr
17、oducts so that you can buy the one you really need.They can also help you save money.When prices are listed,you can go to the store with the lowest price.Ads also tell you when stores are having sales.(廉价出售)useful adj.有用的-a useful idea 一个有用的主 useless adj.无用的,无价值的 a few useless suggestions for instan
18、ce=for example 意为“例如”such as=like意为“例如”compare比较,对照 compare.with.把与相比 compare.to.把比作 sell-sold v.卖 sell sb sth=sell sth to sb sale n.销售、出售 for sale 待售 on sale 出售中、打折,However,some advertising can be confusing or misleading.Sometimes the words sound good but dont really tell you anything about the qua
19、lity of the product.At other times,the picture in an ad looks a lot better than the real thing.So you have to be careful.At times an ad can lead you to buy something you dont need at all.confuse v.使迷惑 Your answer confused me.你的答案把我搞糊涂了。confusing a.令人迷惑的 The instructions are very confusing.这些指示令人迷惑。c
20、onfused adj.迷惑的,糊涂的 My grandma gets confused easily.我奶奶很容易被弄糊涂 mislead v.使某人做错,误导 mislead sb into doing sth 骗某人做某事 misleading adj.误导人的 a misleading advertisement 误导人的描述(广告)lead v.领导、带领 lead to 导致、致使。lead sb.to do 引导某人做某事,Complete this article using the information about two or more products in activ
21、ity 2a.,3b,Some advertisement tell the truth and some dont.for example,the Easy Care Shampoo says it will give you the shiniest hair ever.But my friend tried it and _,Look at the slogans in activity 1a on page 105.write slogans for your favorite products.,3c,HOMEWORK,给下面的公益广告写出广告词Try to write some s
22、logans about them.,protect the environment,save the water,protect green plants,Discussion.How do these posters make you feel.,4,PAIRWORK,I would love to jump out of a plane.,Not me.This picture makes me feel tense.,Unit 13Rainy days makes me sad.,Review:,in the modern worldaim atfor pare.to.have sal
23、esat timesat other timesthe quality of the productlead sb.to do sth.,在现代世界瞄准例如把和 比较把比作降价/特价销售有时在其它时候产品的质量引导/诱导某人做某事,home-madeschoolbagpurplepurseguiltytastesayingthoughtcount,adj.自制的;家里做的n.书包adj.紫色的n.钱包;女用小包adj.内疚的;有罪的n.品味;审美力;鉴赏力n.格言;谚语;警句n.思想;想法;考虑;关心v.有价值;重要,New words,list lead compare keep out t
24、asteI need a new jacket.This one doesnt _ the cold.2.Customers say the food at the restaurant _ terrible.3.When prices are _,you can go to the store with the lowest price.4.Working hard at English can _ to a good job.5.Wait before you buy that watch.Lets _ prices in another store.,keep out,tastes,li
25、sted,lead,compare,Self check,lead to sth 导致某种结果,Read the diary,and then write words to show how Ming feels at different times during the day,2,Dear Diary,-dairy June 28thI thought today was going to be really bad.To start with,it was raining,and rainy days make me sad.And it was my birthday,but when
26、 I got up,no one was at home,and Mom and Dad hadnt left me a note.I walked to school with my best friend,Gu.She didnt say anything either.This made me a little angry.After all,I remembered her birthday last month.In class,the teacher asked me for my homework,but as I was so tense when I left home,I
27、had forgotten to bring it with me.That made me annoyed with myself.But things got better.Gu invited me for lunch.I was so surprised.Mom and Dad and all my friends were there.I had a wonderful surprise birthday lunch.That made me VERY happy.,()1.The rainy day _ me sad and angry.A.make B.makes C.makin
28、g D.to make()2.The movie made _ feel energetic.A.he B.his C.they D.them()3.Loud music always makes us _.A.want dance B.to want dance C.want to dance D.to want to dance,Choose the best answer.,B,D,C,()4.Excuse me,could you help me?I dont know _ exchange money.A.how to B.how C.how canD.how can I()5._
29、his new sunglasses _ Tony look mysterious.A.Wearsmake B.Wears makes C.Wearingmake D.Wearingmakes()6.As students,we are supposed to spend more time _.A.study B.studied C.studying D.to study,C,A,D,+,Can you guess what gifts are often given to people when the festivals come?,1a,Write how you would feel
30、 if you received the following gifts.And discuss with your partner.,1.If my best friend gave me a history book,I would feel _.2.If my grandmother gave me some home-made cookies,I would feel _.3.Receiving a new schoolbag would make me feel _.,happy,sad,excited,If my mother gave me a sweater that I do
31、nt like,I would feel.,embarrassed,3a,Finish the sentences according to the reading.,1.Receiving money might make _2.We might pretend to like a gift because _3.Han Ling wore the sweater _4.Its important to make people feel that _5.Its sometimes easier to _,every time she visit her grandparents.,give
32、money.,people uncomfortable.,It would make the giver(送礼者)happy.,there is some thought behind the gift.,Receiving money makes me uncomfortable.Many books have been written about“the art of giving”.But what about the art of receiving?Sometimes,receiving a gift can be difficult,especially when someone
33、buys you a gift you dont want!receive vt.“收到,接到,”强调客观上收到的动作或事实 accept vt.“接受,认可”强调主观上同意或接受 We received a letter from my friend.He accepted the invitation with pleasure.他愉快的接受了邀请。We _ the present,but we didnt _ it.the art of receiving 收(礼)的艺术 buy sb sth=buy sth for sb,received,accept,“I remember when
34、 I was about twelve years old,my parents bought me a purple purse,”laughs Guo Xiaojing.“It really made me feel embarrassed,because to be honest,I thought the purse was really ugly!Still,I pretended that I liked it because I knew it would make my parents happy!remember/forget to do sth 记得/忘记去做某事 reme
35、mber/forget ding sth记得/忘记做了某事 feel embarrassed 感到尴尬/困窘 embarrassed adj.尴尬的;窘迫的 embarrassing adj.使人尴尬的;令人为难的 embarrass v.使窘迫、使尴尬 to be honest=to tell the truth说实话、老实说 pretend v.假装 pretend to do sth pretend that My friend pretended that she didnt know me when we met in the street My friend pretended n
36、ot to know me when we met in the street.我和朋友在街上遇见时,她装作不认识我。,Han Ling agrees.“That sounds like my grandparents!A few years ago,my grandparents gave me an orange sweater for my birthday.I used to wear it every time I visited them,but when I left their house,I took it off!Of course,this made me feel gu
37、ilty.It was a very nice thought,but my grandparents and I have different tastes!I think its hard to buy clothes or other personal things for people.A few years ago/Several years ago几年前 feel guilty 感到内疚 different tastes 不同的品味 taste v.品尝,辨味,有.味道 n.味道,味觉,品味 personal things 私人的/个人的物品 person n.人,身体 perso
38、nal adj.个人的;私人的,To make things easier,some people would rather just give money.In some cultures,however,receiving money can make people uncomfortable.“When someone gives me money,it just makes me think theyre being lazy,”says John Wilson.“In England,we have a saying:Its the thought that counts.Its t
39、he thought that counts.(谚语)礼轻情义重。强调句结构 it is/was+强调部分 that(who)+句子剩余部分 The thought counts.关心是有价值的(重要的)强调主语:This young man saved the kid.It was this young man that/who saved the kid.强调时间:He will come back in five days.It is in five days that he will come back.thought 1.n.思考,想法,思想,思潮,关心,关怀,挂念时 2.v.thi
40、nk的过去式和过去分词count v.计数,计算,有价值,When someone gives me money,I feel they didnt think at all.I prefer to receive a gift that has some thought behind it.I dont mind if its something I dont need.If someone has thought about a gift for me,it always makes me happy.”Different people have very different though
41、ts on this subject!So maybe the art of receiving is even more difficult than art of giving!What do you think?prefer A to B(AB皆为名词)prefer doing A to doing B=would rather do A than do B=like doing A better than doing B prefer to do rather than do prefer to do A(没有比较,只做一件事的就用这个)=would rather do A 注意事项:prefer 有时态变化,过去式为preferred,三单直接加s.would rather.than.无时态变化 mind 用法 mind 作动词“介意,在意”mind sth/doing sth I dont mind hard work Do you mind waiting for a moment?(2)作名词“头脑,注意,想法”Out of sight,out of mind眼不见,心不烦 change ones mind改变主意 make up ones mind下决心,决定,