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1、AcrosstheSARScrisiswineindustrytobeintherightwaytorunXunAcrosstheSARScrisiswineindustrytobeintherightwaytorunXunThefaceofasuddentheSRScrisis,humannaturesrevengebeforequicklycrossedtheconfusionandperplexity,confusion,everstrongandunited,action,andfinalIyobtainthehigheranimals,greatwisdom,thephaseresu
2、lts.Winemarketduetoatimewhenthelowseason,thisatypicalpneumoniaturmoilontheChinesewineindustryanditsdependentontheconsumermarketimpact,relativetoothertradesthatdonotbearthebruntofsomeverylarge.However,thedeep-seatedlefttothepeopletothink,putsaprofoundinfluenceontheindustryinthefutureafairlylongperiod
3、oftime.Silentinthebusinessmarket,hasgivenpractitionersmoremagentabathedinfirewhilethefullmoon,ShengShireflectiontime.SARSrevengeforthehavoccausedbythestormhassoundedanoteofourcommunityaheavyreminderofhowseriouslypeopleshouldsafeguardthebasiclawofsocietyandthenaturalworld.Remindpeopletoestablishandpe
4、rfectasetofrelevantandtimelyinteractionwiththeoperatingsystemtocommunicatetheimportanceandurgency.Similarly,inthedomesticwinemarket,rapiddevelopmentprocess,eachofourbusiness,employeesshouldnotusethisasamirror,toreflecttheoperationsofself-managementideasandsystemsengineering,toseriouslyconsiderhowpro
5、duct-orientedbehindthestatusquoeffectivelyadjusttomarket-orientedtothecorrectpath?Acorrectunderstandingoftheexistenceofourbusinessvalue?correctunderstandingofconsumerdemand(apparentandpotential)1ie?Acorrectunderstandingofwhatthemarketprofitmargin?Andimplemented,ontherightpathXunrun.Otherwise,themark
6、etsrevengewi11getmorethanyouimaginetobemuchfaster,butalsomorepowerful!Meanwhilc,thefactsandfigures,networkandinformation,crisismanagementisimportantandnecessary,shouldalsobekeentomakesomepower,relationships,strategy,conceptsofmarketpoliticianshaveatasteofmodernnormsofsciencemanagementmodelusedurgenc
7、y.First,shouldpayattentiontomarketing,theuniversallawsandthespecificlawsofthewinemarket1.Generallytendedtofocusinpeopleshealth,respectfornaturetoday,asanatural,healthydrinkofwinewi11beinpeoplesdaily1ifeandfoodhabitsplayanincreasinglyimportantrole：wineindustryinthisindustryandiIshugemarketdependencyp
8、otentialspacefordevelopment,willalsobegenerallyoptimistic.l1theindustryisabouttoenterprospectivebusinessesandindustryarehopingtoreaphandsomebenefitsinreturnreflectsthevalueoftheirsocialexistence.Talkaboutthevalueofenterprises,thereisneedtointroduceprofitableexplored.Butatpresentprevai1inginstrategic
9、decision-makingindustriesandenterprisessnowblindness,fortheuniversallawofmarketingandwineindustryofitsowninherentdisregardforthelawistohinderthehealthydevelopmentofindustriesandmarkets.Andwilleventuallybringaboutmarketrevengeconsequences.Thereisnodoubtaprofitablebusinessshouldbeorganized,continuousl
10、oss-makingenterprisesdonothavethesocialvalueofitsexistence.Thenwerelyonthewineindustrytogainbenefitsinreturn?Intheindustrysentirevaluechain,corporateearningsspaceinwhere?Thisistheso-calledprofitableissues.Chinasconsumersandconsumersaroundtheworld,asinpurchasinggoods,theydonotjustbuygoodsthemselves,b
11、utinthepurchaseofgoodsprovidedbythevalueofthebusinessofintegratedservicestothevalueofthebrandisapromise.Therefore,werelyoniquorcompanymakingmoney?Obviously,thisconclusionmustbequestioned,andisalargenumberofcasesprovedtobetriflesnotcomplete.Wineisonlyusedtoreflectthebusinessvalueoftheirservicecarrier
12、.Thedifferentbrandsofwinewithoutastrongbrandvalueofintegratedservicessupport,theydonotbecomeasourceofreturnforgainingaccesstobenefits.Tnotherwords,thevalueofcorporateprofitsisnotthewineofspaceitself,butratherbydifferententerprisesofwinecarriersgiveconsumersthevalueofitsspacerequirements.Inturn,theva
13、luesofdifferententerprisesalsoasacarrierofthewineintoacolorfuluniquecharacteristics.Andifwehavenoclearcorporatevalues,withouttherightstrategicdecision-making;onlyknowhowtobowtheirheadstodowine,Idonotknowlookuppath,theresultsweal1moveinthesamedirectiontothefight,usingthesamerawmaterials,calledthesame
14、name,instal1thesamebottle,thesametopromotetheirwinesthebest;theend,weofferproductshavenodifference,enterpriseswereforcedtopricecompetition,consumersareforcedtochooseonlyfromthepriceup,thenthefinalresultcanon1ybeacomprehensivearelose.ChangyuandGreatWallsXieBaiNadispute,thestreetsofgold,fineanditscont
15、ents,aswellastomeetconsumerdemand,asreflectedinthegreatdifferencesbetweenthevalueofourbusinesswhetheritisworthwhiletoreflectthosewhoare?2.Companiesintheindustrytogooldworldoftheroad,ortaketheNewWorldorNewWorldoftheroaddependsentirelyonthechoiceoftheirrespectivecompanies.However,massconsumptionandthe
16、enjoymentoffinewinereflectedbetweentheforeigncultureandChinesetraditionalculture,thedifferencesbetweenwine,integration,anditswinemarketasreflectedintheinternalrulescannotbutarouseourattention.Wineisnotamechanicalproducts,nothigh-techelectronicproducts,norisChinasNationalPeoplesindispensabletothesurv
17、ivalnecessitiesoflife;themainstreammarketsegmentssoitcanonlybepartofaspecificconsumergroups.Ourbusinesstochoosethewinetodothemtomeetconsumerdemandreflectsthevalueofthecarrier,thenitmustberecognizedthatitsvaluereflectsmoreofafromthegreenandhealthy,andfromthespiritual,emotionalpleasurefromthearea.Itis
18、preciselybecauseitisaverystrongindividualcarriercompaniesfortheindustryhasprovidedabroadspacevalueshasenormousmarketpotential.Andthenameofinnovationunderthebanneroftakeitforgranted,Iamafraidthefinalinevitableonlyisthemarketsrevengepaidoulmoneyonlessons.Since2096hasbeenhugelyexpensivetodobusinessther
19、eareafewwineadvertisinghastothoroughlytransform?Ofcourse,theremustbeotherbusinessstrategicmistakes,butincludingasuccessionofenterprisesshou1dstillnothaveaninputintheadvertisements,thereisaproperinput-outputratio.Thefundamentalreasonforthisisreluctanttofaceuptowineasacarriersowninherentcharacteristic
20、s,toforgetthedifferentkeysopendifferentlocksthebasiclawsofmarketing.Winespringofthisyeartopayagrandimpressionatthepowerofmusicpackaginglaunchedtheredwine,saidto1.iuQiyucwereexpectedtobelistedonalargescaleacrossthecountry.Eorthisnewthing,mutatismutandis,theinherentcharacteristicsofthewine,thelawispro
21、bablyinevitableintheforeseeableperiodoftimeafterthedemiseofaburstoffreshexcitingconclusion.Inothercountries,particularlyinEurope,wineisoneofthenecessitiesof1ife,makesthediningareaeatinghabits,whiledrinkingwine,eatingsoup,likepeople,likecommon,whilethelocalconsumersarebuyingdailynecessities,andthesam
22、epeoplefromtimetotimetobuystripped-down,bulkgoodhabits;plasticdrum,compositepapertubefilledwithfresheraveragequalitywinescameintobeing.Butthestrictsense,suchapackageisnotstoredinwine,itdoesnothavealife,itcannotgrow,itisnotthetypicalsenseofthewordwine;itsvalueofexistenceisthatpeoplecanatalowpricetome
23、ettheirbasicsurvivalneedstodigestfood,balancedfoodsdonotneedtodotanninsperishpartner.Envisagedurbanandruralareasofthestreetsandlanesofvarioussizesareplacedincolorfulpaperpackagingwine,winetobecomeasubiquitousasCoke,yougiveusancontinuoustoconsumeitsreason?sathirst-quenchingdrinksdo,itsalcoholcontent,
24、but10degreesormore;forself-cateringSelf-diScretionarydodrinkbottledbrewTibetandapprovedbythetastewillbemuchbetterthanit;forthegiftsdo,probablydifficulttoentertheChinesepeople,eyesDespiteitslowpricewasverymanner.IwouldchoosewineinFrancein2097,triedanumberof101itersshippedbacktothecompositepaperpackag
25、inggradeoriginalVDPwines,accompaniedbyoriginaloakbarrelscanchangethepackaging,to132yuan/10literpriceofselling,butAlmostnooneisinterested.NeedtoknowwhenacommonVDTcanbuy150yuanto200yuan!Asidepast,willhaveattributedthefailureofitsviolationofthisparticularenvironmentinthedomesticmarket,salesofwineinaspe
26、cificinternalprinciples.Onceinthemarketashort-livedcanswine,variousformsoficewine,includinghiddensecretdryredwine,drywhiteThesearetheinnovations,thesameforenterprisesandconsumersthevalueoftheinterestsoftheirexpectationsofprovidearealisticcaseofcompromisedevidence.Currentlyalargenumberofwineindustryw
27、ineisoftenthepositioningoftheproductisalargerspaceprofitablecommodity.Alwayslookforwardtousingmodernmarketingtool,withthehugeamountofmoneycansubvertthetraditionalcanbechangingtherules;canbesetanewstandardinChinesewine;however,alessonformany,manyotherindustries,enoughtoprovethatsuchamoveThestandoffbe
28、tweenChineseandforeignwineindustrycompetitionisalmostzerochanceofwinning.Becausetheydonotclearlyrealizethat,afteraccessiontotheWTOGTTbarrier-freeaccesstotheinternationalwineindustryinthismarketwhentherealchaiIengeliesinrulesofinternationaloperationsandworld-class,isthestrategy,businessprocessesandop
29、erationsmanagementlevel.3.Recently,anothereye-catchinggrapesinthehotcityisSuntimeInternationalsseveralSE1.F-insider,thecostoftheproductcompositionofthewinesub-thinsplitopen.InternationalstarQingQinginterpretationofnewheavensandredwinewastoshowanatomicalconstructionmaterialsintoBamp:amp;Qtoalargenumb
30、erofconsumers,theresultismorethanamillionboxesamonthandsales.ThisreflectstheindustrysenterprisesareWorldWineisthenewheavensandthusturnitselfintoabigmisunderstanding.Abroad,knownastheWaterfor1.ifeIsthevalueofwineisjustaconcoctionofrawandauxiliarymaterials?Whenconsumersbuywine,whetheritisnecessarytopr
31、ovideinaccordancewithSuntimebilltoverifythecalculation,thecomparison?EndofthewarinIraqadrasticdropininternationaloi1pricestoday,asktheheavensaremeasuredyearonyearpriceadjustment?InthefuturenewheavensandalittlefurtheroutofgoodqualityandpriceofwineincreasedShiyouhowtoexplaintoconsumersthecosts?Wineind
32、ustry,regardlessofthebasicinherentlaws,misleadingandfoolconsumersinexchangeforindustryleaderstitles?tthesametimetheoveronemillionboxsalesareactuallybuying,consumptionfigures,orjustcollectedthemoneydealers,manufacturerswillshiftintoasocialstockstockssurfacephenomena?Itemsforsaleonstoreshelvesisstilld
33、igestingstocksalesincreasingmonthbymonth?nenterpriseinthesocialarena,thevariousperformancesofal1theoperatorswhoembodythevaluesofitswinesaresosteprightin,andthenside-stepdistorted,anditsrunningtrackarereallytounderstand.Richandpowerfulcompaniesunderestimatedthemarketandconsumergroups,thesameisboundto
34、getrevenge.Somemediahaverepeatedlymisledandindustrycommentonthesilence,cannotbutsaythatthisisyetanothertypicalwineSARSphenomenon.4.sthedomesticwineindustrymarketshowinghugespacefordevelopment,sparkedarowoutsidethecapitalhavelarge-scaleenterprisesandthemarket.Obviousadvantageisthatpractitionergroupsa
35、ndtherapidexpansionofoperatingfunds,andthebiologicalinbreedingincreasinglypoor,increasinglysuperiorhybridoptimizationphenomenonofthebusinessideaofgraftingaweakfoundation,ideasturbidwineindustrytobringnewwindblowing.However,thesayinggoes,隔行如隔山,asuccessfulenterprisethatwantstoenterawholenewfieldandthe
36、samesuccess,awayfromestablishedoperationalideas,goodatlearningnewinternallawsoftheparticularmasterthebasicoperatingproceduresisalsobecomingveryimportantandessential.Tosiegeinnewareasalittlepoo1,acorrectunderstandingofitsstrengthsisaprerequisite.Moneyisimportant,butyoudefinitelynotthemostwealthy：Toth
37、esuccessfuloperationoftheoriginaltransplantcloning,oftenbecomethegreatestobstacletothesuccessofthenew.Thereisonlyonerightpath,thatisgoodatlearning,drillingdepthandthoroughlyresearchnewmarketsandnewrulesofthegameandthenewspecificinternalrules,fromastrategicheighttograsptheopportunitytoquicklydevelopf
38、romaqualifiedmarketingteam,toestablishascientificmanagementofatradingflowsystemandmarket-,consumer-orie11tedmarketingnetwork.Thistranslatesintoastrongoveral1competitiveness,butalsohavethepossibi1ityofglory.Forexample,throughSofttoandforthewell-knownHongKong1.iangGroupacquiredawineryinWuwei,Gansulaun
39、chofofcourse,redwincandhigh-profile,firstintheindustryintroducedtheE-MISbusinessinformationsystem,whichrighttoleadtheindustrytoimprovethelevelofthecurrentmanagementwillplayasignificantroleinpromoting.HisownkindsofgrapesandwinewithaviewtoSucceedOfferthecomingyear,ChinasfirstbrandtouseJapan-basedsales
40、systemtosei1wine,butIamafraidthatisnotthebestoption:andfurtherattemptstolearnfromOTCmodel,itisrecommendedthatasfaraspossibleintegratedintotheoperationofthechainconceptofmonopolyonagainmaybeamarketingmode1fortheindustryoutofthenewroadtosuccess.Onthemarketingmanagementteamandfront-lineimpcmentersofthe
41、formation,training,operationsarelisted1.ianganimportantlinkinthefirstplace,deliberateIybuilt1.iangwineshouldbeacomprehensivebrandmarketing,ratherthananofcourse,redwine.Attentionlaws,graspingstrategy;lesson,everywhere.1.iangDeliberative!Second,accuratepositioningitself,marketingservicessupplychainwil
42、lplayakeyrole1.Havetoforgeahead,inparttoestablishtheabsoluteadvantage.Inthecurrentdomesticwineindustry,duetoaweakfoundation,thegeneralscaleisnotlarge.Eveniftherearetonsofannualoutputofover45,totheglobaleconomystandards,itcannotbeconsideredlarge,butyouaresmallerthanothermanufacturers.Extensivemanager
43、ialandoperationallevels,andbackward,sotosendhopeandmergerintegrationtoachievethedevelopmentoftheindustryisnotverygood,thisisbigandstrongrelationship.Therefore,anindependentthird-partymarketingpowerhasnotyetrise,companiesneedtoproduction,supply,sei1one-stopinordertosurvivethecurrentreco11unendedfirst
44、throughacarefulanalysistogiveac1earandaccuratepositioningitself.Thebiggeroneslivinglawandthesmalllivinglaw：ifguardingfengshuitreasureland,single-mindedcommitmenttocultivatingoutstandingwinegrapevarieties,rawmaterials,perseverance;alsomaywellbetheplacetosettledownEvergreenRoad.Thesmal1amountofvillain
45、togiveupateveryturnredflagshouldplugalloverthecountryandimpetuous,chooseafewsmallermarketsnearbytodosothoroughlyrefined,inlocalareastoestablishabsolutesuperiorityalsobeabletolayasolidfoundation.Inanyplacetheneedsofsocietyarealwaysapyramid-shaped,inFrance,themiddlepart(theordinaryAOC)accountedfortheb
46、ulk(about40%more)：whereasinthecurrentdomesticmarketistheunderlyingcheapDiDangjiuaccountedforthebulk.Commonthingseasyentry,butthecompetitionisrelativelymoreintense:andifyouhaveagoodmarketresourceshaveasolidfoundationformarketingcapacity(notaquestionofmoney),thenselectsomeBishijiuxuinthehigh-endproduc
47、tspushed,controlisalsoagoodmarketingcostscanbegraduallyopenthesituation.Theintrinsicvalueofwine,andmarketingservicesistherat100finternalstrength,awayfromtheimpetuous,goodatlearning,focusingonthemanagementteamandmarketingservicesnetworkconstruction,thenthewcl1-estab1ishedlocaladvantageswillgraduallyb
48、ecomelarge.Isnotsellinganything,butratherhowsell.2.Andtoimprovetheirmanagementlevel,emphasisoninformationexchangesystems.Inthefieldofmodernmarketing,enterprisemarketingmanagementandoperationisdependentontheentirevaluechain,ateamofsystemsengineering.Changesinthevaluechainforalongerperiodofcertaintyco
49、nstilutesabusinessstrategy,whiletherealvalueoftheenterpriseconstitutestherealizationofmanagemcntsystemsengineeringoperations.Seizetheopportunityisastrategic,strategicdirectionfortherighttograsp;sustainedmanagement,managementformedacompanytoachieveprofitability,thetwoformacompleteorganicunity.Thesustainabledevelopmentofenterprisesdependsonthebalanceofstrategicandmanagementtograsp.TheGreatWal1hasaclearstrategytograsp,butthelackofstrongmanagementimplementation;Changyuareshapingtheoperationoftheteam,butontheimaginationtograspthestrategyseemedtoohavebecomemorei
