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1、第三章 管理环境、社会责任和管理道德,第一节 管理与环境,管理的外部环境,外部环境一般环境经济环境政治和法律环境社会文化环境科技环境全球化环境具体环境顾客供应商竞争者当地政府内部环境组织运行条件组织文化表层：厂容、厂貌、厂歌、厂旗、产品形象中层：规章制度、组织结构深层：沉淀于组织及职工心里的意识形态、道德规范、价值标准和行为准则,稳定而简单的环境动荡而简单的环境稳定而复杂的环境动荡而复杂的环境,第二节 社会责任与管理的道德,只有当企业不滥用我们的经济秩序所赋予它的自由，既只有当私有企业与公众利益能始终协调发展时，我们才有机会长期确保我们经济秩序的合法性和公认性。Horst Steinmann正
2、义是社会制度的首要价值，正像真理是思想的首要价值一样。一种理论，无论它多么精致和简洁，只要它不真实，就必须加以拒绝或修正；同样，某些法律制度，不管它们如何有效率和有条理，只要它们不正义，就必须加以改造或废除。John Rawls,社会责任的两种相反的观点,古典观：管理的责任就是按股东（stockholder）的利益来来经营业务财务收益率。社会经济观：管理的责任是按照利益相关者（stakeholder）的利益来经营业务最低生活保障、就业、环境、税收、平等。,阶段1所有者与管理层,阶段2雇员,阶段3具体环境中的各种成分,阶段4更广阔的社会,小,大,What is social responsibi
3、lity?,The classic view:The view that managements only social responsibility is to maximize profits.Milton Friedman.The socioeconomic view:the view that managements social responsibility goes beyond making profits to include protecting and improving societys welfare.Corporations are not independent e
4、ntities responsible only to stockholder,but to the larger society that endorses their creation through various laws and regulations and supports them by purchasing their products and services.Business organizations are not merely economic institutions.They are becoming more and more involved in soci
5、al,political,and legal issues.Social responsibility:a business firms obligation,beyond that required by law and economics,to pursue long-term goals that are good for society.,We believe our first responsibility is to the doctors,nurses and patients,to mothers and fathers and all others who use our p
6、roducts and services.In meeting their needs everything we do must be of high quality.We must constantly strive to reduce our costsin order to maintain reasonable prices.Customers orders must be serviced promptly and accurately.Our suppliers and distributors must have an opportunityto make a fair pro
7、fit.,Our Credo,http:/,We are responsible to our employees,the men and women who work with us throughout the world.Everyone must be considered as an individual.We must respect their dignity and recognize their merit.They must have a sense of security in their jobs.Compensation must be fair and adequa
8、te,and working conditions clean,orderly and safe.We must be mindful of ways to help our employees fulfilltheir family responsibilities.Employees must feel free to make suggestions and complaints.There must be equal opportunity for employment,developmentand advancement for those qualified.We must pro
9、vide competent management,and their actions must be just and ethical.,We are responsible to the communities in which we live and workand to the world community as well.We must be good citizens support good works and charitiesand bear our fair share of taxes.We must encourage civic improvements and b
10、etter health and education.We must maintain in good orderthe property we are privileged to use,protecting the environment and natural resources.Our final responsibility is to our stockholders.Business must make a sound profit.We must experiment with new ideas.Research must be carried on,innovative p
11、rograms developedand mistakes paid for.New equipment must be purchased,new facilities providedand new products launched.Reserves must be created to provide for adverse times.When we operate according to these principles,the stockholders should realize a fair return,责任同心圆,基本职责，如利润、产品、质量、经济增长,在执行基本职能时对社会价值观和优先权的变化采取负责任的态度，如环境保护、雇员关系、公平、信息透明,新出现的还不明确的责任，企业必须保证越来越多地参与到改善社会环境的活动中来。,案例：魔兽世界真面目，15，22,乔治斯蒂纳，企业、政府与社会，p6,
