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1、商务英语Unit 2 Companies,教材：新视野商务英语（上）,Unit 2 Companies,ObjectivesKey vocabularyLead-inLanguage focusSkillsBusiness communicationHomework,Objectives,When the learners finish learning this unit,they should be able to providing information on companies and products collecting information on companies and
2、products,Language focus,Present simple and present continuousPronunciation:Third person singular,Skills,Writing:avoiding repetitionReading:FT Graduate Training ProgramListening:four major companies,Key vocabulary,1.buy:to get sth by paying money e.g.Whether you are buying or selling,our prices are t
3、he best in town.They brought peace with their freedom.buy in:to buy in case of future need 大量买进 buy off:买通，向某人行贿 buy out:收购股份,2.sell:give sb else in exchange for money e.g.Id like to buy your house if you are willing to sell.The paining was sold to an American buyer.sell out:全部卖光，卖完3.marketing:市场学，销
4、售业务 marketing strategy 销售策略 marketing director:销售经理,4.Producation production line:生产线5.IT=information technology6.telecommunication:电信7.multi:很多的 multi colored 多色的 multi lingual country:多语言国家8.subsidiary:controlled by another 子公司,Lead-in3.Work in groups.Choose three of these companies.Write what you
5、 know about:1.What each company produces or provides.2.Where the company started.3.Where the company operated.4.Who its main competitors are.,BMW Coca-Cola Nike Levi Straus&Co.Microsoft,Present continuous现在进行时USE1 We use the present continuous to talk about;Things which are happening at the time of
6、speaking.现在进行时用来表示说话时正在发生的事情e.g.Im trying to call Geoff Peters.e.g.He isnt working today.e.g.What are you doing?,1,2 Things which are happening around the time of speaking.说话前后正在发生的事情e.g.The company is developing a new drug against asthma.e.g.The company isnt recruiting at the moment.e.g.What are th
7、ey planning to do?e.g.Some verbs are not usually used in it the continuous form.,2,有些动词一般不用进行时hear see smell tastelike dislike hate love want wish hopebelieve feel(=think)forget know mean rememberthink(=have an opinion)understandcontain have(=own)owe own possessThese are stative verbs;they describe
8、states or senses.这些动词是状态动词，用于表示状态或感觉。,3,FORMBe+_ing形式Positive and negative肯定形式和否定形式I am/m am not/m not flyingYou/we/you/they are are not/arent flyingHe/she/it is is not/isnt flyingQuestion疑问形式Am I flying?Are you/we/you/they flying?Is he/she/it flying?,4,Verbs that end in a consonant followed by e以辅音
9、字母e加结尾的动词去掉e再加ingtake takingmanage managingBUT但是Verbs that end in vowel+e以元音字母e结尾的动词直接加ingagree agreeing,see seeingvowel+consonant double consonant,5,When the last syllable is stressed,we usually double the final consonant.以元音字母加辅音字母结尾的动词，如果最后一个音节重读，通常双写末尾的辅音字母再加ingfit fittingbegin beginningcontrol
10、controlling,Pronunciation:Complete the rules1.For verbs that end in/p/,/t/,/k/,/f/we pronounce the final s:/s/2.For verbs that end in/s/,/z/,/d/we pronounce the final s:/iz/3.For verbs that end in all other sounds we pronounce the final s:/iz/,The tips for business letter writing:brief(state the aim
11、 at he very beginning),clear(what you expect or need in specific way),polite(dear,Yours sincerely,and a neat form).Homework:Write an enquiry for Chemex to SK in 4A sized paper.Note:Following the sample on D.(Date line)Dear Sir/Madam,We are looking for a company to help us to distribute products in t
12、he USA and Asia.We manufacture a wide range of chemical products.At present we export to Europe,but we would like to develop our markets in the USA and Asia.Enclosed please find our brochure which gives the details about our company.We look forward to hearing from you.Yours sincerely(signature),Read
13、ing Read the text carefully and answer these questions.1.What is the parent company of the Financial Times Group?Answer:2.Which four areas does the parent company operate in?Answer:,The FT Group is part of Pearson plc,Publishing,TV production,broadcasting and electronic/multimedia business,3.Which f
14、our areas does the Financial Times Group operate in?Answer:4.Name three newspapers which the FT Group publishes.Answer:5.What is the FT Group planning?Answer:6.Graduate recruits can expect to gain experience in a number of areas.Name three of them.Answer:,a,d,f,g,The Financial Times,Les Echos,Recole
15、tos,They are planning to recruit up to 6 business graduate trainees.,Strategic planning,product development,editorial,Marketing,advertisement sales.,7.What requirements does the FT have of the recruits?Answer:8.Which of these are personal qualities?Which of these are skills or knowledge?Answer:9.How
16、 long is the training scheme?Answer:10.What is one of the companys beliefs?Answer:,Ability to think innovatively and practically,a high degree of business awareness,good communication skills,ambition,a wide range of interests and experience.,Personal qualities:ability to think,interests,ambitionSkil
17、ls/knowledge:business awareness,communication skills and experience,15 months,Quality of opportunity,Homework and checklist for Unit 2:Name five of the companies you learnt about in this unit.Name three different industries.What is a holding companies?Which tense do we use to talk about a the regular activities of a company?b the current activities of a company/,
