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1、Assignment specification (BA Program)英语专业必修课程作业要求 (专升本课程)Course:Practical Business Project DesignAssignment:02 (Units 6-10)Assignment title:Data Collection/Appendices, Project Implementation, Discussion, Conclusion, Introduction, Abstracts, and the first draft of the whole paper重要声明：本课程的各阶段作业要求以网院在平
2、台上发布的作业要求为准，而不是根据教材中的作业要求完成作业。姓名： 李柏锐 学籍号： 081025160001 年级： 2008春高起本 学习中心： 广州奥鹏学习中心辅导教师： 曾昭涛 Based on the project design you have completed in the previous stage, you are asked to implement your project and then compose the core parts of your BA degree paper in this assignment. Please refer to units
3、 6-10 of Practical Business Project Design for guidance and support to this assignment. The information in brackets indicate the specific unit you can refer to. There are SIX parts in this assignment.Part One Data Collection/Appendices (Unit 6Activity 2)DIRECTIONS FOR STUDENTS:In your online coursew
4、are, two categories of forms/methods are introduced to collect primary data: l Observation and logsl Surveys and interviewsPlease present the types of forms you plan to use to collect data in this project, which are going to be attached as appendices in your BA degree paper. You should give a title
5、to each of the form, such as “Focus Group Discussion Outline”, “Training Evaluation Form” and “Questionnaire”. But first, please restate your project objective and hypothesis to which your tutor can refer while they evaluate the types of data you are going to collect.Project objective: _The objectiv
6、es are promptly increasing the revenue and the profits by 5% and 10% respectively through adopting an useful training program, mastering proficiency job skills, and arousing employees enthusiasm by the end of October, 2012._Project hypothesis: _We can provide a good training program we will increasi
7、ng sales revenues and cut down the operating expenses, we will not only see a well -trained employee team but also make profits reach at 10% by the end of Oct, 2012._Insert your description after the prompts in the space below.Form I: 1 SurveysForm II:2 QuestionnairePart One Data CollectionAppendix
8、I. Employee and customer survey Questionnaires员工培训需求调查问卷亲爱的同事们：感谢您的努力工作，公司的成长，离不开你努力的付出。为了解您对公司培训的看法和要求，以便进行准确的分析，从而更好地建立和完善公司的培训工作。调研结果将是公司制定培训方案的重要依据。调查问卷也为您提供了一个能自由表达自己建设性意见的平台，您的建议将有助于实现您对培训的需求，同时也能帮助我们构建和完善公司的培训体系，为公司的发展奠定文化基础。请您坦率真诚地发表意见。非常感谢您的配合与支持！1. 您的年龄在A. 21-40岁 B. 41-50岁 C. 50岁以上OptionsS
9、ubtotalScaleScaleA. Age 21-40B. Age 41-50C. Over 5051170%14%14%2. 您在公司目前的工作职位是 A. 销售人员 B. 售后人员 C. 行政人员D. 其他：OptionsSubtotalScaleScaleA. Sales staffB. After-sales staffC. Administrator staffD. Others302343%0%29%43%3. 您觉得什么原因导致工作热情不高多选题A. 公司现行制度B. 薪金C. 发展前景D. 没有激励机制OptionsSubtotalScaleScaleA. Current
10、systemB. SalaryC. DevelopmentD. No incentive system633586%43%43%70%4. 您认为目前最急需哪些方面的培训多选题A. 制度文化 B. 工作流程C. 专业技能技巧D. 产品知识OptionsSubtotalScaleScaleA. System and cultureB. Job processC. Professional skillsD. Products knowledge665586%86%70%70%5. 您认为做好全员营销，最需要哪些方面的提高多选题A. 工作相关知识 B. 熟练销售技巧C. 良好服务态度D. 熟练沟通技
11、能OptionsSubtotalScaleScaleA. Related knowledgeB. Proficiency sales skillsC. Well service attitudeD.Proficiency communicate skills7777100%100%100%100%6. 我认为通过下列的方式，能提高团队合作精神和凝聚力多选题A. 户外活动B. 员工会议C. K歌或聚餐OptionsSubtotalScaleScaleA. Outside activitiesB. Empolyees meetingC. Karaok and dine together736100
12、%43%86%7. 通过培训，您会A. 提高效率B. 更新知识C. 提升技能D. 学以致用OptionsSubtotalScaleScaleA. Improving efficiencyB. Updating knowledgeC. Improving skillsD. Appying it in job564786%86%70%70%8. 感谢您回答以上的问题，作为公司的一员，您希望公司在哪方面需要改善？您有何宝贵的意见？（请用文字描述）：Appendix II员工培训签到表培训内容：公司制度、文化；时间管理；团队精神培训时间：2012-08-17培训地点：公司办公室会议区培训讲师：Assi
13、stant to GM序号参加人员部 门签到备 注12345678员工培训签到表培训内容：产品知识、销售技巧、服务沟通培训时间：2012-08-18培训地点：公司办公室会议区培训讲师：Wan序号参加人员部 门签到备 注12345678Appendix III客户满意度调查问卷尊敬的客户：感谢您的对我司工作一直以来的支持与配合！为提升我司的服务水平，更好地为您提供服务，特设计此满意度调查问卷。您的声音，对我们很重要。在此，恳请您完成我们提供的调查问卷。请将填写后的问卷传真给我们。传真号码：020-8198*再次感谢您的热情参与！ JHMIC2012年8月15日1. 您与我司的合作关系是A. 终端
14、客户B. 经销商2. 您觉得怎样才符合您选供货商的标准A. 必须是当地招标中标者B. 优质的服务C.产品质量好D.物美价廉E.便捷的物流方式3.您怎样评价我司员工目前与之前提供的服务543214.您怎样评价我司员工目前与之前的专业技能543215.您怎样评价我们双方的合作关系543216.感谢您回答以上的问题，您对我司今后的服务和要求，您有何宝贵的意见和建议？（请用文字描述）：评价标准5很满意4较满意3满意2一般1不满意填写单位：填写人（自愿填写）：填写时间：Appendix Iv: The project frameworkNarrative SummaryObjectively Verif
15、iable Indications Source of InformationAssumptions and RisksGOAL To be an excellent provincial agent Analyze the current exist problem and employees needsOpinion survey before and after trainingLess training, sales revenues and profits decreaseOBJECTIVES1. To increase profits by 15% within two month
16、2. To lower expenses and improve competitiveness of JHMIC Revenue, expense and profit figures1. The company income statement2. Opinion from customersOur sales staffs are not enoughOUTPUTS1. A continuous improvement team2. Increasing company profits1. Revenue, expense and profit figures2. Customers f
17、eedback1. Data/result analysis & findings2. Questionnaire 1. Competitors new products2. Staffs turnoverACTIVITES1. Find out and discuss current problem2.Conduct an employee questionnaire3.Circulate a job advertisement4. Interview the candidates5. Design training content and plan6. Invite trainee7. T
18、rain staffs8. Accompany with salers to familiar with the market9. Follow, direct and improve staffs according to their performance1. Attendace form2. Schedule checklist3. Training feedbackProject implementation diary1. Process delay due to unpredictable reasons2. Trainee may have no timeINPUTSEquipm
19、ent1. Direct used the companys current equipments2. Digital ProjectorFinancialTotal expenses of RMB19,200HumanWayne, Feng, Wan, and I1. Profits not ensured2. Contingency allowance in usingFOR TUTORS:You are required to provide between-text comments on the students writing by using the “Edit” functio
20、n or a contrasting font color to highlight your comments or suggestions. Please tick in the proper cell and write your overall comments in the box of “Tutors Comments” below.评价指标Assessment Criteria评估(Acceptable/Revise)请打勾进行评估（）合格需修改用了不同的工具来采集数据。A variety of tools are used to collect data.通过这些表格/工具等可
21、获取充分的数据。Sufficient results can be obtained by using these forms.表格中的题项或问题设计严谨，有助于检验项目假设。The items or questions in the forms are well-designed to help verify the credibility of the project hypothesis.语言正确、准确，无歧义。Each form is expressed in clear, accurate and unambiguous English.Tutors Comments:Part Tw
22、o Data Presentation (units 6 & 9)DIRECTIONS FOR STUDENTS:After having implemented your project and analyzed the data collected, you are now asked to describe in detail what you have found. You should describe your findings with the support of necessary graphs, charts, tables, etc. This important par
23、t will later on be presented in your BA degree paper under the heading such as “Data Presentation” or “Project Findings”.Write your text under the following blank space according to the above areas. (Suggested length: no fewer than 800 words.)Part Two Data Presentation 1. 1 Findings of the projectWh
24、en compared with employees training results before and after, I have collected some data from the balance sheet of JHMIC with the GMs permission. As is shown in the under table, sales from August has been steady increased, but in October sales and profits have rapid declined because of the Mid-Autum
25、n Festival and National Day. Although the the sales revenues have affected in October by the long vacation, the total sales revenues, company profit growth , and operating costsfrom August to October have raised, respectively 7.22%, 9.39% and 15.41%. Whilst the operating expenses compared with the p
26、lan implementing before and after, it has lowered 0.85%. Table 1: Results Comparison (Before Training and After Training)JHMIC Statement of Income for 2012( RMB in thousands )BEFOREAFTERRate ( %)*Content Month567Total 5-78910Total 8-10Sales Revenues850.92820.84801.442,473.20880.33995.15790.042,665.5
27、27.22Operating Costs568.05526.58515.431610.06586.06700.92490.031,777.019.39Operating Expenses223.65245.19223.11691.95223.83212.93249.37686.13-0.85After-tax Profits 59.2249.0762.90171.1970.4481.350.64202.3815.41* Rate ( %) = Total (8-10) - Total (5-7) / Total (8-10) SOURCE: JHMIC Statement of Income,
28、 2012To sum up, the facts prove that the project has successfully achieved 15%, from implementing the training program comparison.2 Data Analysis2.1 The previous problem analysis From the questionnaire, I came to realize that why the previous problem existed. Staffs were not satisfied with the previ
29、ous company system, motivation mechanism was not made. At the same time, they were lacking of proficiency job skills, responsibilities, team spirit, and enthusiasm. All these reasons led to sales expenses maintained a high level and sales profits declined for a long time. To provide a well-designed
30、training program will be a good solution in dealing with the previous problem.2.2 Records of the project implementationAccording to the project implementing as shown above, i.e. The questionnaires, the project framwork, and meeting records, which recorded the activities I had taken from the beginnin
31、g to the end of the project. In addition to this, customers feedback help the activity a lot.2.3 Datas of the implementation of projectBy further analyzing the data, I would like to figure out the comparative results as showed in detail from under chart 1 and chart 2. Chart 1: Comparison of sales re
32、venues and after-tax profits( RMB in thousands )The bar chart compares the total of sales revenues and after-tax profits from May to July and August to October in 2012. The general trend of sales revenues and after-tax profits both run into same directions, all are rising as listed above. The rise i
33、n September reached at the highest record 995.15. The fall for October, because of meeting a long vacation. During 7 days vacation, the sales revenue got nothing and it was a bad news for the company to increase the sales revenues. However, from August to October, a rise is seen in sales revenues wi
34、th steady. In terms of after-tax profits, the figure is witnessed rising in August, September, and October, respectively 70.44, 81.30, and 50.64.The reasons why the sales revenues are increasing that we found a sales employee through internal recruitment. On the other hand, we invited our provider M
35、 companys sales manager to train us products knowledge, sales skills. We brought a wonderful concept into our daily work, that is all-staff marketing. We demanded all of our employees should familiar the whole working process and the products name, so that everyone can provide the basic solution to
36、meet the customers needs. Chart 2: Comparison of operating costs and operating expenses( RMB in thousands )Chart 2 compares two periods total of operating costs and operating expenses from May to July and August to October in 2012. Though the total of operating expenses decreased by 0.85% was not so
37、 obvious, it still affected by the training program from May to July and August to October. At the same time, the total of operating costs has increased, since the sales revenues are increasing, so its nature that the operating costs follows it. We may know that, even if a same product it has differ
38、ent prices in changing world, they are short of providing, material increasing, etc. In this part of training program, we trained the employees the consciousness of self cost management. We are using many ways to cut down the operating expenses in our daily work, such as recycle the paper, turn off
39、power when unnecessary, lower the errors in working, order or deal with job online via e-mail, QQ, and MSN to replace phone call, etc. One more thing import that we are trying to control making mistakes in logistic part, every product comes out of the warehouse should be checked by two persons. FOR
40、TUTORS:You are required to provide between-text comments on the students writing by using the “Edit” function or a contrasting font color to highlight your comments or suggestions. Please tick in the proper cell and write your overall comments in the box of “Tutors Comments” below.评价指标Assessment Cri
41、teria评估(Acceptable/Revise)请打勾进行评估（）合格需修改简要概括了项目实际实施情况，包括是否调整了原设计方案。A brief summary of the actual implementation is given, including any deviations from the original design.明确描述数据收集的方法、时间、对象以及数量。Conditions for collecting the data are specified, including dates, times, research subjects and quantity.用
42、图表或表格呈现数据，每个图表或表格有编号和标题。Tables or charts are used to compile the data and show trends. Tables and charts have proper titles and numbers so that variables are clear.数据描述清楚、呈现方式恰当。The data is clearly and properly presented.语言正确、准确，无歧义。This whole part is expressed in clear, accurate and unambiguous Eng
43、lish.Tutors Comments:Part Three Discussion and Conclusion (Unit 10)DIRECTIONS FOR STUDENTS:Based on the data you have presented in Part Two, you are now required to select some significant facts and interpret these findings in a broader context. Instead of simply restating your results, you should d
44、raw inferences about their implications for business in general. This important part will later on be presented in your BA degree paper under the heading like “Discussion”.Write your text under the following blank space according to the above areas. (Suggested length: no fewer than 500 words.)Discussion and Conclusion 1 Discussion Oxford Management Review said, Every company is pursuing maximize the profits, but how to reach at it, there are varies views in commercial industry. For ou
