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1、,Lets get close toToyota Management, Group 12,1,2022/12/21,Background,Main industries & General environment,Vision and mission,SWOT Analysis,Five Forces model,Strategies,Catalogue,2,2022/12/21,Background,Brief introduction of the company,3,2022/12/21,Background,Toyotas basic ideas,4,2022/12/21,Backg
2、round,5,2022/12/21,Main Industry,Steel,6,2022/12/21,General Environment,The economic environment,The economic environment,The political environment,Economic environment,Political environment,Social environment,Skill environmental,7,2022/12/21,low fuel consumption,8,2022/12/21,Toyota will lead the wa
3、y to the future of mobility， enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality， constant innovation and respect for the planet， we aim to exceed expectations and be rewarded with a smile. We will meet challenging goals by e
4、ngaging the talent and passion of people， who believe there is always a better way.,Customers,Markets,Major products,Belief,Concern for employees,Text in here,vision,mission,9,2022/12/21,SWOT AnalysisStrength,Outstanding Culture-The Toyota WayGlobal production facilities Strong brand imageWorlds lar
5、gest vehicle producerLower cost in productionStrong R&D capabilitiesOne of the best-selling brands in U.S. market Focus on the Environmental protection,10,2022/12/21,SWOT AnalysisStrength,11,2022/12/21,Shares of the U.S. market goes downCriticized as a foreign importerProfit lossLarge-scale recall a
6、nd quality issues,SWOT AnalysisWeakness,12,2022/12/21,SWOT AnalysisWeakness,13,2022/12/21,SWOT AnalysisOpportunity,Adopting High-Technology in ProductionIncreasing Environment AwarenessIncreasing Demand of Fuel Efficient CarsIntegrated Market (NAFTA),14,2022/12/21,SWOT AnalysisOpportunity,15,2022/12
7、/21,Intense Competition in U.S. MarketRising Oil PriceEconomic DownturnMarket SaturationNatural Disaster,SWOT AnalysisThreats,16,2022/12/21,SWOT AnalysisThreats,17,2022/12/21,Strategic fit and selection,18,2022/12/21,“OS”Strategies,Use the strong brand image and the global production facilities to w
8、in the chance in integratedUse their strong brand image to open the market quickly. Use the strong R&D capabilities and the ideas in environmental protection to make the eco-friendly cars or auto part,19,2022/12/21,“OW”Strategies,Catch the chance of the integrated market to reduce the profit lossCat
9、ch the chance of increasing environment awareness and fuel efficient cars to growth up the shares of the U.S. marketCatch the chance of adopting high-technology in production to reduce the impact on criticized as a foreign importer,20,2022/12/21,Five Forces Model,21,2022/12/21,Threat of new entrants
10、,Entering a car manufacturing market is very costly and risky. The initial capital investment is extremely high, while the competition between the companies is very intense and dominated by the well established companies.,The well-known brand, unshakable market presence in various segments, and larg
11、e size gives Toyota a competitive advantage over new entrants in the auto manufacturing industry.,Back,22,2022/12/21,Threat of substitutes,As the industry trends indicate, the customers still have a solid reliance on the used car market. Considering the fact that economy has not fully recovered, a s
12、ignificant part of the car demand is taken by the used car industry.,With the ability to cut costs more efficiently than its competitors, Toyota has narrowed the price gap between the used cars and its own automobiles. Therefore, compared to its peers, the substitution with the used cars is less of
13、a danger for Toyota.,Back,23,2022/12/21,Bargaining power of buyers,The recent trends indicate that the consumers are prone to seek out more fuel-efficient cars due to the rising oil prices. This also results in the increasing demand for the hybrid cars that offer cheaper alternatives for operating t
14、he vehicle coupled with higher expectations of product quality. Moreover, since the choices in the car market are abundant, the buyer has a quite strong bargaining power and low switching costs.,The cost cutting practices that Toyota implements in its operations lowers the buyer power and puts its c
15、ars into a more advantageous position compared to its competitors.,Back,24,2022/12/21,Current rivarly,Considering that the automotive industry represents an oligopoly (especially in United States) the constant competition for the market share and industry dominance is prevalent. Continuously increas
16、ing competition is fueled by the higher consumer expectations and anticipation for the lower prices.,Although Toyota has rather strong cost cutting strategy, the recent natural disaster has put an additional pressure on Toyotas costs. Recently, the Detroit Three have been offering higher sales disco
17、unts to counter price competition, which puts Toyota under a heavier burden of efficient production and cost cutting strategies. Yet, Toyota remains a leader in the low cost manufacturing, while its production system caused other car-manufacturers to change the way they operate.,Back,25,2022/12/21,B
18、argaining power of suppliers,Bargaining power is the ability to influence the setting of prices. The more concentrated and controlled the supply, the more power wields against the market. The suppliers bargaining power will decrease a firms profit but it can make supplier get more profit.So this is
19、just an advantage to one.But this is a essential force to industry.,Back,26,2022/12/21,Strategies,27,2022/12/21,Corporate Strategy,How much do people know about Toyota?Many people know Toyota cars, but how many people know that Toyota is now selling sweet potatoes, afforestation ?,DiversificationStr
20、ategy,Corporate Strategy,Diversification process,19241924 Sakichi Toyota invented non-stop shuttle Wrap Toyota Automatic Loom (G-type)“-Now Toyota is a consortium founded by Sakichi Toyota Automatic Loom Toyota for the mother developed a large enterprise group,Corporate Strategy,1990In 1990, Toyota
21、changed the companys articles of association and began to fully enter new areas of ships, aircraft, spacecraft, information and communication.Through the amendments to the Articles, Toyota clearly showing the world for the 21st century will develop a comprehensive new career challenge to all possibi
22、lities gesture. Toyota has also been to the field before residential construction, industrial vehicles, industrial automation systems and related equipment,Corporate Strategy,1992In 1992, company-wide in order to further promote the cause of environmental protection, and set up a Toyota Environment
23、Committee. Proposed a manufacturing close to human beings and the Earths car,“ the company aims to be more actively engaged in the cause of protecting the global environment.From the front of the sweet potato and afforestation example, we can see that 10 years earlier, the first 20 years of the inve
24、stment was Toyotas tradition, known as money begets money investment.,Corporate Strategy,International Strategy,Export stageFirst, provide a good sales and after-sales service, to establish a broad service network in power before launching the sales potential of each to provide adequate spare parts
25、for sales success and build a strong support.Next, choose key sales markets, concentrate all forces to attack the target market, after the penetration of key market fundamentals, then attack the next target market.,33,2022/12/21,International Strategy,. In the fierce competition, TOYOTA take the qua
26、lity of a winning strategy, emphasizing its durability and reliability of the strong campaign attracted worldwide attention, giving consumers an impression: the ability to make long-term, to meet the needs of customers, only TOYOTA only this one.,Foreign investment stage,34,2022/12/21,International
27、Strategy,Since 1990, TOYOTA overseas production and overseas sales clocked into a period of rapid growth. In parts of the supply side, from the late 1990s. TOYOTA strengthening the international division of labor rationalization. Began to move forward in the host country as well as the deployment of
28、 parts of the host country or region neighbors, thus contributing to the TOYOTA from the past as the center of Japans international strategy to a comprehensive localization strategy changes.,Localization stage,35,2022/12/21,Competitive Strategy,Differentiation strategyToyota has been very successful
29、 in differentiating on the basis of superior design and quality.technology.investment in robots and financial services,Cost leadership strategyToyota is (or was at the time) the low cost producer in the industry. Toyota achieves its cost leadership strategy by adopting lean production, careful choice and control of suppliers, efficient distribution, and low servicing costs from a quality product,36,2022/12/21,Thank You !,37,2022/12/21,
