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1、Unit Five A Relocation 迁址安置Objectives 学习重点1. To enable Ss to talk about relocation2. To practise reading for gist3. To practise listening for specific information4. To raise awareness of the features of report writing and practise writing reports5. To review comparatives and language of similarity a
2、nd differenceVocabulary 词汇准备relocate 搬迁running cost 管理费用pro-business environment 对商务有利的环境state-of-art telecommunications 发达的电讯服务sophisticated 精密的logistic 物流distribution network 物流网络inflation 通货膨胀employment 雇佣成本set-up cost 创办成本telecommunication tariff 电讯费用overheads 企业一般管理费用capital investment 资本投资R &
3、D investment 研发费用Successive 继承的，连续的Infrastructure 基础性的Regulatory authority 管理机构Telephone networks 电话网络Distribution network 配送网络Cosmopolitan 世界性的，全球性的Spectacular 壮观的Unspoiled 未损坏的Scheduled flights 定期航班Leisure activities 休闲活动Work permit 工作许可Integration programme 整合方案Paperwork文书工作Orientation 介绍性指导，介绍情况
4、使对方熟悉Why do companies relocate? 公司为何迁址？WarmerAsk Ss briefly where their company or another company they know is based and why it is based there.Speaking 口语练习Work in pairs. Discuss the following questions:Why might companies relocate to another part of the same country?(government grants, availabilit
5、y of labour, improved transport network etc.)Why do they relocate to another country?(cheaper labour costs, lowrates of corporate tax, to get closer to a market etc.)Ask Ss briefly to predict why a company might wish to relocate to Ireland in particular.参考词汇和表达get government grant 得到政府资助relocate to
6、a place where cheap labor is available 搬迁到劳动力成本比较便宜的地点better transport network facilitates company development 更好的交通网络有利于公司的发展save costs 节省成本have access to more skilled workers 得到技术更好的工人adopt follow-the-talent policy 实行追求人才的政策cheaper labor costs 更廉价的劳动力成本low rates of corporate tax 较低的企业税to get close
7、r to the market 更接近市场attracted by the pro-business environment 被有利于商务的环境所吸引Reading 阅读练习Read extract from a brochure about relocating to Ireland. Choose the best title for each paragraph.阅读以下摘自一本小手册中有关公司搬迁到爱尔兰的文章，给每个段落选择一个合适的标题。A. Good quality of lifeB. Attractive running costC. Pro-business environm
8、entD. Financial aidE. State-of-the art telecommunicationsF. Sophisticated transport logisticsParagraph 1 Paragraph 2 Paragraph 3 Paragraph 4 Paragraph 5 Paragraph 6 参考答案1- B 第一段的关键词是lowest, costs, rates, tariffs, overhead .2- D 第二段的关键词是 grants 3- C 第三段的关键词是 infrastructure, environment 4- E 第四段的关键词是s
9、ophisticated telephone networks 5- F 第五段的主要是围绕爱尔兰高效的物流网络highly efficient distribution network6- A 第六段主要强调良好的居住环境和各类休闲设备。Thinking of relocatingSix reasons why you cant beat Ireland?1Ireland enjoys some of the lowest employment costs, one of the lowest rates of inflation and one of the lowest telecomm
10、unications tariffs in Europe. These all add up to lower overheads and greater savings.2Generous grants are available towards set-up costs. This include capital investment, training and employment costs, as well as grants towards investment in R&D projects.3Successive governments have recognized the
11、importance of providing appropriate infrastructures and fostering an environment that is supportive of industry. Legislators and regulatory authorities work closely with companies to ensure that start-up and expansion plans run smoothly.4Ireland has invested more than US$5 billion in recent years to
12、 give it one of the most sophisticated telephone networks in Europe.5With exports accounting for 80% of national output, it is not surprising that Ireland has a highly efficient distribution network, which brings most of Europe within 24-48 hours by truck. In addition, frequent scheduled flights fro
13、m international airports located throughout the country provide direct access to other European countries and the United States.6Irelands cities are becoming increasingly cosmopolitan yet unspoiled countryside and some of the most spectacular scenery in Europe are always nearby. Residents enjoy read
14、y access to a range of leisure activities, more varied than ever before, from theatre and restaurants to golf, horse-riding and fishing.It is nor surprising that over the last two decades, more than 1,100 overseas companies have relocated to Ireland and are now trading successfully worldwide.今天要给大家讲
15、解有公司搬迁的文章，在这篇文章里，爱尔兰介绍了自己能给商业活动提供良好的发展环境。文章的引语说：Six reasons why you cant beat Ireland? 爱尔兰胜过别处的六个理由。Beat 含有超过，胜过的意思，比如：You cant beat that for a bargain. 你怎么也不可能找到那样的便宜货了。好，接下来我们就来看爱尔兰的环境有那些吸引人的地方。（第一段讲解）Ireland enjoys some of the lowest employment costs, one of the lowest rates of inflation and one
16、of the lowest telecommunications tariffs in Europe. These all add up to lower overheads and greater savings.爱尔兰不仅工资低，而且还是欧洲通货膨胀率最低，电信费用最低的国家之一。这些都意味着减少日常开支，为公司省下更多的费用。注释：在这一段话中，有四个单词要引起我们的注意，cost, rate, overheads 和tariff.这四个单词在商务英语中出现频率很高。我们必须掌握它们的含义。Cost 是“成本”的意思，比如：cost of sales 销售成本，cost-effectiv
17、e 成本效益，cost of quality 质量成本，set-up costs （企业）创办成本。Rate 是比率的意思，比如：interest rate 利息率，insurance rate 保险率，tax rate税率，以及本文第一句中的 rates of inflation (通货膨胀率)，另外，rate也可以表示“费用，价格”的意思，比如：off season rates 淡季价格，telephone rates 电话费用，postal rates 邮资。Overheads是指“公司的日常开支”，“管理费用”，它包含工资，租金，电费，电话费，设备费，邮费等。比如：The overhe
18、ads are the normal costs of a business, which do not change if production rises. They are also referred to as indirect costs of fixed costs. 管理费用是指经营企业的日常开支成本，不随产量的增长而改变，也被成为固定成本中的间接成本。Tariff 也是商务英语中的常用的词汇，一般是指“关税”，比如：import tariffs on cars 汽车进口关税，另外也可以指（酒店，饭店，电信）价目表，收费表。（第二段讲解）Generous grants are a
19、vailable towards set-up costs. This includes capital investment, training and employment costs, as well as grants towards investment in R&D projects.在爱尔兰，可以得到企业创办成本方面的慷慨资助。这不仅包括资本投资，培训和雇工费用，而且还包括研发项目的投资。注释：Grant 有“补助”的意思，比如：Students in this country receive a grant from the government.这个国家的学生可得到政府的补助
20、 。R&D是 research and development 的缩写。比如：R & D capabilities 研发能力。（第三段讲解）Successive governments have recognized the importance of providing appropriate infrastructures and fostering an environment that is supportive of industry.爱尔兰的历届政府都意识到良好的基础设施和有利于产业发展的环境的重要性。注释：Successive 是连续的，相继的意思，比如：We have had
21、three successive years of good harvest.我们已连续三年丰收。Supportive 是“支持的”意思，比如：She has been very supportive during my illness.我患病期间她帮了我很大的忙。Legislators and regulatory authorities work closely with companies to ensure that start-up and expansion plans run smoothly. 因此，立法者和制定规章的管理部门积极与公司合作，确保公司的创办以及扩展计划能顺利运作
22、。注释：Regulatory authorities 管理机构，authority 是可数名词，意思为“行政管理机构”，比如：the health authority 卫生管理部门， the local housing authority 地方住房管理部门。Start-up 是从动词短语start up 变化过来的，start up 的意思是“开始创立”，“成立”。比如： Many small business started up in the 1980s to cater to this growing market. 20世纪80年代创办了很多小企业以满足这一不断成长的市场需求。Star
23、t-up可以做形容词： 比如：He founded the company with a start-up loan of $20 000 from the bank. 他向银行借贷2万美元组建了这个公司。Start-up 还可以作为名词用，意思为“刚创办的企业，公司”。比如：It grew from a tiny start-up to a multimillion-dollar corporation. 从一个很小的新公司成长为一个有数百万美元资产的大公司。又比如：start-ups are very vulnerable in the business world. 新创办的公司在商界是
24、很脆弱的。另外，在第二段中出现的set-up costs 创办成本。Set-up 也是从动词短语set up 变化而来的。表示“创立，建立，设立”。比如：set up a company 创办一家公司，set up a new school 创办一所新学校。但是，start up 一般是指创办企业，而set up 的含义比较广，除了表示创办企业外，它还经常用来表示“设立机构”，“组织”等，比如：set up a government 建立一个政府。（第四段讲解）Ireland has invested more than US$5 billion in recent years to give
25、 it one of the most sophisticated telephone networks in Europe. 近年来，爱尔兰已经投资了50亿美元，建立欧洲最发达的电话网络系统。注释：Sophisticated是指（技术，产品）高度发展的，尖端的，精密的。比如：sophisticated equipment 精密设备，sophisticated techniques 尖端技术。They are among the most sophisticated weapons in the world.这些都属于世界上最尖端的武器。（第五段讲解）With exports accounti
26、ng for 80% of national output, it is not surprising that Ireland has a highly efficient distribution network, which brings most of Europe within 24-48 hours by truck. 爱尔兰的出口量占国内产量的80%，因此它有高效的物流网络。用货车可以在24-48小时内把货物云到欧洲的大部分地区。注释：Account for （在数量，比例方面）占。比如：The region accounts for a large part of the us
27、able timbre. 这一地区的出产占可用木材总量的一大部分。It accounts for 30 per cent of all railway accidents. 这占了全部铁路事故的30%。In addition, frequent scheduled flights from international airports located throughout the country provide direct access to other European countries and the United States. 此外，国际机场遍布全国各地，频繁起飞的定期航班可以直达
28、其他欧洲国家和美国。（第六段讲解）Irelands cities are becoming increasingly cosmopolitan yet unspoiled countryside and some of the most spectacular scenery in Europe are always nearby. 爱尔兰的城市越来越接近国际化大都市的水平，但在它们周围，到处都可以看到自然风光依旧的乡村以及欧洲一些壮观的景致。注释：Cosmopolitan世界性的，比如：New York is a very cosmopolitan city.纽约是个国际大都会。Reside
29、nts enjoy ready access to a range of leisure activities, more varied than ever before, from theatre and restaurants to golf, horse-riding and fishing.居民们随时享受各种休闲活动，这些活动比以往更为多样化。从戏剧，餐饮到高尔夫，骑马，以及垂钓，应有尽有。列举出上边六个理由后，我们再来看最后的总结：It is nor surprising that over the last two decades, more than 1,100 overseas
30、 companies have relocated to Ireland and are now trading successfully worldwide. 难怪在过去的20年里，已经有1100多家海外公司迁址爱尔兰，现在正成功地在世界各地进行贸易。注释：Overseas 是“海外的”，“在海外”的意思。比如：He was happy to return home after living overseas for two years. 生活在海外两年后回到了家他感到愉快。Speaking 口语练习Put six reasons for relocating to Ireland in o
31、rder of importance for your company.参考词汇和表达pro-business environment 对商务有利的环境have all the advantages of operating in a total business hub 具有在商务活动中心运作所需的各种优势given top ranking to the government for its proficiency 政府因为效率高而获得高度评价get financial aid from the local government 得到当地政府的资助investors enjoy easy a
32、ccess to customers worldwide 投资商进入世界各地市场很方便world-class transportation 世界级的交通和物流state-of-art telecommunication and IT infrastructure 最先进的电信和信息技术基础设施taxation system is business friendly 税收制度有利于商务enjoy good quality of life 享受高质量的生活 Arranging to relocate 安排搬迁Speaking 口语练习Work in pairs. Discuss the follo
33、wing questions.Why do people relocate to another country?What arrangements do people have to make when relocating?Reading 阅读练习Fenway Software is relocating several employees to Dublin. Read this report about a relocation company, Executive Relocation Services (ERS). Tick （） the services it offers in
34、 the table on the opposite page. Cross（）any services ERS doe not offer.Date: 12 November 2002Report on: suitability of Executive Relocation Services (ERS)IntroductionThis report aims to assess whether ERS meets Fenwayss needs (see attached document) in relocating employees and families to Dublin, Ir
35、eland.FindingsERS offers a comprehensive house search service including internet pre-viewing. Although it offers no partner employment service, ERS does place children in local schools. ERS also arrange all necessary documentation and offers full packing, storage and shipping services. ERSs costs co
36、mpare favourably with competitors.ConclusionIt was concluded that ERS would fulfill most of our key needs.RecommendationsERS was felt to offer a high quality service. However it is proposed that no final decision should be made until other companies also been considered.Amanda RamoneHuman Resources
37、ManagerFenways needsERSWorldwide RelocationAccommodation searchVisas and work permitRemoval and shipping assistanceSchool searchIntegration programmesPartner employment assistance答案和中文翻译丰威公司的要求执行安迁服务公司全球安迁服务公司寻找住房办理签证提供搬家和运输服务寻找学校整合方案为配偶寻找工作今天要给大家讲解有有关公司搬迁的文章，丰威公司要将几个员工安置到都柏林去，因此他们需要寻找一些迁址服务公司。本文是丰威
38、公司对“执行迁址服务公司”的评估。好，接下来我们就来看这份评估报告。This report aims to assess whether ERS meets Fenwayss needs (see attached document) in relocating employees and families to Dublin, Ireland. 本报告旨在评估“执行安迁服务公司”是否能满足丰威公司的要求，把几位员工以及家属安置到爱尔兰的都柏林去。在这段话中，relocate 是及物动词，表示“重新安排的位置”，“使安置于新的地点”。比如：The company relocated 1450
39、employees to China. 公司将1450名员工安排到中国工作。同时，relocate 也可以做不及物动词，比如：Many companies are seriously considering relocating elsewhere in Asia. 许多公司正在认真考虑迁移到亚洲的其他地方去。ERS offers a comprehensive house search service including internet pre-viewing. Although it offers no partner employment service, ERS does place
40、 children in local schools. “执行安迁公司”提供全面的寻找住房服务，还包括网上浏览，虽然它不提供为安置人员的配偶寻找工作的服务，但它负责安排其孩子在当地入学。Internet pre-viewing 网上预览。这里指在网上通过图象或者虚拟现实，让客户直观地了解住房周围的环境，房屋室内布置，装饰等具体情况。ERS also arranges all necessary documentation and offers full packing, storage and shipping services. ERSs costs compare favourably w
41、ith competitors. “执行安迁服务公司”还办理安迁所需要的一切证件，也提供打包，储存和运输的服务。执行安迁服务公司的价格比其他竞争者更优惠。Compare，“与做比较”的意思，Compare this with that, and you will see which is better.将这个与那个比较一下,你就会知道哪个比较好了。通过了上边的分析和比较，It was concluded that ERS would fulfill most of our key needs.“执行安迁服务公司”可以满足我们的基本需求。Fulfill 是“完成，履行”的意思，比如The com
42、pany should be able to fulfill our requirements. 公司应该能够满足我们的要求。所以说，ERS was felt to offer a high quality service. However it is proposed that no final decision should be made until other companies also been considered. 我们认为“执行安迁服务公司”能够提供高质量的服务。但还是建议在与其他安迁服务公司进行比较后再做决定。Language point 语言点Complete the i
43、nformation below with phrases from the ERS report.利用报告中出现的词组完成下列各句。Report writingThe following phrase are useful when writing reports.IntroductionThe aim/purpose of this report is toThis report sets out to Conclusion It was decided/agreed/felt that No conclusions were reached regardingRecommendation
44、sWe would recommend thatIt is suggested thatListening 听力练习（阅读）Bob Richards phones Amanda Ramone to discuss another relocation company Worldwide Relocation. Listen and complete the table at the top of the PAGE3.要点解释1And how well do they meet our needs? Do they stand up to ERS? 他们从多大程度上能满足我们的需求？他们是否比得
45、上执行安迁服务公司？2And do they handle all the paperwork? Visas, work permits？他们是否负责办理所有的书面材料：签证、工作许可证？3No problem there. 在这一点上没有问题。4I think that is something you can handle from the Seattle end? 我想这是你在西雅图那头就可以解决的问题。5They run orientation and cultural integration programmes他们开办了环境适应以及文化整合项目。Orientation 介绍情况以使
46、对方熟悉，适应。比如：New employees receive two days of orientation. 新雇员用两天时间听取介绍，熟悉情况。6Well, neither company meets all our key needs, but there is no one else in the picture.两家公司都不能满足我们全部的主要需求，但是目前我们没有第三家。7Well, youre closet to this. Whats your view? 你了解这一情况，你的看法如何？Writing 写作练习Which relocation company should
47、Fenway choose? Write a report comparing the two companies and making your recommendation. Write 120-140 words.丰威公司应该选择那家安迁公司？写一份报告，把两家公司做一比较并提出建议。字数在120-140之间。Suggested answer:A companion of ERS and worldwide relocationIntroductionThe aim of this report is to assess which of the two companies, ERS or Worldwide Relocation, would be the most suitable for the relocation of Fenway employees an their families from Sea
