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1、,SWOT Analysis of NOKIA,09104Qiu Yuan,Introduction of NOKIASWOT analysis of NOKIA,Once upon a time,by the Nokianvirta river,In 1865,mining engineer Fredrik Idestam sets up his first wood pulp mill at the Tammerkoski Rapids in south-western Finland.A few years later he opens a second mill on the bank
2、s of the Nokianvirta river,which inspires him to name his company Nokia Ab in 1871.In 1898,Eduard Poln founds Finnish Rubber Works.,In 1912,Arvid Wickstrm sets up Finnish Cable Works,the foundation of Nokias cable and electronics business.Having been jointly owned since 1922,Nokia Ab,Finnish Cable W
3、orks and Finnish Rubber Works officially merge in 1967.,Big hair,big shoulder pads,big phones,The new Nokia Corporation is ideally placed to take a pioneering role in this new industry,leading the way with some iconic and by todays standards,very large products.Nokia sets the ball rolling in 1979,cr
4、eating radio telephone company Mobira Oy as a joint venture with leading Finnish TV maker Salora.1981 then sees the launch of the Nordic Mobile Telephone(NMT)service,the worlds first international cellular network and the first to allow international roaming.,In 1984,Nokia launches the Mobira Talkma
5、n portable car phone.Over the next decade,millions of consumers worldwide enjoy their very own Gorbachev moment as the mobile revolution takes hold.,A new direction,On July 1,1991,Finnish Prime Minister Harri Holkeri makes the worlds first GSM call,using Nokia equipment.And in 1992,Nokia launches it
6、s first digital handheld GSM phone,the Nokia 1011.That same year,new Nokia President and CEO Jorma Ollila makes a crucial strategic decision.,By 1998,Nokia is the world leader in mobile phones.The strategic decision to focus on telecommunications,plus early investment in GSM,has paid off.Between 199
7、6 and 2001,Nokias turnover increases almost fivefold from EUR 6.5 billion to EUR 31 billion.In February 2011,Nokia announces it is joining forces with Microsoft to strengthen its position in the smartphone market.,SWOT analysis,StrengthsWeaknessesOpportunitiesThreats,Strengths,Strong brand imageSign
8、ificant market positionTechnology and SkillsHigh-standard and various supply and sell chain networkPeople foremost The Nokia-Microsoft partnership,Weaknesses,Backward technology innovation Slow adoption of new ways of thinkingRelative high priceA losing of competition ability in secondary field,Oppo
9、rtunities,Launch of new servicesStrategic acquisitionsHigh bandwidth infrastructurePotential market,Threats,Intense competitionExchange rate fluctuations3GChanging marketVariable innovationDevelop tendency European debt crisis,Advices,Positioning market accurately and paying attention to the key mar
10、ket,set up their own competitive advantages and stable profit model.Taking advantage of high performance and comprehensive technology,price production highly and gradually lower it.Making use of its high quality and outstanding management,strengthen the brand and prepare for the future brand competition.Utilizing its fame,develop its other industries.,Thank you!,
