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1、电子商务专业英语（1）,郝晓玲(第一讲)2009.9,Arrangement:(1)learn the e-business english(this term)(2)learn business english(next term)About grade:(1)Homework+performance(30%)(2)Middle term exam(20%)(3)Final exam(50%),How to learn e-business English and the text,How to learn e-business and the text1)Profession word(1
2、3week)2)Translate the sentence(4-8week)3)Understand the text(1-15week)4)Do some homework online(sometime)5)Read the professional english literature(1015week),What you should do after class?,1)Remember the new words2)Preview the text to answer my questions about the text and find the difficulties in
3、the text3)Bulild a group to finish a big homework find a English professional literature from database,Group homework(20 minutes),New word challenge(13week)Role play-Text discussion(business plan)Role play-e-business website introductionRole play(12-16week)-professional literature introduction,Requi
4、rements(chaperter one),By the end of this lesson,you should be able to define EC and know its various categories;describe some business modles;discuss the benefit of EC to orgconsumerssociety;,Requirements(chaperter one),discribe the limitations of EC discuss the contribution of EC in helping org re
5、spond to environmental pressures;discuss some major managerial issues regarding EC,Overview of electronic commerce,Abstract:The chapter introduces the basis concept of EC and its classifications;benefits and limitations of EC;the digital revolution and the economic impact of EC,New Words(P36；1.11.5)
6、,Sentence Explanations,1.The Internet seems so information-age,that its devotees might find the circumstances of its birth hard to grasp.因特网似乎与信息时代同出一辙，就连因特网的老手也说不清它是产生的由来。hard to grasp是宾语circumstances of its birth 的补足语。这是一个主语+谓语+宾语+宾语补足语句型。,Sentence Explanations,2.“In such a system,”Baran wrote,“th
7、ere would be no obvious central command and control point,but all surviving points would be able to re-establish contact in the event of an attack on any one point through a redundancy of connectivity.”巴兰写到，在这样一个系统里，“没有明显的指挥中心和控制点，当任何一个点遭受攻击时，所有幸存的点就能够通过多备份技术重新建立联系。”in the event of 如果发生。,Skill Train
8、ing,Word-formation in the E-commerce Fields 1派生法：英语单词最基本的部分叫做词根。它是单词中不变化的部分。表达那个词的最基本的意义。它的前面和后面都可以接上词头和词尾，也叫做前缀和后缀。（1）前缀通常用来引伸或转变那个词的意义。例：,（2）后缀通常用来改变一个词的属性。例：,2.合成法：由两个或两个以上的词组成一个复合词，其组成的部分之间有时用连词符号“-”连接，有时连在一起写，中间不用连词符号。他们可能是由形容词+名词，形容词+形容词，名词+形容词，介词+名词等等构成。例：,3.缩合法：两个或两个以上的词通过各自裁减之后拼接成一个新词，它可能是两
9、个词的前部拼接，可能是一个词的前部和另一个词的后部拼接，也可以将一个词的前部与另一个词拼接，以及其他部分的拼接。这样产生的新词往往兼有所参与组合的各个词的涵义。在计算机领域很多新词是通过这种方法诞生的。例：,4.缩写法：将较长的英文单词取其个别几个字母构成一个缩写词。缩写的规则不尽相同，可能取部首几个字母，可能取首尾两个字母，也可能按音节缩略等等。缩略词的形成是约定俗成的，有的时候同一个词有若干个缩写词，也有时候一个缩写词可能有好几个不同的解释。这要靠上下文来确定意义。例：,还有一种情况是将一组词缩写，取每个词的第一个字母或部首几个字母重新组合，成为一个新词。如：,在电子商务活动中缩写词是常见
10、的，如：DSA=digital signature algorithm;DSS=digital signature standard;DES=data encryption standard;D-HTML=dynamic HTML;EDI=electronic data interchange;EDIFACT=electronic data interchange for administrators,commerce and Trans-port;ECC=elliptic curve cryptography;IMAP=internet message access protocol;OCR
11、=optical character recognition;PKCS=public-key cryptography standard;VPN=virtual private network 等等。,Homework,Remember the new words Preview the chapter one 1.11.5Find out difficult setences Answer the questions,Preview the text and answer the following questions,Leading an old-economy company into
12、e-commerce is easy?why E-business and e-commerce,which one has more broader meaning?Give a example for brick-and mortar orgpure online virtual orgclick-and mortar org,Preview the text(1.01.4)and answer the following questions,Give a example for internet EC and non-internet ECGive example for intrabusiness EC collabrative commerceexchange E2EWhy EC has interdisciplinary natureWhat are typical revenue models?What are the typical business models in EC?What are the benefits of EC?What are the limitations of EC,
