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1、IntroductionProducts rangeMarket StrategiesCokes application,1,Introduction,Introduction,The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia,is the worlds largest beverage Company. The company has 48% of the global market share.Coca-Cola currently offers more than 500
2、brands in over 200 countries or territories and serves over 1.7 billion servings each day.,HappinessPassionVigor,Logos meaning,In 1886, when government passed prohibition legislation, Pemberton(彭伯顿) responded by developing Coca-Cola, a nonalcoholic(非酒精) version of French Wine Coca.The first sales we
3、re at pharmacy in Atlanta. It was initially sold as a patent medicine for five cents , which were popular in the United States at the time due to the belief that carbonated water(碳酸饮料) was good for the health. He claimed Coca-Cola can cure many diseases.,History,John Stith Pemberton约翰斯蒂斯彭伯顿,The drin
4、ks name refers to two of its original ingredients, which were kola nuts and coca leaves.,合伙人罗宾逊（Frank M.Robinson）从其两种成分中激发出命名的灵感，这两种成分就是古柯（Coca）的叶子和可拉（Kola）的果实，罗宾逊为了整齐划一，将Kola的K改C，然后在两个词中间加一横，于是Coca-Cola便诞生了，第一份可口可乐售价为五美分。,The Name,Developing in China,“蝌蝌啃蜡可口可乐”,得名于英国的一位上海教授蒋彝。这家饮料公司也获得了迄今为止被广告界公认为翻
5、译得最好的品牌名可口可乐。它不但保持了英文名的音译，还比英文名更有寓意，在这两点的作用下，形成了最关键的流行因子：即无论书面还是口头，“可口可乐”这个名字都易于传诵。,2,products,Product materials,packedinglassjars:the glass bottle can be recycled to reduce costs is conducive to environmental protection.Plastic bottles:Plastic bottles is non-friable and easy to carry .The cost is l
6、ower.beverage can:Aluminum cans is more convenient to carry.,Sprite雪碧,zero零度,Ice purified water冰露,smart醒目,The famous brands in our country,Product,Qoo酷儿,Minute Maid美汁源,Fanta 芳达,3,application,1. magicalrustBuster铁锈克星getinvolvedto find a doctor.,2.cookingpartner烹饪搭档 3.pain-killing effect4.removing stains5.cleaning toilets,4,successful strategy,Transnational and local Marketing Sell good quality productsLower the cost of the productReasonable use of celebrityDevoting social activities,Thanks！,
