A retail store coping strategies during SARS Documentary.docx

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1、AretailstorecopingstrategiesduringSARSDocumentaryAretai1storecopingstrategiesduringSRSDocumentaryWiththeoutbreakofatypicalpneumoniainthecountry,andthecrowdhadalmosttalkaboutSAKS(SAKS)discoloration,thereisself-protectionawarenessofpeopletowearmaskswhentheygoout,orsimplyreducethenumberofpublicplaces.T

2、helarge-scalesupermarkets,departmentstores,shoppingmallsthesecrowdedplaces,andarevirtuallyneverhadtofaceatest,followingalarge-scalestoresinthenorthareflectionofthatperiod:4monthslate,especiallyinthe2026ofthatweek,Ilwarehousesupermarketinanunprecedentedsituation.Ilsupermarketslocatedintheareaofthecap

3、italcities,atotalof8,000、10,000squaremeters,rangingfromeightsupermarketchains.Inmid-FebruarytheyhadheardoftheSouthregionofGuangdongandHongKongslarge-scaleproblemofatypicalpneumonia,becausethediseasehasnotspreadtothenortherncitiesandimpact,sotheydidnotarousetheconcernofmanagement,butbytheprocuringbuy

4、erswiththeintroductionofseveralSRSpreventionrelatedherbsandhealthsupplies,andbecauseoftheseoutbreaksinthenortherncityofnoeffectofpoorsales.April20thecompanybegantoHsuccessivelyreceivedfromtheProvisionalAirporttoBcijingfromotherprovinceslarge-scalestoresinsomeofthegoodsstock-outphenomenon,theneedtosu

5、pporttheswapofgoods.Hsupermarketsinthosefewdaysparticularlybusy,fromlocaldealersanditsownwarehousereadytobeginpreparingthegoodstransfers.Butthistime,someareasinthisregiontherehavebeensomecommoditiesbeganthephenomenonofhigherpricesandhoardgoods.Butfortheoveral1interestconsiderations,andshoportodeploy

6、aportionofmerchandisetostoresinotherprovinces.April23morning,thenewsmediaoftheregionofthefirstcasesofatypicalcaseshavebeenimportedwhentheafternoonintheHsupermarketeightstoreshadbegunalarge-scalecommoditybuyingspree,snappingupgoods,includinginstantnoodles,grain,oil,spices,ham,variousbrandsofhandsanit

7、izer,andeventowels,toothbrushes,toiletpaperhasadifferentdegreeofshortfall,ofcourse,mostconcernedaboutisthemask,84disinfectanttopreventSARSherbs,saltHismoststrangeisthatthesupermarketsalt,tochangetheusualdailysalesofcommoditieswi11notbemorethanonetonperdayofsales,butonly23thatday,inashopneartheuniver

8、sitydayintensivesalesreached10tonsormoreOtherstoresalsohaveacomprehensivestock-out.Storehasbeenseenwithinthesametime,aseriesofchaoticscenes,employeesbuytheirownmaterialsinshortsupply,promotersmisleadcustomersinordertosei)merchandiseandthenrisetoastrongstart,customersinthestorestherefightingandthephe

9、nomenonofgainingtheupperhandgoods,etc.Whatismoreofthesuchathing,anover60-year-oldcashierinthepurchasepaymenttotheroadsaltwillbelesssaltoutontheground,beingaroundayoungcustomersaway,andtheoldmancomplainedloudlyinthecheckoutbeforethe1.ookattheshelves,theoriginalmerchandiseneatlypulledinabigmess,alotof

10、pasteontheshelfcommoditylabelhasbeenbroken,morelikedetergentsregionaftertherobberyscene,anemptyNight,Hsupermarketonthedayoftheregionalmanagerofthestatusquowithvariousstores,aswel1ascommunicationbetweentheprocurementanddistributioncenterstomeetthecompanysproductsinunderstandingtherealsituationexistin

11、gafterthestockbegantospecificarrangementsofwork:1.Hsupermarketssetupanemergencyresponseteam,appointedregionalmanagerfortheemergencyteamleader,theappointmentasdeputyheadofthecompanysdirectorofoperations,storemanagerofvariousothermembersofthegroup,al1mustobeytheCompanysunifiedcoordinationanddeployment

12、oftheoveral1situationandtoensurethenormalfunctioningofthewholestore.2.Thentherequirementsandnotifythecompanysheadquarters,Hsupermarketbusinessasaleadingenterpriseintheregionarenotallowedtopriceincreases,tomaintainorderandstoresandsparenoefforttomeetcustomerneeds.Atthesametime,thestorestafftonotethep

13、hysicalcondition,iffoundtohavefever,coughphenomenon,al1requestssenttohospitalisolation.3.Allstoreemployees,includingmanagementpersonnelareprohibitedfrombuyingbuyingsupplies,buyingsuppliestentativelyscheduledfor84detergentsandothertypesofdisinfectionsupplies,masks,salt,SARSproventivemedicine,instantn

14、oodlesandsoonthatanyfoundtobuymoresupplies,ortoassistemployeestobuytheirownrelativesandfriendsal1dismissed,al1departmentheadsandmanagersmustsetstrictdemandsonthestafffortheirsubordinates,mutualsupervision.4.Non-staplefoodpurchasingandcontactSaltCity,theproblemofsalt,becausesaltUsupermarketsintheregi

15、on,oneofthedesignatedsalesoutlets,wecanobtainsomeofthesaltprocurementinitiative,distributioncenterstoarrangeforvehicles24hourstosaltcompanytoarrangeforpickup.5.Isresponsibleforcleaningsuppliesintheregiondateofpurchaseandsuppliesdealerdisinfectantsupplyproblems,urgingexistingSUPPlierSsuppliercircumst

16、ances,whichareconsistentwiththeprocurementstandardsfordisinfectionofsupplicsofgoodscanbegivenpriorityintheintroductionofprocedures,sothatJishijibantosatisfytheissueofsupplyanddemandofgoods.6.Isresponsibleforprocurementofmasksanddisinfectingappliancesalsourgedsuppliersmakesupplyofthepreparatoryworkmu

17、stsatisfythestoresmerchandiseneeds.7.Distributioncentersandvariousdepartmentstoresdoagoodjobofreceiptstorereplenishmentandreceivingfunction,receivingtheDepartmentoftheMinistryofreceiptfromtheorganizationwithimmediateeffectemployeeswork24hoursaday,sothatwiththegoodreceptionofemergencysuppliesready.8.

18、Thevariousstoreswithinastoreformaterialsinshortsupplytotakelimitedsupplyofmulti-pointortheendofRackpartitionStandeesdisplaymeanstoavoidanaccumulationofshortsupplyofmaterialsforindividualcustomers,customerfocusedontworushtoavoidcausingharm.Disinfectant,masks,salt,etc.foreachqueuingcustomer2,thecommod

19、itysector,whenondisplayinthestoreswithinthereplenishmentNote:(1)Torealizetherightamountofmerchandisedisplayarrangementcannotlasttoomuch,tomeettheneedsoftheday:(2)belongstotightsuppliesofgoodsreplenishmentneedpcop1etohelpload,thetworeplenishment,oratleastensurethatthreeofficerstohelpmaintainlawandord

20、erwithinthedamage.9.Inthecornerofthestore,aswellasthemainchannelandeasytoassemblecrowdsoflocalStandeesadjustedaccordingly,andtoappeasesuppliersemotions,afterthespecialperiodtobeappropriatecompensation;10.Themanagersandsupervisorsinvariousdepartmentsunderthepromotionandcargohandlingpersonnelforeducat

21、ion,isstrictlyprohibitedtotakeadvantageofaspecialperiodofSRSproductefficacyexaggeratedandmisleadingcustomershoppingbehavior,oncefoundthatwhenthemanufacturerpromotions,manufacturerswi1beseverelydealtwith,ifthestaffbedismissedinsitu.11.Specialperiod,payattentiontostorethestoreorderinstorelosspreventio

22、npersonneloftheDepartmenttoenhancethemobiIeinspection,especiallythedisplayofgoodsinshortsupplythelocalshoppingorder.Night,Ilsupermarketstoresunderthevariousmeetingsarrangedinaccordancewiththeimplementationofthecorrespondingimplementation.24early,storehasbasicalIybeenrestored,althoughsomeofthegoodsst

23、ock-outphenomenonisstillthere,butitstoresthesamedaythedailyOPerationofarelativelystable,salesofJiaoqianRiincreasebyabout20%comparedwithhistoricalsalesincreasedby200%above.HSupermarketthedayof1iquidRegionalManagervisitedthevariousstoresunderthestoredonotseethechaosofthesituation,thecustomerforthepurc

24、haseofcertaingoodsinshortsupplyremainedrelativelyactiveforthestoreslimitedwayssalesaregenerallyrecognizedandreceive.Forcustomersshoppingneeds,thedayallthestoreshaveclosedshopdelayedthetimeoftheoriginal9:00timewaschangedtoaclosedshopin10:30minutes.25,theareamunicipalities,ShangmaoWei,epidemicpreventi

25、onstations,industryandcommerceinvariouscommercialenterpriseshavebeguntoinspecttheworkofSARSpreventionforHsupermarketworkacertainamountofpraise,especiallytheworkinastablemarketpriceshasplayedalarge-scalecommercialenterprisestheroleofthecirculationofthemainchannel,whilecommercialenterprisesforthedisin

26、fectionofSARSpreventionworkcertainrequirements.Thatnight,SARSemergencyresponseteammeetingonthestorefordisinfectiontopreventtheworkarrangements:1.Tomaintainwell-functioningair-conditioning,regularinspection,thoroughcleansingfillers,centraair-conditioningsystem,airsupplytoensuresafetyonadailybasisfort

27、heaspiratedequipmentstcriIization;2.Issuingmaskstoal1employeesandincreasingresistancetothepreventionofgranules,andtheentrancearrangementstoworkeverydaytemperaturechecks,allemployeesofabnormalsituationsinsituisolated,senttohospitalforachecktoavoidtheproliferationofpathogentransmissionwithintheenterpr

28、ise,andimmediatelyintheenterpriseinternalandbusinesspremisestotakedisinfectionmeasures;.3.Fortheoperationsstaffinthedepartmentfreshdailyhand-washingandpersonaldisinfectionstrictinspectionworktoensurefoodqualityandsafety.4.Cleaningstaffeverydaytothestorewithintheshoppingcartshoppingcartregularlyclean

29、edanddisinfectedeveryday,whileinpre-openingandclosingshop,aswellasatnoon,whenlessbusystoresthenecessarydisinfectionwork,shelves,cashier,andcustomerservicedesk,etc.regularcontactwiththelocalmustcarryondisinfection.5.Someofthebare,exposednopackaging,suchasbread,meatproducersandothercommoditiesforthene

30、xtframeprocessingandavoidtheemergenceofcross-infectionsituations.Finallytheregionalmanagerforthefutureworkmadesomeprojections,23to25,goodsales,andmostcustomershavebeenaheadofsomehouseholditemstobuy,itisestimatedinthenextfewdays,including51promotionalactivitieswillreceiveaagreatimpact.Salesmayoccurwi

31、ththedeciine,pleasestorealldepartmentalstafftodoagoodjobofgoodsacertaintasks.fewdayslater,thegovernmentagenciesissued51retailbusinessesduringtheperiodofnoticetoremoveal1promotionalactivitiesinordertoavoidcrowdsinfection.Thepassengertrafficatstorestendedtodecrease,Hsupermarketswillhavetofacetherealproblemcomes,howthefaceofdeciiningsalesafterSARSdo?Theyareworkingwith

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