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1、Lotus CAMP Date Review&Planning,Penetration渗透率,Loyalty忠诚度,Spending index消费指数,Value Share市场份额,=,X,X,Strength:No.1 value share,highest penetration.Opportunity:Loyalty（large gap vs.Auchan and Hymall）,Whats store overall situation and opportunity?,Data source:CAMP,Vs.PY，its value share increased owing t
2、o LOYALTY.,Whats store overall situation and opportunity?,Data source:CAMP,Loyalty:11.1 13.7Value Share:6.3 7.7Turnover:+RMB86,000,000 in Y2003!,The Contribution of Loyalty,Data source:CAMP,Loyalty:11.1 13.7 18.5Value Share:6.3 7.7 10.5Turnover:Another 211,000,000 ahead!(+36.4%),What if the loyalty
3、matches Hymalls level?,Data source:CAMP,Who attracts my shoppers,Lotus is facing the hot competition from diverse store formats.,Data source:CAMP,Loyal shopper:=50%of their spending on FMCG was spent at Lotus;Hopper shopper:20-50%of their spending on FMCG was spent at Lotus.Lotus:25%of total shopper
4、s account for 69%of total turnover.Dispersive relative to Hymall and Auchan.,Shopper loyalty segments:,Data source:CAMP,Lotus has highest Overall Rating(OAR)and highest performance on almost all aspects in SH.,How shoppers perceive Lotus,Data source:CAMP,Key finding in CAMP,Loyalty(忠诚度)is the key opportunity for Lotus.,Shopper Marketing in 04/05,系统使用,秀发更佳2004年11,12月肌肤喝牛奶,滋润又健康2005年1,2月城市丽人需要护舒宝的整日关怀2005年3月,谢谢支持和配合!,
