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1、课 题Unit 1 Package Design授课时数8授课类型Lecture教 学目 的1.To clarify the importance of package in life2.To Try the students ability of observing教 学重 点1. language points and grammatical structures in the text; 2. expressions about appearance of objects, animals or human beings; 3. writing: expository writing,
2、giving opinions教 学难 点1. to understand and use concepts related to package designing, labeling, and the design of signage; 2. some complicated sentences and expressions; 3. the summary of the text.主要知识语言点grab, seduce, artifice, motivate, connote, evoke, impact, standout, subliminal, garish, rub it in
3、, aspire to, deck out, react to, not so much as , have the look of, no wonder, grow into教 学 过 程学时分配教 学 过 程学时分配Periods 1-2Teaching Materials: Part 1 Listening & Speaking Activities Teaching Steps:Step 1 Requirements for the students:1. attendance: dont be late2. exercise: four times this semester3. c
4、lass activity: preview and review each lesson; take part in every kind of class activity. The above three points will count in your final score.Step 2 Brainstorming 1) Expressions of size:colossal, miniature, huge, vast, immense, stout, chubby, plump, bulky, roly-poly , titan , mammoth, elephantine,
5、 small, diminutive, midget , tiny, teeny weeny 2) Expressions of shapes:crooked, oval, undulating, angular, square, round, rectangle, hooked, humped, pointed, oblong, linear, symmetrical, truncated, bowlegged, snub-nosed, hunchbacked, curved, bulge, five feet long, two feet high and four feet wide,
6、a space six by ten feet 3) Expressions of material / texture:wood, paper, plastic, fabric, silk, rayon, batik, nylon, wool, onionskin, cotton, tissue, parchment, silky, velvety, smooth, coarse, grainy, gritty, rough4) Prepositional phrases of appearances:like velvet, in yellow, on the crooked path ,
7、 with plastic, towards obesity , along with a snub-nose 5) Figurative language:(The con-man was) as smooth as silk, (His ego was) colossal, a midget in the land of titans, crooked (smile), serpentine-like (thinking), shaped like an hourglass, (He ate) like a horse, (ran) like a cheetahStep 3 Listen
8、to the tape and answer questionsStep 4 Speaking Activity: Discuss and answer questionsPeriods 3-6Teaching Materials: Part 2 Reading Comprehension and Language ActivitiesTeaching Steps:Step 1 Pre-reading ActivitiesStep 2 PresentationPre-reading Task: Discuss1. Some people claim that the package of a
9、product not only gives customers visual pleasure, but is also part of the commodity, while others insist that it is a sort of waste, even a deception. What is your opinion?2. Do you like things, for example, the soap you buy, packed in a plain package or a colorful or even a fancy page? And why?New
10、Words and Phrases1. wrap up: vt. to put paper or cloth over something to cover it: e.g. The present was beautifully wrapped in gold paper. (wrap sth in sth)if you wrap your arms, legs, or fingers around something, you use them to hold it: e.g. He wrapped his arms around her waist. (wrap sth around s
11、b/sth)2. has the look of a pop art joke: Pop art is a modern art movement that appeared in the US and British inthe late 1950s. It is influenced by television, advertising, comics, etc. Artists in this school used objects of mass-culture, such as soup cans, food, machines, or pictures of film stars,
12、 as subject matter of their paintings, which were often brightly-colored. Some of the best known pop artists are Jasper Johns in the US and Andy Warhol in the UK.have the look of: looks like; look: the appearance that someone orsomething hase.g. Mr. Flynn had a tired, ill look in his eyes.3. rest on
13、/upon sth: 1) to depend on somethinge.g. Success in management ultimately rests on good judgment.2) formal to be based on a particular idea or set of factsc. if your eyes rest on something, you notice it and look at it4. bear up: to stand up to; to support; to show courage or determinationduring a d
14、ifficult or unpleasant timee.g. How has he been bearing up since the accident?5. the doughnut tower is mostly metaphor not so much a work of art asthe idea of one: The doughnut tower is not good enough for the work of art,just an idea for a work of popular art. It is symbolic. not so much A as B: ra
15、ther than; used to say that one description ofsomeone or something is less suitable or correct than anothere.g. The details are not so much wrong as they are incomplete.a work of art: Notice the word work is used as a countable noun meaninga piece of work, such as an object of artistic creation, a b
16、ook etc.6. row upon row: many rows of something. Notice other similar idiomaticexpressions in parity structure: cheek to cheek, head to head, face to face,heart to heart, hand in hand, shoulder to shoulder, and side by side.7. what they really do is seduce: Packages and packaging are aimed atcoaxing
17、, enticing people into buying products.seduce: vt. often passive to make someone want to do something by making it seem very attractive or interesting to them 说服; 吸引; 诱惑或欺骗(lure, persuade, tempt, coaxes, entice)e.g. Leaders are people who can seduce other people into sharing their dream.(seduce sb i
18、nto doing sth)tempt: vt. to make someone want to have or do something, even though they know they really should note.g. Most infomercials try to tempt television viewers into buying beauty aids, kitchen gadgets and other products. (tempt sb into (doing) sth)lure: vt. to make someone come to a place
19、by offering or showing themsomething they want, often in order to harm them or deceive theme.g. Ever since I left the company they have been making attempts to lure me back.8. make sb hungry for sth/be hungry for sth: wanting or needing somethingvery much/badly (synonym: eager)e.g. She is hungry for
20、 success. (be hungry for)Stan was hungry to learn. (be hungry to do sth)9. the package must scream or whine or purr or whisper its message of loud and clear enough: The package must be so designed that it appeals topeople in every possible way and makes them want to buy the products. Loudand clear a
21、re used as adverbs without ly. The word loud is often used afterverbs of articulatory acts (e.g., speak, shout, talk, sing, read, utter, etc.)instead of loudly, especially in informal speech and in the expressions loudand clear. For example: Facts speak louder than words.10. grab ones interest: attr
22、act/seize ones interests11. (its) no/small/little wonder (that): its not surprising that; especiallyspoken used to say that you are not surprised by somethinge.g. No wonder youve got a headache, the amount you drank last night.its a wonder (that): especially spoken used to say that something is very
23、 surprisinge.g. Its a wonder no one got hurt.12. a business of equal parts art and artifice, science and deception: Designing, producing and marketing packages are both art and a clever trick, both science and an act of cheating.13. grasp the impact of packaging: understand the effect and influence
24、of packaging14. toothpaste in sterile white tubes: toothpaste in germ-free but unimaginative white tubes that lack emotive appeal or aesthetic force15. competitive: (prices) low enough to compete with those of rival traders16. the sales clerks sharp: A sharp sales clerk is quick thinking and fast ac
25、ting and probably dressed stylishly.17. the challenge of packaging is to create an identity to which the buyer aspires the buyers true identity: Successful packaging creates an ideal image that the buyer wants and is eager to identify himself with. aspire: vi. to desire and work towards achieving so
26、mething important e.g. aspired to stardom有志成为明星 aspire to fame追求名誉或地位 (aspire to sth)At that time, all serious artists aspired to go to Rome. (aspire to do sth) aspiring: only before noun hoping to be successful in a particular job, activity, or way of lifee.g. aspiring young writers; the aspiring m
27、iddle classes热心的, 积极的, 有抱负的18. frumpy-looking Americans: unattractive and old-fashioned Americans; frumpy: also frumpish, a woman who is frumpy looks unattractive because she dresses in old-fashioned clothes19. ratty bathrobes: old, worn-out bathrobes; ratty: dirty and in bad condition; shabby 20. w
28、hy rub it in?: Rub it in means emphasizing or repeating anembarrassing fact or situation. The writer means that the embarrassing factthat many Americans drink their coffee in ratty bathrobes should not beportrayed in the packaging of coffee products.rub sth in: phrasal verbto remind someone about so
29、mething they want to forget, especially because they are embarrassed about ite.g. Its true that John is used to borrowing money form others, but why rub it in?I know I should have been more careful, but theres no need to keep rubbing it in.21.pictures: presents a picture of something22. fully dresse
30、d in flowing white: dressed comfortably in white23. sitting cheek-to-cheek in a romantic terra-cotta setting: sitting intimately together against a sentimental, brownish-red background24. motivate: vt.to become the reason why someone does something; tomake someone want to achieve something and make
31、them willing to workhard in order to do this synonym: drivee.g. We may never know what motivated him to kill his wife. (motivate sb to do sth)Its frustration that motivates babies to learn to walk.25. a hard shell: goods which are difficult to sell. The opposite is fast moving goods, or a good sell.
32、26. with a built-in spout and a cap flew off the shelves: When theyintroduced a cap that served also as a measuring cup, the liquid laundrydetergent sold very well.27. lighten the load of laundry day: reduce the amount of work involved in doing laundry28. emotionally rather than intellectually: (Peo
33、ple react to colors) through feelings or emotions rather than reasoning29. gives color subliminal power: enables color to influence people at an unconscious level下意识的, 潜在意识的30. mass marketers love it: Those involved in mass marketed products love red.31. depending on its tone: depending on the tint
34、or shade of a color31. other than: synonym: except apart from a particular person or thing;except for a particular person or thing e.g. We never go to church other than for funerals and weddings. We know he lived in Fleet Road, but other than that we dont know much about him. 32. connote: suggest; i
35、mply; to have a particular meaning that is not directly stated e.g. The cars name is meant to connote luxury and quality.33. garish shades: very bright shades of a color, often in bad taste34. evoke: to produce a strong feeling or memory in someonee.g. His appearance is bound to evoke sympathy. Her
36、speech evoked a hostile response.35. cut-rate: selling or sold at a discount36. affluent: formal, having plenty of money, nice houses, expensive things etc synonym: wealthye.g. affluent families an affluent society/country/area etc 37. muted earth tones: softened or subdued tint or shade38. these co
37、lor “rules” were made to be broken: There are exceptions to those rules; doing something new and innovative can catch peoples attention.39. deck sth (out with sth): to decorate something with flowers, flags etc; tobe specially and colourfully decorated, especially for a celebration or partye.g. The
38、street was decked with flags for the royal wedding. deck: informal to hit someone so hard that they fall overe.g. Gerry just swung round and decked him. Bill decked a drunk guy who spilled his drink on Bobbie.40. turn things around: to see the relationship between product and packagein a completely
39、different way. What Angeli means is that we dont need tocare much about what is inside a package as long as the packaging itselfattracts us. turn sth around: 1) if a business, department etc that is not successful turns around, or if someone turns it around, it starts to be successfule.g. The compan
40、y turned around from losses of 1.4 million last year to profits of 26,800.2) if a situation, game etc turns around, or if someone turns it around, it changes and starts to develop in the way you wante.g. After I met him, my whole life turned around.Periods 7-8Teaching Materials: Part III Extended Ac
41、tivitiesStep 1 Language Points for Read More1. fenders: mudguard of a bicycle or a car.2. bumpers: a bar fixed to the front and back of a motor vehicle to lessen the effect of a collision.3. Scotchgard: a trade mark of spray used to form a protective waterproof layer on a raincoat.4. water resister:
42、 a substance that can cover and protect a surface form water.5. slipcover: a fitted, removable cover of cloth or other material for a piece of upholstered furniture.6. antimacassars: a protective covering for the backs of chairs and sofas.Step 2 Translation: 1. The people in the flooded area are hun
43、gry for provisions/food, clothes and medicine.2. As he sat up late watching TV, (its) no wonder that he looks so tired.3. If I were you, I wouldnt get/be involved in those complicated affairs.4. Her workmanship is so excellent that the cakes she makes are simply works of art.5. I know it was my faul
44、t but there is no need to rub it in.6. This sort of work calls for a lot of patience.7. The government declares that its foreign currency reserve is strong enough to resist the financial crisis附 记或教学说明教学后记备课时间： 年 月 日课 题Unit 3 Animal Magic授课时数8授课类型Lecture教 学目 的1.To improve reading ability, enlarge vo
45、cabulary2.To cultivate students self-learning ability教 学重 点1. key language points and grammatical structures in the text; 2. expressions and phrases about science and the future of mankind; 3. writing: making predictions and assessments of developments in science教 学难 点1. learn to understand the role
46、 of science in society; 2. some complicated sentences and expressions; 3. the summary of the text.主要知识语言点hence/ therefore, however, so that, though.yet.,if so, therefore; uproar, maximum, ironically, eventually, shortage, rejection, activate, originate, resemble, pass on, alter, clinical trial, a so
47、lution to, be fatal to, go into, bear.in mind, long-term教 学 过 程学时分配教 学 过 程学时分配Periods 1-2Teaching Materials: Part 1 Listening & Speaking Activities Teaching Steps:Step 1 Brainstorming 1) Verbs referring to the future:expect, anticipate, draw near, loom, await, approach, be impending, predict, foretell, look forward to, hope for, fore
