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1、第六章运营管理,第四节 产品开发,一、文化产品开发原理,韩国案例,文化基因,文化基因是指相对于生物基因而言的非生物基因，主要指后天习得的，主动或被动，自觉与不自觉而置入人体内的最小信息单元和最小信息链路，主要表现为信念、习惯、价值观等。,Culture DNA,Culture DNA referred to in this study means information units forming culture such as memes that can be extracted from cultural archetypes,factors,and contexts.(March 20
2、08,Dong-Yeon Lee).,Meme 米姆,Meme:An element consisting of culture like a gene-social customs or culture that is successfully reproduced or imitated.a cultural unit(an idea or value or pattern of behavior)that is passed from one generation to another by non-genetic means(as by imitation),目标 Objectives
3、,extract conceptual elements and Memes from cultural prototypes forming the culture DNA(originality)and generates their standards and systems to produce basic contents and creative conditions for content planning to which cultural prototypes are applied.,Ruler(Measuring with a ruler)Interpretation a
4、nd evaluation of content of cultural heritage Sieve(Separating with a sieve)Extraction and contextual interpretation of memes consisting of cultural content Culture DNA Mold(Molding)Formalization of relation between evaluated content and extracted memes to generate culture DNA,A Proposal of Culture
5、Product Template Based on Cultural Heritage for Developing Design of Cultural Products Dong-Yeon Lee Korea University of Technology and Education,Dept.of Industrial Design Engineering Korea,产品开发需求,Content based 高风险intellectual property rights(copyright)film,TV,music and computer games companies Valu
6、e chain-value creating ecologies-firms are dynamic,multidirectional,working through clusters of networks.the services and artifacts sectors(e.g.architecture,advertising,fashion design,arts and crafts)have traditionally operated on a contract basis or as a designer maker.Increasingly,designers are exploring new business models e.g.product design companies earning income from royalty on sales.,二、开发过程,并行工程,三、产品选择,波士顿矩阵,
