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1、,新职业英语,Unit 3 Product Designing,Warming-up,Reading A,Language Points,Listening,4,1,2,3,Speaking,5,Reading B,6,Writing,7,Vocabulary and Structure,8,Contents,Unit 3Product Designing,Task 1 As a designer,Steven may experience the following situations.Match each situation with its corresponding picture.
2、,Referring to some books on designing.Drawing pictures on computer.Discussing with colleagues for new ideas.Getting feedback from a client.,Unit 3Product Designing,B,A,D,C,Task 2 The following things are what Steven usually does for designing a product.Arrange them in the order of time and explain.,
3、_,a.Revise the draft to meet the clients demand.b.Receive a client and get informed of his/her requirement for the new product.c.Make a presentation to his client about the design.d.Collect relevant materials about the other designs of the product.e.Work on a draft of the product.,Answer:bd eca,Unit
4、 3Product Designing,Task 1 Before reading the passage,try to answer the questions about product designing.,What is the complete form of CAD?Can you say something about CAD?2.How can CAD help designers to achieve efficient design?,Reading A,Unit 3Product Designing,Computer-Aided Design(CAD),Computer-
5、Aided Design(CAD)is the use of computer technology to aid in the design and particularly the drafting of a part or product.Nowadays,CAD has become an especially important technology,which greatly improves work efficiency compared with hand drafting.It has many benefits such as lowering product devel
6、opment costs and shortening the design cycle.CAD enables designers to lay out and develop work on screen,print it out and save it for future editing,thus saving time on their drawings.,Reading A,Unit 3Product Designing,Reading A,There are several different types of CAD.Each type requires the operato
7、r to think differently about how he will use it and design virtual components in a different manner.There are many producers of the lower end 2D systems.These provide an approach to the drawing process without the trouble on scale and placement on the drawing sheet that accompanied hand drafting,sin
8、ce these can be adjusted as required during the creation of the final draft.With their help,designers do not need to worry about scale and placement on the drawing sheet.,Unit 3Product Designing,Reading A,3D wireframe is basically an extension of 2D drafting.Each line has to be manually inserted int
9、o the drawing.The final product has no mass properties associated with it and cannot have features directly added to it.3D“dumb”solids are created in a way similar to controlling real world objects.Basic three dimensional geometric forms have solid volumes added or subtracted from them,as if assembl
10、ing or cutting real world objects.Two-dimensional projected views can easily be generated from the models.,Unit 3Product Designing,Reading A,3D parametric solid modeling requires the operator to use what is referred to as“design intent”.The objects and features created are adjustable.Any future modi
11、fications will be simple,difficult,or nearly impossible,depending on how the original part was created.If a feature was intended to be located from the center of the part,the operator needs to locate it from the center of the model,not,perhaps,from a more convenient edge or any point,as he could whe
12、n using“dumb”solids.Parametric solids require the operator to consider the consequences of his actions carefully.,Unit 3Product Designing,Reading A,In principle,CAD could be applied throughout the design process,but in practice its impact on the early stages has been limited because sketches are wid
13、ely used at that time.There are some new software programs currently available for these stages.It remains to be seen how effective they will be and how widely they will be implemented.,Unit 3Product Designing,Task 2 Read the passage and match the items on the left with their features on the right.,
14、Reading A,A.an extension of 2D draftingB.shortening the design cycleC.having solid volumes added or subtractedD.no worry about scale and placement on the drawing sheet,1.lower-end 2D systems2.3D wireframe3.3D“dumb”solids4.3D parametric solid modeling,Answer:1D;2A;3 C;4B,Unit 3Product Designing,Task
15、3 Read the passage again and decide whether the following statements are true(T)or false(F).,Reading A,1.CAD is the use of computer technology to aid in the design and manufacturing of a product.2.With CAD,designers can develop work on screen and save time on their drawings.3.In principle,CAD could
16、be applied in the early stages of designing.4.Sketches are widely used throughout designing.5.CAD is an especially important technology.,F,T,F,F,T,Unit 3Product Designing,Reading A,6.3D“dumb”solids require the operator to consider the consequence of his actions carefully.7.In 3D wireframe,each line
17、has to be manually inserted into the drawing.8.Features cannot be directly added to the final product of 3D wireframe.9.Adding or subtracting solid volumes is like assembling or cutting real world objects.10.There are many producers of the 3D parametric solid modeling systems.,F,F,T,T,T,Unit 3Produc
18、t Designing,Task 4 Discuss with your deskmate about the benefits of application of CAD in industry.,Reading A,Unit 3Product Designing,Language Points,Language Points,1.enable:v.to make able,feasible or possiblee.g.I gave him full directions to enable him to find the house.,2.lay out:to make a detail
19、ed plan for;displaye.g.The hill has been laid out as a park.,3.edit:v.to prepare(text)for publication by checking and improving its accuracy or claritye.g.He edited a daily paper before he came to teach at our college.,Unit 3Product Designing,Language Points,4.insert:v.to place or fit(something)insi
20、de something elsee.g.Inserting the key in the lock,he turned it and pulled the door open.,5.associate:v.to connect in the mind;mix sociallye.g.She associated happiness with having money.He is closely associated in the public mind with horror movies.Useful expression:associate with 与交往，联系e.g.I dont l
21、ike you associating with those people.,Unit 3Product Designing,Language Points,6.subtract:v.to take(one number or quantity)away from another;remove(a part of sth.)from the wholee.g.At this age,you should be able to subtract one fraction from another.,7.assemble:v.to collect or gather together;put to
22、gether the parts of(a machine)e.g.He was busy assembling the bike in the workshop.,Unit 3Product Designing,Language Points,8.in principle:as a general idea,theory or belief;generally,basicallye.g.They have agreed to the proposal in principle but we still have to negotiate the terms.9.implement:v.to
23、carry out(instructions,etc.)e.g.He said his plan had the virtue of being the easiest to implement.,Unit 3Product Designing,Translation,Language Points,计算机辅助设计 计算机辅助设计（CAD）就是运用计算机技术对设计加以辅助，特别是对部件或产品的绘图进行辅助。如今，CAD 已是一项非常重要的技术，因为相较于手工制图，它大大提高了工作效率。使用CAD 有诸多益处，如降低产品开发成本、缩短设计周期等。CAD 使设计者能在屏幕上设计、完善作品，将它打印
24、出来，或储存起来以便将来编辑，节省了制图的时间。,Unit 3Product Designing,Language Points,CAD 分几个种类。每一种都要求操作者进行不同的思考，他得考虑要怎样运用这些类型，并以怎样不同的方式来设计虚拟元件。低端的二维系统有很多源程序。这样，在最终图纸的设计过程中由于可以随时按要求调整，就避免了手绘图纸在范围和布局上的麻烦，提供了一种新的路径。有了它们的帮助，设计者就不必担心图纸的范围和布局。,Unit 3Product Designing,Language Points,三维线框基本上是二维制图的延伸。每根线条都得手工加入。最终成品没有与之相关的质量属性
25、，也不能直接加入特征。创作三维实体建模类似于控制现实世界中的物体。基本的三维几何形模型都可以在上面加上或减去实体积，就像组合或切割现实的物体。从这些模型中能很容易地生成二维投影视图。,Unit 3Product Designing,Language Points,三维参数化实体建模要求操作者运用所谓的“设计理念”。创作的客体和特征都可以调整。将来的改动是简单、困难，还是几乎不可能，都有赖于原部件的创造方式。如果要从部件的中心来定位某一特征，那么操作者就得从模型的中心来定位它，而可能不是像使用实体建模时那样，从一条近便的边或任意一点去定位。参数化实体建模要求操作者要考虑清楚行为的后果。,Unit
26、 3Product Designing,Language Points,原则上，整个设计过程都可以用到CAD，但实际上，它在初期的作用有限，因为那时大量用到的是草图。如今有几个新研制的软件可用于设计初期。不过，它们效用如何，运用范围多广，尚待分晓。,Unit 3Product Designing,Task 1 Listen to the conversation and match the people with the correct information.,1.the general manager of Cascade Elevator Company2.was invited to
27、attend a meeting tomorrow morning3.will be in charge of the design4.visited Cascade Elevator Company5.an experienced designer of elevator system,Answer:Steven3,5,George 2,4,Mr.Cox 1,Listening,Unit 3Product Designing,Script,Listening,George:Hello,this is George White.Speaking,please.Steven:Good after
28、noon,Mr.White.This is Steven Baker,a designer of Cascade Elevator Company.George:Oh,Mr.Baker.Im looking forward to your phone call.I went to your company the other day,but you were not there.Steven:I was on a business trip.Our general manager Mr.Cox told me that I would be in charge of the design of
29、 your elevator system.George:He mentioned that to me.I know you are very experienced.,Unit 3Product Designing,Listening,Steven:Thank you,Mr.White.Actually,well have a team of five designers working on this project.George:Great.Did you get the information about our building and our requirement for th
30、e design?Steven:Yes.Ive gone through your papers.And well have the first meeting on the project tomorrow morning.It would be great if you can come to give a detailed illustration.George:OK.What is the time?Steven:10 oclock.George:No problem.Ill be there.Bye.Steven:Bye.,Unit 3Product Designing,Task 2
31、 Peter,an intern of Cascade Elevator Company,wants to join the project of designing the elevator system for Carlson Real Estate.Listen to the conversation and fill in the blanks with what you hear.,Peter:Good morning,Mr.Baker.Steven:Morning,Peter.1_?Peter:Not much.Oh,Mr.Baker,is that true that youll
32、 have a meeting on the new project half an hour later?Steven:Yeah,well design the elevator system for the 2 _ _of Carlson Real Estate.Peter:Mr.Baker,do you think I can 3 _ in the project?You know,Ive been an intern for several months.And I have a 4 _ of CAD.Actually I sent an email to you yesterday
33、about it,but theres 5 _.,Whats up,25-story,recommend myself,building,good command,no reply,Listening,Unit 3Product Designing,Steven:Sorry,I was too busy to check my mail box.Well,I really need an 6 _.Maybe you can join us in the first two stages of our design.Peter:Oh!That means I will do the 7 _ an
34、d make concept sketches.Steven:Also you can 8 _ the concept color renderings(色彩效果图).Peter:Really?Thank you very much,Mr.Baker!Steven:Thats all right.So,you need to be in the meeting this morning.Peter:OK.,assistant,market research,contribute,Listening,Unit 3Product Designing,Task 3 George White tell
35、s Steven Baker his opinions on the concept sketches.Listen to the conversation and choose the best answer to each question.,1.Which stage will the design be in?A.The first.B.The second.C.The third.D.The fourth.2.How does George White think of the market research?A.It needs improvement.B.It is perfec
36、t.C.It is quite all right.D.It is dissatisfying.3.What is the function of the first five floors of the building?A.A supermarket.B.A bookstore.C.A hotel.D.A shopping mall.,Listening,Unit 3Product Designing,4.What do designers do before they have concept sketches?A.They go through the market research
37、carefully.B.They meet with the client.C.They refer to some books.D.They have brainstorming.5.Why is George White not satisfied with the concept sketches?A.Because the elevator system is not efficient.B.Because there are several shuttle elevators.C.Because they are black-and-white sketches.D.Because
38、the shuttle elevators cannot meet his requirement.,Listening,Unit 3Product Designing,Script,Listening,Steven:Mr.White,up to now,we have finished the first stage of our design.How do you think of our market research and concept sketches?George:Well,basically we are satisfied with your work,but.Steven
39、:Go ahead.Im all ears.George:The market research is quite all right.For the concept sketches,how did you generate them?Steven:Oh,we had a lot of brainstorming.Our designers often sketched as ideas and concepts were contributed.George:Good.Judging from the sketches,we think it can be called an effici
40、ent elevator system.Steven:We have taken it into account that the first five floors will serve as a shopping mall.George:OK.Anyway,we hope it can also meet the handling capacity requirements of tenancy.Steven:There are several shuttle elevators that may meet the requirements.George:Be sure these shu
41、ttle elevators are of large-capacity and high-speed.Steven:Well make some improvements to meet your demand.,Unit 3Product Designing,Task 4 Steven Baker and Peter are talking about the design.Listen to the conversation and answer the following questions.,1.What is Peter working on?_2.Why is CAD very
42、important in designing a product?_ _3.Why is Graphic User Interface necessary?_ _4.What should Peter hand in for the part of Graphic User Interface?_ _5.Are the graphic design refinements made only in the second stage of design?_,Hes working on the 3D Color Renderings.,it provides a window to the fu
43、ture appearance of the new product.,Because it can help to develop a user-friendly product.,He should submit a 2D Graphic Design and 3D Interactive Analysis.,No.They are made throughout the design and development phases.,Because,Listening,Unit 3Product Designing,Script,Listening,Steven:How do you pr
44、oceed with your design,Peter?Peter:Im working on the 3D Color Renderings.Steven:What kinds of software do you use?Peter:I use SolidWorks,PhotoShop and PhotoWorks.Steven:It seems you are really good at it.Peter:I know a qualified designer should have a good command of CAD.Steven:You are right.It prov
45、ides a window to the future appearance of the new product.Peter:Ill finish the 3D Color Renderings the day after tomorrow.,Unit 3Product Designing,Listening,Steven:Good.Then,you can pay attention to Graphic User Interface.Peter:Sounds cool.But Im not familiar with it.Why do we need that?Steven:You k
46、now,it is necessary to develop a user-friendly product.Peter:Then,what should I hand in for this part?Steven:Well,you need to hand in a 2D Graphic Design and 3D Interactive Analysis.Peter:OK.Its really a laboring project.Steven:Also you need to remember that graphic design refinements are made throu
47、ghout the design and development stages.Peter:Thanks for reminding me.,Unit 3Product Designing,Task 5 Steven Baker presents the design to George White.Listen to the short passage and take notes with the information you hear.,Listening,Unit 3Product Designing,Steven and his colleagues not only design
48、ed six lower-speed elevators in the shopping mall area,but also planned two 1 _,2_ shuttle elevators from the main lobby to the sky lobby.Passengers on these elevators can have dedicated 3_ 4 _their tenancy types.The“5_ 6 _ 7_”systems are used in the elevators to enable people to get to their destin
49、ations most efficiently.,high-speed,large-capacity,access,to,Destination,Control,Selection,Listening,Unit 3Product Designing,Task 1 Work in pairs.Practice making short phone calls with the words provided according to the example below.,Example:Steven Baker/Cascade Elevator Company/George White/eleva
50、tor/market researchA:Hello,this is Steven Baker of Cascade Elevator Company.Speaking,please.B:Good morning,Mr.Baker.This is George White.Im calling to ask how you proceed with the design of our elevator.A:Mr.White,weve finished the concept sketches.And well submit the sketches to you today.B:OK.I ca
