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1、IntroductionInJuly,withthereleaseoftheLuminate2023MidyearMusicReport,werevealednewinsightsaroundthepowerandinfluenceofsuperfansandtheincreaseofforeignlanguage-musicconsumedbyU.SJisteners.Thedatainthatreportalsoshedlightonthecontinuedgrowthofcontent(ISRCs)addedtostreamingserviceseachday.lnthefollowin
2、greport,weexplorethecontinuationofthosetrends,usingdatatoillustratehowtheyaredefiningthestateofthemusicindustry.Wealsosharenewertrendsthathavetakenshapesincethefirsthalfoftheyear,amplifiedbyournewcountry-levelstreamingdatafor50differentglobalmarkets-nowaccessibleonournewdataplatform.Theenclosedfindi
3、ngsareconsistentwithLuminate1Scommitmenttobeingthetrusted,objectiveandaccuratedatasourcereflectingandservingtheentertainmentindustryat-large.Thatcommitmentalsoextendstohelpingbridgethegapforalladjacentindustriesincludingtechnology,finance,advertising,brandmarketingandmore.Asalways,theChartsincludedi
4、nthisreportarepresentedbyBiIIboard1LuminatetSexclusivechartpartnerformorethanthreedecades.aboutLuminate1.uminateisthepreeminententertainmentdataandinsightscompany,unleashingaccesstothemostessential,objective,andtrustworthyinformationacrossmusic,film,television,gaming,short-formvideoandmore.Laminates
5、databaseshouseinformationcompiledfromover500verifiedsources,managingmorethan20trilliondatapoints.Moves1.anguagesListenersand1.ocationsItWasAlaStreamBusinessBeyondTheStreamSoundtracks&SyncsTheMusicPlaysForeverMakingMoveszGenreTrendsin2023Itsnosecretthat2023wasagoodyearforCountryMusicontheChartsintheU
6、.S.,withartistslikeMorganWaIIenjLukeCombs,andZachBryanreleasingnewalbumsandscoringhits.Earlierthisyear,LuminatesharedthatCountryMusichaditshighestOn-DemandstreamingweekeverthisyearintheU.S.,whenWallenreleasedhisalbuminMarch.Thealbumgenerated482.65mOn-DemandAudio(ODA)StreamsduringtheweekendingMarch9,
7、2023,pushingtheweeklyCountrygenretotaltoapeakof2.22BODAstreams(whichmeansWallensalbumwasresponsibleformorethan1inevery5CountryODAstreamsthatweek).ThatrecordwasbrokenagaininJuly,withatotalof2.41BCountryODAstreamsintheU.S.duringtheweekendingJuly13,2023.Withnumberslikethese,Countrywasoneof2023sfastestg
8、rowingstreaminggenresintheU.S.Butwhatothergenressawstreaminggrowthacrossglobalmarkets?Inthefollowingreport,webreakdownthecontinuedgrowthofcoregenreslikeLatinandWorldMusic(inclusiveofK-PopandAfrobeats)aswellaslistenerprofilesforemergingsubgenreslikeRegionalMexican.Mostnotably,asLuminatereleasesthefir
9、stphaseofitsallnewdataplatform,wearenowabletosharecountry-levelstreamingdatafor50marketsincludingtheU.S.andCanada.Usingthosenewtools,weunveilthemarketswherecoregenreslikeR&B/Hip-Hop,DanCe/ElectronicandCountryaregettingtractionoutsideofNorthAmerica.MakingMoves1.anguages,ListenersandLocationsItWasAlaS
10、treamBusinessBeyondTheStreamSoundtracks&SyncsTheMusicPlaysForeverLanguages9ListenersandLocationsInour2023MidyearMusicReport,werevealedthattheshareofTounderstandtherelationshipbetweenlanguageandmusicEnglish-languagemusicisdecreasingamongthemoststreamedsongsintheU.S.Thattrendhascontinuedthroughoutther
11、estofthisyear.Thelatestdatashowsthatsince2021,there,sbeena-4.8%decreaseinEnglish-languagemusicsshareamongsttheTop10Kmost-streamedsongsintheU.S.andnotably,a+3.8%increaseinSpanish-Ianguagemusicsshareinthatsametimeframe.WeknowthisisduetotheLatingenressignificantrisefueledbyartistslikeBadBunny1PesoPluma
12、andEslabonArmado.Thatsonlypartofthestory.listeners,we,redivingdeepintoouraudienceresearchinsightsandlistenerprofiles.Ourlatestdatashowsthat63%ofGenZand65%ofMillennialmusiclistenersintheU.S.agreethatthey,listentonewmusictoexperiencenewculturesandperspectives.Knowingwheretheselistenersofmultillingualm
13、usicengageonlineisalsokeytounderstandingmusicdiscovery.lnthefollowingreport,wesharewhatplatformsthoseareandwhatlanguagesaremostpopularontheglobalIeveLBeyondthat,weshareinsightsintomusicdiscoverybehaviorsinemergingmarketsNigeriaandKenya.MakingMloves1.anguagesListenersandLocationsItWasAllaStreamBusine
14、ssBeyondStreaiSoundtracks&SyncsTheMusicPlaysForeverItWasAllaStream:TheWho5What5When5WhereandHowofMusicStreamingin2023Asstreaminggrowthcontinuesonaglobalscale-thelatestLuminatedatashowsa+12.7%increaseintotalOn-DemandAudiostreamingactivitybetween2022and2023conversationssurroundngartistroyaltypaymerits
15、areattheforefrontoftheindustry.Animportantpartofthoseconversationsrequiresunderstandingwhatisactuallybeingstreamedandhowmuchcontentlistenershavetochoosefrom.Inthefollowingreport,weunpacknewdata-fueledinsightssurroundingthegenderidentityofthetopstreamedsongs一includingthefactthattherewasa+4.2%YoYincre
16、aseoffemaleartistsintheTop500moststreamed(On-DemandAudio)songsintheU.S.in2023.Wealsosharenewinsightsintotheongoingstreamingpyramidofwhatpercentageofsongsareactuallygettingsignificantstreams,whatCatalogmusicperformsbestonstreamingbyyear,andthelatestviewofindependentvs.majorlabelstreamingmarketshare.M
17、oves1.anguagesListemersandLocationsItWasAlBusinessaStreamBeyondTheStreamSoundtracks&SyncsTheMusicPlaysForeverBusinessBeyondTheStream:TheBusinessofArtistsandTheirSuperFansSuperfanscontinuetoprovetheirpowerinthemusicindustry,havinganoutsizedimpactonsalesandstreams.Buttheyalsosupporttheirfavoriteartist
18、sbeyondmusicconsumption,withoptionsforpurchasingmerchandexperiencesbothonlineandin-personprovingtobejustasvitalforexpressionsoftheirfandom.Inthefollowingreport,webreakdownthelatestinsightssurroundingthenextgenerationofsuperfans.Forrexample,Luminate1Slatestaudienceinsightsdatashowsthatsuperfansspend1
19、26%moreonartistmerchthantheaveragemusiclisteners.Divingevendeeper,weretakingalookatthesuperfansthatdrivetheK-PopandJ-Popmerchmarket,withafocusonwhatkindofdemanddrivesthatbusiness.WealsoshowthelatestinsightsonplatformslikeDiscordandPatreonandtheirimpactonconnectingartistswiththeirmostengagedlisteners
20、.MakingMoves1.anguagesListenersandLocationsItWasAlaStreamBusinessBeyondTheStreamSoundtracks&SyncsTheMusicPlaysForeverSoundtracks&Syncs:HowMusicMadeItsWayOnScreenin2023BetweenBarbie1TayIorandBeyonce,musicwasalloverthe%.2曜5抑gj必然W/电部,Bk乞J9Kcjhowtherelationshipbetweenmusic,film,TVandSVOD(videostreaming)
21、evolvedoverthepastyeartodrivemultimediaawarenessandengagementacrossvariousprojects.Forexample,ourdatashowsthatNetflixsWham!documentarydrovemassiveOn-DemandAudiostreaminggainsfortheWhamiandGeorgeMichaelscatalogonaglobalscaleafteritspremiere.UsingLuminate1Saudienceresearchinsights,wealsoillustratethec
22、orrelationbetweenmovietheatergoers*behaviorsandthoseofliveconcertattendees.U.S.movietheatergoersare54%morelikelytohaveattendedaliveconcertinthelast12monthsthanthegeneralpopulation.Theseinsightsalsohelpusunderstandbehaviorsaroundmusicdiscoverylikethefactthat30%ofU.S.GenZandMillennialfemalesdiscoverne
23、wmusicandartiststhroughmoviesandmoviesoundtracks,whichmakesthem15%morelikelytodosothanthegeneralpopulation.ItWasAlaStreamTheMusicForever1.ocationsMakingMoves1.anguagesListenersBusinessBeyondTheStreamSoundtracks&SyncsTheNew&TheOIdzEconomicRealitiesofCatalogRoyaltiesAsnewtechnologiesbecomeavailable,th
24、emusicindustryisgrapplingwithhowtomakeuseoftheminwaysthatwilldrivebeneficialgrowthfortheentireecosystem,andoneofthemostnotableinnovationsthatsbeingutilizedinthelivemusicspaceisthevirtualconcert.Inthefollowingreport,weuseABBAsongoingABBAVoyagenVirtuaIresidencyinLondonjUK,tohighlightthewaysthisnewtype
25、ofliveengagementcandrivestreaminggrowthforCatalogmusic.Furthermore,webreakoutlistenerbehaviorstoshowcasewhoexactlyspendsmoneyonavirtualevent.BuildingonthatCataloggrowth,wealsotakealookatthecurrentstateofCatalogacquisitionsandhowcurrenteconomicrealitieshaveimpactedthatbigmusicinvestmenttrend.Contents
26、JUMPTOASECTIONTHATINTERESTSYOUYear-EndMetrics。MakingMovesS1.anguages,ListenersandLocationsItWasAllaStreamOBusinessBeyondtheStreamSoundtracks&SyncsTheMusicPlaysForever0Year-EndChartsDATERANGEFORCONSUMPTIONDATAI213031必M(ASCOMPAREDTO12131/21-122ft22)2023Year-Em12/30/22-12/28/23(AsCompareddMetricsto12/3
27、1/21-12/29/22)GlobalMetrics/22,-侬+TotalOn-DemandSongStreams(Audio+Video)5. 3T7. IT+ 70OVol.ChangeTotalOn-DemandAudioSongStreams3.4T4 IT+22.3%C11geT23022T22%2XASOMPA好LTOI2./3I/2I-I2/29/22)SEAJSTREAF-1ErVAL三MTALBUMS1250PREMIUMSTREAMS-,ON.v-CKEoUVALENTALEUMSLKXXGrrALTRACKSONEALEUMTALOGAMONTHSOROLDERAND
28、HAVeFALLENEELcWMWOONTHEEC-。NQE嬴D曝搬捣貂赠场踪黑部聘溜盟溜暇领牌BU-S-Metrics2023+TotalAlbumConsumption974. 9M 1. IBAlbum+TEA+On-DemandSEA*+126%VoLChange0.9BLOBTotalDigitalMusicConsumptionDigitalAlbums+TEA+On-DemandSEA*+129%VoLChangeOn-DemandSongStreamingAudio+Video1.3Tl +%1.5TOn-DemandStreamingzAudio1.2T+12.7%VoLCh
29、angeDER ANDHa -0tALfiSUPPORTEDSTMAMS-QNEALBVMEA11RACK-EQJ.)DON-THAVtASwGtE-TH三AIaJXIXAwSC一DNoEMANOVIoeoSO*qSTREAM,-l,CNEMaMTEA(TRA卜将让正斛此&MS槽捌*血、母吐6战4上阻6-CATAlOGieMONTHSOfiOLDERANOHAVEFALLENEaOWN0,100ONTHE,，皿；。卜昧成N乩/魏骋微雕E町岷瞬科厥泯观Wi矮曾膝CanadaMetrics2022+2侬+Total Album ConsumptionAlbum+TEA+O-DemandSEA-93
30、. 2M工07.2M+15. 0%VoLChangeTotal Album SalesPhysical+Digital-19%VoLChangeOn-Demand Song StreamingAudio+Video122. 7B145. IBOn-Demand StreamingzAudio2.9B130. 2B+18. 3%VoLChange+15. 3%VoLChangeCurrent Total Album Consumption+17%VoLChangeVol. ChangeCanadaCatalogueVS-CurrentConsumption2022+2023+Current Sh
31、areCatalogueShareSEASTREAM-EQUIVALENT ALBUMS: 1250 PREMIUM STREAMS =ONE Al8UM3750 AO.SOCATALOGl8 MONTHS OR OLDER AND HAVE FALLEN EELOW NQ.1OO ON THE 日LlBOAflD 200 CHART AND DONH23O12-2W23(SC0*P.WDTO12/1/21-12Z2922)群舞零湍&i眼瞅飞源繇制赧除LM撼RA麟鼠解雕On-DEMANDVIDEOSONGSTREAMINGIMaUDESOFFICIALSONGUGCANONON-SOMGUGC
32、TREND1MakingMovesGenreTrendSin20232023FastestGrowingGenresbyU.S.On-DemandAudioStreamsWorldCountry194BOn-Demand Audio StreamsOn-Demand Audio StreamsOn-Demand Audio StreamsBunnyBAD BUNNY: DANIEL SANNWALD&GECombdyChildren890. IMOn-DemandAudio StreamsOn-DemandAudio StreamsOn-DemandAudio StreamsSourcexum
33、inate musicCONSUMPTION DATAU.S.Genres that Grew the Slowest (or Declined)in On-Demand Audio StreamsYoungerFansArePoweringCountryArtiststoNewStreamingHeightsANewCountryConsumerisEmergingtoPowertheGenretoOneoftheFastest-GrowingintheU.S.#1LISTENINGFORMATBIGGESTFANCOHORTBaileyZimmerman(MusicIDJStreaming
34、i；MillennialZachBryanMusicIjStreaming用GcnZ/MillennialLukeCombsMusicIJStreaming-序IGenZ/乙四MillennialMorganWallenMusicStreamingMillmi2AverageCountryFanSAM/FMIRadiOIIBoomers1.dMorganWallenMusic Discovery and+GenZCountryListenersare48%morelikelytodiscovernewmusicthroughvideoand/oraudiostreamingservicesth
35、antheaverageUKmusiclistenersand+16%morelikelythanGenZmusiclistenerstheGenZCountryFanSOURCE:U.S.MUSIC3602023-03RegionalMexicanMusicisBiggestBreakoutGenresRegionalMexicanhasgrownin2023to21.9BU.S.On-DemandAudiostreamsOneof2023fs1.atinSubgenreOn-DemandAudioGrowthRegionalMexicanintheU.S.DISTRIBUTIONOFLIS
36、TENERSINTHEU.S.(Darkercolorsindicategreaterlistenerproportions)hispanicpopulationpatternstotheU.S.With47%ofLatinfansdiscoveringnewmusicviaFriendsandRelatives,thetietocultureisevident.RegionalMexicanlistenershipseeshigherconcentrationsalongtheWestCoastandthroughtheSouthwestinstateslikeTexas.ThisIiste
37、nershic#1MusicDiscoveryMethod:Videoand/orAudioStreamingServicesGenZRegionalMexicanListenersare70%morelikelytodiscovermusicthroughShortVideoClipsonsocial,video.websitesappsthanotherSkmusiclisteners/SOURCE:U.S.MUSIC3602023-Q3HowDoNon-HispanicListenersintheU.S.DiscoverRegionalMexicanMusic?1GK怒醴11Servic
38、esI三LSocialIl.仁口Media4OrT11Movies/FT!Movie11FSoundtracksSoURC勖献僦翻臊R&B/Hip-HopInayearwhenHip-Hopcelebratedits50thanniversary,thegenrecontinuestoleadallothersinU.S.consumption.R&B/Hip-HopRockPopCountryLatinhers/U8.7%12.0%19. 9%CatalogstreamingvolumeofR&B/Hip-HoptracksintheU.S.grew11.3%inOn-DemandAudio
39、over2022,thoughstreamingofCurrentttles(thoselessthan18months61d)isdown7.1%thisyear.卵Ofr 15.127B B .0Q9.SOUMCe； LUMfHATE MUSIC CONSUMPTION OATA LANA DEL RFY HA CLAV MtLlEHSubgenresontheMoveAt.RockistheLargestGrowingSub-GenreintheU.S.with+15.9BNewODAStreamsin2023VoumeChangeOver2022Year-Over-Year%Chang
40、e12.7%lndustryGrowthRateMerch#SocialAILRockFansAreMusicDiscovery/more likely to useReddit compared toU.S.Gen Popmorelikelytodiscovermusicthroughmovies/moviesoundtrackscomparedtoXU.S.MusicListenersmorelikelytopurchasemerchfromanArtistOfficialOnlineStorecomparedtoKU.S.GenPop/SOURCE:ARTIST&GENRETRACKER
41、2023-Q3WorldGenreSpotIightJ-PopUHB2023U.S.On-DemandAudio(ODA)streamingofJ-PoptracksrankedinU.S.Top10KWorldMusicsongsJ-POPFANSINTHEU.S.ARE.循Y+94%Y+26%morelikelytoAm0-eIglyAmorelikelyGenZ以鼎的tobemalesuHC%SwS602023-Q4XUMINATEMUSICNSUMPTONDATA(EX-NoR早L AMERIEA(EX-LATAEx-U.SWhereAreGenresPerformingBestOut
42、sideTheirHomeRegion?WheredotheTop100songsineachofthesegenrestakeupmostproportionofstreamsoutsideoftheirhomeregion?AfrobeatS(EX-MIDDLEEAST&AFRICA)DanceIEIectranicEK-.S.US.Hip-Hop/R&BEK-0.5K?SOURCEUMINATE MUSIC CONSUMPTION DATABASED ON TOP 100 SONGS IN EACH GENRE RANKED BY U.S.TOTAL ON-DEMAND AUDIO ST
43、REAMINGMEX-AFAGIWhereAreGenresPerformingBestOutsideTheirHomeRegion?WheredotheTop100songsineachofthesegenrestakeupmostproportionofstreamsoutsideoftheirhomeregion?AHrofealts(Ex=Middleeastsafrica)Country(EX-NORTHAMERICA)DanceIEIectrcnis(EK-U.SUS.Hir-HapR&BEXLbKPEXAPAC1.atn(EX-LATAM,EX-U.SWhereAreGenresPerformingBestOutsideTheirHomeRegion?WheredotheTop100songsineachofthesegenrestakeupmostproportionofstreamsoutsideoftheirhomeregion?AHroheats(EX-MIDDLEEAST&AFRCA)(EX-No轴America)Dan9瞧yonicS.Hip-Hap/R&B(6k-ll8)KLPOPCE8-AFAG1.eliinBASEDIRCE:LUMINATE MUSIC 3Y U.S.TOTAL ON-DEM?100 SONGS
