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1、 学生毕业设计(论文)题 目 ： A Brief Analysis Etiquette Diffrence of Western and Chinese Culture 姓 名 ： 班级、学号 ： 系 (部) ： 经济管理系 专 业 ： 商务英语 指导教师 ： 开题时间 ： 完成时间 ： 目 录毕业设计任务书1毕业设计成绩评定表2答辩申请书3-4正文5-22答辩委员会表决意见23答辩过程记录表24课 题 A Brief Analysis Etiquette Diffrence of Western and Chinese Culture一、 课题(论文)提纲0 引言1 中国文化和西方文化存在很
2、多的差异 1.1 问候和聚会1.2 称呼1.3 道歉和回复1.4 邀请和告别2 不同的文化特征会导致文化的差异 2.1 文化背景2.2 不同的价值和观点2.3 不同的信仰2.4 个人主义和集体主义2.5 西方的家庭倡导平等2.6 民族主义3 结语二、内容摘要中国有5000年的文明，无愧于“礼仪之邦”之称，我们为祖先的成就感到自豪的同时不能忽略西方文化的进步，在日新月异的现代社会，我们更要学习其他国家的优秀文化，在本文中我们将对礼仪，背景，信仰进行讨论。无论是中国文化还是西方文化，随着时代进步，我们都该取其精华弃其糟粕，从而推进文化的高度。三、 参考文献1 克拉姆契. 语言与文化M. 上海外语教
3、育出版社, 20002 Ma Zhanxiang. The Interaction between the Cooperate Principle and the Politeness Principle in PragmaticsJ. Journal of Inner Mongolia College of Education (Philosophy & Social Science), Dec. 2000, 43 许力生. 跨文化交流入门M. 浙江大学出版社, 2004:48-504 German, Kathleen. Principles of Speech CommunicationM
4、. Addison-Wesley Education Publishers Inc, 1998:56-595 曲晶. 中西礼貌概念对比J. 东北师范大学报（哲学社会科学版）, 2005( 6):100A Brief Analysis Etiquette Difference of Western and Chinese Culture Abstract: China has 5000 years excellent civilization, and it is not over state of ceremonies. We are proud of our ancestors achiev
5、ement, but we cant ignore the improvement of the western culture.In our modern socienty, everything is changing, so it is obvious that we must draw lessons from others culture. In this thesis, we will disscuss about greeting and parting, addressing, apologies and responses, invitation and saying Goo
6、d-Bye between Chinese and western. No matter the Chinese culture or the western culture, they are all the quintessence of wisdom. When we pass on ancestors knowledge to our generations, we must draw attention to improving new ideas. we can advance the elevation of civilization. Key Words: etiquette;
7、 Cultural background; beliefs0 . IntroductionWith the development of the society,the times need improved. Different culture is one of the main piont .so ,we should pay more attention to different culture.With China entried the WTO and held the Olympic Games in 2008, the relationship between China an
8、d Western in politics, economy, culture will become more and more close. It is undoubtedly that the etiquette will play an important role in this process. To the definition of etiquette, China and Western have a different understanding. As Chinese thinks that the etiquette is the common behavior sta
9、ndards that all the members must obey, and its purpose is to keep the normal living order of the society. In ancient China, a famous philosopher thinks that etiquette is a principal to deal with the relationship between man and supernatural beings, man and ghosts, man and men. There are also many wo
10、rds about etiquette in English. For example, courtesy which means courteous behavior, good manners;protocol which means system of rules governing formal occasion, e .g, meetings,between governments, diplomats, etc. And these words are all from the same French word etiquette. Of course, more spread a
11、nd more profound cultural comment of the western etiquette is from the Classical Period, i.e., old Athens and Roma culture. Today, etiquette become the reflection and manifestation of one countrys politics, economy, culture in peoples social contact. And it include the principal and moral that peopl
12、e should obey in daily life. Etiquette formed in the process of the deposition of culture and social contact. So every nation have their own etiquette standard which created with the spirit of this their nation. Because of this formed the cultural difference between different nations. As languages i
13、s the carrier of the human culture. This difference must reflect in the language of different nations. So in the following, we will take china, British and America as the representation of Western, to look at some cultural difference in etiquette, and then analyze the reasons. Furthermore, we will d
14、iscuss how to learn western culture. Cultural differences on politeness between western and Chinese can be found in many aspects of daily communication, including greeting and parting, addressing, apologies and responses , invitation and saying Good-Bye.1 . Chinese culture and western culture have m
15、any difference1.1 Greeting and PartingWhen people meet acquaintances or friends, people usually greet each other. The purpose of greeting is to establish or maintain social contact. So formulaic expressions are often used, but such formulaic expressions often causes conflict because of the great cul
16、tural differences between Chinese and native English speakers. In English, people often employ the following expressions to greet each other “Good morning/evening/afternoon. “Fine day, isnt it? ”How is everything going?” Have you eaten yet?” What are you going to do?” Where have you been?”etc. Weste
17、rners treat them as real question. While in Chinese, we always say “Have you eaten”“Where are you going ？”“What are you going to do？”to show our consideration. Parting may be divided into two steps. Before the final prating, there is usual a leave-taking. Western and Chinese cultures have diverse wa
18、ys to deal with leave-takings. Firstly, in English society, during the closing phase of an encounter, from ”I” perspective, reasons for terminating the encounter are presented in mitigatory comments. Typical comments are associated with expressions of apology,such as “I” am afraid I must be off, I h
19、ave to relieve the baby-sitter” etc.Western people believe that to be willing to visit and converse with someone isto have respect for him.; to terminate the visiting is not of ones own free will, but because of some other arrangements, therefore they always try to make their leaving sound reluctant
20、 by finding some reasons and apologize for it to make the leaving acceptable for both parties. English speakers often signal several times before leaving. “Well, its been nice to see you again. I do enjoy our talk and the lovely dinner, but I must be going soon”. Thank you very much for asking me ov
21、er. I hope well be able to get together again before long” Consolidation in a wider range of common acquaintances also occurs, in expressions such as “Say hello to Jack for me” or “Remember me to John”. In Chinese society, during the closing phase of and encounter, usually, from a “you ”perspective,
22、 reasons for ending the encounter are set forth in mitigatory expressions. Such expressions include“I will not disturb you.”“You must be tired,have a rest.”, etc. With these words, they may stand up from their seats. Chinese leave-taking is very short and quick. Western people think it so abrupt tha
23、t they have not prepare for it. While moving to the door, Chinese employ expressions of apology like“Im sorry for disturbing you.”“Im sorry for wasting your time.”It should be noted that these expressions employed by Chinese guests to show concern for their hosts can only be appropriate for business
24、 visits in the English environment.1.2 AddressingIt is also appropriate to ask how they prefer to be addressed. Children should always address adults in the formal fashion, using their title and last name. Another difference is about the form of addressing. From the viewpoint of sociolinguistics, fo
25、rms of addressing can serve as an indication of the relationship of power and solidarity in the society. In calling their superiors or elders, the Chinese are accustomed to the nonreciprocal or asymmetrical addressing, in other words. They use “title +surname” to address their superior or elders rat
26、her than call them surnames, while the superior or elders call the addressers their names. The Chinese tend to abide by the polite principle of depreciating oneself and respecting others to show appropriate respects towards the persons being addressed, otherwise, the addresser may be considered as i
27、ll mannered, ill educated or rude. But in English speaking countries, people have a tendency to follow the reciprocal or symmetrical addressing. Although they are different in age and status, they can call the other directly, namely, their names, even first names except when they call the doctors, n
28、ot arousing offence between them, but demonstrating the sense of intimacy and the conception of” Everyone is created equal” . Chinese people feel unnatural addressing a westerner by his given name, feeling that it indicates too close a relationship, and westerners, on the other hand, may feel that i
29、f a Chinese insists on using his surname, it indicates an unwillingness to be friendly and maintains a gap between them. So the use of forms like” Miss Mary” or “Mr. Smith ” may be a Chinese forms of compromise. With Miss Mary, the use of the given name indicates friendliness, but the addition of th
30、e title indicates the respect they feel they ought to show. And with Smith, the lack of a title indicates friendliness, but the use of the surname prevents if sounding too intimate. However, both addressing used by the Chinese sound very strange and uncomfortable to the westerner.1.3 Apologies and R
31、esponsesIf wrong things are done, there must be apologies .As to how to offer apologies,both western and Chinese people may “I am sorry.”,”I apologize for”. Etc. But Chinese would like to apologize for the crowded state of their dwellings and for small numbers of dishes, although the room is big eno
32、ugh and there are many dishes. Chinese stay these to express self-depreciation only out of courtesy, not having other implication. But the westerners would wonder, since the room is so large and there are so many dishes, why do they say so. May be they do notwelcome our visit, they dont like us to e
33、at more. When Chinese contact with westerners, if they do not know these differences, if will lead to misunderstanding. The ways to respond to apologies are different, too.A: Oh, Im sorry. I forget it.B1: It doesnt matter.B2: Thats all right.B2 is westerners. B1 is a Chinese person. “It doesnt matte
34、r” is a translation of “It doesnt matter.”from Chinese, which is a common pattern in Chinese to respond to apologies. If a Chinese uses this to respond to apologies, westerners will think that he is a sharp person, who simply cannot forgive a very little wrong thing.1.4 Invitation and Saying Good-By
35、eIn the culture of British and America, it is very important to consult a time before you invite somebody to attend a banquet or take part in social activities.Esp. in America, invite somebody means you are borrow times of others. So they respect time very much. While in China, people are prefer to
36、an uninvited guest.And otherwise, You will be thought unfriendly if you cannot receive an uninvited guest very well.Different cultural factors may result in cultural differences, and consequently,the acknowledgment of the factors that affect the cultural differences will facilitate the understanding
37、 of such differences, part of which will vie discuss in he followings. Since it is impossible to cover all of the factors in this thesis, the factors discussed here are some important ones.2 . Factors affect cultural differences2.1 Cultural BackgroundOne of the cultural different reasons between Chi
38、na and western is cultural background. In Spring and Autumn and Warring s periods of China emerged Confucianism, Taoism and other ideologies .As different ideologies developed and combated each other, the basic framework of Chinese civilization was established. And then Confucianism became the found
39、ation stone of Chinese philosophy system. Confucianisms central doctrine is that of the virtue of Ren. What is Ren? Ren is translated variously as goodness, benevolence, humanity and human-heartedness. In short, Ren means affection and love. For more than 2 thousand years it has molded and shaped th
40、e civilization of China and exerted a profound influence upon almost one fourth of human race. Just as DR. Sun-Yat-Sen said:” Therefore the old morals of loyalty and piety, affection, and love, faithfulness and righteousness, are superior to those of the foreign countries Let alone that peace and ha
41、rmony. These high standards of morals are our national spirit. Different from China, Christianity plays an important role in western. The English speaking countries are generally considered as Christian countries where many people believe in Christianity. Christianity is the region based on the life
42、 and teaching of Jesus Christ. He is the founder of Christianity. According to the doctrine of Christianity, the Trinity is the union of the three forms of God, the Son and the Holy Spirit. Jesus Christ the son of the God, and the holy book of Christianity is the Bible, which consists of the Old Tes
43、tament and the New Testament. However, the power of the church cannot compare with the past time, it still influence many aspects of people s daily life. For example, there are a few important festivals in the western is concern with Jesus Christ. Christmas day is a festival in celebration of the bi
44、rth of the Jesus Christ on Dec.25.Virgin Birth refers to the birth of Christ, which Christians believe to have been caused by God rather than by ordinary sexual union. 2.2 Different values Another cultural different reasons between China and western is different valueThe concept of Chinese values is
45、 often consciously or unconsciously placed in opposition with Western values. Therefore, it is necessary to determine how people define Western values. Some have stated that the modern Western value system originated in Victorian England, and describe it as social norms and behaviors common in Europ
46、ean people during that time. The core of Western values is individualism. David Hitchcock described Western values from a Chinese perspective. He said that, from the Chinese viewpoint, Western values have three levels: 1) physical level science, technology, business, public administration, and moder
47、n capitalist economics; 2) conceptual level equal opportunity, the role of law; and time management; and 3) core values open debate, equality, balance of power; free speech, and democracy. The core of the Chinese value has some relationship with the Confucianism. The ethnic principle of Confucianism
48、 is its discovery of the ultimate in the moral character of human relationships in which Confucius offered the solution for the ills and evils of his days. That is the well-known Five Relationships: ruler-minister, father-son, husband-wife, elder-younger brother and friend-friend. This was explained as“There should be affection between father and son , righteous sense of duty between ruler and minister,
