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1、the Economics Nuturalist,Frame:,something about milk cala economics brieflyExample questions in the bookAnalyse answer,Something about the economics nutrualist,the economics nutrualist:In search of explanations for everyday enigmas By Robert H.Frank,Opportunity Cost,Cost-benefit principle,利用经济学原理，探讨
2、你亲身观察到的事件或行为模式中的有趣问题。,Opportunity Cost:,When we make use of certain economic resources to produce one product,we must give up apply them to produce other products.The value of the next best alternative forgone(that is not chosen)is Opportunity cost.,Cost-benefit principle:,While the extra benefit wh
3、ich your action bring is greater than the extra cost,you will do one thing.,1.Why does milk comes in rectangular containers,while soft drinks come in round cans?,Why does milk comes in rectangular containers,while soft drinks come in round cans?,One possibility is that because soft drinks are often
4、consumed directly from the container,the extra cost of storing cylindrical containers is justified because they fit more comfortably in the hand.But even if most people drank milk straight from the carton,the cost-benefit principle suggests that it would be unlikely to be sold in cylindrical contain
5、ersMost soft drinks in supermarkets are stored in open shelves,which are cheap to buy and have no operating costs.Milk is exclusively stored in refrigerated cabinets,which are both expensive to purchase and costly to operate.,2.Why do female models earn so much more than male models?,To answer this
6、question,we must first ask what fashion models accomplish for the clothing producers who hire them.Simply put,their job is to make the manufacturers apparel look as good as possible to prospective buyers Female models receive premium pay because womems fashion is a vastly bigger business than mens f
7、ashion.,3.Think of money.Why do portraits appear in profile on coins and full face on notes?,3.Think of money.Why do portraits appear in profile on coins and full face on notes?,Because the print quality on notes is higher than on coins,and the intricacy of a full portrait may deter counterfeiters,w
8、ho are more likely to fake high value notes,than pennies or dimes.,4.And why do some cars have fuel filler on the left and others on the right?,Because gas station pumps work from both sides,and if every car had a filler on the same side,motorists would have to queue for twice as long,Conclusion:,The economic Naturalist shows how things can make sense economically.It will be fascinating to see how Franks examples evolve in future as the cost-benefit balance changes.,Thank you for your attention!,
