whx自我介绍傅振瑞.ppt

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1、傅振瑞,1,自我介紹-傅振瑞,中央大學資訊管理所博士班中央大學資訊管理所碩士班台灣大學造船工程學系萬能科技大學資訊管理系講師,傅振瑞,投稿狀況,Determinants of Taxpayers Adoption of Electronic Filing Methods in Taiwan An Exploratory Study,with C.K.Farn,Journal of Government Information,conditional accepted.(SSCI)Toward an Understanding of Knowledge Sharing-The Effect of

2、 Fairness Perception,with C.K.Farn,Journal of Management Information Systems,under first revision.(SSCI)A Comparative Investigation of Taxpayers Intention towards Using Electronic Tax-Filing System,with C.K.Farn,Information&Management,under first review.(SSCI)網路公民權之探討“,萬能學報,民國八十九年六月。,傅振瑞,研討會,傅振瑞、范錚強

3、、趙文彬,Differences between Users and Non-Users of Electronic Tax Filing Method-An Exploratory Study,第十五屆國際資訊管理學術研討會(ICIM)論文集,台灣台北,民國九十年五月 Cheng-Kiang Farn,Jen-Ruei Fu,Toward an Understanding of Knowledge Sharing-The Effects of Fairness Perception,International Association for Development of the Inform

4、ation Society(IADIS),2004,Avila,Spain,July 2004 傅振瑞,群組合作學習與學習成效的關係探討,第十四屆國際資訊管理學術研討會論文集,台灣嘉義,民國九十二年六月 趙文彬、傅振瑞、范錚強,影響納稅人對綜合所得稅申報方式之使用意向研究,第十四屆國際資訊管理學術研討會(ICIM)論文集,台灣嘉義,民國九十二年六月 彭國芳、傅振瑞、范錚強、許通安,策略實驗理論在電子商務環境下之修正-行動娛樂內容商務公司之個案研究,第六屆企業經營管理個案研討會,民國九十二年4月22日 Jen-Ruei Fu,Factors Influence Information and K

5、nowledge Sharing in Organization,The Second International Conference on Electronic Business,December 10,2002.Jen-Ruei Fu,Cautions on the use of SERVQUAL Measure:an Examination of theoretical assumptions,Eight ISSAT International Conference on Reliability and Quality in Design,August 2002.傅振瑞,資訊安全的內部

6、威脅與控制機制-代理理論的觀點,第六屆資訊管理學術暨警政資訊實務研討會,台灣桃園,民國九十一年五月,P312。傅振瑞,群體間的知識分享與信任-社會網路理論的觀點,第七屆資訊管理研究暨實務研討會,台灣台北,民國九十年十二月,P20。傅振瑞,電子商務環境中的資訊隱私權 消費者行為觀點,第一屆網站經營學術暨實務研討會,台灣台北,民國八十九年五月。傅振瑞,范錚強,林建煌,資訊負荷與情緒對消費者決策效果之實驗室研究,第九屆國際資訊管理學術研討會(ICIM)論文集,台灣台北,民國八十七年五月 陳振明、傅振瑞、胡光輝、戴基峰(1997),中衛體系下軟體產業分工模式,第八屆國際資訊管理學術研討會(ICIM)論

7、文集,台灣台北,民國八十六年五月,783-790。,傅振瑞,Toward an Understanding of Knowledge Sharing-The Effects of Fairness Perception,Jen-Ruei Fu,傅振瑞,Introduction(1),Employees frequently resist sharing their knowledge with the rest of the organization(Ciborra and Patriota,1998)Knowledge sharing is a“voluntary act of making

8、 information available to others sharer could pass information on,but doesnt have to”(Davenport,1997).,傅振瑞,Introduction(2),Reasons for not sharing knowledge:Motivationepistemological impossibility of articulating knowledge The interaction between the two remains a less explored and complex issue,傅振瑞

9、,Introduction(3),There have been relatively few studies that examined the influence of fairness perception on employees propensity to share knowledge.Extant empirical studies on motivation of knowledge workers are not abundantly available,傅振瑞,Research Objective,Build on the equity theory(Adam,1965)a

10、nd the information sharing theory(Constant et al,1994),this study seeks to enhance understanding of the perceptual determinants of peoples propensity to share knowledge.examined how the nature of knowledge moderates the relationship between employees fairness perception and knowledge sharing propens

11、ity.,傅振瑞,Theoretical Background,Does people share knowledge based on pro-social attitude?More on altruism,trust,and self-control rather than on reasons of rational self-interest(Kim et al.1998).pro-social behavior must be performed both spontaneously and voluntarily(Kelloway and Barling,1999),傅振瑞,Ex

12、change Theory,Individuals evaluate alternative courses of action in order to maximize the payoff at lowest cost from any transaction completed.Blau(1964)differentiates social exchange from economic exchange.Knowledge exchanges Economic exchange:an expectation of some future return from sharing(Jarve

13、npaa and Staples,2001).Social exchange:no understanding of the value of what has been shared and no clear expectation of exact future return,傅振瑞,Equity theory,The ratio of outcomes(e.g.,pay or promotions)to inputs(e.g.,effort or contribution)determines the values attributed to the exchange.A perceiv

14、ed unfair situation will create tension and distress,the individual will be motivated to reduce the tension(e.g.change input).,傅振瑞,Distributive and Procedural Justice,Distributive justice relates to individuals perception of how resources and rewards are distributed.people care not only about the ou

15、tcome of decisions,but also about the procedures used to make decisions procedural justice is concerned with the impact of the fairness of decision making procedures on the attitudes and behavior of the people involved,傅振瑞,Information Sharing Theory,Information sharing is affected by rational self-i

16、nterest as well as the social and organizational context.The context is important because it differentiates information sharing from those simple exchanges where individuals act simply from rational self-interest.,傅振瑞,Expertise v.s.Information Product,Attitudes towards information sharing depend on

17、the nature of the information being shared.Sharing tangible information work may depend on pro-social attitudes and norms of organizational ownership information as expertise is a special kind of information that is part of an individuals identity and is self-expressive,傅振瑞,Information as product,傅振

18、瑞,Information as Expertise,傅振瑞,Research Model,傅振瑞,Belief of Organizational Ownership of Knowledge(1),Whether information and knowledge created by an individual knowledge worker are believed to be owned by the organization A common organizational norm:“an information outcome of work such as an idea,p

19、rocess,invention,document,or computer program that an employee creates or acquires at work or using organizational resources actually belongs to the employer rather than to the employee.”Those who control the asset also tend to assume(or are credited by others with)ownership(Heider,1958),control and

20、 ownership are intertwined,傅振瑞,Belief of Organizational Ownership of Knowledge(2),According to the information sharing theory,employees are more likely to share information if they assign organizational ownership rights to their work.Hypothesis 1:Beliefs about organizational ownership of knowledge p

21、ositively affect ones propensity to share.,傅振瑞,Fairness Perception and Knowledge Sharing,When employees are treated unfairly,they may attach less organizational property rights of their own knowledge as a balancing act.if knowledge sharing is considered a work input,then an employees response to und

22、erpayment,perceived as an inequity,could lead to the unwillingness to share knowledge.,傅振瑞,Distributive Justice,When employees cannot get commensurate benefits from their organization,a decrease in beliefs of organizational ownership of knowledge and knowledge sharing would reflect a change to their

23、 reward-to-input ratio.Hypothesis 2:Distributive justice positively affects the belief of organizational ownership of knowledge.Hypothesis 3:Distributive justice positively affects the propensity toward knowledge sharing.,傅振瑞,Procedural justice,Fair procedures may also have symbolic meaning insofar

24、as individuals are treated as ends rather than means(Folger&Konovsky,1989).,傅振瑞,self-interest perceptive(Thibaut&Walker,1975),People as being motivated primarily by a desire to maximize their material gains.Employees do not expect every decision outcome that affects them to be favorable because they

25、 recognize that decision makers must take into account many competing interests and issues.Instead,they seek assurance that decision makers will provide them with reasonably favorable decision outcomes in the long-run.,傅振瑞,group value perceptive(Lind&Tyler,1988),Individuals generally have a strong s

26、ense of affiliation with groups(e.g.,organizations)of which they are a member,and garner psychological gains such as self-esteem and self-identity from this affiliation.,傅振瑞,Hypothesis 4:Procedural justice positively affects the belief of organizational ownership of knowledge.Hypothesis 5:Procedural

27、 justice positively affects the propensity of knowledge sharing.,傅振瑞,Explicit versus Tacit Knowledge(1),level of codification(Zander and Kogut,1995)Tangible information product and intangible expertise are treated differently(Constant et al.,1994),and the two types of information have different mean

28、ings to people and different social implications as well.,傅振瑞,Explicit versus Tacit Knowledge(2),Explicit knowledge is discernible.It is easier for organizations to monitor and track workers explicit knowledge through information systems and administrative procedures.An employee would feel more obli

29、gated to share and be responsible for hoarding explicit knowledge.Sharing tacit knowledge is more ambiguous than sharing explicit knowledge.An employee has more control over his tacit work regardless of whomever the knowledge belongs to.,傅振瑞,Explicit versus Tacit Knowledge(3),the employee would shar

30、e explicit knowledge because he feels that the work organization has a right to it,and they are willing to share tacit knowledge even if the company does not own the knowledge.Hypothesis 6:Belief about organizational ownership predicts the propensity to share explicit knowledge more than to share ta

31、cit knowledge.,傅振瑞,Explicit versus Tacit Knowledge(4),The motivation to exchange knowledge is affected by whether the decision to share is viewed as primarily economic and motivated by self-interest,or non-economic and motivated by community interest and moral obligation(Wasko and Faraj,2000).Distri

32、butive justice,or the fairness of decision outcomes,is the typical metric for judging the fairness of transactional contracts and economic exchange(Konovsky and Push,1994).Explicit knowledge is tradable(Osterloh and Frey,2000).Managers are more able to observe how well workers with individual knowle

33、dge have performed in this respect,and can reward them accordingly.Hypothesis 7:Distributive justice is more likely than procedural justice to predict the propensity to share explicit knowledge.,傅振瑞,Research Method,a cross-sectional study of on-the-job students:college MIS majors and EMBA students.c

34、ontrastive vignette technique(Burstin et al,1980)was used to measure the propensity to share in the tacit and explicit knowledge sharing situations.,傅振瑞,Measurement of Constructs,Dependent variable:Belief of organizational ownership of knowledge and sharing propensity were measured through vignettes

35、.Background:You and John are employees in the same department.About a month ago,you asked John for some help on a report you were preparing since you knew John had done some similar work in the recent part.John refused your request(assume John had time available to help).,傅振瑞,Vignette Description(1)

36、-Explicit knowledge,Current Situation:you have just put 40 hours of work into detailing steps toward completing a specific job.Now,John would love to have a copy of your presentation slides and background notes for his own use and asks you for a copy.,傅振瑞,Vignette Description(1)-tacit knowledge,Curr

37、ent Situation:you have just spent two week at a workshop learning and practicing a new and complex technique about problem solving and analysis.Now,John has asked you for some advice regarding your new knowledge for his own internal use.,傅振瑞,Pretest,The pretest measure for the degree of tacitness wa

38、s adapted from Zander and Kogut(1995)and Subramaniam and Venkatraman(2001)complexity,codifiability,and observability of knowledge.The significant difference were found between the two scenarios(t=3.5,df=35,sig=0.001),which suggests that the degree of tacitness is different for each subject.,傅振瑞,Inde

39、pendent variable:,Distributive Justice:five items assessing the fairness of different work outcomes,including pay level,work schedule,work load,and job responsibilities(Niehoff and Moorman(1993)Procedural Justice(Moorman 1991).,傅振瑞,Data Analysis and Results,Two variations of the questionnaires were

40、administrated randomly to students in the classroom,with 522 students voluntarily completed the survey.491 usable responses 219 responses for explicit knowledge(44.6%)and 272 responses for tacit knowledge(55.4%).No significant differences were found between the two groups of respondents for any of t

41、he variables,at the.05 level.,傅振瑞,Scale validation,two-step procedure recommended by Anderson and Gerbing(1988)Exploratory factor analysis(EFA)was performed on the data.Items that did not load heavily on the primary factor and items that had significant cross-loading(s)were removed.Convergent and di

42、scriminant validity of the remaining items and scales were then tested with confirmatory factory analysis(CFA)using EQS program(Bentler,1987),傅振瑞,傅振瑞,Results,傅振瑞,傅振瑞,傅振瑞,傅振瑞,Discussion(1),Moderating effects of the explicitness of knowledgeDifferent types of fairness perception are more strongly asso

43、ciated with sharing certain types of knowledge.the sharing of intangible expertise have different meaning to people from the sharing of tangible information product.The finding of this study seem to imply the proposition that social exchange characterizes the sharing of tacit knowledge,and people ar

44、e motivated to share explicit knowledge based more on economic reasons.,傅振瑞,Discussion(2),Beliefs about organizational ownership have stronger effects on individuals propensity to share explicit knowledge than to share tacit knowledge.Employees perceptions of organizational justice are indeed relate

45、d to their belief about organizational ownership of knowledge and sharing propensity,though they act in different manners according to knowledge type.,傅振瑞,Limitations and Future Research Direction,Subjects might not have been able to project themselves fully into the given imaginary situation and no

46、t respond as they would have in real lifeSamples of this study may limit the generalizability of results cross-sectional design and correlational data which do not provide irrefutable evidence of causation all of the data are self-reported,giving rise to problems associated with common-method varian

47、ce.It is unclear which specific effects of tacitness may have on the employees propensity,but they represent an interesting first step toward extensions of current theories.,傅振瑞,Implications,The moderating effect of knowledge type on individuals knowledge sharing propensity Both perceived distributi

48、ve and procedural justice are important and necessary tools to encourage employees motivation to share knowledge.,傅振瑞,Conclusion,our study builds on Constant et al.s(1994)theory of information sharing and extends it by incorporating equity theory to demonstrate that employees fairness perception of

49、an organization influences his propensity to share knowledge manipulates the knowledge type into distinctions of explicitness/tacitness rather than information product/expertise to empirically examine its moderating effect on the individuals sharing propensity,傅振瑞,Constant et al.s(1994)theory is a robust basis to develop not just an information sharing theory,but moreover,a knowledge sharing theory(Jarvenpaa and Staples,2000).Theory of information sharing has still not received the research attention,傅振瑞,Q&A,

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